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	<id>https://techspecs.iqd-ao.de/en/api.php?action=feedcontributions&amp;feedformat=atom&amp;user=Agliti</id>
	<title>Technical Specifications - User contributions [en]</title>
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	<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Special:Contributions/Agliti"/>
	<updated>2026-08-28T17:37:47Z</updated>
	<subtitle>User contributions</subtitle>
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	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=Audio_Ad&amp;diff=1547</id>
		<title>Audio Ad</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Audio_Ad&amp;diff=1547"/>
		<updated>2026-07-29T19:03:16Z</updated>

		<summary type="html">&lt;p&gt;Agliti: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{{TechSpecs&lt;br /&gt;
&lt;br /&gt;
|galerie=&lt;br /&gt;
&amp;lt;div class=&amp;quot;bold&amp;quot;&amp;gt;wave / mp3-Format&amp;lt;/div&amp;gt;&lt;br /&gt;
[[Datei:Image001.png|280px]]&lt;br /&gt;
&amp;lt;/br&amp;gt;&lt;br /&gt;
Placement (depending on the booking) within the podcast in the PreRoll (1st ad slot after the intro), MidRoll (2nd ad slot in the middle of the content) and/or in the PostRoll (last ad slot after the content).&lt;br /&gt;
|podcast=podcast  &lt;br /&gt;
|anlieferungSonder=5&lt;br /&gt;
     &lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
|beschreibung=An audio ad is an auditory advertising format – similar to traditional radio spots – with a maximum length of 20 seconds. The use of music, jingles, and sound effects is explicitly permitted.&lt;br /&gt;
&lt;br /&gt;
Depending on the placement booked, the Audio Ad is placed in the PreRoll, MidRoll or PostRoll. The Adslot placements PreRoll and MidRoll are located internally, i.e. within the podcast stream. The PostRoll is a true post-roll placement (closer) that shows the spot after the editorial content. Please mind the variant of your sales product.&lt;br /&gt;
&lt;br /&gt;
At least one spot is required. Several spots with different weightings can also be used in the distribution.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Compatible Products: ==&lt;br /&gt;
The Audio Ad can be used in all positions in any podcast product and has no limitations regarding ad products. The design of the spot can be implemented as a 3D audio or dialogue ad.&lt;br /&gt;
&lt;br /&gt;
|technischeDaten= &#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Length / Duration: ==&lt;br /&gt;
&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
max. 20 sec&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Volume / Loudness ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&amp;lt;pre&amp;gt;* between -15 and -17 LUFS,&lt;br /&gt;
* True Peak cannot exceed -1,0 &lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
|html5= Adaption to the file format &amp;amp; volume of the podcast: wave / mp3 format&lt;br /&gt;
&lt;br /&gt;
|besondereInformation=&lt;br /&gt;
*No reference to the editorial content permitted!&lt;br /&gt;
*Use of music, jingles, and sound effects possible&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Note regarding music subject to GEMA licensing ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
You are welcome to provide your own music tracks or jingles for use in spots. Please note, however, that responsibility for reporting to collecting societies lies with you in such cases.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Use of Tracking Pixels ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
When using [https://techspecs.iqd-ao.de/en/index.php?title=Delivery_of_3rd-party_resources tracking pixels] by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the [https://techspecs.iqd-ao.de/en/index.php?title=Technology_provider iqd vendor] list. The review and approval of the tracking URL is carried out by iq digital.&lt;br /&gt;
        &lt;br /&gt;
|vorbehalt= &#039;&#039;&#039; Conditions&#039;&#039;&#039; &amp;lt;/br&amp;gt;iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.&lt;br /&gt;
|pagenameDE=Audio_Ad    &lt;br /&gt;
&lt;br /&gt;
}}&lt;br /&gt;
{{KiKennzeichnung}}&lt;br /&gt;
[[Kategorie:Podcast]][[Kategorie:Podcast]]&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=Native_Extended_Content_Ad&amp;diff=1546</id>
		<title>Native Extended Content Ad</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Native_Extended_Content_Ad&amp;diff=1546"/>
		<updated>2026-07-29T19:02:44Z</updated>

		<summary type="html">&lt;p&gt;Agliti: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{{TechSpecs&lt;br /&gt;
&lt;br /&gt;
|galerie=&lt;br /&gt;
&amp;lt;div class=&amp;quot;bold&amp;quot;&amp;gt;wave / mp3-Format&amp;lt;/div&amp;gt;&lt;br /&gt;
[[Datei:Native Extended Content Ad.png|290px]]&lt;br /&gt;
&amp;lt;/br&amp;gt;&lt;br /&gt;
Placement after the editorial content of the podcast in the PostRoll as a closer (last ad slot after the content).&lt;br /&gt;
&lt;br /&gt;
|podcast=podcast  &lt;br /&gt;
|anlieferungSonder=5&lt;br /&gt;
     &lt;br /&gt;
 &lt;br /&gt;
|beschreibung=This ad offers a longer advertising period at the end of the editorial part of the respective podcast. Up to 4 minutes are available in the extended PostRoll, so that products or topics that require more explanation find enough space in the advertising message. The format is particularly suitable for samples of your own podcast recordings, interviews or detailed stories. The ad is always placed after the editorial content, which is why the ads slot (PostRoll) is located outside (true post-roll / closer).&lt;br /&gt;
&lt;br /&gt;
At least one spot is required. Several spots with different weightings can also be used in the distribution.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Compatible Products ==&lt;br /&gt;
The Native Extended Content Ad can be placed in all shows as a fixed booking or ad a cpm-based scalable volume product, only in the PostRoll position. The design of the spot can be implemented as a 3D audio or dialogue ad.&lt;br /&gt;
&lt;br /&gt;
|technischeDaten= &#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Length / Duration: ==&lt;br /&gt;
&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
max. 240 Sec.&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Volume / Loudness ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&amp;lt;pre&amp;gt;* between -15 and -17 LUFS,&lt;br /&gt;
* True Peak cannot exceed -1,0 &amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
|html5=Anpassung an Format &amp;amp; Lautstärke des Podcasts: wave / mp3-Format&lt;br /&gt;
&lt;br /&gt;
|besondereInformation=*For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer&lt;br /&gt;
*Direct Approach&lt;br /&gt;
*Emotionalization&lt;br /&gt;
*Clear Structure (intro and outro)&lt;br /&gt;
*No reference to the editorial content permitted!&lt;br /&gt;
*Neutral Speaker&lt;br /&gt;
*Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Note regarding music subject to GEMA licensing ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
If you still wish to use your own music pieces or jingles in your spots, please note that in this case, you are responsible for reporting them to the relevant collecting societies.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Use of Tracking Pixels ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
When using [https://techspecs.iqd-ao.de/en/index.php?title=Delivery_of_3rd-party_resources tracking pixels] by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the [https://techspecs.iqd-ao.de/en/index.php?title=Technology_provider iqd vendor] list. The review and approval of the tracking URL is carried out by iq digital.&lt;br /&gt;
        &lt;br /&gt;
|vorbehalt= &#039;&#039;&#039; Conditions &#039;&#039;&#039; &amp;lt;/br&amp;gt; iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.&lt;br /&gt;
        &lt;br /&gt;
|pagenameDE=Native_Extended_Content_Ad   &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
}}&lt;br /&gt;
{{KiKennzeichnung}}&lt;br /&gt;
[[Kategorie:Podcast]][[Kategorie:Podcast]]&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=Storytelling_Audio_Ad&amp;diff=1545</id>
		<title>Storytelling Audio Ad</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Storytelling_Audio_Ad&amp;diff=1545"/>
		<updated>2026-07-29T19:02:05Z</updated>

		<summary type="html">&lt;p&gt;Agliti: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{{TechSpecs&lt;br /&gt;
&lt;br /&gt;
|galerie=&lt;br /&gt;
&amp;lt;div class=&amp;quot;bold&amp;quot;&amp;gt;wave / mp3-Format&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;/br&amp;gt;&lt;br /&gt;
[[File:Native Storytelling Ad.png|280px]]&lt;br /&gt;
Placement within the podcast in the PreRoll (1st ad slot after the intro) and in the PostRoll (last ad slot after the content).&lt;br /&gt;
|podcast=podcast&lt;br /&gt;
|anlieferungSonder=5&lt;br /&gt;
     &lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
|beschreibung=The storytelling format combines a pre-roll and a post-roll placement, so that the advertising message is stretched across two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and the ads are always distributed within a stream and within a fixed sequence.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== Compatible Products: ==&lt;br /&gt;
The Storytelling Audio Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes. The design of the spot can be implemented as a 3D audio or dialogue ad.&lt;br /&gt;
&lt;br /&gt;
|technischeDaten= &#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Length / Duration: ==&lt;br /&gt;
&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
Pre-Roll: max. 30 seconds&lt;br /&gt;
Post-Roll: max. 60 seconds&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Volume / Loudness ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
between -15 and -17 LUFS,&lt;br /&gt;
True Peak cannot exceed -1,0&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
|html5= Adaption to the file format &amp;amp; volume of the podcast: wave / mp3 format&lt;br /&gt;
&lt;br /&gt;
|besondereInformation=*Direct Approach&lt;br /&gt;
*Emotionalization&lt;br /&gt;
*Clear Structure (intro and outro)&lt;br /&gt;
*No reference to the editorial content permitted!&lt;br /&gt;
*Neutral Speaker&lt;br /&gt;
*Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Note regarding music subject to GEMA licensing ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
If you still wish to use your own music pieces or jingles in your spots, please note that in this case, you are responsible for reporting them to the relevant collecting societies.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Use of Tracking Pixels ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
When using [https://techspecs.iqd-ao.de/en/index.php?title=Delivery_of_3rd-party_resources tracking pixels] by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the [https://techspecs.iqd-ao.de/en/index.php?title=Technology_provider iqd vendor] list. The review and approval of the tracking URL is carried out by iq digital.&lt;br /&gt;
   &lt;br /&gt;
&lt;br /&gt;
        &lt;br /&gt;
|vorbehalt= &#039;&#039;&#039; Conditions&#039;&#039;&#039; &amp;lt;/br&amp;gt;iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.&lt;br /&gt;
|pagenameDE=Storytelling_Audio_Ad    &lt;br /&gt;
&lt;br /&gt;
}}&lt;br /&gt;
{{KiKennzeichnung}}&lt;br /&gt;
[[Kategorie:Podcast]][[Kategorie:Podcast]]&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=Native_Audio_Ad&amp;diff=1544</id>
		<title>Native Audio Ad</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Native_Audio_Ad&amp;diff=1544"/>
		<updated>2026-07-29T19:00:52Z</updated>

		<summary type="html">&lt;p&gt;Agliti: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{{TechSpecs&lt;br /&gt;
&lt;br /&gt;
|galerie=&lt;br /&gt;
&amp;lt;div class=&amp;quot;bold&amp;quot;&amp;gt;wave / mp3-Format&amp;lt;/div&amp;gt;&lt;br /&gt;
[[Datei:Image001.png|280px]]&lt;br /&gt;
&amp;lt;/br&amp;gt;&lt;br /&gt;
Placement (depending on the booking) within the podcast in the PreRoll (1st ad slot after the intro), MidRoll (2nd ad slot in the middle of the content) and/or in the PostRoll (last ad slot after the content).&lt;br /&gt;
|podcast=podcast  &lt;br /&gt;
|anlieferungSonder=5&lt;br /&gt;
     &lt;br /&gt;
 &lt;br /&gt;
&lt;br /&gt;
|beschreibung=Depending on the placement booked, the podcast spot is placed in the PreRoll, MidRoll or PostRoll. The Adslot placements PreRoll and MidRoll are located internally, i.e. within the podcast stream. The PostRoll is a true post-roll placement (closer) that shows the spot after the editorial content. Please mind the variant of your sales product.&lt;br /&gt;
&lt;br /&gt;
At least one spot is required. Several spots with different weightings can also be used in the distribution.&lt;br /&gt;
&lt;br /&gt;
== Compatible Products: ==&lt;br /&gt;
The Native Audio Ad can be used in all positions in any podcast product and has no limitations regarding ad products. The design of the spot can be implemented as a 3D audio or dialogue ad.&lt;br /&gt;
&lt;br /&gt;
|technischeDaten= &#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Length / Duration: ==&lt;br /&gt;
&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
Preroll: max. 30 sec&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
Midroll, Postroll: max. 60 sec&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Volume / Loudness ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&amp;lt;pre&amp;gt;* between -15 and -17 LUFS,&lt;br /&gt;
* True Peak cannot exceed -1,0 &lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
|html5= Adaption to the file format &amp;amp; volume of the podcast: wave / mp3 format&lt;br /&gt;
&lt;br /&gt;
|besondereInformation=*Direct Approach&lt;br /&gt;
*Emotionalization&lt;br /&gt;
*Clear Structure (intro and outro)&lt;br /&gt;
*No reference to the editorial content permitted!&lt;br /&gt;
*Neutral Speaker&lt;br /&gt;
*Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Note regarding music subject to GEMA licensing ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
If you still wish to use your own music pieces or jingles in your spots, please note that in this case, you are responsible for reporting them to the relevant collecting societies.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Use of Tracking Pixels ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
When using [https://techspecs.iqd-ao.de/en/index.php?title=Delivery_of_3rd-party_resources tracking pixels] by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the [https://techspecs.iqd-ao.de/en/index.php?title=Technology_provider iqd vendor] list. The review and approval of the tracking URL is carried out by iq digital.&lt;br /&gt;
        &lt;br /&gt;
|vorbehalt= &#039;&#039;&#039; Conditions&#039;&#039;&#039; &amp;lt;/br&amp;gt;iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.&lt;br /&gt;
|pagenameDE=Native_Advertorial_Ad    &lt;br /&gt;
&lt;br /&gt;
}}&lt;br /&gt;
{{KiKennzeichnung}}&lt;br /&gt;
[[Kategorie:Podcast]][[Kategorie:Podcast]]&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=Template:TechSpecsOnline&amp;diff=1543</id>
		<title>Template:TechSpecsOnline</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Template:TechSpecsOnline&amp;diff=1543"/>
		<updated>2026-07-29T18:57:44Z</updated>

		<summary type="html">&lt;p&gt;Agliti: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;&amp;lt;includeonly&amp;gt;&lt;br /&gt;
{{TechSpecs&lt;br /&gt;
|plattform={{{plattform|online}}}&lt;br /&gt;
|galerie={{{galerie|}}}&lt;br /&gt;
|ecoAdLabel={{{ecoAdLabel|}}}&lt;br /&gt;
|anlieferungStandard={{{anlieferungStandard|}}}&lt;br /&gt;
|anlieferungSonder={{{anlieferungSonder|5}}}&lt;br /&gt;
|beschreibung={{{beschreibung|}}}&lt;br /&gt;
|platzierung={{{platzierung|}}}&lt;br /&gt;
|beschreibungOption={{{beschreibungOption|}}}&lt;br /&gt;
|technischeDaten={{{technischeDaten|}}}&lt;br /&gt;
|technischeDaten2={{{technischeDaten2|}}}&lt;br /&gt;
|technischeDatenOption={{{technischeDatenOption|}}}&lt;br /&gt;
|html5={{{html5|{{HTML5|erlaubt=ja|plattform={{{plattform|online}}}}}}}}&lt;br /&gt;
|3rdParty={{{3rdParty|{{3rdParty|erlaubt=ja|typ=&#039;&#039;&#039;only&#039;&#039;&#039; as &amp;lt;iframe&amp;gt; tag|plattform={{{plattform|online}}}}}}}}&lt;br /&gt;
|agenturZaehlpixel={{{agenturZaehlpixel|{{AgenturZaehlpixel|erlaubt=ja|plattform={{{plattform|online}}}}}}}}&lt;br /&gt;
|subloadBereitstellung={{{subloadBereitstellung|{{HinweisSubloadBereitstellung}}}}}&lt;br /&gt;
|bereitstellungFormateOption={{{bereitstellungFormateOption|}}}&lt;br /&gt;
|besondereInformation={{{besondereInformation|}}}&lt;br /&gt;
|feature={{{feature|}}}&lt;br /&gt;
|besondereInformationOption={{{besondereInformationOption|}}}&lt;br /&gt;
|grundsaetzlich={{{grundsaetzlich|}}}&lt;br /&gt;
|vastRedirect={{{vastRedirect|}}}&lt;br /&gt;
|ecoadLabel={{#if:{{{ecoAdLabel|}}}|{{EcoadLabelBaustein}}}}&lt;br /&gt;
|sslKurz={{{sslKurz|{{SSLKurzBaustein}}}}}&lt;br /&gt;
|gewichtBerechnung={{{gewichtBerechnung|{{GewichtBerechnungBaustein}}}}}&lt;br /&gt;
|positionierung={{{positionierung|{{PositionierungBaustein}}}}}&lt;br /&gt;
|werbekennzeichnung={{{werbekennzeichnung|{{Werbekennzeichnung}}}}}&lt;br /&gt;
|soundAnimationPerformance={{{soundAnimationPerformance|{{SoundAnimationPerformanceBaustein}}}}}&lt;br /&gt;
|videoBaustein={{{videoBaustein|{{VideoBaustein}}}}}&lt;br /&gt;
|klickTracking={{{klickTracking|{{KlickTracking}}}}}&lt;br /&gt;
|tracking={{{tracking|{{Tracking}}}}}&lt;br /&gt;
|kiKennzeichnung={{{kiKennzeichnung|{{KiKennzeichnung}}}}}&lt;br /&gt;
|vorbehalt={{{vorbehalt|{{Vorbehalt}}}}}&lt;br /&gt;
|gdprMacro={{{gdprMacro|{{GDPR-Macro}}}}}&lt;br /&gt;
|endgeraete={{{endgeraete|}}}&lt;br /&gt;
|grundsaetzlichOption={{{grundsaetzlichOption|}}}&lt;br /&gt;
|wirdReferenziert={{{wirdReferenziert|}}}&lt;br /&gt;
|werbeformKombination={{{werbeformKombination|}}}&lt;br /&gt;
|beispielDarstellungScribble={{{beispielDarstellungScribble|}}}&lt;br /&gt;
|sortierung={{{sortierung|{{PAGENAME}}}}}&lt;br /&gt;
|kategorieOnline={{{kategorieOnline|ja}}}&lt;br /&gt;
|kategorieDigital={{{kategorieDigital|}}}&lt;br /&gt;
|kategorieVideo={{{kategorieVideo|}}}&lt;br /&gt;
|pagenameDE={{{pagenameDE|{{PAGENAME}}}}}&lt;br /&gt;
}}&lt;br /&gt;
&amp;lt;/includeonly&amp;gt;&lt;br /&gt;
&amp;lt;noinclude&amp;gt;&lt;br /&gt;
Die Hauptvorlage für alle Online-Werbeformen.&lt;br /&gt;
&lt;br /&gt;
==Pfichtparameter:==&lt;br /&gt;
===Legende:===&lt;br /&gt;
;Variablenname:Mögliche Werte&lt;br /&gt;
&lt;br /&gt;
==Parameter der [[Template:TechSpecs]] mit default-Werten==&lt;br /&gt;
(Alle Werte sind durch setzen der Parameter überschreibbar)&lt;br /&gt;
;plattform:online&lt;br /&gt;
;anlieferungStandard:5&lt;br /&gt;
;html5:Textbaustein zu HTML5 (online)&lt;br /&gt;
;3rdParty:Textbaustein zu 3rdParty (online)&lt;br /&gt;
;agenturZaehlpixel:Textbaustein zu Zählpixeln (online)&lt;br /&gt;
;werbekennzeichnung:Textbaustein zur Werbekennzeichnung&lt;br /&gt;
;kategorieOnline:ja&lt;br /&gt;
;sortierung:PAGENAME&lt;br /&gt;
&lt;br /&gt;
==Code==&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
{{TechSpecsOnline&lt;br /&gt;
|galerie=&lt;br /&gt;
|ecoAdLabel=&lt;br /&gt;
|anlieferungSonder=&lt;br /&gt;
|infotext=&lt;br /&gt;
|galerieBreit=&lt;br /&gt;
|abmessungText=&lt;br /&gt;
|werbeformenText=&lt;br /&gt;
|werbemittelausschnitte=&lt;br /&gt;
|wichtigeHinweise=&lt;br /&gt;
|anmerkung=&lt;br /&gt;
|feature=&lt;br /&gt;
|ecoadLabel=&lt;br /&gt;
|vastRedirect=&lt;br /&gt;
|endgeraete=&lt;br /&gt;
|kategorieMEW=&lt;br /&gt;
|kategorieTablet=&lt;br /&gt;
|kategorieAPP=&lt;br /&gt;
|kategorieAMP=&lt;br /&gt;
|kategorieDigital=&lt;br /&gt;
|kategorieVideo=&lt;br /&gt;
}}&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Beispiel==&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
{{TechSpecsOnline&lt;br /&gt;
|galerie=[[Datei:Online Sonder Wallpaper.png|200px]]&lt;br /&gt;
|abmessungText={{AnlieferungKombination&lt;br /&gt;
|typ=vertikal&lt;br /&gt;
|zeichen=UND&lt;br /&gt;
|bezeichnung1=T&lt;br /&gt;
|teil1={{AnlieferungKombination&lt;br /&gt;
|zeichen=&lt;br /&gt;
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=800|h=90}}|abmessungExpandiert={{Abmessung|w=800|h=300}}|format={{Format Online Standard}}|gewicht={{Gewicht Online Standard}}}}&lt;br /&gt;
}}&lt;br /&gt;
|bezeichnung2=R&lt;br /&gt;
|text2=(Bitte 1 von 2 Werbeformen auswählen)&lt;br /&gt;
|teil2={{AnlieferungKombination&lt;br /&gt;
|zeichen=&lt;br /&gt;
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=120|maxW=200|h=600}}|format={{Format Online Standard}}|gewicht={{Gewicht Online Standard}}}}&lt;br /&gt;
|teil2={{Anlieferungselement|abmessung={{Abmessung|w=160|h=600}}|abmessungExpandiert={{Abmessung|w=420|h=600}}|format={{Format Online Standard}}|gewicht={{Gewicht Online Standard}}}}&lt;br /&gt;
}}&lt;br /&gt;
}}&lt;br /&gt;
|3rdParty={{3rdParty|typ=als iFrame je Banner|plattform=online|erlaubt=ja|hinweise=Ein expandable Wallpaper muss zuvor mit iq digital abgestimmt werden}}&lt;br /&gt;
|anmerkung=&lt;br /&gt;
{{HintergrundBaustein}}&lt;br /&gt;
{{ExpandableSteuerungBaustein}}&lt;br /&gt;
}}&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&amp;lt;/noinclude&amp;gt;&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=Advertorial_Audio_Ad&amp;diff=1542</id>
		<title>Advertorial Audio Ad</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Advertorial_Audio_Ad&amp;diff=1542"/>
		<updated>2026-07-29T18:34:35Z</updated>

		<summary type="html">&lt;p&gt;Agliti: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{{TechSpecs&lt;br /&gt;
&lt;br /&gt;
|galerie=&lt;br /&gt;
&amp;lt;div class=&amp;quot;bold&amp;quot;&amp;gt;wave / mp3-Format&amp;lt;/div&amp;gt;&lt;br /&gt;
[[Datei:Native Audio Advertorial Ad.png|280px]]&lt;br /&gt;
&amp;lt;/br&amp;gt;&lt;br /&gt;
Placement of the teaser within the podcast in the PreRoll (1st ad slot after the intro) and placement of the extended spot in the PostRoll (last ad slot after the content).&lt;br /&gt;
|podcast=podcast   &lt;br /&gt;
|anlieferungSonder= 5&lt;br /&gt;
|platzierung=&lt;br /&gt;
|beschreibung=This ad expands the storytelling format with a longer post-roll placement. The advertising message is divided into two advertising blocks: A 30-second pre-roll teaser is thematically combined with a post-roll that can take up to 4 minutes of advertising time, so that the advertising message is spread over two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and are always distributed within one stream and within a fixed sequence.&lt;br /&gt;
&lt;br /&gt;
For this form of advertising, at least two different spots are required: PreRoll Teaser + Extended PostRoll.&lt;br /&gt;
&lt;br /&gt;
== Compatible Products ==&lt;br /&gt;
The Advertorial Audio Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes. The design of the spot can be implemented as a 3D audio or dialogue ad.&lt;br /&gt;
    &lt;br /&gt;
|technischeDaten= &lt;br /&gt;
== Length / duration: ==&lt;br /&gt;
&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
PreRoll-Teaser: max. 30 Sec&lt;br /&gt;
Extended PostRoll: max. 240 Sec&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Volume / Loudness ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
between -15 and -17 LUFS,&lt;br /&gt;
True Peak cannot exceed -1,0 &lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
    &lt;br /&gt;
|html5=Adaption to the file format &amp;amp; volume of the podcast: wave / mp3 format   &lt;br /&gt;
    &lt;br /&gt;
|besondereInformation=*For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer&lt;br /&gt;
*Direct Approach&lt;br /&gt;
*Emotionalization&lt;br /&gt;
*Clear Structure (intro and outro)&lt;br /&gt;
*No reference to the editorial content permitted!&lt;br /&gt;
*Neutral Speaker&lt;br /&gt;
*Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Note regarding music subject to GEMA licensing ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
If you still wish to use your own music pieces or jingles in your spots, please note that in this case, you are responsible for reporting them to the relevant collecting societies.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;&amp;lt;big&amp;gt;&lt;br /&gt;
== Use of Tracking Pixels ==&lt;br /&gt;
:&amp;lt;/big&amp;gt;&#039;&#039;&#039;&lt;br /&gt;
When using [https://techspecs.iqd-ao.de/en/index.php?title=Delivery%20of%203rd-party%20resources tracking pixels] by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the [https://techspecs.iqd-ao.de/en/index.php?title=Technology%20provider iqd vendor] list. The review and approval of the tracking URL is carried out by iq digital.&lt;br /&gt;
   &lt;br /&gt;
    &lt;br /&gt;
|vorbehalt= &#039;&#039;&#039; Conditions &#039;&#039;&#039; &amp;lt;/br&amp;gt; iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.&lt;br /&gt;
&lt;br /&gt;
|pagenameDE=Advertorial_Audio_Ad    &lt;br /&gt;
&lt;br /&gt;
}}&lt;br /&gt;
{{KiKennzeichnung}}    &lt;br /&gt;
[[Kategorie:Podcast]][[Kategorie:Podcast]]&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=Template:TechSpecsMobile&amp;diff=1541</id>
		<title>Template:TechSpecsMobile</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Template:TechSpecsMobile&amp;diff=1541"/>
		<updated>2026-07-29T18:24:15Z</updated>

		<summary type="html">&lt;p&gt;Agliti: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;&amp;lt;includeonly&amp;gt;&lt;br /&gt;
{{TechSpecs&lt;br /&gt;
|plattform={{{plattform|mobile}}}&lt;br /&gt;
|galerie={{{galerie|}}}&lt;br /&gt;
|ecoAdLabel={{{ecoAdLabel|}}}&lt;br /&gt;
|anlieferungStandard={{{anlieferungStandard|}}}&lt;br /&gt;
|anlieferungSonder={{{anlieferungSonder|5}}}&lt;br /&gt;
|beschreibung={{{beschreibung|}}}&lt;br /&gt;
|platzierung={{{platzierung|}}}&lt;br /&gt;
|beschreibungOption={{{beschreibungOption|}}}&lt;br /&gt;
|technischeDaten={{{technischeDaten|}}}&lt;br /&gt;
|technischeDatenOption={{{technischeDatenOption|}}}&lt;br /&gt;
|html5={{{html5|{{HTML5|erlaubt=ja|plattform={{{plattform|mobile}}}}}}}}&lt;br /&gt;
|3rdParty={{{3rdParty|{{3rdParty|erlaubt=ja|typ=&#039;&#039;&#039;only&#039;&#039;&#039; as &amp;lt;iFrame&amp;gt;-Tag|plattform={{{plattform|mobile}}}}}}}}&lt;br /&gt;
|agenturZaehlpixel={{{agenturZaehlpixel|{{AgenturZaehlpixel|erlaubt=ja|plattform={{{plattform|mobile}}}}}}}}&lt;br /&gt;
|subloadBereitstellung={{{subloadBereitstellung|{{HinweisSubloadBereitstellung}}}}}&lt;br /&gt;
|bereitstellungFormateOption={{{bereitstellungFormateOption|}}}&lt;br /&gt;
|besondereInformation={{{besondereInformation|}}}&lt;br /&gt;
|feature={{{feature|}}}&lt;br /&gt;
|besondereInformationOption={{{besondereInformationOption|}}}&lt;br /&gt;
|grundsaetzlich={{{grundsaetzlich|}}}&lt;br /&gt;
|vastRedirect={{{vastRedirect|}}}&lt;br /&gt;
|ecoadLabel={{#if:{{{ecoAdLabel|}}}|{{EcoadLabelBaustein}}}}&lt;br /&gt;
|sslKurz={{{sslKurz|{{SSLKurzBaustein}}}}}&lt;br /&gt;
|gewichtBerechnung={{{gewichtBerechnung|{{GewichtBerechnungBaustein}}}}}&lt;br /&gt;
|positionierung={{{positionierung|{{PositionierungBaustein}}}}}&lt;br /&gt;
|werbekennzeichnung={{{werbekennzeichnung|{{Werbekennzeichnung}}}}}&lt;br /&gt;
|soundAnimationPerformance={{{soundAnimationPerformance|{{SoundAnimationPerformanceBaustein}}}}}&lt;br /&gt;
|videoBaustein={{{VideoBaustein|{{VideoBaustein}}}}}&lt;br /&gt;
|klickTracking={{{KlickTracking|{{KlickTracking}}}}}&lt;br /&gt;
|tracking={{{tracking|{{Tracking}}}}}&lt;br /&gt;
|kiKennzeichnung={{{kiKennzeichnung|{{KiKennzeichnung}}}}}&lt;br /&gt;
|vorbehalt={{{vorbehalt|{{Vorbehalt}}}}}&lt;br /&gt;
|gdprMacro={{{gdprMacro|{{GDPR-Macro}}}}}&lt;br /&gt;
|endgeraete={{{endgeraete|}}}&lt;br /&gt;
|grundsaetzlichOption={{{grundsaetzlichOption|}}}&lt;br /&gt;
|wirdReferenziert={{{wirdReferenziert|}}}&lt;br /&gt;
|werbeformKombination={{{werbeformKombination|}}}&lt;br /&gt;
|sortierung={{{sortierung|{{PAGENAME}}}}}&lt;br /&gt;
|kategorieMEW={{{kategorieMEW|ja}}}&lt;br /&gt;
|kategorieAMP={{{kategorieAMP|ja}}}&lt;br /&gt;
|kategorieAPP={{{kategorieAPP|ja}}}&lt;br /&gt;
|kategorieDigital={{{kategorieDigital|}}}&lt;br /&gt;
|kategorieVideo={{{kategorieVideo|}}}&lt;br /&gt;
|pagenameDE={{{pagenameDE|{{PAGENAME}}}}}&lt;br /&gt;
}}&amp;lt;/includeonly&amp;gt;&lt;br /&gt;
&amp;lt;noinclude&amp;gt;&lt;br /&gt;
Die Hauptvorlage für alle Mobile-Werbeformen.&lt;br /&gt;
&lt;br /&gt;
==Pfichtparameter:==&lt;br /&gt;
===Legende:===&lt;br /&gt;
;Variablenname:Mögliche Werte&lt;br /&gt;
&lt;br /&gt;
==Parameter der [[Vorlage:TechSpecs]] mit default-Werten==&lt;br /&gt;
(Alle Werte sind durch setzen der Parameter überschreibbar)&lt;br /&gt;
;plattform:mobile&lt;br /&gt;
;anlieferungStandard:3&lt;br /&gt;
;anlieferungSonder:5&lt;br /&gt;
;html5:Textbaustein zu HTML5 (mobile)&lt;br /&gt;
;3rdParty:Textbaustein zu 3rdParty (mobile)&lt;br /&gt;
;agenturZaehlpixel:Textbaustein zu Zählpixeln (mobile)&lt;br /&gt;
;werbekennzeichnung:Textbaustein zur Werbekennzeichnung&lt;br /&gt;
;kategorieMEW:ja&lt;br /&gt;
;kategorieAPP:ja&lt;br /&gt;
;kategorieAMP:ja&lt;br /&gt;
;sortierung:PAGENAME&lt;br /&gt;
&lt;br /&gt;
==Code==&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
{{TechSpecsMobile&lt;br /&gt;
|galerie=&lt;br /&gt;
|infotext=&lt;br /&gt;
|galerieBreit=&lt;br /&gt;
|abmessungText=&lt;br /&gt;
|werbeformenText=&lt;br /&gt;
|werbemittelausschnitte=&lt;br /&gt;
|wichtigeHinweise=&lt;br /&gt;
|anmerkung=&lt;br /&gt;
|feature=&lt;br /&gt;
|vastRedirect=&lt;br /&gt;
|endgeraete=&lt;br /&gt;
|kategorieOnline=&lt;br /&gt;
|kategorieTablet=&lt;br /&gt;
|kategorieDigital=&lt;br /&gt;
|kategorieVideo=&lt;br /&gt;
}}&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Beispiel==&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
{{TechSpecsMobile&lt;br /&gt;
|galerie=[[Datei:Mobile_Premium_Rectangle.png|x300px]]&lt;br /&gt;
|abmessungText={{Anlieferungselement|bezeichnung={{PAGENAME}}|abmessung={{Abmessung|w=320|h=416}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}|alternativ={{Retina|size={{Abmessung|w=320|h=416}}|sizeRetina={{Abmessung|w=640|h=832}}}}}}&lt;br /&gt;
|sortierung=Premium Rectangle&lt;br /&gt;
}}&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&amp;lt;/noinclude&amp;gt;&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=Template:KiKennzeichnung&amp;diff=1540</id>
		<title>Template:KiKennzeichnung</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Template:KiKennzeichnung&amp;diff=1540"/>
		<updated>2026-07-29T18:21:00Z</updated>

		<summary type="html">&lt;p&gt;Agliti: Created page with &amp;quot;{{Baustein|titel=Notice Regarding AI-Generated or AI-Manipulated Content|text=If the delivered advertising material contains AI-generated or AI-manipulated content for which a label is required under the applicable legal provisions, this label must already be included in the advertising material. Further information}}&amp;quot;&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{{Baustein|titel=Notice Regarding AI-Generated or AI-Manipulated Content|text=If the delivered advertising material contains AI-generated or AI-manipulated content for which a label is required under the applicable legal provisions, this label must already be included in the advertising material. [[Labelling of AI-Generated Content in Advertisements (in accordance with the EU AI Act)|Further information]]}}&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=Template:TechSpecs&amp;diff=1539</id>
		<title>Template:TechSpecs</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Template:TechSpecs&amp;diff=1539"/>
		<updated>2026-07-29T17:14:11Z</updated>

		<summary type="html">&lt;p&gt;Agliti: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;&amp;lt;includeonly&amp;gt;__NOTOC__&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{SpecsBox&lt;br /&gt;
|galerie={{{galerie|}}}&lt;br /&gt;
|ecoAdLabel={{{ecoAdLabel|}}}&lt;br /&gt;
|podcast={{{podcast|}}}&lt;br /&gt;
|anlieferungStandard={{{anlieferungStandard|}}}&lt;br /&gt;
|anlieferungSonder={{{anlieferungSonder|}}}&lt;br /&gt;
|werbeformKombination={{{werbeformKombination|}}}&lt;br /&gt;
}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{beschreibung|}}}|&lt;br /&gt;
==Description==&lt;br /&gt;
{{{beschreibung}}}&lt;br /&gt;
|}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{platzierung|}}}|&amp;lt;br /&amp;gt;&lt;br /&gt;
==Placement==&lt;br /&gt;
{{{platzierung}}}&lt;br /&gt;
|}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{beschreibungOption|}}}|&amp;lt;br /&amp;gt;&lt;br /&gt;
{{{beschreibungOption}}}&lt;br /&gt;
|}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{technischeDaten|}}}|&amp;lt;br /&amp;gt;&lt;br /&gt;
==Technical data==&lt;br /&gt;
{{{technischeDaten}}}&lt;br /&gt;
|}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{technischeDaten2|}}}|&lt;br /&gt;
{{{technischeDaten2}}}&lt;br /&gt;
|}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{technischeDatenOption|}}}|&amp;lt;br /&amp;gt;&lt;br /&gt;
{{{technischeDatenOption}}}&lt;br /&gt;
|}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{3rdParty|}}}{{{html5|}}}{{{hinweisSubloadBereitstellung|}}}{{{agenturZaehlpixel|}}}|&amp;lt;br /&amp;gt;&lt;br /&gt;
==Formats of delivery:==&lt;br /&gt;
{{{html5|}}}&lt;br /&gt;
{{{3rdParty|}}}&lt;br /&gt;
{{{agenturZaehlpixel|}}}&lt;br /&gt;
{{{hinweisSubloadBereitstellung|}}}&lt;br /&gt;
|}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{bereitstellungFormateOption|}}}|&amp;lt;br /&amp;gt;&lt;br /&gt;
{{{bereitstellungFormateOption}}}&lt;br /&gt;
|}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{besondereInformation|}}}|&amp;lt;br /&amp;gt;&lt;br /&gt;
==Special information for this ad format==&lt;br /&gt;
{{{besondereInformation}}}&lt;br /&gt;
{{#if: {{{feature|}}}|{{Baustein|titel=Feature-Expansion|text={{{feature}}}}}}}&lt;br /&gt;
|}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{besondereInformationOption|}}}|&amp;lt;br /&amp;gt;&lt;br /&gt;
{{{besondereInformationOption}}}&lt;br /&gt;
|}}&lt;br /&gt;
{{#ifeq: {{{wirdReferenziert|}}}|true||&lt;br /&gt;
==Please always note the following:==&lt;br /&gt;
{{{grundsaetzlich|}}}&lt;br /&gt;
{{#if: {{{vastRedirect|}}}|{{{vastRedirect}}}|}}&lt;br /&gt;
{{{ecoadLabel|}}}&lt;br /&gt;
{{{sslKurz|}}}&lt;br /&gt;
{{{gewichtBerechnung|}}}&lt;br /&gt;
{{{positionierung|}}}&lt;br /&gt;
{{{soundAnimationPerformance|}}}&lt;br /&gt;
{{{videoBaustein|}}}&lt;br /&gt;
{{{klickTracking|}}}&lt;br /&gt;
{{{tracking|}}}&lt;br /&gt;
{{{werbekennzeichnung|}}}&lt;br /&gt;
{{{kiKennzeichnung|}}}&lt;br /&gt;
{{{vorbehalt|}}}&lt;br /&gt;
{{{gdprMacro|}}}&lt;br /&gt;
{{#if: {{{endgeraete|}}}|{{{endgeraete}}}&lt;br /&gt;
|}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{grundsaetzlichOption|}}}|&amp;lt;br /&amp;gt;&lt;br /&gt;
{{{grundsaetzlichOption}}}&lt;br /&gt;
|}}|}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{weiterfuehrendeInformationen|}}}|&amp;lt;br /&amp;gt;&lt;br /&gt;
==Further information==&lt;br /&gt;
{{{weiterfuehrendeInformationen|}}}&lt;br /&gt;
|}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{weiterfuehrendeInformationenOption|}}}|&amp;lt;br /&amp;gt;&lt;br /&gt;
{{{weiterfuehrendeInformationenOption}}}&lt;br /&gt;
|}}&amp;lt;!--&lt;br /&gt;
--&amp;gt;{{#if: {{{beispielDarstellungScribble|}}}|&amp;lt;br /&amp;gt;&lt;br /&gt;
==Presentation example==&lt;br /&gt;
{{{beispielDarstellungScribble|}}}&lt;br /&gt;
|}}&lt;br /&gt;
{{#ifeq: {{{wirdReferenziert|}}}|true||&lt;br /&gt;
{{DEFAULTSORT:{{{sortierung|{{PAGENAME}}}}}}}&lt;br /&gt;
|}}&lt;br /&gt;
{{#ifeq:{{{plattform|}}}|mobile|[[Category:Mobile]]|{{#ifeq:{{{plattform|}}}|tablet|[[Category:Tablet]]|[[Category:Online]]}}}}&lt;br /&gt;
[[Category:Ad format|{{PAGENAME}}]]&lt;br /&gt;
{{#ifeq:{{{kategorieMEW|}}}|ja|[[Category:Ad format (MEW)]]|}}&lt;br /&gt;
{{#ifeq:{{{kategorieTablet|}}}|ja|[[Category:Ad format (Tablet)]]|}}&lt;br /&gt;
{{#ifeq:{{{kategorieAPP|}}}|ja|[[Category:Ad format (APP)]]|}}&lt;br /&gt;
{{#ifeq:{{{kategorieAMP|}}}|ja|[[Category:Ad format (AMP)]]|}}&lt;br /&gt;
{{#ifeq:{{{kategorieOnline|}}}|ja|[[Category:Ad format (Online)]]|}}&lt;br /&gt;
{{#ifeq:{{{kategorieDigital|}}}|ja|[[Category:Ad format (Digital)]]|}}&lt;br /&gt;
{{#ifeq:{{{kategorieVideo|}}}|ja|[[Category:Ad format (Video)]]|}}&lt;br /&gt;
[[de:{{{pagenameDE}}}]]&lt;br /&gt;
&amp;lt;/includeonly&amp;gt;&lt;br /&gt;
&amp;lt;noinclude&amp;gt;&lt;br /&gt;
Die Hauptvorlage für alle Werbeformen. Online- und Mobilespezifische Default-Angaben werden in den Vorlagen [[Template:TechSpecsOnline|TechSpecsOnline]] und [[Template:TechSpecsMobile|TechSpecsMobile]] gemacht. Im Normalfall sollen diese spezifischen Vorlagen verwendet werden statt dieser generellen.&lt;br /&gt;
&lt;br /&gt;
==Parameter==&lt;br /&gt;
===SpecsBox===&lt;br /&gt;
;galerie:Verweis auf ein Bild oder auf eine Bildergalerie&lt;br /&gt;
;anlieferungStandard:Die Anzahl Werktage für die Anlieferung eines Standardwerbemittels&lt;br /&gt;
;anlieferungSonder:Die Anzahl Werktage für die Anlieferung eines Sonderwerbemittels&lt;br /&gt;
&lt;br /&gt;
===Technische Parameter (unsichtbar)===&lt;br /&gt;
;plattform:Die Plattform der Werbeform {online,mobile,app}. Der Parameter dient einigen Voreinstellungen und wird nicht direkt angezeigt&lt;br /&gt;
;sortierung:Alternativer Sortierbegriff für Kategorien (default: PAGENAME)&lt;br /&gt;
&lt;br /&gt;
===Beschreibung===&lt;br /&gt;
;beschreibung:Der Beschreibungstext der Werbeform&lt;br /&gt;
;platzierung:Eine Seitenbreite Version der Bildergalerie&lt;br /&gt;
;beschreibungOption:Optionaler Bereich nach Beschreibungs-Abschnitt&lt;br /&gt;
&lt;br /&gt;
===Technische Daten===&lt;br /&gt;
;technischeDaten:Textabschnitt für die Darstellung der Werbeformbestandteile&lt;br /&gt;
;technischeDatenOption:Optionaler Bereich nach Technische Daten-Abschnitt&lt;br /&gt;
&lt;br /&gt;
===Bereitstellung Formate===&lt;br /&gt;
;html5:Angaben zu HTML5 Werbemitteln&lt;br /&gt;
;3rdParty:Angaben zu 3rdParty Werbemitteln&lt;br /&gt;
;agenturZaehlpixel:Angaben zu Agenturzählpixeln&lt;br /&gt;
;subloadBereitstellung:Hinweis zur Subload Bereitstellung&lt;br /&gt;
;bereitstellungFormateOption:Optionaler Bereich nach Bereitstellung Formate-Abschnitt&lt;br /&gt;
&lt;br /&gt;
===Besondere Information für diese Werbeform===&lt;br /&gt;
;besondereInformation:Textabschnitt für wichtige Hinweise zur Werbeform&lt;br /&gt;
;feature:Angaben zu Featuren der Werbeform&lt;br /&gt;
;besondereInformationOption:Optionaler Bereich nach Besondere Information für diese Werbeform-Abschnitt&lt;br /&gt;
&lt;br /&gt;
===Grundsätzlich zu beachten===&lt;br /&gt;
;vastRedirect:Angaben zu VAST eines Videowerbmittels. Wird der Parameter gesetzt, werden die Parameter html5, 3rdParty, agenturZaehlpixel ignoriert und nicht dargestellt (optional)&lt;br /&gt;
;sslKurz:Angaben zur Verschlüsselung der externen Ressouren&lt;br /&gt;
;gewichtBerechnung:Angaben zur Gewicht Berechnung&lt;br /&gt;
;positionierung:Angaben zur Werbemittelkennzeichnung&lt;br /&gt;
;werbekennzeichnung:Angaben zur Werbemittelkennzeichnung&lt;br /&gt;
;soundAnimationPerformance:Angaben zu Sound und Animationen&lt;br /&gt;
;tracking:Angaben zur Einschränkung erweitertes Tracking&lt;br /&gt;
;vorbehalt:Angaben zur Ablehnung von Werbeformen&lt;br /&gt;
;endgeraete:Angaben zu kompatiblen Endgeräten (optional)&lt;br /&gt;
;grundsaetzlichOption:Optionaler Bereich nach Grundsätzlich zu beachten-Abschnitt&lt;br /&gt;
&lt;br /&gt;
===Weiterführende Informationen===&lt;br /&gt;
;weiterfuehrendeInformationen:Angaben für Links&lt;br /&gt;
;weiterfuehrendeInformationenOption:Optionaler Bereich nach Weiterführende Informationen für diese Werbeform-Abschnitt&lt;br /&gt;
&lt;br /&gt;
===Beispiel Darstellung===&lt;br /&gt;
;beispielDarstellungScribble:Bereich für weitere Scribbles&lt;br /&gt;
&lt;br /&gt;
===Angaben zu Kategorien===&lt;br /&gt;
;kategorieMEW:Angabe ja fügt Werbeform zur Kategorie [[:Category:Ad format (MEW)|Ad format (MEW)]]&lt;br /&gt;
;kategorieTablet:Angabe ja fügt Werbeform zur Kategorie [[:Category:Ad format (Tablet)|Ad format (Tablet)]]&lt;br /&gt;
;kategorieAPP:Angabe ja fügt Werbeform zur Kategorie [[:Category:Ad format (APP)|Ad format (APP)]]&lt;br /&gt;
;kategorieAMP:Angabe ja fügt Werbeform zur Kategorie [[:Category:Ad format (AMP)|Ad format (AMP)]]&lt;br /&gt;
;kategorieOnline:Angabe ja fügt Werbeform zur Kategorie [[:Category:Ad format (Online)|Ad format (Online)]]&lt;br /&gt;
;kategorieDigital:Angabe ja fügt Werbeform zur Kategorie [[:Category:Ad format (Digital)|Ad format (Digital)]]&lt;br /&gt;
;kategorieVideo:Angabe ja fügt Werbeform zur Kategorie [[:Category:Ad format (Video)|Ad format (Video)]]&lt;br /&gt;
&lt;br /&gt;
==Code==&lt;br /&gt;
&amp;lt;pre&amp;gt;&lt;br /&gt;
{{TechSpecs&lt;br /&gt;
|plattform=&lt;br /&gt;
|galerie=&lt;br /&gt;
|anlieferungStandard=&lt;br /&gt;
|anlieferungSonder=&lt;br /&gt;
|beschreibung=&lt;br /&gt;
|platzierung=&lt;br /&gt;
|beschreibungOption=&lt;br /&gt;
|technischeDaten=&lt;br /&gt;
|technischeDatenOption=&lt;br /&gt;
|html5=&lt;br /&gt;
|3rdParty=&lt;br /&gt;
|agenturZaehlpixel=&lt;br /&gt;
|subloadBereitstellung=&lt;br /&gt;
|bereitstellungFormateOption=&lt;br /&gt;
|besondereInformation=&lt;br /&gt;
|feature=&lt;br /&gt;
|besondereInformationOption=&lt;br /&gt;
|grundsaetzlich=&lt;br /&gt;
|vastRedirect=&lt;br /&gt;
|sslKurz=&lt;br /&gt;
|gewichtBerechnung=&lt;br /&gt;
|positionierung=&lt;br /&gt;
|werbekennzeichnung=&lt;br /&gt;
|soundAnimationPerformance=&lt;br /&gt;
|tracking=&lt;br /&gt;
|vorbehalt=&lt;br /&gt;
|endgeraete=&lt;br /&gt;
|grundsaetzlichOption=&lt;br /&gt;
|weiterfuehrendeInformationen=&lt;br /&gt;
|weiterfuehrendeInformationenOption=&lt;br /&gt;
|kategorieMEW=&lt;br /&gt;
|kategorieTablet=&lt;br /&gt;
|kategorieAPP=&lt;br /&gt;
|kategorieAMP=&lt;br /&gt;
|kategorieOnline=&lt;br /&gt;
|kategorieDigital=&lt;br /&gt;
|kategorieVideo=&lt;br /&gt;
|beispielDarstellungScribble=&lt;br /&gt;
}}&lt;br /&gt;
&amp;lt;/pre&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Beispiel==&lt;br /&gt;
Siehe Vorlagen [[Template:TechSpecsOnline|TechSpecsOnline]] und [[Template:TechSpecsMobile|TechSpecsMobile]]&lt;br /&gt;
&amp;lt;/noinclude&amp;gt;&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=Labelling_of_AI-Generated_Content_in_Advertisements_(in_accordance_with_the_EU_AI_Act)&amp;diff=1537</id>
		<title>Labelling of AI-Generated Content in Advertisements (in accordance with the EU AI Act)</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Labelling_of_AI-Generated_Content_in_Advertisements_(in_accordance_with_the_EU_AI_Act)&amp;diff=1537"/>
		<updated>2026-07-28T10:15:36Z</updated>

		<summary type="html">&lt;p&gt;Agliti: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== Labelling of AI-Generated and AI-Manipulated Content in Advertisements == &lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
The EU AI Act imposes transparency obligations for certain AI-generated or AI-manipulated content. The purpose of these requirements is to clearly inform users when content has been artificially generated or altered using AI. &lt;br /&gt;
&lt;br /&gt;
This TechSpec page describes how legally required labels must be taken into account, both technically and in terms of design, when advertising materials are delivered. It is intended for advertisers, agencies and technical service providers supplying advertising materials for delivery across the iq digital portfolio. &lt;br /&gt;
&lt;br /&gt;
The advertiser or the commissioned agency is responsible for the legal assessment of whether a specific advertising material is subject to labelling requirements. If a label is required under the applicable legal provisions, it must already be included in the advertising material when delivered. &lt;br /&gt;
&lt;br /&gt;
This page provides guidance on the technical classification and implementation within the TechSpecs. It does not replace a legal assessment of the individual case. &lt;br /&gt;
&lt;br /&gt;
=== General Requirements ===&lt;br /&gt;
&lt;br /&gt;
==== Scope ====&lt;br /&gt;
&lt;br /&gt;
A label may be required in particular if an advertising material contains AI-generated or AI-manipulated content that falls within the transparency obligations of the EU AI Act. &lt;br /&gt;
&lt;br /&gt;
This applies in particular to:&lt;br /&gt;
&lt;br /&gt;
* AI-generated or AI-manipulated image, audio or video content that qualifies as a deepfake within the meaning of the EU AI Act.&lt;br /&gt;
&lt;br /&gt;
* AI-generated or AI-manipulated text published for the purpose of informing the public about matters of public interest.&lt;br /&gt;
&lt;br /&gt;
Within the meaning of the EU AI Act, deepfakes are AI-generated or AI-manipulated image, audio or video content that resembles existing persons, objects, places, entities or events and may falsely appear to be authentic or true. &lt;br /&gt;
 &lt;br /&gt;
==== Responsibility ==== &lt;br /&gt;
&lt;br /&gt;
The advertiser or the commissioned agency is responsible for reviewing and correctly implementing legally required labels. &lt;br /&gt;
&lt;br /&gt;
When delivering advertising materials, it must be ensured that any legally required label:&lt;br /&gt;
&lt;br /&gt;
* is part of the advertising material, &lt;br /&gt;
&lt;br /&gt;
* is clearly perceptible to users, &lt;br /&gt;
&lt;br /&gt;
* is visible or audible no later than when the advertising material is first perceived, &lt;br /&gt;
&lt;br /&gt;
* is not obscured by other design elements, overlays or technical delivery conditions,&lt;br /&gt;
&lt;br /&gt;
* complies with the applicable accessibility requirements. &lt;br /&gt;
&lt;br /&gt;
==== Form of the Label ==== &lt;br /&gt;
&lt;br /&gt;
If a label is required, it should be clear, understandable and directly associated with the relevant content. &lt;br /&gt;
&lt;br /&gt;
Suitable labels may include in particular: &lt;br /&gt;
&lt;br /&gt;
* a visible AI icon, &lt;br /&gt;
&lt;br /&gt;
* a visible notice such as “AI-generated”, “Created with AI”, “AI-edited” or “AI-modified”, &lt;br /&gt;
&lt;br /&gt;
* for audio content, a short spoken notice at the beginning of the content. &lt;br /&gt;
&lt;br /&gt;
The label may additionally indicate whether the content was generated entirely by AI or was manipulated or edited using AI.&lt;br /&gt;
&lt;br /&gt;
==== Language of the Label ==== &lt;br /&gt;
&lt;br /&gt;
The label should be provided in the language of the advertising material or campaign. Alternatively, a language that is understandable in the specific context of use may be used. &lt;br /&gt;
&lt;br /&gt;
For internationally oriented campaigns, an English label such as “AI-generated” or “AI-modified” may be appropriate, provided that it is understandable to the target audience. &lt;br /&gt;
&lt;br /&gt;
==== Placement and Perceptibility ==== &lt;br /&gt;
&lt;br /&gt;
The label must be placed so that users can perceive it without additional interaction. It must not become visible only through a mouseover, click, scrolling, opening an additional layer or comparable interaction. &lt;br /&gt;
&lt;br /&gt;
For visual content, the label should be placed in a clearly visible location, for example in the upper area or in the immediate vicinity of the labelled content. &lt;br /&gt;
&lt;br /&gt;
The label must have sufficient contrast and be legible and distinguishable. It must not be obscured by other elements such as logos, buttons, mandatory legal notices, player controls or advertising overlays. &lt;br /&gt;
&lt;br /&gt;
==== Accessibility ==== &lt;br /&gt;
&lt;br /&gt;
Labels must be implemented in an accessible manner. This includes in particular:&lt;br /&gt;
&lt;br /&gt;
* sufficient contrast, &lt;br /&gt;
&lt;br /&gt;
* a legible font size, &lt;br /&gt;
&lt;br /&gt;
* compatibility with assistive technologies, where technically relevant, &lt;br /&gt;
&lt;br /&gt;
* for non-visual content, an understandable audible label.&lt;br /&gt;
&lt;br /&gt;
=== Format-Specific Requirements ===  &lt;br /&gt;
&lt;br /&gt;
The following guidance describes how legally required labels are to be implemented technically for each advertising format. It applies only if a label is required for the specific advertising material under the applicable legal provisions. &lt;br /&gt;
&lt;br /&gt;
==== Display ====  &lt;br /&gt;
&lt;br /&gt;
For display advertising materials subject to a legal labelling requirement, the label must be included in the delivered advertising material itself.  &lt;br /&gt;
&lt;br /&gt;
The label should: &lt;br /&gt;
&lt;br /&gt;
* be clearly visible within the advertising material, &lt;br /&gt;
&lt;br /&gt;
* not be obscured by logos, call-to-action buttons, mandatory notices or other design elements, &lt;br /&gt;
&lt;br /&gt;
* remain perceptible throughout the relevant period in which the AI-generated or AI-manipulated content is visible,&lt;br /&gt;
&lt;br /&gt;
* for animated advertising materials, remain recognisable even if users perceive only individual frames or short sequences. &lt;br /&gt;
&lt;br /&gt;
Suitable formats may include a visible AI icon, a short notice or a combination of both. &lt;br /&gt;
&lt;br /&gt;
For animated display advertising materials, the label should not appear only in a single short frame. It should be implemented so that it can be perceived under normal viewing conditions. &lt;br /&gt;
&lt;br /&gt;
==== Newsletter ==== &lt;br /&gt;
&lt;br /&gt;
For newsletter advertising materials subject to a legal labelling requirement, the label must appear within the visible area of the delivered advertising material or in the immediate vicinity of the labelled content. &lt;br /&gt;
&lt;br /&gt;
The label should: &lt;br /&gt;
&lt;br /&gt;
* be placed within the advertising material itself or directly next to the relevant image, text or design element, &lt;br /&gt;
&lt;br /&gt;
* remain as understandable as possible even when images are disabled or the display is restricted, &lt;br /&gt;
&lt;br /&gt;
* not appear exclusively on a landing page, in a footnote or in a legal disclaimer outside the advertising material, &lt;br /&gt;
&lt;br /&gt;
* for textual elements of an advertisement, be clearly associated with the affected text.&lt;br /&gt;
&lt;br /&gt;
For AI-generated or AI-manipulated text, it should be noted that the EU AI Act provides for a labelling obligation in particular for text published for the purpose of informing the public about matters of public interest. This obligation does not apply if the content has undergone a process of human review or editorial control and a natural or legal person bears editorial responsibility. &lt;br /&gt;
&lt;br /&gt;
For short texts or individual phrases, a notice directly associated with the advertising material may be appropriate, provided that the label remains clear, consistent and distinguishable. &lt;br /&gt;
&lt;br /&gt;
==== Audio ==== &lt;br /&gt;
&lt;br /&gt;
For audio advertising materials subject to a legal labelling requirement, the label must be audible. It must be included within the maximum duration specified for the relevant advertising format. &lt;br /&gt;
&lt;br /&gt;
The label should: &lt;br /&gt;
&lt;br /&gt;
* be provided at the beginning of the audio content,&lt;br /&gt;
&lt;br /&gt;
* be phrased in simple and understandable language, &lt;br /&gt;
&lt;br /&gt;
* be provided in the language of the advertising material or campaign, &lt;br /&gt;
&lt;br /&gt;
* be spoken so that it is clearly perceptible during normal playback, &lt;br /&gt;
&lt;br /&gt;
* not be masked by music, sound effects or other audio elements.&lt;br /&gt;
&lt;br /&gt;
Suitable wording may include, for example: &lt;br /&gt;
&lt;br /&gt;
* “This content was created using AI.” &lt;br /&gt;
&lt;br /&gt;
* “This content was edited using AI.” &lt;br /&gt;
&lt;br /&gt;
* “This voice was artificially generated.” &lt;br /&gt;
&lt;br /&gt;
* “This content was AI-generated.” &lt;br /&gt;
&lt;br /&gt;
* “This audio was AI-modified.”&lt;br /&gt;
&lt;br /&gt;
If audio content is also presented in a player, on a landing page or in an accompanying visual environment, an additional visual label may be appropriate. &lt;br /&gt;
&lt;br /&gt;
==== Video ====  &lt;br /&gt;
&lt;br /&gt;
For video advertising materials subject to a legal labelling requirement, the label must be included in the video itself or as a directly visible component of the delivery. &lt;br /&gt;
&lt;br /&gt;
The label should: &lt;br /&gt;
&lt;br /&gt;
* be visible at the beginning of the video,&lt;br /&gt;
&lt;br /&gt;
* reappear in longer videos or interrupted deliveries, &lt;br /&gt;
&lt;br /&gt;
* remain perceptible during the affected AI-generated or AI-manipulated video segment,&lt;br /&gt;
&lt;br /&gt;
* not be obscured by player elements, subtitles, logos, countdown elements or other overlays, &lt;br /&gt;
&lt;br /&gt;
* also be visually understandable when the video is played without sound. &lt;br /&gt;
&lt;br /&gt;
Suitable formats may include a visible AI icon, a notice or a combination of both, for example: &lt;br /&gt;
&lt;br /&gt;
* “AI-generated” &lt;br /&gt;
&lt;br /&gt;
* “Created with AI” &lt;br /&gt;
&lt;br /&gt;
* “AI-edited” &lt;br /&gt;
&lt;br /&gt;
* “AI-modified” &lt;br /&gt;
&lt;br /&gt;
For videos with sound, an additional spoken notice may be used. For visual content, however, an exclusively audible label does not replace the visual label. &lt;br /&gt;
&lt;br /&gt;
==== Content ==== &lt;br /&gt;
&lt;br /&gt;
For content formats subject to a legal labelling requirement, the label must be clearly associated with the relevant content. &lt;br /&gt;
&lt;br /&gt;
The label should: &lt;br /&gt;
&lt;br /&gt;
* be placed in the upper area of the content or in the immediate vicinity of the headline, &lt;br /&gt;
&lt;br /&gt;
* be visible before or no later than when the relevant content is first perceived, &lt;br /&gt;
&lt;br /&gt;
* be clearly distinguishable from general advertising labels such as “Advertisement”, “Sponsored” or “Advertorial”,&lt;br /&gt;
&lt;br /&gt;
* not appear exclusively in a legal notice, disclaimer, footer or at the end of the content, &lt;br /&gt;
&lt;br /&gt;
* where individual components are AI-generated or AI-manipulated, be associated as closely as possible with the specific component. &lt;br /&gt;
&lt;br /&gt;
It is important to distinguish between: &lt;br /&gt;
&lt;br /&gt;
* &#039;&#039;&#039;Advertising label&#039;&#039;&#039;: identifies the commercial nature of the content, for example “Advertisement” or “Sponsored”.&lt;br /&gt;
&lt;br /&gt;
* &#039;&#039;&#039;AI label&#039;&#039;&#039;: indicates that content was artificially generated or edited, where legally required. &lt;br /&gt;
&lt;br /&gt;
The two labels serve different purposes and should not be combined.&lt;br /&gt;
&lt;br /&gt;
For content formats, it must also be assessed whether the exception applies to AI-generated or AI-manipulated text that has undergone human review or editorial control and for which a natural or legal person bears editorial responsibility.&lt;br /&gt;
&lt;br /&gt;
=== Examples of Possible Labels === &lt;br /&gt;
&lt;br /&gt;
Depending on the advertising material, language and content, the following labels may be suitable, among others: &lt;br /&gt;
&lt;br /&gt;
{| class=&amp;quot;wikitable&amp;quot;&lt;br /&gt;
|+ Text der Überschrift&lt;br /&gt;
|-&lt;br /&gt;
! Context !! Example&lt;br /&gt;
|-&lt;br /&gt;
| General AI-generated visual content  || “AI-generated” &lt;br /&gt;
|-&lt;br /&gt;
| General AI-edited visual content  || “AI-edited” &lt;br /&gt;
|-&lt;br /&gt;
| Englischsprachige Kampagne || “AI-generated” &lt;br /&gt;
|-&lt;br /&gt;
| English-language editing  || “AI-modified”  &lt;br /&gt;
|-&lt;br /&gt;
| Audio content || “This content was created using AI.” &lt;br /&gt;
|-&lt;br /&gt;
| Synthetic voice || “This voice was artificially generated.”  &lt;br /&gt;
|-&lt;br /&gt;
| Video with an AI-generated segment || “This video segment was created using AI.” &lt;br /&gt;
|}&lt;br /&gt;
&lt;br /&gt;
The specific wording must be appropriate to the content, the language of the campaign and the relevant context of use.  &lt;br /&gt;
&lt;br /&gt;
=== Responsibility ===&lt;br /&gt;
&lt;br /&gt;
The advertiser or the commissioned agency is responsible for the legal assessment and correct labelling of AI-generated or AI-manipulated content that is legally subject to labelling requirements. &lt;br /&gt;
&lt;br /&gt;
Advertisers and agencies must ensure that delivered advertising materials comply with the applicable legal requirements and that any required labels are already included in a technically correct manner at the time of delivery. &lt;br /&gt;
&lt;br /&gt;
iq digital does not perform a legal assessment of the specific use of AI in the advertising material.&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=Labelling_of_AI-Generated_Content_in_Advertisements_(in_accordance_with_the_EU_AI_Act)&amp;diff=1536</id>
		<title>Labelling of AI-Generated Content in Advertisements (in accordance with the EU AI Act)</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Labelling_of_AI-Generated_Content_in_Advertisements_(in_accordance_with_the_EU_AI_Act)&amp;diff=1536"/>
		<updated>2026-07-28T09:35:23Z</updated>

		<summary type="html">&lt;p&gt;Agliti: Created page with &amp;quot;== Labelling of AI-Generated and AI-Manipulated Content in Advertisements ==   === Introduction ===  The EU AI Act imposes transparency obligations for certain AI-generated or AI-manipulated content. The purpose of these requirements is to clearly inform users when content has been artificially generated or altered using AI.   This TechSpec page describes how legally required labels must be taken into account, both technically and in terms of design, when advertising mat...&amp;quot;&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== Labelling of AI-Generated and AI-Manipulated Content in Advertisements == &lt;br /&gt;
&lt;br /&gt;
=== Introduction ===&lt;br /&gt;
&lt;br /&gt;
The EU AI Act imposes transparency obligations for certain AI-generated or AI-manipulated content. The purpose of these requirements is to clearly inform users when content has been artificially generated or altered using AI. &lt;br /&gt;
&lt;br /&gt;
This TechSpec page describes how legally required labels must be taken into account, both technically and in terms of design, when advertising materials are delivered. It is intended for advertisers, agencies and technical service providers supplying advertising materials for delivery across the iq digital portfolio. &lt;br /&gt;
&lt;br /&gt;
The advertiser or the commissioned agency is responsible for the legal assessment of whether a specific advertising material is subject to labelling requirements. If a label is required under the applicable legal provisions, it must already be included in the advertising material when delivered. &lt;br /&gt;
&lt;br /&gt;
This page provides guidance on the technical classification and implementation within the TechSpecs. It does not replace a legal assessment of the individual case. &lt;br /&gt;
&lt;br /&gt;
=== General Requirements ===&lt;br /&gt;
&lt;br /&gt;
==== Scope ====&lt;br /&gt;
&lt;br /&gt;
A label may be required in particular if an advertising material contains AI-generated or AI-manipulated content that falls within the transparency obligations of the EU AI Act. &lt;br /&gt;
&lt;br /&gt;
This applies in particular to:&lt;br /&gt;
&lt;br /&gt;
* AI-generated or AI-manipulated image, audio or video content that qualifies as a deepfake within the meaning of the EU AI Act.&lt;br /&gt;
&lt;br /&gt;
* AI-generated or AI-manipulated text published for the purpose of informing the public about matters of public interest.&lt;br /&gt;
&lt;br /&gt;
Within the meaning of the EU AI Act, deepfakes are AI-generated or AI-manipulated image, audio or video content that resembles existing persons, objects, places, entities or events and may falsely appear to be authentic or true. &lt;br /&gt;
 &lt;br /&gt;
==== Responsibility ==== &lt;br /&gt;
&lt;br /&gt;
The advertiser or the commissioned agency is responsible for reviewing and correctly implementing legally required labels. &lt;br /&gt;
&lt;br /&gt;
When delivering advertising materials, it must be ensured that any legally required label:&lt;br /&gt;
&lt;br /&gt;
* is part of the advertising material, &lt;br /&gt;
&lt;br /&gt;
* is clearly perceptible to users, &lt;br /&gt;
&lt;br /&gt;
* is visible or audible no later than when the advertising material is first perceived, &lt;br /&gt;
&lt;br /&gt;
* is not obscured by other design elements, overlays or technical delivery conditions,&lt;br /&gt;
&lt;br /&gt;
* complies with the applicable accessibility requirements. &lt;br /&gt;
&lt;br /&gt;
==== Form of the Label ==== &lt;br /&gt;
&lt;br /&gt;
If a label is required, it should be clear, understandable and directly associated with the relevant content. &lt;br /&gt;
&lt;br /&gt;
Suitable labels may include in particular: &lt;br /&gt;
&lt;br /&gt;
* a visible AI icon, &lt;br /&gt;
&lt;br /&gt;
* a visible notice such as “AI-generated”, “Created with AI”, “AI-edited” or “AI-modified”, &lt;br /&gt;
&lt;br /&gt;
* for audio content, a short spoken notice at the beginning of the content. &lt;br /&gt;
&lt;br /&gt;
The label may additionally indicate whether the content was generated entirely by AI or was manipulated or edited using AI.&lt;br /&gt;
&lt;br /&gt;
==== Language of the Label ==== &lt;br /&gt;
&lt;br /&gt;
The label should be provided in the language of the advertising material or campaign. Alternatively, a language that is understandable in the specific context of use may be used. &lt;br /&gt;
&lt;br /&gt;
For internationally oriented campaigns, an English label such as “AI-generated” or “AI-modified” may be appropriate, provided that it is understandable to the target audience. &lt;br /&gt;
&lt;br /&gt;
==== Placement and Perceptibility ==== &lt;br /&gt;
&lt;br /&gt;
The label must be placed so that users can perceive it without additional interaction. It must not become visible only through a mouseover, click, scrolling, opening an additional layer or comparable interaction. &lt;br /&gt;
&lt;br /&gt;
For visual content, the label should be placed in a clearly visible location, for example in the upper area or in the immediate vicinity of the labelled content. &lt;br /&gt;
&lt;br /&gt;
The label must have sufficient contrast and be legible and distinguishable. It must not be obscured by other elements such as logos, buttons, mandatory legal notices, player controls or advertising overlays. &lt;br /&gt;
&lt;br /&gt;
==== Accessibility ==== &lt;br /&gt;
&lt;br /&gt;
Labels must be implemented in an accessible manner. This includes in particular:&lt;br /&gt;
&lt;br /&gt;
* sufficient contrast, &lt;br /&gt;
&lt;br /&gt;
* a legible font size, &lt;br /&gt;
&lt;br /&gt;
* compatibility with assistive technologies, where technically relevant, &lt;br /&gt;
&lt;br /&gt;
* for non-visual content, an understandable audible label.&lt;br /&gt;
&lt;br /&gt;
=== Format-Specific Requirements ===  &lt;br /&gt;
&lt;br /&gt;
The following guidance describes how legally required labels are to be implemented technically for each advertising format. It applies only if a label is required for the specific advertising material under the applicable legal provisions. &lt;br /&gt;
&lt;br /&gt;
==== Display ====  &lt;br /&gt;
&lt;br /&gt;
For display advertising materials subject to a legal labelling requirement, the label must be included in the delivered advertising material itself.  &lt;br /&gt;
&lt;br /&gt;
The label should: &lt;br /&gt;
&lt;br /&gt;
* be clearly visible within the advertising material, &lt;br /&gt;
&lt;br /&gt;
* not be obscured by logos, call-to-action buttons, mandatory notices or other design elements, &lt;br /&gt;
&lt;br /&gt;
* remain perceptible throughout the relevant period in which the AI-generated or AI-manipulated content is visible,&lt;br /&gt;
&lt;br /&gt;
* for animated advertising materials, remain recognisable even if users perceive only individual frames or short sequences. &lt;br /&gt;
&lt;br /&gt;
Suitable formats may include a visible AI icon, a short notice or a combination of both. &lt;br /&gt;
&lt;br /&gt;
For animated display advertising materials, the label should not appear only in a single short frame. It should be implemented so that it can be perceived under normal viewing conditions. &lt;br /&gt;
&lt;br /&gt;
==== Newsletter ==== &lt;br /&gt;
&lt;br /&gt;
For newsletter advertising materials subject to a legal labelling requirement, the label must appear within the visible area of the delivered advertising material or in the immediate vicinity of the labelled content. &lt;br /&gt;
&lt;br /&gt;
The label should: &lt;br /&gt;
&lt;br /&gt;
* be placed within the advertising material itself or directly next to the relevant image, text or design element, &lt;br /&gt;
&lt;br /&gt;
* remain as understandable as possible even when images are disabled or the display is restricted, &lt;br /&gt;
&lt;br /&gt;
* not appear exclusively on a landing page, in a footnote or in a legal disclaimer outside the advertising material, &lt;br /&gt;
&lt;br /&gt;
* for textual elements of an advertisement, be clearly associated with the affected text.&lt;br /&gt;
&lt;br /&gt;
For AI-generated or AI-manipulated text, it should be noted that the EU AI Act provides for a labelling obligation in particular for text published for the purpose of informing the public about matters of public interest. This obligation does not apply if the content has undergone a process of human review or editorial control and a natural or legal person bears editorial responsibility. &lt;br /&gt;
&lt;br /&gt;
For short texts or individual phrases, a notice directly associated with the advertising material may be appropriate, provided that the label remains clear, consistent and distinguishable. &lt;br /&gt;
&lt;br /&gt;
==== Audio ==== &lt;br /&gt;
&lt;br /&gt;
For audio advertising materials subject to a legal labelling requirement, the label must be audible. It must be included within the maximum duration specified for the relevant advertising format. &lt;br /&gt;
&lt;br /&gt;
The label should: &lt;br /&gt;
&lt;br /&gt;
* be provided at the beginning of the audio content,&lt;br /&gt;
&lt;br /&gt;
* be phrased in simple and understandable language, &lt;br /&gt;
&lt;br /&gt;
* be provided in the language of the advertising material or campaign, &lt;br /&gt;
&lt;br /&gt;
* be spoken so that it is clearly perceptible during normal playback, &lt;br /&gt;
&lt;br /&gt;
* not be masked by music, sound effects or other audio elements.&lt;br /&gt;
&lt;br /&gt;
Suitable wording may include, for example: &lt;br /&gt;
&lt;br /&gt;
* “This content was created using AI.” &lt;br /&gt;
&lt;br /&gt;
* “This content was edited using AI.” &lt;br /&gt;
&lt;br /&gt;
* “This voice was artificially generated.” &lt;br /&gt;
&lt;br /&gt;
* “This content was AI-generated.” &lt;br /&gt;
&lt;br /&gt;
* “This audio was AI-modified.”&lt;br /&gt;
&lt;br /&gt;
If audio content is also presented in a player, on a landing page or in an accompanying visual environment, an additional visual label may be appropriate. &lt;br /&gt;
&lt;br /&gt;
==== Video ====  &lt;br /&gt;
&lt;br /&gt;
For video advertising materials subject to a legal labelling requirement, the label must be included in the video itself or as a directly visible component of the delivery. &lt;br /&gt;
&lt;br /&gt;
The label should: &lt;br /&gt;
&lt;br /&gt;
* be visible at the beginning of the video,&lt;br /&gt;
&lt;br /&gt;
* reappear in longer videos or interrupted deliveries, &lt;br /&gt;
&lt;br /&gt;
* remain perceptible during the affected AI-generated or AI-manipulated video segment,&lt;br /&gt;
&lt;br /&gt;
* not be obscured by player elements, subtitles, logos, countdown elements or other overlays, &lt;br /&gt;
&lt;br /&gt;
* also be visually understandable when the video is played without sound. &lt;br /&gt;
&lt;br /&gt;
Suitable formats may include a visible AI icon, a notice or a combination of both, for example: &lt;br /&gt;
&lt;br /&gt;
* “AI-generated” &lt;br /&gt;
&lt;br /&gt;
* “Created with AI” &lt;br /&gt;
&lt;br /&gt;
* “AI-edited” &lt;br /&gt;
&lt;br /&gt;
* “AI-modified” &lt;br /&gt;
&lt;br /&gt;
For videos with sound, an additional spoken notice may be used. For visual content, however, an exclusively audible label does not replace the visual label. &lt;br /&gt;
&lt;br /&gt;
==== Content ==== &lt;br /&gt;
&lt;br /&gt;
For content formats subject to a legal labelling requirement, the label must be clearly associated with the relevant content. &lt;br /&gt;
&lt;br /&gt;
The label should: &lt;br /&gt;
&lt;br /&gt;
* be placed in the upper area of the content or in the immediate vicinity of the headline, &lt;br /&gt;
&lt;br /&gt;
* be visible before or no later than when the relevant content is first perceived, &lt;br /&gt;
&lt;br /&gt;
* be clearly distinguishable from general advertising labels such as “Advertisement”, “Sponsored” or “Advertorial”,&lt;br /&gt;
&lt;br /&gt;
* not appear exclusively in a legal notice, disclaimer, footer or at the end of the content, &lt;br /&gt;
&lt;br /&gt;
* where individual components are AI-generated or AI-manipulated, be associated as closely as possible with the specific component. &lt;br /&gt;
&lt;br /&gt;
It is important to distinguish between: &lt;br /&gt;
&lt;br /&gt;
* &#039;&#039;&#039;Advertising label&#039;&#039;&#039;: identifies the commercial nature of the content, for example “Advertisement” or “Sponsored”.&lt;br /&gt;
&lt;br /&gt;
* &#039;&#039;&#039;AI label&#039;&#039;&#039;: indicates that content was artificially generated or edited, where legally required. &lt;br /&gt;
&lt;br /&gt;
The two labels serve different purposes and should not be combined.&lt;br /&gt;
&lt;br /&gt;
For content formats, it must also be assessed whether the exception applies to AI-generated or AI-manipulated text that has undergone human review or editorial control and for which a natural or legal person bears editorial responsibility.&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=General_information&amp;diff=1535</id>
		<title>General information</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=General_information&amp;diff=1535"/>
		<updated>2026-07-28T08:53:03Z</updated>

		<summary type="html">&lt;p&gt;Agliti: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;&amp;lt;div class=&amp;quot;chapterlist&amp;quot;&amp;gt;&lt;br /&gt;
&amp;lt;div class=&amp;quot;clheader&amp;quot;&amp;gt;General information&amp;lt;/div&amp;gt;&lt;br /&gt;
*[[Delivery and contact]]&lt;br /&gt;
*[[File sizes and loading phases]]&lt;br /&gt;
*[[SSL conformity (HTTPS)]]&lt;br /&gt;
*[[3rd Party Redirect]]&lt;br /&gt;
*[[HTML5|HTML5-Guideline]]&lt;br /&gt;
*[[Technology provider]]&lt;br /&gt;
*[[Labelling of AI-Generated Content in Advertisements (in accordance with the EU AI Act)]]&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;noinclude&amp;gt;[[Category:General]]&lt;br /&gt;
[[de:Allgemeine Informationen]]&amp;lt;/noinclude&amp;gt;&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=Video_Branding_Ad&amp;diff=1452</id>
		<title>Video Branding Ad</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Video_Branding_Ad&amp;diff=1452"/>
		<updated>2025-12-09T17:46:24Z</updated>

		<summary type="html">&lt;p&gt;Agliti: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;{{TechSpecsOnline&lt;br /&gt;
|galerie=&lt;br /&gt;
&amp;lt;div class=&amp;quot;bold&amp;quot;&amp;gt;STATIONARY&amp;lt;/div&amp;gt;&lt;br /&gt;
[[Datei:VideoBrandingAd_online.png|280px]]&lt;br /&gt;
&amp;lt;div class=&amp;quot;bold&amp;quot;&amp;gt;MOBILE&amp;lt;/div&amp;gt;&lt;br /&gt;
[[Datei:VideoBrandingAd_mobile.png|280px]]&lt;br /&gt;
|beschreibung=&#039;&#039;&#039;DIGITAL VARIANT OF THE VIDEO BRANDING AD!&#039;&#039;&#039; (Please note the variant of your sales product - as this format has different asset requirements depending on the booking type Stationary/Mobile/Digital).&amp;lt;/br&amp;gt;&amp;lt;/br&amp;gt;This ad implements a large-scale video branding in the viewport of the browser, which is fixed in the visible area of the user and is clickable for the forwarding to the customer page. The implementation foresees a digital (stationary + mobile) use of the delivered &#039;&#039;&#039;VIDEO&#039;&#039;&#039; component for the overall recording of the meetrics.  &lt;br /&gt;
|technischeDaten=The following specifies which components are required.&lt;br /&gt;
{{AnlieferungKombination&lt;br /&gt;
|typ=vertikal&lt;br /&gt;
|zeichen=AND&lt;br /&gt;
|bezeichnung1=Component 1:&lt;br /&gt;
|text1=&lt;br /&gt;
|teil1={{AnlieferungKombination&lt;br /&gt;
|zeichen=&lt;br /&gt;
|teil1={{Anlieferungselement|bezeichnung= Video|abmessung={{Abmessung|w=at least 640|h=360}}|seitenverhaeltnis=16:9|dauer=max. 30 sec.|format=.MP4-Datei H.264|gewicht={{Gewicht|w=2|typ=MB}}}}&lt;br /&gt;
|teil2={{Anlieferungselement|bezeichnung= Video Frontpage|abmessung={{Abmessung|w=640|h=360}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}&lt;br /&gt;
}}&lt;br /&gt;
|bezeichnung2=Component 2: Background image&lt;br /&gt;
|text2=&lt;br /&gt;
|teil2={{AnlieferungKombination&lt;br /&gt;
|zeichen=&lt;br /&gt;
|teil1={{Anlieferungselement|bezeichnung= Stationary-Component|abmessung={{Abmessung|w=1920|h=1080}} (16:9)|format=jpg, png|gewicht=Initial Load: max. 200 KB}}&lt;br /&gt;
|teil2={{Anlieferungselement|bezeichnung= Mobile-Component (optional)|abmessung={{Abmessung|w=640|h=640}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}&lt;br /&gt;
}}&lt;br /&gt;
|bezeichnung3=Component 3: Left Sitebar (optional)&lt;br /&gt;
|text3=&lt;br /&gt;
|teil3={{AnlieferungKombination&lt;br /&gt;
|zeichen=&lt;br /&gt;
|teil1={{Anlieferungselement|bezeichnung=Stationary-Component|abmessung={{Abmessung|w=300|h=600}}|format=png (with transparent stage)|gewicht=Initial Load: max. 200 KB}}&lt;br /&gt;
}}&lt;br /&gt;
|bezeichnung4=Component 4: Branding-Bar&lt;br /&gt;
|text4=&lt;br /&gt;
|teil4={{AnlieferungKombination&lt;br /&gt;
|zeichen=&lt;br /&gt;
|teil1={{Anlieferungselement|bezeichnung=Mobile-Component|abmessung={{Abmessung|w=320|h=140}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}&lt;br /&gt;
}}&lt;br /&gt;
}}&lt;br /&gt;
|html5={{Baustein|titel=&#039;&#039;&#039;Only&#039;&#039;&#039; as a physical file|text=Delivery &#039;&#039;&#039;Background image, Branding-Bar:&#039;&#039;&#039; as JPG, PNG, &#039;&#039;&#039;Left Sitebar&#039;&#039;&#039; as PNG, &#039;&#039;&#039;Video:&#039;&#039;&#039; as MP4-Datei possible}}&lt;br /&gt;
|3rdParty=&lt;br /&gt;
|besondereInformation=&lt;br /&gt;
&lt;br /&gt;
{{Baustein|titel=Component 1: Video|text= If the video has been scrolled/loaded from the visibility threshold of the advertising space, the video positions itself as follows:&amp;lt;/br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
*&#039;&#039;&#039;Stationary&#039;&#039;&#039; - with corresponding scaling (16:9) &amp;quot;sticky&amp;quot; in the available area between content and browser viewport.&amp;lt;/br&amp;gt;&lt;br /&gt;
*&#039;&#039;&#039;Mobile:&#039;&#039;&#039; - With existing format (16:9: 320x180px) to the bottom of the viewport (incl. close button). If close is activated or the video reaches its complete view, the video is repositioned to its original advertising space and can only be replayed within the advertising space}}&lt;br /&gt;
&lt;br /&gt;
{{Baustein|titel=Component 2: Background image|text=*&#039;&#039;&#039;Stationary:&#039;&#039;&#039; The image is to be provided in a 16:9 format and will be scaled for optimised display in the background of the website and the advertising placement. The display may differ from the original size and areas of the background image may be displayed outside the visible area of the browser. The alignment is centred in the browser viewports. Please avoid advertising-relevant information (e.g. texts, logos) within your background motif, as no guarantee can be given for proper display depending on the device resolution and website.&amp;lt;/br&amp;gt;&lt;br /&gt;
*&#039;&#039;&#039;Mobile (optional):&#039;&#039;&#039;The delivery of a adapted background image in the mobile web&#039;&#039;&#039; is optional&#039;&#039;&#039; and is positioned in the background of the advertising space according to the same criteria as stationary.}}&lt;br /&gt;
{{Baustein|titel=Component 3: Left Sitebar (stationary, optional)|text=Please note that the advertising element requires a transparent stage to obtain the transparency effect. Please design the content independently of the background image, as scaling effects can lead to different representations.}}&lt;br /&gt;
{{Baustein|titel=Component 4: Branding-Bar (mobile)|text=Completes the video component in the mobile web and is placed directly above the video component. The branding bar remains in the original advertising space regardless of visibility.}}&lt;br /&gt;
&lt;br /&gt;
}}&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
	<entry>
		<id>https://techspecs.iqd-ao.de/en/index.php?title=Video_ads&amp;diff=1429</id>
		<title>Video ads</title>
		<link rel="alternate" type="text/html" href="https://techspecs.iqd-ao.de/en/index.php?title=Video_ads&amp;diff=1429"/>
		<updated>2025-10-23T10:38:36Z</updated>

		<summary type="html">&lt;p&gt;Agliti: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;&amp;lt;div class=&amp;quot;chapterlist&amp;quot;&amp;gt;&lt;br /&gt;
&amp;lt;div class=&amp;quot;clheader&amp;quot;&amp;gt;Video ads&amp;lt;/div&amp;gt;&lt;br /&gt;
*Out-Stream - Stationary&lt;br /&gt;
*[[Inline Video Expand]]&lt;br /&gt;
*[[InTxt Horizontal Video Ad]]&lt;br /&gt;
*[[Video Branding Ad]]&lt;br /&gt;
*[[Horizontal Video Interscroller]]&lt;br /&gt;
*[[Vertical Video Sitebar Ad]]&lt;br /&gt;
*Out-Stream - Mobile&lt;br /&gt;
*[[Mobile InTxt Horizontal Video Ad]]&lt;br /&gt;
*[[Mobile InTxt Vertical Video Ad]]&lt;br /&gt;
*[[Mobile Movie Ad]]&lt;br /&gt;
*[[Mobile Horizontal Video Interscroller]]&lt;br /&gt;
*[[Mobile Vertical Video Interscroller]]&lt;br /&gt;
*In-Stream - Linear Video Ads&lt;br /&gt;
*[[Non Skippable Ad]]&lt;br /&gt;
*[[Bumper Ad]]&lt;br /&gt;
&amp;lt;!--*[[Stories Vertical Video Ad]]--&amp;gt;&lt;br /&gt;
&amp;lt;/div&amp;gt;&lt;br /&gt;
&amp;lt;noinclude&amp;gt;[[Category:Video]][[de:Video Werbeformen]]&amp;lt;/noinclude&amp;gt;&lt;/div&gt;</summary>
		<author><name>Agliti</name></author>
	</entry>
</feed>