Technical Specifications - User contributions [en]

What's New in TecSpecs

2025-08-18T14:20:27Z

Bbartz:

==2nd Quarter 2023==
===01.04.2024: New advertising forms===
====Online:====
* [[Interscroller]]
* [[Video Interscroller]]
====Mobile:====
* [[Mobile Video Interscroller]]

===01.04.2024: changes in advertising forms===
* [[Mobile Interscroller]]: The delivery sizes have been adjusted to {{Abmessung|w=320|h=480}} and {{Abmessung|w=320|h=460}} and the presentation notes have been updated.

==1st Quarter 2023==
===01.01.2023: Advertising forms renamed===
*"Mobile High Impact Ad" to [[Mobile Content Ad 1:1]]
*"Mobile High Impact Ad Sticky" to [[Mobile Content Ad 1:1 Sticky]]
*"Mobile Banner 2:1" to [[Mobile Content Ad 2:1]]
*"Mobile Banner 3:1" to [[Mobile Content Ad 3:1]]
*"Mobile Banner 4:1" to [[Mobile Content Ad 4:1]]
*"Mobile Banner 6:1" to [[Mobile Content Ad 6:1]]
*"CLS - Mobile High Impact Ad Takeover" to [[CLS - Mobile Homepage Takeover|CLS - Mobile Content Ad 1:1 Takeover]]
*"Native-Teaser" to [[Native Ad (click-out)|Native Ad]]
*"Content Video Ad" to [[InTxt Video Ad]]

==3rd Quarter 2022==
===01.09.2021: New 'Initial Load' file weight for mobile ad formats===
The 'Initial Load' file weights for mobile ad formats have been increased from 50kb to 100kb.


==3rd Quarter 2021==
===23.08.2021: Change in provision of advertising formats as 3rd party redirect===
The provision/delivery of 3rd party redirects for advertising formats is only to be performed as <iFrame>-Tag for an optimised booking process.
The general requirement for providing 3rd party redirects can be found in the approval on the respective technical specifications of an advertising form.


==2nd Quarter 2021==
===23.06.2021: Change of technical specification for the following forms of advertising===
#The Mobile Rollover Ad has been changed to the common term Mobile Interscroller (BVDW, OVK).
#The Rollover Content Billboard has been removed and is no longer offered.
#The Rollover Halfpage Ad was removed and is no longer offered

===May 3rd 2021: Change of Technical Specifications for Tablet Advertising Form [[Fullscreen Ad]]===
The delivery format GIF has been removed due to technical difficulties in the apps.

===April 30th 2021: Change of Technical Specifications for Stationary Advertising Form [[Rollover Event]]===
In order to avoid misunderstandings in the communicative differentiation regarding the delivery of advertising media, the following adjustment has been made:

'''Merging of the stationary advertising formats Rollover Event and Homepage Takeover (Variant Rollover)'''.
#The advertising form: Rollover Event adapts the technical specifications of the advertising form: Homepage Takeover (Variant Rollover) with immediate effect.
#The designation Homepage Takeover (Variant Rollover) is no longer used. There is now only one combined homepage variant with rollover functionality (= Rollover Event).
#Old offers remain valid as always


==2nd Quarter 2020==
===April 1st 2020: technical specifications with new interface and content optimisation===
There are numerous changes to the technical specifications of iq digital which are briefly outlined below.

'''Uniform structure''': to ensure improved structuring of ad format specifications, each page comprises the following elements:
#Technical data – (format sizes, file size …)
#Provision of formats – (physical or 3rd-party)
#[OPTIONAL]: specific information for the called ad format
#Basic requirement – basic specifications for all ad formats at a glance

'''Initial subload''': when the LEAN guidelines and the New Ad Portfolio were published by the IAB Tech Lab, the concept of initial load/subload was introduced in the technical specifications of iq digital to replace the previous “polite download”. This concept provides for the division of the total file size into an initial and a subsequently loaded part. Loading of the advertising content is initially limited to the initial part in order to optimise the loading times of the webpages and to boost user awareness. See [[File sizes and loading phases]] for more information..

'''Synchronisation – technical specifications'''
#No longer any differentiation between billboard rotation and fixed position (there is now only one ad format page)
#Page-specific format allocation for wide rectangle no longer applicable (there is now only one format size)
#Expandable features have been removed (removed from the portfolio last year due to the LEAN guidelines)
#Transformed ad formats of the type “stationary” (10:1 – 1:1) have been renamed “IAB New Ad Portfolio (static-size)” in preparation for future flex ad types of these ad formats.
[[de:What's New in TecSpecs]]

General information

2025-08-18T14:16:27Z

Bbartz:

<div class="chapterlist">
<div class="clheader">General information</div>
*[[Delivery and contact]]
*[[File sizes and loading phases]]
*[[SSL conformity (HTTPS)]]
*[[3rd Party Redirect]]
*[[HTML5|HTML5-Guideline]]
*[[Technology provider]]
</div>
<noinclude>[[Category:General]]
[[de:Allgemeine Informationen]]</noinclude>

Portfolio overview

2025-05-27T11:16:10Z

Bbartz:

iq digital is a joint venture between FAZ Verlag, Handelsblatt Media Group, Süddeutsche Zeitung Verlag and ZEIT Verlag. 
Always innovative and with a high reach, we distribute advertising messages in the areas of news, business/finance and as a special interest offer to reach top target groups. 

Discover the complete portfolio of iq digital here.

{| class="wikitable" style="width:100%;text-align:left"
| style="height:40px;font-size:16px" | '''[[Media:Iq digital Portfolio EN.pdf|Iq digital Portfolio EN.pdf]]'''
|}



The following portfolio overview is intended for customers and agencies who make their bookings with iq digital from abroad.

{| class="wikitable" style="width:100%;text-align:left"
| style="height:40px;font-size:16px" | '''[[Media:Iq_digital_Portfolio_INT_EN.pdf|Iq digital Portfolio INT EN.pdf]]'''
|}

[[de:Portfolio-Übersicht]]

Portfolio overview

2025-05-27T11:11:01Z

Bbartz:

iq digital is a joint venture between FAZ Verlag, Handelsblatt Media Group, Süddeutsche Zeitung Verlag and ZEIT Verlag. 
Always innovative and with a high reach, we distribute advertising messages in the areas of news, business/finance and as a special interest offer to reach top target groups. 

Discover the complete portfolio of iq digital here.

{| class="wikitable" style="width:100%;text-align:left"
| style="height:40px;font-size:16px" | '''[[Media:Iq digital Portfolio EN.pdf|Iq digital Portfolio EN.pdf]]'''
|}



The following portfolio overview is intended for customers and agencies who make their bookings with iq digital from abroad.

{| class="wikitable" style="width:100%;text-align:left"
| style="height:40px;font-size:16px" | '''[[Media:Iq digital Portfolio INT EN.pdf|Iq digital Portfolio INT EN.pdf]]'''
|}

[[de:Portfolio-Übersicht]]

MediaWiki:Sidebar

2025-05-09T12:16:19Z

Bbartz:

Portfolio overview

2025-05-09T11:43:34Z

Bbartz:

Portfolio overview

2025-05-09T11:40:16Z

Bbartz: Created page with "iq digital is a joint venture between FAZ Verlag, Handelsblatt Media Group, Süddeutsche Zeitung Verlag and ZEIT Verlag. Always innovative and with a high reach, we distribute advertising messages in the areas of news, business/finance and as a special interest offer to reach top target groups. Discover the complete portfolio of iq digital here. {| class="wikitable" style="width:100%;text-align:left" | style="height:40px;font-size:16px" | ''..."

Technology provider

2024-07-26T08:54:45Z

Bbartz:

===Vendor list of iq digital===
Here you will find the technology providers for marketing & advertising used in the iq digital portfolio, who collect, process and/or pass data to third parties in order to provide relevant content and advertising. 

This list applies to all technological services that use the following purposes on the websites of our marketing partners: 

*store and/or retrieve information on a device
*Select and deliver simple ads
*Create personalized ad profiles
*Select and deliver personalized ads
*Create a personalized content profile
*Select and deliver personalized content
*Measure display performance
*Measuring content performance
*Use market research to gain knowledge about target groups
*Develop and improve products

{| class="wikitable" style="width:100%;text-align:left"
| style="height:40px;font-size:16px" | '''[[Media:Vendorenliste EN.pdf|Vendorenliste EN.pdf]]'''
|}
[[de:Technologie Dienstleister]]