Technical Specifications - User contributions [en]

Video Branding Ad - Takeover

2022-01-27T16:21:37Z

Esenk:

{{TechSpecsOnline
|galerie=
<div class="bold">STATIONARY</div>
[[Datei:VideoBrandingAd_online.png|280px]]
<div class="bold">MOBILE</div>
[[Datei:VideoBrandingAd_mobile.png|280px]]
|beschreibung='''DIGITAL VARIANT OF THE VIDEO BRANDING AD - TAKEOVER!''' (Please note the variant of your sales product - as this format has different asset requirements depending on the booking type Stationary/Mobile/Digital).</br></br>This ad implements a large-scale video branding in the viewport of the browser, which is fixed in the visible area of the user and is clickable for the forwarding to the customer page. The implementation foresees a digital (stationary + mobile) use of the delivered '''VIDEO''' component for the overall recording of the meetrics.
|technischeDaten=The following specifies which components are required.
{{AnlieferungKombination
|typ=vertikal
|zeichen=AND
|bezeichnung1=Component 1:
|text1=
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung= Video|abmessung={{Abmessung|w=at least 640|h=360}}|seitenverhaeltnis=16:9|dauer=max. 15 sec.|format=.MP4-Datei H.264|gewicht={{Gewicht|w=2|typ=MB}}}}
|teil2={{Anlieferungselement|bezeichnung= Video Frontpage|abmessung={{Abmessung|w=640|h=360}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}
|teil3={{Anlieferungselement|bezeichnung=Fallback Ad (Tablet)|abmessung={{Abmessung|w=800|h=250}}|format={{Format Online Standard}}|gewicht={{Gewicht Online Standard}}}}
|teil4={{Anlieferungselement|bezeichnung=Fallback Ad (InApp)|abmessung={{Abmessung|w=320|h=320}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}
}}
|bezeichnung2=Component 2: Background image
|text2=
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung= Stationary-Component|abmessung={{Abmessung|w=1920|h=1080}} (16:9)|format=jpg, png|gewicht=Initial Load: max. 200 KB}}
|teil2={{Anlieferungselement|bezeichnung= Mobile-Component (optional)|abmessung={{Abmessung|w=640|h=640}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}
}}
|bezeichnung3=Component 3: Left Sitebar (optional)
|text3=
|teil3={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung=Stationary-Component|abmessung={{Abmessung|w=300|h=600}}|format=png (with transparent stage)|gewicht=Initial Load: max. 200 KB}}
}}
|bezeichnung4=Component 4: Branding-Bar
|text4=
|teil4={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung=Mobile-Component|abmessung={{Abmessung|w=320|h=140}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}
}}
|bezeichnung5=Komponente 5: High Impact Ad
|text5=
|teil5={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung=Mobile-Component|abmessung={{Abmessung|w=320|h=320}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}
}}
|bezeichnung6=Komponente 6: High Impact Ad
|text6=
|teil6={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung=Mobile-Component|abmessung={{Abmessung|w=320|h=320}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}
}}
}}
|html5={{Baustein|titel='''Only''' as a physical file|text=Delivery '''Background image, Branding-Bar:''' as JPG, PNG, '''Left Sitebar''' as PNG, '''Video:''' as MP4-Datei possible}}
|3rdParty=
|besondereInformation=

{{Baustein|titel=Component 1: Video|text= If the video has been scrolled/loaded from the visibility threshold of the advertising space, the video positions itself as follows:</br>

*'''Stationary''' - with corresponding scaling (16:9) "sticky" in the available area between content and browser viewport.</br>
*'''Mobile:''' - With existing format (16:9: 320x180px) to the bottom of the viewport (incl. close button). If close is activated or the video reaches its complete view, the video is repositioned to its original advertising space and can only be replayed within the advertising space}}

{{Baustein|titel=Component 2: Background image|text=*'''Stationary:''' The image is to be provided in a 16:9 format and will be scaled for optimised display in the background of the website and the advertising placement. The display may differ from the original size and areas of the background image may be displayed outside the visible area of the browser. The alignment is centred in the browser viewports. Please avoid advertising-relevant information (e.g. texts, logos) within your background motif, as no guarantee can be given for proper display depending on the device resolution and website.</br>
*'''Mobile (optional):'''The delivery of a adapted background image in the mobile web''' is optional''' and is positioned in the background of the advertising space according to the same criteria as stationary.}}
{{Baustein|titel=Component 3: Left Sitebar (stationary, optional)|text=Please note that the advertising element requires a transparent stage to obtain the transparency effect. Please design the content independently of the background image, as scaling effects can lead to different representations.}}
{{Baustein|titel=Component 4: Branding-Bar (mobile)|text=Completes the video component in the mobile web and is placed directly above the video component. The branding bar remains in the original advertising space regardless of visibility.}}
{{Baustein|titel=Components 5 + 6 (only for mobile): High Impact Ads|text=For the TAKEOVER placement in the mobile area, 2 additional motifs are required for the coverage of the 2nd and 3rd position on the page.}}
{{ClsBelegungBaustein}}

}}

Template:ClsBelegungBaustein

2022-01-27T10:49:50Z

Esenk: Created page with "{{Baustein|titel=CLS - complete delivery of ad components|text=For a better user experience and termination of visible layout movement, advertising spaces in the content are r..."

{{Baustein|titel=CLS - complete delivery of ad components|text=For a better user experience and termination of visible layout movement, advertising spaces in the content are reserved for a maximum placement height. These spaces require an insertion of a noticeable advertising format, hiding or closing is not possible. If the above components are not supplied in full, iqd reserves the right to extend supplied components to the required areas or to use a fallback banner specified by the Publisher in order to avoid empty and white spaces.
</br></br>
Depending on the content and layout of a website, the number of actual advertising spaces may exceed the placements required for the advertising form. These spaces outside the above advertising form coverage will be filled with a fallback banner specified by the publisher in order to avoid empty and white spaces (if necessary). This must be taken into account in particular when booking "Exclusive Formats" for homepage and categories classified as standalone.
}}

Technology provider

2020-09-28T09:36:10Z

Esenk:

===Vendor list of iq digital===
Here you will find the technology providers for marketing & advertising used in the iq digital portfolio, who collect, process and/or pass data to third parties in order to provide relevant content and advertising. </br></br>

This list applies to all technological services that use the following purposes on the websites of our marketing partners: </br></br>

*store and/or retrieve information on a device
*Select and deliver simple ads
*Create personalized ad profiles
*Select and deliver personalized ads
*Create a personalized content profile
*Select and deliver personalized content
*Measure display performance
*Measuring content performance
*Use market research to gain knowledge about target groups
*Develop and improve products
</br>
'''Version Status: 28.09.2020'''
{| class="wikitable" style="width:100%;text-align:left"
| style="height:40px;font-size:16px" | '''[https://ops.iqd-ao.de/vendors/Vendorenliste_Stand_28092020_EN.pdf Vendorlist iqd digital]'''
|}
[[de:Technologie Dienstleister]]

Technologie Dienstleister

2020-08-19T14:14:36Z

Esenk:

===Vendorenliste der iq digital===

Hier finden Sie die im Portfolio von iq digital eingesetzte Technologie Dienstleister für Marketing & Advertising, die Daten erheben, verarbeiten und/oder an Dritte weitergeben:

'''Stand: 12.08.2020'''</br>
https://ops.iqd-ao.de/vendors/Vendorenliste_Stand_12082020.pdf

(Deprecated) Brand Value Ad

2020-06-08T13:48:00Z

Esenk:

{{TechSpecsOnline
|galerie=[[Datei:Online Sonder Brand_Value_Ad.png|200px]]
|beschreibung=This ad format combines 2 ad formats on separate placements on the page. Creative scope for design and an impressive appearance inside the content and framing it.
|technischeDaten={{AnlieferungKombination
|typ=vertikal
|bezeichnung1=Combination of [[#Fireplace|Fireplace]] + [[#Billboard|Billboard Ad]] + Background(Coloring)
|zeichen=
|teil1=

{{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung=[[#Fireplace|Fireplace]]|anmerkung=see [[#Fireplace|Specifications of the ad format]]. The background can be delivered over this ad format (optionally).}}
|teil2={{Anlieferungselement|bezeichnung=[[#Billboard|Billboard Ad]]|anmerkung=see [[#Billboard|Specifications of the ad format]]}}
}}

}}

|html5=
|3rdParty=
|agenturZaehlpixel=
|grundsaetzlich=
|vastRedirect=
|sslKurz=
|gewichtBerechnung=
|positionierung=
|vorbehalt=
|videoBaustein=
|werbekennzeichnung=
|soundAnimationPerformance=
|klickTracking=
|tracking=
|vorbehalt=

}}
{| class="wikitable"
| style="height:250px; width:850px; text-align:center;font-size:24px" | The individual specifications of the ad in question apply for this ad format combination. Please refer to the information on these ad formats below.
|}
==Fireplace==
<div class="included">{{:Fireplace|Fireplace}}</div>
{| class="wikitable"
| style="text-align:center;height:50px; width:850px; text-align:left;font-size:24px" | back to '''[[#Description|top]]'''
|}

==Billboard==
<div class="included">{{:Billboard Ad|Billboard}}</div>
{| class="wikitable"
| style="text-align:center;height:50px; width:850px; text-align:left;font-size:24px" | back to '''[[#Description|top]]'''
|}