Technical Specifications - User contributions [en]

Mobile ads

2026-04-08T10:34:43Z

Tlohmann:

<div class="chapterlist">
<div class="clheader">Mobile ads</div>
*Mobile standard ad formats (Web & APP)
*[[Mobile Content Ad 1:1]]
*[[Mobile Content Ad 2:1]]
*[[Mobile Content Ad 3:1]]
*[[Mobile Content Ad 4:1]]
*[[Mobile Content Ad 6:1]]
*[[Mobile Sliding Ad 1:1]]
*[[Mobile Sliding Ad 2:1]]
*[[Mobile Medium Rectangle]]
*[[Mobile Sliding Medium Rectangle]]
*Mobile ad specials (Web & App)
*[[Mobile Premium Rectangle]]
*[[Mobile Sliding Premium Rectangle]]
*[[Mobile Halfpage Ad]]
*[[Mobile Sliding Halfpage Ad]]
*[[Mobile Carousel Ad (horizontal swipe)]]
*[[Mobile Carousel Ad (vertical swipe)]]
*Mobile ad specials (Web)
*[[Mobile Interscroller]]
*[[Mobile Cube Ad]]
*[[Mobile Double Midscroll]]
*[[Mobile Reel Expander]]
*Mobile fullscreen ad formats (APP)
*[[Mobile Fullscreen Ad|Mobile Fullscreen Ad]]
*[[Mobile Preloading Ad]]
*Mobile ad format combinations (Homepage)
*[[Mobile Homepage Takeover]]
*[[Mobile Rollover-Event Takeover]]
*Mobile ad format combinations (Categories)
*[[Mobile Category Takeover]]
*[[Mobile Interscroller Takeover]]
*Mobile ad format combinations (CPM)
*[[AdBundle Mobile]]
*Mobile native ad formats
*[[Native Ad (click-out)]]
</div>
<noinclude>[[Category:Mobile]]
[[de:Mobile Werbeformen]]</noinclude>

Template:TechSpecsOnline

2025-09-30T11:36:52Z

Tlohmann:

<includeonly>
{{TechSpecs
|plattform={{{plattform|online}}}
|galerie={{{galerie|}}}
|ecoAdLabel={{{ecoAdLabel|}}}
|anlieferungStandard={{{anlieferungStandard|}}}
|anlieferungSonder={{{anlieferungSonder|5}}}
|beschreibung={{{beschreibung|}}}
|platzierung={{{platzierung|}}}
|beschreibungOption={{{beschreibungOption|}}}
|technischeDaten={{{technischeDaten|}}}
|technischeDaten2={{{technischeDaten2|}}}
|technischeDatenOption={{{technischeDatenOption|}}}
|html5={{{html5|{{HTML5|erlaubt=ja|plattform={{{plattform|online}}}}}}}}
|3rdParty={{{3rdParty|{{3rdParty|erlaubt=ja|typ='''only''' as <iframe> tag|plattform={{{plattform|online}}}}}}}}
|agenturZaehlpixel={{{agenturZaehlpixel|{{AgenturZaehlpixel|erlaubt=ja|plattform={{{plattform|online}}}}}}}}
|subloadBereitstellung={{{subloadBereitstellung|{{HinweisSubloadBereitstellung}}}}}
|bereitstellungFormateOption={{{bereitstellungFormateOption|}}}
|besondereInformation={{{besondereInformation|}}}
|feature={{{feature|}}}
|besondereInformationOption={{{besondereInformationOption|}}}
|grundsaetzlich={{{grundsaetzlich|}}}
|vastRedirect={{{vastRedirect|}}}
|ecoadLabel={{#if:{{{ecoAdLabel|}}}|{{EcoadLabelBaustein}}}}
|sslKurz={{{sslKurz|{{SSLKurzBaustein}}}}}
|gewichtBerechnung={{{gewichtBerechnung|{{GewichtBerechnungBaustein}}}}}
|positionierung={{{positionierung|{{PositionierungBaustein}}}}}
|werbekennzeichnung={{{werbekennzeichnung|{{Werbekennzeichnung}}}}}
|soundAnimationPerformance={{{soundAnimationPerformance|{{SoundAnimationPerformanceBaustein}}}}}
|videoBaustein={{{videoBaustein|{{VideoBaustein}}}}}
|klickTracking={{{klickTracking|{{KlickTracking}}}}}
|tracking={{{tracking|{{Tracking}}}}}
|vorbehalt={{{vorbehalt|{{Vorbehalt}}}}}
|gdprMacro={{{gdprMacro|{{GDPR-Macro}}}}}
|endgeraete={{{endgeraete|}}}
|grundsaetzlichOption={{{grundsaetzlichOption|}}}
|wirdReferenziert={{{wirdReferenziert|}}}
|werbeformKombination={{{werbeformKombination|}}}
|beispielDarstellungScribble={{{beispielDarstellungScribble|}}}
|sortierung={{{sortierung|{{PAGENAME}}}}}
|kategorieOnline={{{kategorieOnline|ja}}}
|kategorieDigital={{{kategorieDigital|}}}
|kategorieVideo={{{kategorieVideo|}}}
|pagenameDE={{{pagenameDE|{{PAGENAME}}}}}
}}
</includeonly>
<noinclude>
Die Hauptvorlage für alle Online-Werbeformen.

==Pfichtparameter:==
===Legende:===
;Variablenname:Mögliche Werte

==Parameter der [[Template:TechSpecs]] mit default-Werten==
(Alle Werte sind durch setzen der Parameter überschreibbar)
;plattform:online
;anlieferungStandard:5
;html5:Textbaustein zu HTML5 (online)
;3rdParty:Textbaustein zu 3rdParty (online)
;agenturZaehlpixel:Textbaustein zu Zählpixeln (online)
;werbekennzeichnung:Textbaustein zur Werbekennzeichnung
;kategorieOnline:ja
;sortierung:PAGENAME

==Code==
<pre>
{{TechSpecsOnline
|galerie=
|ecoAdLabel=
|anlieferungSonder=
|infotext=
|galerieBreit=
|abmessungText=
|werbeformenText=
|werbemittelausschnitte=
|wichtigeHinweise=
|anmerkung=
|feature=
|ecoadLabel=
|vastRedirect=
|endgeraete=
|kategorieMEW=
|kategorieTablet=
|kategorieAPP=
|kategorieAMP=
|kategorieDigital=
|kategorieVideo=
}}
</pre>

==Beispiel==
<pre>
{{TechSpecsOnline
|galerie=[[Datei:Online Sonder Wallpaper.png|200px]]
|abmessungText={{AnlieferungKombination
|typ=vertikal
|zeichen=UND
|bezeichnung1=T
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=800|h=90}}|abmessungExpandiert={{Abmessung|w=800|h=300}}|format={{Format Online Standard}}|gewicht={{Gewicht Online Standard}}}}
}}
|bezeichnung2=R
|text2=(Bitte 1 von 2 Werbeformen auswählen)
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=120|maxW=200|h=600}}|format={{Format Online Standard}}|gewicht={{Gewicht Online Standard}}}}
|teil2={{Anlieferungselement|abmessung={{Abmessung|w=160|h=600}}|abmessungExpandiert={{Abmessung|w=420|h=600}}|format={{Format Online Standard}}|gewicht={{Gewicht Online Standard}}}}
}}
}}
|3rdParty={{3rdParty|typ=als iFrame je Banner|plattform=online|erlaubt=ja|hinweise=Ein expandable Wallpaper muss zuvor mit iq digital abgestimmt werden}}
|anmerkung=
{{HintergrundBaustein}}
{{ExpandableSteuerungBaustein}}
}}
</pre>
</noinclude>

Template:TechSpecsMobile

2025-09-30T11:32:23Z

Tlohmann:

<includeonly>
{{TechSpecs
|plattform={{{plattform|mobile}}}
|galerie={{{galerie|}}}
|ecoAdLabel={{{ecoAdLabel|}}}
|anlieferungStandard={{{anlieferungStandard|}}}
|anlieferungSonder={{{anlieferungSonder|5}}}
|beschreibung={{{beschreibung|}}}
|platzierung={{{platzierung|}}}
|beschreibungOption={{{beschreibungOption|}}}
|technischeDaten={{{technischeDaten|}}}
|technischeDatenOption={{{technischeDatenOption|}}}
|html5={{{html5|{{HTML5|erlaubt=ja|plattform={{{plattform|mobile}}}}}}}}
|3rdParty={{{3rdParty|{{3rdParty|erlaubt=ja|typ='''only''' as <iFrame>-Tag|plattform={{{plattform|mobile}}}}}}}}
|agenturZaehlpixel={{{agenturZaehlpixel|{{AgenturZaehlpixel|erlaubt=ja|plattform={{{plattform|mobile}}}}}}}}
|subloadBereitstellung={{{subloadBereitstellung|{{HinweisSubloadBereitstellung}}}}}
|bereitstellungFormateOption={{{bereitstellungFormateOption|}}}
|besondereInformation={{{besondereInformation|}}}
|feature={{{feature|}}}
|besondereInformationOption={{{besondereInformationOption|}}}
|grundsaetzlich={{{grundsaetzlich|}}}
|vastRedirect={{{vastRedirect|}}}
|ecoadLabel={{#if:{{{ecoAdLabel|}}}|{{EcoadLabelBaustein}}}}
|sslKurz={{{sslKurz|{{SSLKurzBaustein}}}}}
|gewichtBerechnung={{{gewichtBerechnung|{{GewichtBerechnungBaustein}}}}}
|positionierung={{{positionierung|{{PositionierungBaustein}}}}}
|werbekennzeichnung={{{werbekennzeichnung|{{Werbekennzeichnung}}}}}
|soundAnimationPerformance={{{soundAnimationPerformance|{{SoundAnimationPerformanceBaustein}}}}}
|videoBaustein={{{VideoBaustein|{{VideoBaustein}}}}}
|klickTracking={{{KlickTracking|{{KlickTracking}}}}}
|tracking={{{tracking|{{Tracking}}}}}
|vorbehalt={{{vorbehalt|{{Vorbehalt}}}}}
|gdprMacro={{{gdprMacro|{{GDPR-Macro}}}}}
|endgeraete={{{endgeraete|}}}
|grundsaetzlichOption={{{grundsaetzlichOption|}}}
|wirdReferenziert={{{wirdReferenziert|}}}
|werbeformKombination={{{werbeformKombination|}}}
|sortierung={{{sortierung|{{PAGENAME}}}}}
|kategorieMEW={{{kategorieMEW|ja}}}
|kategorieAMP={{{kategorieAMP|ja}}}
|kategorieAPP={{{kategorieAPP|ja}}}
|kategorieDigital={{{kategorieDigital|}}}
|kategorieVideo={{{kategorieVideo|}}}
|pagenameDE={{{pagenameDE|{{PAGENAME}}}}}
}}</includeonly>
<noinclude>
Die Hauptvorlage für alle Mobile-Werbeformen.

==Pfichtparameter:==
===Legende:===
;Variablenname:Mögliche Werte

==Parameter der [[Vorlage:TechSpecs]] mit default-Werten==
(Alle Werte sind durch setzen der Parameter überschreibbar)
;plattform:mobile
;anlieferungStandard:3
;anlieferungSonder:5
;html5:Textbaustein zu HTML5 (mobile)
;3rdParty:Textbaustein zu 3rdParty (mobile)
;agenturZaehlpixel:Textbaustein zu Zählpixeln (mobile)
;werbekennzeichnung:Textbaustein zur Werbekennzeichnung
;kategorieMEW:ja
;kategorieAPP:ja
;kategorieAMP:ja
;sortierung:PAGENAME

==Code==
<pre>
{{TechSpecsMobile
|galerie=
|infotext=
|galerieBreit=
|abmessungText=
|werbeformenText=
|werbemittelausschnitte=
|wichtigeHinweise=
|anmerkung=
|feature=
|vastRedirect=
|endgeraete=
|kategorieOnline=
|kategorieTablet=
|kategorieDigital=
|kategorieVideo=
}}
</pre>

==Beispiel==
<pre>
{{TechSpecsMobile
|galerie=[[Datei:Mobile_Premium_Rectangle.png|x300px]]
|abmessungText={{Anlieferungselement|bezeichnung={{PAGENAME}}|abmessung={{Abmessung|w=320|h=416}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}|alternativ={{Retina|size={{Abmessung|w=320|h=416}}|sizeRetina={{Abmessung|w=640|h=832}}}}}}
|sortierung=Premium Rectangle
}}
</pre>
</noinclude>

Quality App Package (QAP)

2025-08-04T07:31:44Z

Tlohmann:

The QAP contains the following tablet apps. Please note the different structures of the contained websites or integrated app elements, as they may influence the visible area of the ad (e.g. restriction of the display area due to an integrated status bar and/or pageheader).

[[File:QAP ohne Statusleiste.png|miniatur|links]]
====Display area = viewport area:====
*Zeit App
*FAZ/FAS App
*Handelsblatt App
*Wirtschaftswoche App

====Display area = content area (below header):====
*SZ Digital App (from August 2025)

In the QAP, certain assumptions are made about formats and visible viewport with regard to <span class="blue">iPad-optimised ads*</span>.

The following information applies for the delivery of uniform formats across all app offerings of the QAP. Where files are provided by the agency, iq digital distinguishes between:
# [[Fullscreen Ad]] (image delivery) with full-surface link forwarding (you only supply the physical image files + URL)
# [[Fullscreen Ad]] (HTML5 delivery) for dynamic, interactive implementations (HTML5), video link and multilink (you supply a self-contained solution)

<span class="blue">*On other tablet systems (e.g. Android) and smartphones, serving of ads listed in 1. (if implemented by iq digital), is scaled in the visible viewport on these platforms. This may result in bars (top, bottom, right, left) due to the need to compensate for the different device ratios. HTML ads must also automatically ensure functionality and visibility across the other platforms. On smartphones, the ads are served with W-Lan targeting.</span>

[[Category:Tablet]][[Category:Mobile]]
[[de:Quality App Package (QAP)]]

Template:VastRedirectAudio

2025-08-01T08:24:41Z

Tlohmann: Created page with "===VAST redirect=== Delivery of a Vast4 redirect or smaller is possible. If you supply a VAST redirect, please use our mp3 file specifications for the audio file on your server. VAST1 redirects are not supported."

===VAST redirect===
Delivery of a Vast4 redirect or smaller is possible. If you supply a VAST redirect, please use our mp3 file specifications for the audio file on your server. VAST1 redirects are not supported.

Horizontal Video Interscroller

2025-07-08T05:53:35Z

Tlohmann:

{{TechSpecsOnline
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="400px">
Interscroller_onl_2.png|Position of the ad in the background
Interscroller_onl_1.png|Example cutout
</gallery>
|beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website.
|technischeDaten=
{{AnlieferungKombination
|typ=vertikal
|zeichen=AND
|bezeichnung1=Video
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=at least 1920|h=1080}}|seitenverhaeltnis=16:9|dauer=max. 30 seconds|format=.MP4-File H.264}}
}}
|bezeichnung2=Poster Image
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=889|h=500}}|format=jpg, png|{{Gewicht|w=200|typ=KB}}}}
}}
}}
|html5={{HTML5|erlaubt=ja|typ=MP4 Dateien}}
|3rdParty={{3rdParty|typ= as VAST Redirect|erlaubt=nein|anmerkung='''VPAID is not permitted'''}}
|besondereInformation=
{{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}
<includeonly>|wirdReferenziert=true</includeonly>
}}

Mobile Horizontal Video Interscroller

2025-07-08T05:52:55Z

Tlohmann:

{{TechSpecsMobile
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="200px">
Interscroller_mob_v1.png|Position of the ad in the background
Interscroller_mob_v2.png|Example cutout
</gallery>
|beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website.
|technischeDaten=
{{AnlieferungKombination
|typ=vertikal
|zeichen=AND
|bezeichnung1=Video
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=at least 1920|h=1080}}|seitenverhaeltnis=16:9|dauer=max. 30 seconds|format=.MP4-File H.264}}
}}
|bezeichnung2=Poster Image
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=180}}|format=jpg, png|gewicht={{Gewicht|w=200|typ=KB}}}}
}}
}}
|html5={{HTML5|erlaubt=ja|typ=MP4 Dateien}}
|3rdParty={{3rdParty|typ= as VAST Redirect|erlaubt=nein|anmerkung='''VPAID is not permitted'''}}
|besondereInformation=
{{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}
|kategorieAPP=nein
|kategorieAMP=nein
<includeonly>|wirdReferenziert=true</includeonly>
}}

Main Page

2025-05-26T15:13:50Z

Tlohmann:

__NOTOC__
<div class="mainpage">
<div class="mainheader">
<div class="title">'''iq digital media marketing gmbh'''<br />Technical Specifications</div>
</div>
<div class="chapter">
{{:General information}}
{{:Mobile ads}}
</div>

<div class="chapter">
{{:Stationary ads}}
</div>

<div class="chapter">
{{:Tablet ads}}
{{:Video ads}}
{{:Newsletter ads}}
{{:Podcast}}
{{:Native CPC ads}}

</div>
</div>
[[de:Hauptseite]]

Video Branding Ad - Stationary

2025-05-26T08:29:19Z

Tlohmann:

{{TechSpecsOnline
|galerie=
<div class="bold">STATIONARY</div>
[[Datei:VideoBrandingAd_online.png|280px]]
|beschreibung='''STATIONARY VARIANT OF THE VIDEO BRANDING AD!''' (Please note the variant of your sales product - as this format has different asset requirements depending on the booking type '''Stationary/Mobile/Digital''').</br></br>This ad implements a large-scale video branding in the viewport of the browser, which is permanently fixed in the visible area of the user and is clickable for the forwarding to the customer page.
|technischeDaten=The following specifies which components are required.
{{AnlieferungKombination
|typ=vertikal
|zeichen=AND
|bezeichnung1=Component 1:
|text1=
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung= Video|abmessung={{Abmessung|w=at least 1920|h=1080}}|seitenverhaeltnis=16:9|dauer=max. 30 sec.|format=.MP4-Datei H.264}}
|teil2={{Anlieferungselement|bezeichnung= Video Frontpage|abmessung={{Abmessung|w=640|h=360}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}
}}
|bezeichnung2=Component 2
|text2=
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung= Background image|abmessung={{Abmessung|w=1920|h=1080}} (16:9)|format=jpg, png|gewicht=Initial Load: max. 200 KB}}
}}
|bezeichnung3=Component 3 (optional)
|text3=
|teil3={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung=Left Sitebar|abmessung=Dynamic (=responsive, =100% x 100%) in width and height. The ad should scale according to the aspect ratio of {{AbmessungRatio|w=1|h=2}} |format=png (with transparent stage)|gewicht=Initial Load: max. 200 KB}}
}}
}}
|html5={{Baustein|titel='''Only''' as a physical file|text=Delivery of '''Background image:''' as JPG, PNG, '''Left Sitebar''' as PNG, '''Video:''' as MP4-Datei possible}}
|3rdParty=
|besondereInformation=

{{Baustein|titel=Component 1: Video|text= The video is the core component of this advertising format and is played in the permanently visible area. If the video has been scrolled/loaded out of the visibility threshold of the ad slot, the video positions itself "sticky" with appropriate scaling (16:9) in the available area between content and browser viewport.}}

{{Baustein|titel=Component 2: Background image|text=The image is to be provided in a 16:9 format and will be '''scaled''' for optimised display in the background of the website and the advertising placement. The display may differ from the original size and areas of the background image may be displayed outside the visible area of the browser. The alignment is centred in the browser viewports. Please avoid advertising-relevant information (e.g. texts, logos) within your background motif, as no guarantee can be given for proper display depending on the device resolution and website. Recesses and white areas within the background image should be avoided. Iq digital reserves the right to reject the creation in such cases.}}
{{Baustein|titel=Komponente 3: Left Sitebar (optional)|text=Please note that the advertising element requires a '''transparent stage''' to obtain the transparency effect. Please design the content independently of the background image, as scaling effects can lead to different representations.}}

|pagenameDE=Video Branding Ad - Stationär
}}

Main Page

2025-05-22T12:09:13Z

Tlohmann:

__NOTOC__
<div style="border:2px solid #ff6600;background-color:#fff7e6;width:300px;padding:10px;margin-bottom:20px;"><h2>Maintenance work on 05/26/2025</h2><p>In the period from 4-8pm it may be that the website is not available.</p></div>
<div class="mainpage">
<div class="mainheader">
<div class="title">'''iq digital media marketing gmbh'''<br />Technical Specifications</div>
</div>
<div class="chapter">
{{:General information}}
{{:Mobile ads}}
</div>

<div class="chapter">
{{:Stationary ads}}
</div>

<div class="chapter">
{{:Tablet ads}}
{{:Video ads}}
{{:Newsletter ads}}
{{:Podcast}}
{{:Native CPC ads}}

</div>
</div>
[[de:Hauptseite]]

Mobile Fullscreen Ad

2025-02-21T10:46:50Z

Tlohmann:

{{TechSpecsMobile
|galerie=
<gallery mode="packed" heights="200px">
Mobile_Fullscreen_Ad.png
</gallery>
|besondereInformation=
{{Baustein|titel=General|text=If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display.<br />In the app offerings of the Quality App Package, the visibilities within an app may differ from the ad formats to be delivered. Depending on the app booked, the maximum display area may be shortened by the status bar of the device and/or by the header of the respective app.}}
{{Baustein|titel=Swipe gestures|text=The HTML page may generally not contain any large-area or full-surface swipe actions (horizontal and vertical swiping). The only features of this type that are permitted are click actions and recognisable, closed, small swipe boxes that are integrated in the ad. The functionality must also already be guaranteed upon delivery.}}
{{Baustein|titel=Quality assurance|text=The ads are technically validated; any necessary changes must be made by the creator. Please tests the functionalities in advance on the relevant browsers. Final approval is only possible after a successful test in the app offering.}}
{{Baustein|titel=Click buttons|text=If your ad contains multiple click buttons for external linking or internal user interaction, it is the responsibility of the creator to connect click processing to a corresponding element.}}
|technischeDaten=
{{Anlieferungselement|bezeichnung=Mobile Fullscreen Ad|abmessung={{Abmessung|w=640|h=920}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}
|3rdParty={{3rdParty|erlaubt=nein|plattform={{{plattform|mobile}}}}}
|werbekennzeichnung={{Werbekennzeichnung|wer='''the agency'''}}
|sortierung=Fullscreen Ad
|kategorieMEW=nein
|kategorieAMP=nein
<includeonly>|wirdReferenziert=true</includeonly>
}}

Fullscreen Ad

2025-02-21T10:43:24Z

Tlohmann:

{{TechSpecsMobile
|plattform=tablet
|beschreibung=
|anlieferungStandard=15
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="200px">
File:Fullscreen_Ad_1.png
File:Fullscreen_Ad_2.png
</gallery>
|technischeDaten={{AnlieferungKombination
|zeichen=OR
|typ=vertikal
|bezeichnung1=Fullscreen Ad (Image)
|teil1={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Portraitmodus|abmessung={{Abmessung|w=1536|h=2048}}|format=jpg, png|gewicht={{GewichtStatisch|w=2|typ=MB}}|anmerkung=If no HD formats are present, the delivery of standard formats is also permitted:<br />{{Abmessung|w=768|h=1024}}}}|teil2={{Anlieferungselement|bezeichnung=Landscapemodus|abmessung={{Abmessung|w=2048|h=1536}}|format=jpg, png|anmerkung=If no HD formats are present, the delivery of standard formats is also permitted:<br />{{Abmessung|w=1024|h=768}}}}}}
|bezeichnung2=Fullscreen Ad (HTML5)
|teil2={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Fullscreen Ad (HTML5)|abmessung={{Abmessung|w=768|h=1024}}|format=HTML5|gewicht={{GewichtStatisch|w=2|typ=MB}}|anmerkung=The ad has to react independently on an orientation change and to resize itself to the screen size of the new orientation {{Abmessung|w=1024|h=768}}.}}}}
}}
|besondereInformation=
{{Baustein|titel=General|text=If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display.<br />In the app offerings of the Quality App Package, the visibilities within an app may differ from the ad formats to be delivered. Depending on the app booked, the maximum display area may be shortened by the status bar of the device and/or by the header of the respective app.}}
{{Baustein|titel=Orientation change and responsivity|text=Within the context of the aspect ratio, the ad must adapt responsively to the resolution of the user and react automatically to a change in orientation (vertical/horizontal view). It is generally not possible to block the orientation of the app from the ad itself.}}
{{Baustein|titel=Video|text=Videos can only be integrated as streaming elements. Hosting within the app offerings is not possible.}}
{{Baustein|titel=Swipe gestures|text=The HTML page may generally not contain any large-area or full-surface swipe actions (horizontal and vertical swiping). The only features of this type that are permitted are click actions and recognisable, closed, small swipe boxes that are integrated in the ad. The functionality must also already be guaranteed upon delivery.}}
{{Baustein|titel=Quality assurance|text=The ads are technically validated; any necessary changes must be made by the creator. Please tests the functionalities in advance on the relevant browsers. Final approval is only possible after a successful test in the app offering.}}
{{Baustein|titel=Click buttons|text=If your ad contains multiple click buttons for external linking or internal user interaction, it is the responsibility of the creator to connect click processing to a corresponding element.}}
{{Baustein|titel=Extension on smartphone apps|text=Campaigns are extended on the smartphone apps – and are served with broadband targeting.}}
|html5={{HTML5|erlaubt=ja|plattform=mobile|typ=JPG, PNG and HTML5-Zip-File|anmerkung='''In case of HTML5 delivery:'''<br />Due to differences in the technical specifications of the respective ads a uniform delivery of one file package is not possible. Please deliver separate ZIP files for each offer to: [mailto:banner@iqdigital.de banner@iqdigital.de]}}
|3rdParty={{3rdParty|erlaubt=nein|plattform=tablet}}
|agenturZaehlpixel={{AgenturZaehlpixel|erlaubt=nein|plattform=tablet}}
|werbekennzeichnung={{Werbekennzeichnung|wer='''the agency'''}}
|kategorieTablet=ja
|kategorieMEW=nein
|kategorieAMP=nein
|kategorieVideo=nein
}}

Stories Vertical Video Ad

2024-12-19T07:57:49Z

Tlohmann:

{{TechSpecsOnline
|beschreibung=Stories vertical video ad that can be skipped. The maximum duration of the advertisement message is 120 seconds.
|galerie=
<div class="bold">Desktop</div>
[[Datei:StoriesVerticalVideoAd_desktop.jpg||200px]]
<div class="bold">Mobile</div>
[[Datei:StoriesVerticalVideoAd_mobile.jpg||200px]]
|technischeDaten={{Anlieferungselement|bezeichnung=Stories vertical video Ad||abmessung={{Abmessung|w=at least 360|h=640}}|seitenverhaeltnis=9:16|dauer=max. 120 seconds|format=.MP4 file H.264|gewicht={{Gewicht|w=4|typ=MB}}}}
|html5={{HTML5|erlaubt=ja|typ=MP4 Dateien}}
|3rdParty={{3rdParty|typ= als VAST Redirect|erlaubt=ja|anmerkung='''VPAID is not permitted'''}}
|besondereInformation=
{{Baustein|titel=General|text=If you cannot perform adequate conversion, please transmit your video file in high quality (up to 1GB) via your Web server (e.g. via FTP), and iq digital will handle compression for you.<br />Available targeting options are offered upon request.
}}
{{VastRedirect}}
|kategorieVideo=ja
|soundAnimationPerformance=
}}

Bumper Ad

2024-12-19T07:57:42Z

Tlohmann:

{{TechSpecsOnline
|beschreibung=In-stream Video Ad, which cannot be skipped. The maximum duration of the advertising message is 6 seconds.
|galerie=[[File:Instream.png|200px]]
|technischeDaten={{Anlieferungselement|bezeichnung=Pre-roll Ad/ Mid-roll Ad/ Post-roll Ad|abmessung={{Abmessung|w=at least 960|h=540}}|seitenverhaeltnis=16:9|dauer=max. 6 seconds|format=.MP4 file H.264|gewicht={{Gewicht|w=4|typ=MB}}}}
|html5={{HTML5|erlaubt=ja|typ=MP4 Dateien}}
|3rdParty={{3rdParty|typ= als VAST Redirect|erlaubt=ja|anmerkung='''VPAID is not permitted'''}}
|besondereInformation=
{{Baustein|titel=General|text=If you cannot perform adequate conversion, please transmit your video file in high quality (up to 1GB) via your Web server (e.g. via FTP), and iq digital will handle compression for you.<br />Available targeting options are offered upon request.
}}
{{VastRedirect}}
|kategorieVideo=ja
|soundAnimationPerformance=
}}

Non Skippable Ad

2024-12-19T07:56:13Z

Tlohmann:

{{TechSpecsOnline
|beschreibung=In-stream non-skippable video ad
|galerie=[[File:Instream.png|200px]]
|technischeDaten={{Anlieferungselement|bezeichnung=Pre-roll Ad/ Mid-roll Ad/ Post-roll Ad|abmessung={{Abmessung|w=at least 960|h=540}}|seitenverhaeltnis=16:9|dauer=max. 30 seconds|format=.MP4 file H.264|gewicht={{Gewicht|w=4|typ=MB}}}}
|html5={{HTML5|erlaubt=ja|typ=MP4 Dateien}}
|3rdParty={{3rdParty|typ= als VAST Redirect|erlaubt=ja|anmerkung='''VPAID is not permitted'''}}
|besondereInformation=
{{Baustein|titel=General|text=If you cannot perform adequate conversion, please transmit your video file in high quality (up to 1GB) via your Web server (e.g. via FTP), and iq digital will handle compression for you.<br />Available targeting options are offered upon request.
}}
{{VastRedirect}}
|kategorieVideo=ja
|soundAnimationPerformance=
}}

MediaWiki:Sidebar

2024-12-03T08:41:37Z

Tlohmann:

Podcast

2024-12-03T08:40:28Z

Tlohmann: Tlohmann moved page Podcast to Podcast ads

#REDIRECT [[Podcast ads]]

Podcast ads

2024-12-03T08:40:28Z

Tlohmann: Tlohmann moved page Podcast to Podcast ads

<div class="chapterlist">
<div class="clheader">Podcast ads</div>
*[[Native Advertorial Ad|Native Advertorial Ad]]
*[[Native Audio Ad|Native Audio Ad]]
*[[Native Audio Storytelling Ad|Native Audio Storytelling Ad]]
*[[Native Extended Content Ad|Native Extended Content Ad]]
</div>
<noinclude>[[Kategorie:Podcast]][[de:Podcast]]</noinclude>

Main Page

2024-12-03T08:39:55Z

Tlohmann:

Native CPC ads

2024-12-03T08:39:16Z

Tlohmann: Created page with "<div class="chapterlist"> <div class="clheader">Native CPC ads</div> *Native CPC Ad </div> <noinclude>Category:Native CPC adsde:Native CPC ads</noinclude>"

<div class="chapterlist">
<div class="clheader">Native CPC ads</div>
*[[Native CPC Ad]]
</div>
<noinclude>[[Category:Native CPC ads]][[de:Native CPC ads]]</noinclude>

Native CPC Ad

2024-12-03T08:26:34Z

Tlohmann:

{{TechSpecsOnline
|galerie=[[Datei:NativeCPCAd.png|x300px]]
|anlieferungStandard=min. 3
|anlieferungSonder=
|beschreibung=Native CPC ads convert clicks into valuable customer contacts. For this purpose, native ads consisting of a headline, test, link/CTA and image are optimised to ensure maximum efficiency for campaigns.
|technischeDaten=The delivery consists of a maximum of 5 motifs. A motif always consists of text and image. Recommendation: Use at least 2 motif variants.
{{AnlieferungKombination
|typ=vertikal
|zeichen=AND
|bezeichnung1=Text
|text1=
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|custom=<div class="anmerkung"><div class="bezeichnung">Headline:</div><div class="wert">max. 25 characters incl. spaces</div></div><div class="anmerkung"><div class="bezeichnung">Text:</div><div class="wert">max. 70 characters incl. spaces</div></div><div class="anmerkung"><div class="bezeichnung">Link / CTA:</div><div class="wert">max. 70 characters incl. spaces</div></div>}}
}}
|bezeichnung2=Image
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung=|abmessung={{abmessung|w=640|h=360}} (16:9)|format=JPG, PNG, GIF (static, not animated)|gewicht={{GewichtStatisch|w=250}}}}
|teil2={{Anlieferungselement|bezeichnung=|abmessung={{abmessung|w=500|h=500}} (1:1)|format=JPG, PNG, GIF (static, not animated)|gewicht={{GewichtStatisch|w=250}}}}
}}
}}
|html5={{Baustein|titel=as physical file |text=Text (see Technical Data section) + image (JPG, PNG, GIF) must be physically provided}}
|3rdParty={{3rdParty|plattform=online|erlaubt=nein|}}
|besondereInformation=
{{Baustein|titel=Headline|text=The headline is used on websites that only display the image and headline, without text and CTA.}}
{{Baustein|titel=Images|text=Logos, graphic elements and text in the image are not permitted. Images can be slightly cropped. Only static, non-animated images are permitted.}}
|ecoadLabel=
|kategorieDigital=ja
|kategorieMEW=ja
}}
[[Category:Mobile]][[Category:Digital]]

Native CPC Ad

2024-12-03T08:26:11Z

Tlohmann: Created page with "{{TechSpecsOnline |galerie=x300px |anlieferungStandard=min. 3 |anlieferungSonder= |beschreibung=Native CPC ads convert clicks into valuable customer contacts. For this purpose, native ads consisting of a headline, test, link/CTA and image are optimised to ensure maximum efficiency for campaigns. |technischeDaten=The delivery consists of a maximum of 5 motifs. A motif always consists of text and image. Recommendation: Use at least 2 motif variant..."

{{TechSpecsOnline
|galerie=[[Datei:NativeCPCAd.png|x300px]]
|anlieferungStandard=min. 3
|anlieferungSonder=
|beschreibung=Native CPC ads convert clicks into valuable customer contacts. For this purpose, native ads consisting of a headline, test, link/CTA and image are optimised to ensure maximum efficiency for campaigns.
|technischeDaten=The delivery consists of a maximum of 5 motifs. A motif always consists of text and image. Recommendation: Use at least 2 motif variants.
{{AnlieferungKombination
|typ=vertikal
|zeichen=AND
|bezeichnung1=Text
|text1=
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|custom=<div class="anmerkung"><div class="bezeichnung">Headline:</div><div class="wert">max. 25 characters incl. spaces</div></div><div class="anmerkung"><div class="bezeichnung">Text:</div><div class="wert">max. 70 characters incl. spaces</div></div><div class="anmerkung"><div class="bezeichnung">Link / CTA:</div><div class="wert">max. 70 characters incl. spaces</div></div>}}
}}
|bezeichnung2=Bild
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung=|abmessung={{abmessung|w=640|h=360}} (16:9)|format=JPG, PNG, GIF (static, not animated)|gewicht={{GewichtStatisch|w=250}}}}
|teil2={{Anlieferungselement|bezeichnung=|abmessung={{abmessung|w=500|h=500}} (1:1)|format=JPG, PNG, GIF (static, not animated)|gewicht={{GewichtStatisch|w=250}}}}
}}
}}
|html5={{Baustein|titel=as physical file |text=Text (see Technical Data section) + image (JPG, PNG, GIF) must be physically provided}}
|3rdParty={{3rdParty|plattform=online|erlaubt=nein|}}
|besondereInformation=
{{Baustein|titel=Headline|text=The headline is used on websites that only display the image and headline, without text and CTA.}}
{{Baustein|titel=Images|text=Logos, graphic elements and text in the image are not permitted. Images can be slightly cropped. Only static, non-animated images are permitted.}}
|ecoadLabel=
|kategorieDigital=ja
|kategorieMEW=ja
}}
[[Category:Mobile]][[Category:Digital]]

Native Ad (click-out)

2024-11-11T07:34:09Z

Tlohmann:

{{TechSpecsOnline
|galerie=[[File:Online Sonder Native Teaser.png|200px]]
|ecoAdLabel=[[Datei:Ecoadlabellang.png|200px]]
|beschreibung=Native banner format (digital), consisting of an image-text combination, which adapts the given page layout of the web site. Playout is responsive for stationary and mobile web.
|technischeDaten={{AnlieferungKombination
|typ=vertikal
|zeichen=AND
|bezeichnung1=Text
|text1=(Responsive implementation by iq digital)
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung=Stationary Web|abmessung={{abmessung|w=640|h=200}}|format=only Text with structure:<br/><br/>'''roof line:*''' max. 50 characters<br/>'''Title:''' max. 70 characters<br/>'''teaser body:''' max. 220 characters}}
|teil2={{Anlieferungselement|bezeichnung=Mobile Web|abmessung={{abmessung|w=320|h=200}}|grundsaetzlich=min-Height with responsive overflow|format=responsive adaption of the text structure from stationary web into mobile ad format}}
}}
|bezeichnung2=Image
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung=|abmessung={{abmessung|w=450|h=300}} (3:2)|format=JPG, PNG, GIF|gewicht={{GewichtStatisch|w=150}}}}
}}
}}
|html5={{Baustein|titel=Delivery as physical file|text=Text (see Structure in Technical Data) + Image (JPG, PNG, GIF) must be physically provided by the customer.}}
|3rdParty={{3rdParty|plattform=online|erlaubt=nein|}}
|besondereInformation=
{{Baustein|titel=Layout |text=The teaser is served '''responsively''' by iq digital for the stationary and mobile Web with corresponding native design in line with the specifications of the website. You supply '''text''' and '''1 image''' (in a 3:2 format) only '''once'''. The image should be laid out with content that is not of relevance in terms of advertising. }}
{{Baustein|titel=Characters|text=All character specifications for the structure include spaces. The max. character number is based on the section in question: kicker, title and teaser.}}
{{Baustein|titel=Example|text=[[File:Native_Teaser_Layout_en.png]]</br>
(Depiction of the above example varies depending on website and platform)}}
}}

Template:Anlieferungselement

2024-10-11T09:18:28Z

Tlohmann:

<includeonly><div class="anlieferungselement">
{{#if:{{{bezeichnung|}}}|<div class="titel">{{{bezeichnung}}}</div>|}}{{#if:{{{mandanten|}}}|<div class="{{#if:{{{bezeichnung|}}}|subtitel|titel}}">{{{mandanten}}}</div>|}}{{#if:{{{abmessung|}}}|<div class="abmessung"><div class="bezeichnung">Dimension:</div><div class="wert">{{{abmessung}}}</div></div>|}}{{#if:{{{abmessungskaliert|}}}|<div class="abmessung"><div class="bezeichnung">Scaled Dimension:</div><div class="wert">{{{abmessungskaliert}}}</div></div>|}}{{#ifeq: {{{wirdReferenziert|}}}|true|<span class="referenz">Technical specification:<br />'''{{#if:{{{referenzLink|}}}|{{{referenzLink}}}|{{{bezeichnung}}}'''<br />(please see below)}}|{{#if:{{{abmessungExpandiert|}}}|<div class="abmessungExpandiert"><div class="bezeichnung">Expanded:</div><div class="wert">{{{abmessungExpandiert}}}</div></div>|}}{{#if:{{{format|}}}|<div class="format"><div class="bezeichnung">File format:</div><div class="wert">{{{format}}}</div></div>|}}{{#if:{{{gewicht|}}}|<div class="gewicht"><div class="bezeichnung">Weight:</div><div class="wert">{{{gewicht}}}</div></div>|}}{{#if:{{{ecoadgewicht|}}}|<div class="gewicht"><div class="bezeichnung">eco ad® Weight:</div><div class="wert">{{{ecoadgewicht}}}</div></div>|}}{{#if:{{{alternativ|}}}|<div class="alternative"><div class="bezeichnung">Alternative:</div><div class="wert">{{{alternativ}}}</div></div>|}}{{#if:{{{seitenverhaeltnis|}}}|<div class="seitenverhaeltnis"><div class="bezeichnung">Ascpect ratio:</div><div class="wert">{{{seitenverhaeltnis}}}</div></div>|}}{{#if:{{{dauer|}}}|<div class="dauer"><div class="bezeichnung">Spot duration:</div><div class="wert">{{{dauer}}}</div></div>|}}}}{{#if:{{{anmerkung|}}}|<div class="anmerkung"><div class="bezeichnung">Annotation:</div><div class="wert">{{{anmerkung}}}</div></div>|}}{{#if:{{{custom|}}}|{{{custom}}}|}}{{#if:{{{custom2|}}}|{{{custom2}}}|}}{{#if:{{{custom3|}}}|{{{custom3}}}|}}{{#if:{{{custom4|}}}|{{{custom4}}}|}}{{#if:{{{custom5|}}}|{{{custom5}}}|}}{{#if:{{{custom6|}}}|{{{custom6}}}|}}{{#if:{{{custom7|}}}|{{{custom7}}}|}}{{#if:{{{custom8|}}}|{{{custom8}}}|}}{{#if:{{{custom9|}}}|{{{custom9}}}|}}{{#if:{{{custom10|}}}|{{{custom10}}}|}}{{#if:{{{custom11|}}}|{{{custom11}}}|}}{{#if:{{{custom12|}}}|{{{custom12}}}|}}
</div></includeonly><noinclude>
Die Vorlage für Standardinfos von Werbeformen, Mandanten Spezifikationen einer Werbeform, Werbemittelausschnitten oder Werbeformgruppierungen.

==Pfichtparameter:==
===Legende:===
;Variablenname:Mögliche Werte

===Überschrifts-Parameter===
;bezeichnung:Die Bezeichnung des Anlieferungselements
;mandanten:Eine Auflistung der Mandanten

===Parameter===
;abmessung:Die Abmessung des Anlieferungselements
;abmessungExpandiert:Die Abmessung des Anlieferungselements im expandierten Zustand
;format:Die Dateiformate
;gewicht:Das Gewicht
;ecoadgewicht:Das Gewicht in einer EcoAd Variente
;alternativ:Alternative Abmessungen wie z.B. für Retina Abmessungen
;anmerkung:Platz für sonstige Anmerkungen und Hinweise

===Video-Parameter===
;dauer:Die Dauer des Spots
;seitenverhaeltnis:Das Seitenverhältnis des Videos

==Code==
<pre>
{{Anlieferungselement
|bezeichnung=
|mandanten=
|abmessung=
|abmessungExpandiert=
|format=
|gewicht=
|ecoadgewicht=
|alternativ=
|anmerkung=
|dauer=
|seitenverhaeltnis=
}}
</pre>

==Beispiel==
<pre>
{{Anlieferungselement
|bezeichnung={{PAGENAME}}
|abmessung={{Abmessung|w=320|h=320}}
|format={{Format Mobile Standard}}
|gewicht={{Gewicht Mobile Standard}}
|ecoadgewicht={{Gewicht Mobile Standard EcoAd}}
|alternativ={{Retina|size={{Abmessung|w=320|h=320}}|sizeRetina={{Abmessung|w=640|h=640}}}}
}}
</pre>
</noinclude>

Technology provider

2024-07-26T07:32:47Z

Tlohmann:

===Vendor list of iq digital===
Here you will find the technology providers for marketing & advertising used in the iq digital portfolio, who collect, process and/or pass data to third parties in order to provide relevant content and advertising. </br></br>

This list applies to all technological services that use the following purposes on the websites of our marketing partners: </br></br>

*store and/or retrieve information on a device
*Select and deliver simple ads
*Create personalized ad profiles
*Select and deliver personalized ads
*Create a personalized content profile
*Select and deliver personalized content
*Measure display performance
*Measuring content performance
*Use market research to gain knowledge about target groups
*Develop and improve products
</br>
'''Version state: 17.07.2024'''
{| class="wikitable" style="width:100%;text-align:left"
| style="height:40px;font-size:16px" | '''[[Media:Vendorenliste EN.pdf|Vendorenliste EN.pdf]]'''
|}
[[de:Technologie Dienstleister]]

Video ads

2024-04-02T07:44:01Z

Tlohmann:

<div class="chapterlist">
<div class="clheader">Video ads</div>
*Out-Stream - Stationary
*[[InTxt Video Ad|InTxt Video Ad]]
*[[Video Branding Ad - Stationary|Video Branding Ad - Stationary]]
*[[Video Interscroller]]
*Out-Stream - Mobile
*[[Mobile Content Video Ad|Mobile Content Video Ad </br> (16:9, InTxt-Square, InTxt-Vertical)]]
*[[Mobile Movie Ad]]

*[[Mobile Video Interscroller]]
*Out-Stream - Digital
*[[Video Branding Ad]]
*Out-Stream - format combinations
*[[Video Branding Ad - Takeover]]
*In-Stream - Linear Video Ads
*[[Non Skippable Ad|Non Skippable Ad]]
*[[Skippable Ad|Skippable Ad]]
*[[Bumper Ad|Bumper Ad]]
</div>
<noinclude>[[Category:Video]][[de:Video Werbeformen]]</noinclude>

Mobile Horizontal Video Interscroller

2024-04-02T07:43:06Z

Tlohmann:

{{TechSpecsMobile
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="200px">
Interscroller_mob_1.png|Position of the ad in the background
Interscroller_mob_2.png|Example cutout
</gallery>
|beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website.
|technischeDaten=
{{AnlieferungKombination
|typ=vertikal
|zeichen=AND
|bezeichnung1=Video
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=min. 320|h=180}}|seitenverhaeltnis=16:9|dauer=max. 15 seconds|format=.MP4-File H.264|gewicht={{Gewicht|w=4|typ=MB}}}}
}}
|bezeichnung2=Poster Image
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=180}}|format=jpg, png, gif|gewicht={{Gewicht|w=200|typ=KB}}}}
}}
}}
|html5={{HTML5|erlaubt=ja|typ=MP4 Dateien}}
|3rdParty={{3rdParty|typ= as VAST Redirect|erlaubt=ja|anmerkung='''VPAID is not permitted'''}}
|besondereInformation=
{{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}
|kategorieAPP=nein
|kategorieAMP=nein
<includeonly>|wirdReferenziert=true</includeonly>
}}

Horizontal Video Interscroller

2024-04-02T07:41:20Z

Tlohmann: Created page with "{{TechSpecsOnline |anlieferungStandard=5 |anlieferungSonder= |galerie= <gallery mode="packed" heights="400px"> Interscroller_onl_2.png|Position of the ad in the background Interscroller_onl_1.png|Example cutout </gallery> |beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website. |technischeDaten= {{AnlieferungKombination |typ=vertikal |zeichen=AND |beze..."

{{TechSpecsOnline
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="400px">
Interscroller_onl_2.png|Position of the ad in the background
Interscroller_onl_1.png|Example cutout
</gallery>
|beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website.
|technischeDaten=
{{AnlieferungKombination
|typ=vertikal
|zeichen=AND
|bezeichnung1=Video
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=min. 889|h=500}}|seitenverhaeltnis=16:9|dauer=max. 15 seconds|format=.MP4-File H.264|gewicht={{Gewicht|w=4|typ=MB}}}}
}}
|bezeichnung2=Poster Image
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=889|h=500}}|format=jpg, png, gif|{{Gewicht|w=200|typ=KB}}}}
}}
}}
|html5={{HTML5|erlaubt=ja|typ=MP4 Dateien}}
|3rdParty={{3rdParty|typ= as VAST Redirect|erlaubt=ja|anmerkung='''VPAID is not permitted'''}}
|besondereInformation=
{{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}
<includeonly>|wirdReferenziert=true</includeonly>
}}

Mobile Horizontal Video Interscroller

2024-04-02T07:37:54Z

Tlohmann:

Mobile Horizontal Video Interscroller

2024-04-02T07:37:34Z

Tlohmann:

{{TechSpecsMobile
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="200px">
Interscroller_mob_1.png|Position Werbemittel im Hintergrund
Interscroller_mob_2.png|Beispiel Werbemittelausschnitt
</gallery>
|beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website.
|technischeDaten=
{{AnlieferungKombination
|typ=vertikal
|zeichen=AND
|bezeichnung1=Video
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=min. 320|h=180}}|seitenverhaeltnis=16:9|dauer=max. 15 seconds|format=.MP4-File H.264|gewicht={{Gewicht|w=4|typ=MB}}}}
}}
|bezeichnung2=Poster Image
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=180}}|format=jpg, png, gif|gewicht={{Gewicht|w=200|typ=KB}}}}
}}
}}
|html5={{HTML5|erlaubt=ja|typ=MP4 Dateien}}
|3rdParty={{3rdParty|typ= as VAST Redirect|erlaubt=ja|anmerkung='''VPAID is not permitted'''}}
|besondereInformation=
{{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}
|kategorieAPP=nein
|kategorieAMP=nein
<includeonl>|wirdReferenziert=true</includeonly>
}}

Mobile Horizontal Video Interscroller

2024-04-02T07:35:33Z

Tlohmann:

{{TechSpecsMobile
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="200px">
Interscroller_mob_1.png|Position Werbemittel im Hintergrund
Interscroller_mob_2.png|Beispiel Werbemittelausschnitt
</gallery>
|beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website.
|technischeDaten=
{{AnlieferungKombination
|typ=vertikal
|zeichen=UND
|bezeichnung1=Video
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=min. 320|h=180}}|seitenverhaeltnis=16:9|dauer=max. 15 seconds|format=.MP4-File H.264|gewicht={{Gewicht|w=4|typ=MB}}}}
}}
|bezeichnung2=Poster Image
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=180}}|format=jpg, png, gif|gewicht={{Gewicht|w=200|typ=KB}}}}
}}
}}
|html5={{HTML5|erlaubt=ja|typ=MP4 Dateien}}
|3rdParty={{3rdParty|typ= as VAST Redirect|erlaubt=ja|anmerkung='''VPAID is not permitted'''}}
|besondereInformation=
{{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}
|kategorieAPP=nein
|kategorieAMP=nein
<includeonl>|wirdReferenziert=true</includeonly>
}}

Mobile Horizontal Video Interscroller

2024-04-02T07:35:18Z

Tlohmann: Created page with "{{TechSpecsMobile |anlieferungStandard=5 |anlieferungSonder= |galerie= <gallery mode="packed" heights="200px"> Interscroller_mob_1.png|Position Werbemittel im Hintergrund Interscroller_mob_2.png|Beispiel Werbemittelausschnitt </gallery> |beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website. |technischeDaten= {{AnlieferungKombination |typ=vertikal |ze..."

{{TechSpecsMobile
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="200px">
Interscroller_mob_1.png|Position Werbemittel im Hintergrund
Interscroller_mob_2.png|Beispiel Werbemittelausschnitt
</gallery>
|beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website.
|technischeDaten=
{{AnlieferungKombination
|typ=vertikal
|zeichen=UND
|bezeichnung1=Video
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=mindestens 320|h=180}}|seitenverhaeltnis=16:9|dauer=max. 15 seconds|format=.MP4-File H.264|gewicht={{Gewicht|w=4|typ=MB}}}}
}}
|bezeichnung2=Poster Image
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=180}}|format=jpg, png, gif|gewicht={{Gewicht|w=200|typ=KB}}}}
}}
}}
|html5={{HTML5|erlaubt=ja|typ=MP4 Dateien}}
|3rdParty={{3rdParty|typ= as VAST Redirect|erlaubt=ja|anmerkung='''VPAID is not permitted'''}}
|besondereInformation=
{{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}
|kategorieAPP=nein
|kategorieAMP=nein
<includeonl>|wirdReferenziert=true</includeonly>
}}

Stationary ads

2024-04-02T05:57:47Z

Tlohmann:

<div class="chapterlist">
<div class="clheader">Stationary ads</div>
*Standard ad fromats
*[[Superbanner]]
*[[(Wide) Skyscraper]]
*[[Medium Rectangle]]
*[[EcoAD]]
*Premium Ad Package
*[[Sitebar Ad]]
*[[Halfpage Ad]]
*[[Billboard Ad]]
*IAB New Ad Portfolio (static-size)


*[[Banner 6:1]]
*[[Banner 4:1]]
*[[Banner 3:1]]
*[[Banner 2:1]]

*Ad specials
*[[Interscroller]]
*[[Wallpaper]]
*[[Fireplace]]
*[[Dynamic Fireplace]]
*[[Double Sitebar Ad]]
*[[Page Skin]]
*[[Sliding Skin]]
*[[Billboard with reminder]]
*[[Sticky Billboard]]
*[[Cinema Ad]]

*[[Premium-Button]]
*[[Content Sitebar]]
*Ad format combinations
*[[AdBundle Stationary]]
*[[Brand Value Ad]]
*[[Dynamic Brand Value Ad]]
*[[Rollover Event]]
*[[Homepage Takeover]]
*[[Channel Takeover]]
*Native ad formats
*[[Native Ad (click-out)]]
</div>
<noinclude>[[Category:Online]][[de:Stationäre Werbeformen]]</noinclude>

What's New in TecSpecs

2024-04-02T05:56:32Z

Tlohmann:

==2nd Quarter 2023==
===01.04.2024: New advertising forms===
====Online:====
* [[Interscroller]]
* [[Video Interscroller]]
====Mobile:====
* [[Mobile Video Interscroller]]

===01.04.2024: changes in advertising forms===
* [[Mobile Interscroller]]: The delivery sizes have been adjusted to {{Abmessung|w=320|h=480}} and {{Abmessung|w=320|h=460}} and the presentation notes have been updated.

==1st Quarter 2023==
===01.01.2023: Advertising forms renamed===
*"Mobile High Impact Ad" to [[Mobile Content Ad 1:1]]
*"Mobile High Impact Ad Sticky" to [[Mobile Content Ad 1:1 Sticky]]
*"Mobile Banner 2:1" to [[Mobile Content Ad 2:1]]
*"Mobile Banner 3:1" to [[Mobile Content Ad 3:1]]
*"Mobile Banner 4:1" to [[Mobile Content Ad 4:1]]
*"Mobile Banner 6:1" to [[Mobile Content Ad 6:1]]
*"CLS - Mobile High Impact Ad Takeover" to [[CLS - Mobile Homepage Takeover|CLS - Mobile Content Ad 1:1 Takeover]]
*"Native-Teaser" to [[Native Ad (click-out)|Native Ad]]
*"Content Video Ad" to [[InTxt Video Ad]]

==3rd Quarter 2022==
===01.09.2021: New 'Initial Load' file weight for mobile ad formats===
The 'Initial Load' file weights for mobile ad formats have been increased from 50kb to 100kb.
</br>

==3rd Quarter 2021==
===23.08.2021: Change in provision of advertising formats as 3rd party redirect===
The provision/delivery of 3rd party redirects for advertising formats is only to be performed as <iFrame>-Tag for an optimised booking process.</br>
The general requirement for providing 3rd party redirects can be found in the approval on the respective technical specifications of an advertising form.
</br>
</br>
==2nd Quarter 2021==
===23.06.2021: Change of technical specification for the following forms of advertising===
#The Mobile Rollover Ad has been changed to the common term Mobile Interscroller (BVDW, OVK).
#The Rollover Content Billboard has been removed and is no longer offered.
#The Rollover Halfpage Ad was removed and is no longer offered

===May 3rd 2021: Change of Technical Specifications for Tablet Advertising Form [[Fullscreen Ad]]===
The delivery format GIF has been removed due to technical difficulties in the apps.

===April 30th 2021: Change of Technical Specifications for Stationary Advertising Form [[Rollover Event]]===
In order to avoid misunderstandings in the communicative differentiation regarding the delivery of advertising media, the following adjustment has been made:
</br></br>
'''Merging of the stationary advertising formats Rollover Event and Homepage Takeover (Variant Rollover)'''.
#The advertising form: Rollover Event adapts the technical specifications of the advertising form: Homepage Takeover (Variant Rollover) with immediate effect.
#The designation Homepage Takeover (Variant Rollover) is no longer used. There is now only one combined homepage variant with rollover functionality (= Rollover Event).
#Old offers remain valid as always
</br>

==2nd Quarter 2020==
===April 1st 2020: technical specifications with new interface and content optimisation===
There are numerous changes to the technical specifications of iq digital which are briefly outlined below.
</br></br>
'''Uniform structure''': to ensure improved structuring of ad format specifications, each page comprises the following elements:
#Technical data – (format sizes, file size …)
#Provision of formats – (physical or 3rd-party)
#[OPTIONAL]: specific information for the called ad format
#Basic requirement – basic specifications for all ad formats at a glance
</br>
'''Initial subload''': when the LEAN guidelines and the New Ad Portfolio were published by the IAB Tech Lab, the concept of initial load/subload was introduced in the technical specifications of iq digital to replace the previous “polite download”. This concept provides for the division of the total file size into an initial and a subsequently loaded part. Loading of the advertising content is initially limited to the initial part in order to optimise the loading times of the webpages and to boost user awareness. See [[File sizes and loading phases]] for more information..
</br></br>
'''Synchronisation – technical specifications'''
#No longer any differentiation between billboard rotation and fixed position (there is now only one ad format page)
#Page-specific format allocation for wide rectangle no longer applicable (there is now only one format size)
#Expandable features have been removed (removed from the portfolio last year due to the LEAN guidelines)
#Transformed ad formats of the type “stationary” (10:1 – 1:1) have been renamed “IAB New Ad Portfolio (static-size)” in preparation for future flex ad types of these ad formats.
[[Category:General]]
[[de:What's New in TecSpecs]]

Mobile Interscroller

2024-04-02T05:50:50Z

Tlohmann:

{{TechSpecsMobile
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="200px">
Mobile_Rollover_Ad_1.png|Position of the ad in the background
Mobile_Rollover_Ad_2.png|Example cutout
</gallery>
|beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website.
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Interscroller|abmessung={{Abmessung|w=320|h=480}} or {{Abmessung|w=320|h=460}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}
|besondereInformation=
{{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}
{{Baustein|titel=Cutouts|text=The cutouts extend across the full width of the screen. Actual height is the height of the scaled creative.}}
{{Baustein|titel=Mobile Interscroller in native apps|text=The Mobile Interscroller will be delivered in native apps as banner with the same size but without the rollover-effect due to technical restrictions.}}
{{Baustein|titel=Fallback creative for Mobile Interscroller in AMP-pages|text=The Mobile Interscroller works not inside AMP-pages. This required the additional dilivery of a fallback ad for fixed-position ads: [[Mobile Content Ad 1:1]]. Please check the specifications on [[Mobile Content Ad 1:1|the corresponding page]].}}
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}
|endgeraete=nur IOS und Android-fähige Endgeräte
|sortierung=Mobile Interscroller
|kategorieAPP=nein
|kategorieAMP=nein
<includeonly>|wirdReferenziert=true</includeonly>
}}

Interscroller

2024-04-02T05:50:21Z

Tlohmann: Created page with "{{TechSpecsOnline |anlieferungStandard=5 |anlieferungSonder= |galerie= <gallery mode="packed" heights="400px"> Online_2_1.png|Position of the ad in the background TechSpecs-Online_2_1.png|Example cutout </gallery> |beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website. |technischeDaten={{Anlieferungselement|bezeichnung=Interscroller|abmessung={{Abmess..."

{{TechSpecsOnline
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="400px">
Online_2_1.png|Position of the ad in the background
TechSpecs-Online_2_1.png|Example cutout
</gallery>
|beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website.
|technischeDaten={{Anlieferungselement|bezeichnung=Interscroller|abmessung={{Abmessung|w=1000|h=500}}|format={{Format Online Standard}}|gewicht={{Gewicht Online Standard}}}}
|besondereInformation=
{{Baustein|titel=Funktionsweise|textThe ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}
<includeonly>|wirdReferenziert=true</includeonly>
}}

Mobile Interscroller

2024-04-02T05:47:00Z

Tlohmann:

{{TechSpecsMobile
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="200px">
Mobile_Rollover_Ad_1.png|Position of the ad in the background
Mobile_Rollover_Ad_2.png|Example cutout
</gallery>
|beschreibung=The mobile interscroller implements a large-format background image (size the same as an interstitial) in the viewport of the browser; the image is permanently fixed in the visible area of the user and is optionally clickable for forwarding to the client page. Implementation is based on a display mode in which the background also remains visible at all times as if looking through a window. Insertion of the individual elements with image-font combination knockouts creates a rollover effect when the user scrolls the page.
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Interscroller|abmessung={{Abmessung|w=320|h=480}} or {{Abmessung|w=320|h=460}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}
|besondereInformation=
{{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}
{{Baustein|titel=Cutouts|text=The cutouts extend across the full width of the screen. Actual height is the height of the scaled creative.}}
{{Baustein|titel=Mobile Interscroller in native apps|text=The Mobile Interscroller will be delivered in native apps as banner with the same size but without the rollover-effect due to technical restrictions.}}
{{Baustein|titel=Fallback creative for Mobile Interscroller in AMP-pages|text=The Mobile Interscroller works not inside AMP-pages. This required the additional dilivery of a fallback ad for fixed-position ads: [[Mobile Content Ad 1:1]]. Please check the specifications on [[Mobile Content Ad 1:1|the corresponding page]].}}
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}
|endgeraete=nur IOS und Android-fähige Endgeräte
|sortierung=Mobile Interscroller
|kategorieAPP=nein
|kategorieAMP=nein
<includeonly>|wirdReferenziert=true</includeonly>
}}

Fullscreen Ad

2024-01-31T08:46:20Z

Tlohmann:

{{TechSpecsMobile
|plattform=tablet
|beschreibung=
|anlieferungStandard=15
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="200px">
File:Fullscreen_Ad_1.png
File:Fullscreen_Ad_2.png
</gallery>
|technischeDaten={{AnlieferungKombination
|zeichen=OR
|typ=vertikal
|bezeichnung1=Fullscreen Ad (Image)
|teil1={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Portraitmodus|abmessung={{Abmessung|w=1536|h=2048}}|format=jpg, png|gewicht={{GewichtStatisch|w=2|typ=MB}}|anmerkung=If no HD formats are present, the delivery of standard formats is also permitted:<br />{{Abmessung|w=768|h=1024}}}}|teil2={{Anlieferungselement|bezeichnung=Landscapemodus|abmessung={{Abmessung|w=2048|h=1536}}|format=jpg, png|anmerkung=If no HD formats are present, the delivery of standard formats is also permitted:<br />{{Abmessung|w=1024|h=768}}}}}}
|bezeichnung2=Fullscreen Ad (HTML5)
|teil2={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Fullscreen Ad (HTML5)|abmessung={{Abmessung|w=768|h=1024}}|format=HTML5|gewicht={{GewichtStatisch|w=2|typ=MB}}|anmerkung=The ad has to react independently on an orientation change and to resize itself to the screen size of the new orientation {{Abmessung|w=1024|h=768}}.}}}}
}}
|besondereInformation=
{{Baustein|titel=General|text=If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display.<br />In the app offerings of the Quality App Package, the visibilities within an app may differ from the ad formats to be delivered. Depending on the booked app, the maximum ad area may be reduced by the status bar of the device.}}
{{Baustein|titel=Orientation change and responsivity|text=Within the context of the aspect ratio, the ad must adapt responsively to the resolution of the user and react automatically to a change in orientation (vertical/horizontal view). It is generally not possible to block the orientation of the app from the ad itself.}}
{{Baustein|titel=Video|text=Videos can only be integrated as streaming elements. Hosting within the app offerings is not possible.}}
{{Baustein|titel=Swipe gestures|text=The HTML page may generally not contain any large-area or full-surface swipe actions (horizontal and vertical swiping). The only features of this type that are permitted are click actions and recognisable, closed, small swipe boxes that are integrated in the ad. The functionality must also already be guaranteed upon delivery.}}
{{Baustein|titel=Quality assurance|text=The ads are technically validated; any necessary changes must be made by the creator. Please tests the functionalities in advance on the relevant browsers. Final approval is only possible after a successful test in the app offering.}}
{{Baustein|titel=Click buttons|text=If your ad contains multiple click buttons for external linking or internal user interaction, it is the responsibility of the creator to connect click processing to a corresponding element.}}
{{Baustein|titel=Extension on smartphone apps|text=Campaigns are extended on the smartphone apps – and are served with broadband targeting.}}
|html5={{HTML5|erlaubt=ja|plattform=mobile|typ=JPG, PNG and HTML5-Zip-File|anmerkung='''In case of HTML5 delivery:'''<br />Due to differences in the technical specifications of the respective ads a uniform delivery of one file package is not possible. Please deliver separate ZIP files for each offer to: [mailto:banner@iqdigital.de banner@iqdigital.de]}}
|3rdParty={{3rdParty|erlaubt=nein|plattform=tablet}}
|agenturZaehlpixel={{AgenturZaehlpixel|erlaubt=nein|plattform=tablet}}
|werbekennzeichnung={{Werbekennzeichnung|wer='''the agency'''}}
|kategorieTablet=ja
|kategorieMEW=nein
|kategorieAMP=nein
|kategorieVideo=nein
}}

Preloading Ad

2024-01-31T08:45:12Z

Tlohmann:

{{TechSpecsMobile
|plattform=tablet
|beschreibung=The Preloading Ad closes automatically after 5 seconds.
|anlieferungStandard=5
|galerie=
<gallery mode="packed" heights="200px">
File:Preloading_Ad_1.png
File:Preloading_Ad_2.png
</gallery>
|technischeDaten={{AnlieferungKombination
|zeichen=
|typ=vertikal
|bezeichnung1=Preloading Ad
|teil1={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Portrait mode|abmessung={{Abmessung|w=768|h=1024}}|format=jpg, png, gif, html5|gewicht={{GewichtStatisch|w=80}}}}|teil2={{Anlieferungselement|bezeichnung=Landscape mode (optional)|abmessung={{Abmessung|w=1024|h=768}}|format=jpg, png, gif, html5|gewicht={{GewichtStatisch|w=80}}}}}}
}}
|besondereInformation=
{{Baustein|titel=Close button|text=You do not need to integrate a Close button (this is handled by iq digital).}}
{{Baustein|titel=Scaling/Centring|text=It is also possible to deliver smaller formats. If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display.}}
|html5={{HTML5|erlaubt=ja|plattform=tablet}}
|3rdParty={{3rdParty|erlaubt=ja|plattform=tablet}}
|agenturZaehlpixel={{AgenturZaehlpixel|erlaubt=ja|plattform=tablet}}
|werbekennzeichnung={{Werbekennzeichnung|wer='''the agency'''}}
|kategorieTablet=ja
|kategorieMEW=nein
|kategorieAMP=nein
}}

Preloading Ad

2024-01-31T08:44:53Z

Tlohmann:

{{TechSpecsMobile
|plattform=tablet
|beschreibung=The Preloading Ad closes automatically after 5 seconds.
|anlieferungStandard=5
|galerie=
<gallery mode="packed" heights="200px">
File:Preloading_Ad_1.png
File:Preloading_Ad_2.png
</gallery>
|technischeDaten={{AnlieferungKombination
|zeichen=
|typ=vertikal
|bezeichnung1=Preloading Ad
|teil1={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Portrait mode|abmessung={{Abmessung|w=768|h=1024}}|format=jpg, png, gif, html5|gewicht={{GewichtStatisch|w=80}}}}|teil2={{Anlieferungselement|bezeichnung=Landscape mode (optional)|abmessung={{Abmessung|w=1024|h=768}}|format=jpg, png, gif, html5|gewicht{{GewichtStatisch|w=80}}}}}}
}}
|besondereInformation=
{{Baustein|titel=Close button|text=You do not need to integrate a Close button (this is handled by iq digital).}}
{{Baustein|titel=Scaling/Centring|text=It is also possible to deliver smaller formats. If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display.}}
|html5={{HTML5|erlaubt=ja|plattform=tablet}}
|3rdParty={{3rdParty|erlaubt=ja|plattform=tablet}}
|agenturZaehlpixel={{AgenturZaehlpixel|erlaubt=ja|plattform=tablet}}
|werbekennzeichnung={{Werbekennzeichnung|wer='''the agency'''}}
|kategorieTablet=ja
|kategorieMEW=nein
|kategorieAMP=nein
}}

Native Ad (click-out)

2024-01-31T08:43:30Z

Tlohmann:

{{TechSpecsOnline
|galerie=[[File:Online Sonder Native Teaser.png|200px]]
|beschreibung=Native banner format (digital), consisting of an image-text combination, which adapts the given page layout of the web site. Playout is responsive for stationary and mobile web.
|technischeDaten={{AnlieferungKombination
|typ=vertikal
|zeichen=AND
|bezeichnung1=Text
|text1=(Responsive implementation by iq digital)
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung=Stationary Web|abmessung={{abmessung|w=640|h=180}}|format=only Text with structure:<br/><br/>'''roof line:*''' max. 50 characters<br/>'''Title:''' max. 70 characters<br/>'''teaser body:''' max. 220 characters<br/><br/>*due to layout-requirements the teaser '''won't display''' a roof line, when displayed on Sueddeutsche.de, Handelsblatt.com, Wirtschaftswoche.de}}
|teil2={{Anlieferungselement|bezeichnung=Mobile Web|abmessung={{abmessung|w=Viewportbreite|h=190}}|grundsaetzlich=min-Height with responsive overflow|format=responsive adaption of the text structure from stationary web into mobile ad format}}
}}
|bezeichnung2=Image
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|bezeichnung=|abmessung={{abmessung|w=480|h=270}} (16:9)|format=JPG, PNG, GIF|gewicht={{GewichtStatisch|w=150}}}}
}}
}}
|html5={{Baustein|titel=Delivery as physical file|text=Text (see Structure in Technical Data) + Image (JPG, PNG, GIF) must be physically provided by the customer.}}
|3rdParty={{3rdParty|plattform=online|erlaubt=nein|}}
|besondereInformation=
{{Baustein|titel=Layout |text=The teaser is served '''responsively''' by iq digital for the stationary and mobile Web with corresponding native design in line with the specifications of the website. You supply '''text''' and '''1 image''' only '''once'''. Depending on the layout specification, the image is dynamically trimmed to a 4:3 format with central vanishing point via CSS. Outer areas (O, R, U and L) may be displayed in the non-visible area, and the image should therefore be laid out with content that is not of relevance in terms of advertising.}}
{{Baustein|titel=Characters|text=All character specifications for the structure include spaces. The max. character number is based on the section in question: kicker, title and teaser.}}
{{Baustein|titel=Disclaimer|text=Where a disclaimer is required for legal reasons to identify general or risk thresholds, iq digital provides an info button that “unfolds” the additional text in the teaser (max. 200 characters) via mouseover. A disclaimer text is only permitted in line with legal regulations and is not part of the native teaser. The text is displayed in contrasted form that differs from the native content.}}
{{Baustein|titel=Example|text=[[File:Online Sonder Native Teaser Beispiel.png]]</br>
(Depiction of the above example varies depending on website and platform)}}
}}

Mobile Premium Rectangle with Reminder

2024-01-31T08:42:45Z

Tlohmann:

{{TechSpecsMobile
|galerie=
<gallery mode="packed" heights="200px">
Mobile_Premium_Rectangle_mit_Reminder_1.png
Mobile_Premium_Rectangle_mit_Reminder_2.png
</gallery>
|beschreibung=The reminder is shown when the premium rectangle leaves the visible area. The reminder is sticky at the bottom end of the viewport and covers the content there. If the premium rectangle returns to the visible area, the reminder disappears. If the user clicks the “Close” button, the reminder disappears permanently.
|technischeDaten={{AnlieferungKombination
|typ=vertikal
|zeichen=AND
|bezeichnung1=Banner
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=416}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}
}}
|bezeichnung2=Reminder
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=53}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard|w=20}}}}
}}
}}
|besondereInformation={{CloseButtonBaustein}}
|werbekennzeichnung={{Werbekennzeichnung|typ=of '''the reminder'''|wer='''the agency'''}}
|html5={{HTML5|erlaubt=ja|typ=JPG, PNG, GIF und HTML5-Zip-File für das Banner|plattform=mobile}}
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}
|sortierung=Premium Rectangle with Reminder
|kategorieAMP=nein
|kategorieAPP=nein
|pagenameDE=Mobile Premium Rectangle mit Reminder
<includeonly>|wirdReferenziert=true</includeonly>
}}

Mobile Content Ad 1:1 Plus

2024-01-31T08:42:05Z

Tlohmann:

{{TechSpecsMobile
|galerie=<gallery mode="packed" heights="200px">
Mobile_High_Impact_Ad_Plus_1.png
Mobile_High_Impact_Ad_Plus_2.png
</gallery>
|technischeDaten={{AnlieferungKombination
|typ=vertikal
|zeichen=AND
|bezeichnung1=Banner
|teil1={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=320}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}
}}
|bezeichnung2=Layer
|teil2={{AnlieferungKombination
|zeichen=
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=640|h=920}}|format={{Format Mobile Standard}}, 3rd-Party (only as iFrame-URL)|gewicht={{Gewicht Mobile Standard|w=200}}}}
}}
}}
|beschreibung=When the user clicks on a 320x320 [[Mobile Content Ad 1:1]], a fullscreen layer opens with additional content and interaction options with the user.
|besondereInformation={{Baustein|titel=General|text=If the layer ad is bigger than the display, it is scaled down accordingly for optimum presentation. If the display is bigger than the layer ad, the ad is centred on the display.}}
{{CloseButtonBaustein}}
{{Baustein|titel=Ad identification and labelling of the layer|text=The ad label of the layer is carried out by the agency by means of a -w- in a corner visibly with high-contrast font color and size at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.}}
|html5={{{html5|{{HTML5|erlaubt=ja|plattform=mobile|typ=JPG, PNG, GIF und HTML5-Zip-File for banner and layer}}}}}
|3rdParty={{{3rdParty|{{3rdParty|erlaubt=ja|plattform=mobile|typ='''only''' as <iframe>-Tag for banner and layer|anmerkung=An iframe-URL has to be delivered for the layer}}}}}
|werbekennzeichnung={{Werbekennzeichnung|typ=of '''the layer'''|wer='''the agency'''}}
|sortierung=Content Ad 1:1 Plus
|kategorieAMP=nein
<includeonly>|wirdReferenziert=true</includeonly>
}}

Template:Gewicht Mobile Standard

2024-01-31T08:28:50Z

Tlohmann:

{{Gewicht|w={{{w|100}}}}}<br />Host Initiated Subload: Please see [[File sizes and loading phases#Host-initiated_subload_(subload)|File sizes and loading phases (subload)]]

Mobile EcoAD

2024-01-31T08:28:28Z

Tlohmann:

{{TechSpecsMobile
|galerie=
[[Datei:Mobile_Halfpage_Ad.png|x300px|Mobile Halfpage Ad]]
<div class="bold">OR</div>
[[Datei:Mobile_High_Impact_Ad.png|x300px|Mobile Banner 1:1]]
<div class="bold">OR</div>
[[Datei:Mobile_Banner_4zu1.png|x300px|Mobile Banner 2:1]]
|anlieferungStandard=3
|anlieferungsSonder=
|beschreibung=[[Datei:Eco-Ad-Logo.png|200px]]<br />The iqdigital <span style="color: green; font-weight: 700">ecoAD</span> is a weight-reduced form of the most popular advertising formats in the iqdigital portfolio.
|technischeDaten=The following advertising formats can be booked as iqdigital <span style="color: green; font-weight: 700">ecoAD</span>:
{{AnlieferungKombination
|typ=vertikal
|bezeichnung1=Mobile
|text1=(Please select 1 of 3 forms of ads)
|teil1={{AnlieferungKombination
|zeichen=OR
|teil1={{Anlieferungselement
|bezeichnung=[[Mobile Halfpage Ad]]
|abmessung={{Abmessung
|w=300
|h=600
}}
|format={{Format Online Standard}}
|gewicht={{Gewicht Mobile Standard|w=40}}
}}
|teil2={{Anlieferungselement
|bezeichnung=[[Mobile Content Ad 1:1]]
|abmessung={{Abmessung
|w=320
|h=320
}}
|format={{Format Online Standard}}
|gewicht={{Gewicht Mobile Standard|w=40}}
}}
|teil3={{Anlieferungselement
|bezeichnung=[[Mobile Banner 2:1]]
|abmessung={{Abmessung
|w=320
|h=160
}}
|format={{Format Online Standard}}
|gewicht={{Gewicht Mobile Standard|w=40}}
}}
}}
}}
|grundsaetzlich=
|html5={{HTML5|erlaubt=ja}}
|agenturZaehlpixel={{Baustein
|titel=Click tracking
|text=External click tracking (ClickCommand) is '''not allowed''' and must not be built in.
}}
|3rdParty={{3rdParty|erlaubt=nein}}
|soundAnimationPerformance=
|videoBaustein=
|klickTracking=
|tracking={{Baustein
|titel=Other tracking
|text=The playout of further scripts/services for tracking/measuring other parameters than those required for reporting on campaign performance (e.g. impression, click counting and coordinated ad verification) is not permitted.
}}
|gdprMacro=
|werbekennzeichnung=
|pagenameEN=Mobile EcoAD
|kategorieMEW=ja
|kategorieDigital=ja
}}

Mobile Carousel Ad (vertical swipe)

2024-01-31T08:23:34Z

Tlohmann:

{{TechSpecsMobile
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="160px">
Mobile-engagement-ad.png|Mobile Carousel Ad (vertical swipe)
</gallery>
|beschreibung=The Mobile Carousel Ad (vertical swipe) shows an image gallery consisting of at least three banners below each other. Navigation through the gallery is done by swipe or click on up-down arrows. The scrolling through the gallery is infinite. This interrupts the scrolling flow of the user. Behind each picture an own (optional) target URL can be deposited.
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Carousel Ad (vertical swipe)|abmessung=at least 3 and max. 5 images in either {{Abmessung|w=320|h=320}}, {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} per image|format=jpg, png, gif (static)|gewicht={{GewichtStatisch|w=100}} per image}}
|besondereInformation=
{{Baustein|titel=Color of buttons and arrows|text=To better match the CI of the respective publisher, the color of the buttons(up and down) and that of the navigation arrows(up and down) can be freely selected. For this purpose a hex color code must be supplied.}}
{{Baustein|titel=Fallback for AMP in theme roadblocks|text=For theme roadblocks, a fallback ad media must be delivered as [[Mobile Content Ad 1:1|Mobile Content Ad 1:1]].}}
|endgeraete=only IOS and moderne Android devices
|html5={{HTML5|erlaubt=nein|plattform=mobile|anmerkung=Delivery is in the form of a ZIP file, and the naming of the images in the file corresponds to their number in the sequence in the mobile carousel ad.<br />
Example: 1.jpg, 2.jpg, 3.jpg etc.}}
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}
|sortierung=Carousel Ad vertical swipe
|kategorieAMP=nein
<includeonly>|wirdReferenziert=true</includeonly>
}}

Mobile Carousel Ad (horizontal swipe)

2024-01-31T08:23:13Z

Tlohmann:

{{TechSpecsMobile
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="160px">
Mobile_Carousel_Ad_endlich.png|Variant "finite"
Mobile_Carousel_Ad_unendlich.png|Variante "infinite"
</gallery>
|beschreibung=The carousel ad shows a picture gallery consisting of at least three {{Abmessung|w=320|h=320}} (or in the formats {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}}) banners next to each other. Navigation through the gallery is by swipe or click on a right-left arrow. The images that follow are already visible to the user as a partial preview next to the current image.<br />
There are two variants of the carousel ad. In the finite variant (A), the first and last image dock onto the margins of the screen. The second variant (B) always shows one image in the centre and can be endlessly scrolled.<br />
There is a uniform target URL for each image as standard. Up to 10 images with 10 different target URLs are possible on request.<br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Carousel Ad|abmessung=at least 3 and max. 10 images in either {{Abmessung|w=320|h=320}}, {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} per image|format=jpg, png, gif (static)|gewicht={{GewichtStatisch|w=100}} per image}}
|besondereInformation=
{{Baustein|titel=Scaling|text=On narrow screens, the images are scaled down in such a way that they occupy 85% of the screen width so that the preceding and following image can be displayed in a trimmed format.}}
{{Baustein|titel=Fallback for AMP in theme roadblocks|text=For theme roadblocks, a fallback ad media must be delivered as [[Mobile Content Ad 1:1|Mobile Content Ad 1:1]], if ad media in {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} were delivered for the mobile carousel ad.}}
|endgeraete=only IOS and moderne Android devices
|html5={{HTML5|erlaubt=nein|plattform=mobile|anmerkung=Delivery is in the form of a ZIP file, and the naming of the images in the file corresponds to their number in the sequence in the mobile carousel ad.<br />
Example: 1.jpg, 2.jpg, 3.jpg etc.<br />When delivering the data, you must specify the desired variant of the mobile carousel ad.}}
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}
|sortierung=Carousel Ad
|kategorieAMP=nein
<includeonly>|wirdReferenziert=true</includeonly>
}}

Mobile Carousel Ad (horizontal swipe)

2024-01-31T08:23:01Z

Tlohmann:

{{TechSpecsMobile
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="160px">
Mobile_Carousel_Ad_endlich.png|Variant "finite"
Mobile_Carousel_Ad_unendlich.png|Variante "infinite"
</gallery>
|beschreibung=The carousel ad shows a picture gallery consisting of at least three {{Abmessung|w=320|h=320}} (or in the formats {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}}) banners next to each other. Navigation through the gallery is by swipe or click on a right-left arrow. The images that follow are already visible to the user as a partial preview next to the current image.<br />
There are two variants of the carousel ad. In the finite variant (A), the first and last image dock onto the margins of the screen. The second variant (B) always shows one image in the centre and can be endlessly scrolled.<br />
There is a uniform target URL for each image as standard. Up to 10 images with 10 different target URLs are possible on request.<br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Carousel Ad|abmessung=at least 3 and max. 10 images in either {{Abmessung|w=320|h=320}}, {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} per image|format=jpg, png, gif (static)|gewicht={{GewichtStatisch}} per image}}
|besondereInformation=
{{Baustein|titel=Scaling|text=On narrow screens, the images are scaled down in such a way that they occupy 85% of the screen width so that the preceding and following image can be displayed in a trimmed format.}}
{{Baustein|titel=Fallback for AMP in theme roadblocks|text=For theme roadblocks, a fallback ad media must be delivered as [[Mobile Content Ad 1:1|Mobile Content Ad 1:1]], if ad media in {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} were delivered for the mobile carousel ad.}}
|endgeraete=only IOS and moderne Android devices
|html5={{HTML5|erlaubt=nein|plattform=mobile|anmerkung=Delivery is in the form of a ZIP file, and the naming of the images in the file corresponds to their number in the sequence in the mobile carousel ad.<br />
Example: 1.jpg, 2.jpg, 3.jpg etc.<br />When delivering the data, you must specify the desired variant of the mobile carousel ad.}}
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}
|sortierung=Carousel Ad
|kategorieAMP=nein
<includeonly>|wirdReferenziert=true</includeonly>
}}

Template:Gewicht Mobile Standard

2024-01-31T08:22:38Z

Tlohmann:

{{Gewicht|w=100}}<br />Host Initiated Subload: Please see [[File sizes and loading phases#Host-initiated_subload_(subload)|File sizes and loading phases (subload)]]

Template:GewichtStatisch

2024-01-31T08:18:30Z

Tlohmann: Created page with "max. {{{w}}} {{#if:{{{typ|}}}|{{{typ}}}|KB}}"

max. {{{w}}} {{#if:{{{typ|}}}|{{{typ}}}|KB}}