https://techspecs.iqd-ao.de/en/api.php?action=feedcontributions&user=Tlohmann&feedformat=atomTechnical Specifications - User contributions [en]2024-03-29T14:01:47ZUser contributionsMediaWiki 1.39.0https://techspecs.iqd-ao.de/en/index.php?title=Fullscreen_Ad&diff=939Fullscreen Ad2024-01-31T08:46:20Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|plattform=tablet<br />
|beschreibung=<br />
|anlieferungStandard=15<br />
|anlieferungSonder=<br />
|galerie=<br />
<gallery mode="packed" heights="200px"><br />
File:Fullscreen_Ad_1.png<br />
File:Fullscreen_Ad_2.png<br />
</gallery><br />
|technischeDaten={{AnlieferungKombination<br />
|zeichen=OR<br />
|typ=vertikal<br />
|bezeichnung1=Fullscreen Ad (Image)<br />
|teil1={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Portraitmodus|abmessung={{Abmessung|w=1536|h=2048}}|format=jpg, png|gewicht={{GewichtStatisch|w=2|typ=MB}}|anmerkung=If no HD formats are present, the delivery of standard formats is also permitted:<br />{{Abmessung|w=768|h=1024}}}}|teil2={{Anlieferungselement|bezeichnung=Landscapemodus|abmessung={{Abmessung|w=2048|h=1536}}|format=jpg, png|anmerkung=If no HD formats are present, the delivery of standard formats is also permitted:<br />{{Abmessung|w=1024|h=768}}}}}}<br />
|bezeichnung2=Fullscreen Ad (HTML5)<br />
|teil2={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Fullscreen Ad (HTML5)|abmessung={{Abmessung|w=768|h=1024}}|format=HTML5|gewicht={{GewichtStatisch|w=2|typ=MB}}|anmerkung=The ad has to react independently on an orientation change and to resize itself to the screen size of the new orientation {{Abmessung|w=1024|h=768}}.}}}}<br />
}}<br />
|besondereInformation=<br />
{{Baustein|titel=General|text=If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display.<br />In the app offerings of the Quality App Package, the visibilities within an app may differ from the ad formats to be delivered. Depending on the booked app, the maximum ad area may be reduced by the status bar of the device.}}<br />
{{Baustein|titel=Orientation change and responsivity|text=Within the context of the aspect ratio, the ad must adapt responsively to the resolution of the user and react automatically to a change in orientation (vertical/horizontal view). It is generally not possible to block the orientation of the app from the ad itself.}}<br />
{{Baustein|titel=Video|text=Videos can only be integrated as streaming elements. Hosting within the app offerings is not possible.}}<br />
{{Baustein|titel=Swipe gestures|text=The HTML page may generally not contain any large-area or full-surface swipe actions (horizontal and vertical swiping). The only features of this type that are permitted are click actions and recognisable, closed, small swipe boxes that are integrated in the ad. The functionality must also already be guaranteed upon delivery.}}<br />
{{Baustein|titel=Quality assurance|text=The ads are technically validated; any necessary changes must be made by the creator. Please tests the functionalities in advance on the relevant browsers. Final approval is only possible after a successful test in the app offering.}}<br />
{{Baustein|titel=Click buttons|text=If your ad contains multiple click buttons for external linking or internal user interaction, it is the responsibility of the creator to connect click processing to a corresponding element.}}<br />
{{Baustein|titel=Extension on smartphone apps|text=Campaigns are extended on the smartphone apps – and are served with broadband targeting.}}<br />
|html5={{HTML5|erlaubt=ja|plattform=mobile|typ=JPG, PNG and HTML5-Zip-File|anmerkung='''In case of HTML5 delivery:'''<br />Due to differences in the technical specifications of the respective ads a uniform delivery of one file package is not possible. Please deliver separate ZIP files for each offer to: [mailto:banner@iqdigital.de banner@iqdigital.de]}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=tablet}}<br />
|agenturZaehlpixel={{AgenturZaehlpixel|erlaubt=nein|plattform=tablet}}<br />
|werbekennzeichnung={{Werbekennzeichnung|wer='''the agency'''}}<br />
|kategorieTablet=ja<br />
|kategorieMEW=nein<br />
|kategorieAMP=nein<br />
|kategorieVideo=nein<br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Preloading_Ad&diff=938Preloading Ad2024-01-31T08:45:12Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|plattform=tablet<br />
|beschreibung=The Preloading Ad closes automatically after 5 seconds.<br />
|anlieferungStandard=5<br />
|galerie=<br />
<gallery mode="packed" heights="200px"><br />
File:Preloading_Ad_1.png<br />
File:Preloading_Ad_2.png<br />
</gallery><br />
|technischeDaten={{AnlieferungKombination<br />
|zeichen=<br />
|typ=vertikal<br />
|bezeichnung1=Preloading Ad<br />
|teil1={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Portrait mode|abmessung={{Abmessung|w=768|h=1024}}|format=jpg, png, gif, html5|gewicht={{GewichtStatisch|w=80}}}}|teil2={{Anlieferungselement|bezeichnung=Landscape mode (optional)|abmessung={{Abmessung|w=1024|h=768}}|format=jpg, png, gif, html5|gewicht={{GewichtStatisch|w=80}}}}}}<br />
}}<br />
|besondereInformation=<br />
{{Baustein|titel=Close button|text=You do not need to integrate a Close button (this is handled by iq digital).}}<br />
{{Baustein|titel=Scaling/Centring|text=It is also possible to deliver smaller formats. If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display.}}<br />
|html5={{HTML5|erlaubt=ja|plattform=tablet}}<br />
|3rdParty={{3rdParty|erlaubt=ja|plattform=tablet}}<br />
|agenturZaehlpixel={{AgenturZaehlpixel|erlaubt=ja|plattform=tablet}}<br />
|werbekennzeichnung={{Werbekennzeichnung|wer='''the agency'''}}<br />
|kategorieTablet=ja<br />
|kategorieMEW=nein<br />
|kategorieAMP=nein<br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Preloading_Ad&diff=937Preloading Ad2024-01-31T08:44:53Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|plattform=tablet<br />
|beschreibung=The Preloading Ad closes automatically after 5 seconds.<br />
|anlieferungStandard=5<br />
|galerie=<br />
<gallery mode="packed" heights="200px"><br />
File:Preloading_Ad_1.png<br />
File:Preloading_Ad_2.png<br />
</gallery><br />
|technischeDaten={{AnlieferungKombination<br />
|zeichen=<br />
|typ=vertikal<br />
|bezeichnung1=Preloading Ad<br />
|teil1={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Portrait mode|abmessung={{Abmessung|w=768|h=1024}}|format=jpg, png, gif, html5|gewicht={{GewichtStatisch|w=80}}}}|teil2={{Anlieferungselement|bezeichnung=Landscape mode (optional)|abmessung={{Abmessung|w=1024|h=768}}|format=jpg, png, gif, html5|gewicht{{GewichtStatisch|w=80}}}}}}<br />
}}<br />
|besondereInformation=<br />
{{Baustein|titel=Close button|text=You do not need to integrate a Close button (this is handled by iq digital).}}<br />
{{Baustein|titel=Scaling/Centring|text=It is also possible to deliver smaller formats. If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display.}}<br />
|html5={{HTML5|erlaubt=ja|plattform=tablet}}<br />
|3rdParty={{3rdParty|erlaubt=ja|plattform=tablet}}<br />
|agenturZaehlpixel={{AgenturZaehlpixel|erlaubt=ja|plattform=tablet}}<br />
|werbekennzeichnung={{Werbekennzeichnung|wer='''the agency'''}}<br />
|kategorieTablet=ja<br />
|kategorieMEW=nein<br />
|kategorieAMP=nein<br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Native_Ad_(click-out)&diff=936Native Ad (click-out)2024-01-31T08:43:30Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsOnline<br />
|galerie=[[File:Online Sonder Native Teaser.png|200px]]<br />
|beschreibung=Native banner format (digital), consisting of an image-text combination, which adapts the given page layout of the web site. Playout is responsive for stationary and mobile web.<br />
|technischeDaten={{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=Text<br />
|text1=(Responsive implementation by iq digital)<br />
|teil1={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=Stationary Web|abmessung={{abmessung|w=640|h=180}}|format=only Text with structure:<br/><br/>'''roof line:*''' max. 50 characters<br/>'''Title:''' max. 70 characters<br/>'''teaser body:''' max. 220 characters<br/><br/>*due to layout-requirements the teaser '''won't display''' a roof line, when displayed on Sueddeutsche.de, Handelsblatt.com, Wirtschaftswoche.de}}<br />
|teil2={{Anlieferungselement|bezeichnung=Mobile Web|abmessung={{abmessung|w=Viewportbreite|h=190}}|grundsaetzlich=min-Height with responsive overflow|format=responsive adaption of the text structure from stationary web into mobile ad format}}<br />
}}<br />
|bezeichnung2=Image<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=|abmessung={{abmessung|w=480|h=270}} (16:9)|format=JPG, PNG, GIF|gewicht={{GewichtStatisch|w=150}}}}<br />
}}<br />
}}<br />
|html5={{Baustein|titel=Delivery as physical file|text=Text (see Structure in Technical Data) + Image (JPG, PNG, GIF) must be physically provided by the customer.}}<br />
|3rdParty={{3rdParty|plattform=online|erlaubt=nein|}}<br />
|besondereInformation=<br />
{{Baustein|titel=Layout |text=The teaser is served '''responsively''' by iq digital for the stationary and mobile Web with corresponding native design in line with the specifications of the website. You supply '''text''' and '''1 image''' only '''once'''. Depending on the layout specification, the image is dynamically trimmed to a 4:3 format with central vanishing point via CSS. Outer areas (O, R, U and L) may be displayed in the non-visible area, and the image should therefore be laid out with content that is not of relevance in terms of advertising.}}<br />
{{Baustein|titel=Characters|text=All character specifications for the structure include spaces. The max. character number is based on the section in question: kicker, title and teaser.}}<br />
{{Baustein|titel=Disclaimer|text=Where a disclaimer is required for legal reasons to identify general or risk thresholds, iq digital provides an info button that “unfolds” the additional text in the teaser (max. 200 characters) via mouseover. A disclaimer text is only permitted in line with legal regulations and is not part of the native teaser. The text is displayed in contrasted form that differs from the native content.}}<br />
{{Baustein|titel=Example|text=[[File:Online Sonder Native Teaser Beispiel.png]]</br><br />
(Depiction of the above example varies depending on website and platform)}}<br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Premium_Rectangle_with_Reminder&diff=935Mobile Premium Rectangle with Reminder2024-01-31T08:42:45Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|galerie=<br />
<gallery mode="packed" heights="200px"><br />
Mobile_Premium_Rectangle_mit_Reminder_1.png<br />
Mobile_Premium_Rectangle_mit_Reminder_2.png<br />
</gallery><br />
|beschreibung=The reminder is shown when the premium rectangle leaves the visible area. The reminder is sticky at the bottom end of the viewport and covers the content there. If the premium rectangle returns to the visible area, the reminder disappears. If the user clicks the “Close” button, the reminder disappears permanently.<br />
|technischeDaten={{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=Banner<br />
|teil1={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=416}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}<br />
}}<br />
|bezeichnung2=Reminder<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=53}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard|w=20}}}}<br />
}}<br />
}}<br />
|besondereInformation={{CloseButtonBaustein}}<br />
|werbekennzeichnung={{Werbekennzeichnung|typ=of '''the reminder'''|wer='''the agency'''}}<br />
|html5={{HTML5|erlaubt=ja|typ=JPG, PNG, GIF und HTML5-Zip-File für das Banner|plattform=mobile}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Premium Rectangle with Reminder<br />
|kategorieAMP=nein<br />
|kategorieAPP=nein<br />
|pagenameDE=Mobile Premium Rectangle mit Reminder<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Content_Ad_1:1_Plus&diff=934Mobile Content Ad 1:1 Plus2024-01-31T08:42:05Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|galerie=<gallery mode="packed" heights="200px"><br />
Mobile_High_Impact_Ad_Plus_1.png<br />
Mobile_High_Impact_Ad_Plus_2.png<br />
</gallery><br />
|technischeDaten={{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=Banner<br />
|teil1={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=320}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}<br />
}}<br />
|bezeichnung2=Layer<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=640|h=920}}|format={{Format Mobile Standard}}, 3rd-Party (only as iFrame-URL)|gewicht={{Gewicht Mobile Standard|w=200}}}}<br />
}}<br />
}}<br />
|beschreibung=When the user clicks on a 320x320 [[Mobile Content Ad 1:1]], a fullscreen layer opens with additional content and interaction options with the user.<br />
|besondereInformation={{Baustein|titel=General|text=If the layer ad is bigger than the display, it is scaled down accordingly for optimum presentation. If the display is bigger than the layer ad, the ad is centred on the display.}}<br />
{{CloseButtonBaustein}}<br />
{{Baustein|titel=Ad identification and labelling of the layer|text=The ad label of the layer is carried out by the agency by means of a -w- in a corner visibly with high-contrast font color and size at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.}}<br />
|html5={{{html5|{{HTML5|erlaubt=ja|plattform=mobile|typ=JPG, PNG, GIF und HTML5-Zip-File for banner and layer}}}}}<br />
|3rdParty={{{3rdParty|{{3rdParty|erlaubt=ja|plattform=mobile|typ='''only''' as <iframe>-Tag for banner and layer|anmerkung=An iframe-URL has to be delivered for the layer}}}}}<br />
|werbekennzeichnung={{Werbekennzeichnung|typ=of '''the layer'''|wer='''the agency'''}}<br />
|sortierung=Content Ad 1:1 Plus<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Template:Gewicht_Mobile_Standard&diff=933Template:Gewicht Mobile Standard2024-01-31T08:28:50Z<p>Tlohmann: </p>
<hr />
<div>{{Gewicht|w={{{w|100}}}}}<br />Host Initiated Subload: Please see [[File sizes and loading phases#Host-initiated_subload_(subload)|File sizes and loading phases (subload)]]</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_EcoAD&diff=932Mobile EcoAD2024-01-31T08:28:28Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|galerie=<br />
[[Datei:Mobile_Halfpage_Ad.png|x300px|Mobile Halfpage Ad]]<br />
<div class="bold">OR</div><br />
[[Datei:Mobile_High_Impact_Ad.png|x300px|Mobile Banner 1:1]]<br />
<div class="bold">OR</div><br />
[[Datei:Mobile_Banner_4zu1.png|x300px|Mobile Banner 2:1]]<br />
|anlieferungStandard=3<br />
|anlieferungsSonder=<br />
|beschreibung=[[Datei:Eco-Ad-Logo.png|200px]]<br />The iqdigital <span style="color: green; font-weight: 700">ecoAD</span> is a weight-reduced form of the most popular advertising formats in the iqdigital portfolio.<br />
|technischeDaten=The following advertising formats can be booked as iqdigital <span style="color: green; font-weight: 700">ecoAD</span>:<br />
{{AnlieferungKombination<br />
|typ=vertikal<br />
|bezeichnung1=Mobile<br />
|text1=(Please select 1 of 3 forms of ads)<br />
|teil1={{AnlieferungKombination<br />
|zeichen=OR<br />
|teil1={{Anlieferungselement<br />
|bezeichnung=[[Mobile Halfpage Ad]]<br />
|abmessung={{Abmessung<br />
|w=300<br />
|h=600<br />
}}<br />
|format={{Format Online Standard}}<br />
|gewicht={{Gewicht Mobile Standard|w=40}}<br />
}}<br />
|teil2={{Anlieferungselement<br />
|bezeichnung=[[Mobile Content Ad 1:1]]<br />
|abmessung={{Abmessung<br />
|w=320<br />
|h=320<br />
}}<br />
|format={{Format Online Standard}}<br />
|gewicht={{Gewicht Mobile Standard|w=40}}<br />
}}<br />
|teil3={{Anlieferungselement<br />
|bezeichnung=[[Mobile Banner 2:1]]<br />
|abmessung={{Abmessung<br />
|w=320<br />
|h=160<br />
}}<br />
|format={{Format Online Standard}}<br />
|gewicht={{Gewicht Mobile Standard|w=40}}<br />
}}<br />
}}<br />
}}<br />
|grundsaetzlich=<br />
|html5={{HTML5|erlaubt=ja}}<br />
|agenturZaehlpixel={{Baustein<br />
|titel=Click tracking<br />
|text=External click tracking (ClickCommand) is '''not allowed''' and must not be built in.<br />
}}<br />
|3rdParty={{3rdParty|erlaubt=nein}}<br />
|soundAnimationPerformance=<br />
|videoBaustein=<br />
|klickTracking=<br />
|tracking={{Baustein<br />
|titel=Other tracking<br />
|text=The playout of further scripts/services for tracking/measuring other parameters than those required for reporting on campaign performance (e.g. impression, click counting and coordinated ad verification) is not permitted.<br />
}}<br />
|gdprMacro=<br />
|werbekennzeichnung=<br />
|pagenameEN=Mobile EcoAD<br />
|kategorieMEW=ja<br />
|kategorieDigital=ja<br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Carousel_Ad_(vertical_swipe)&diff=931Mobile Carousel Ad (vertical swipe)2024-01-31T08:23:34Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|anlieferungStandard=5<br />
|anlieferungSonder=<br />
|galerie=<br />
<gallery mode="packed" heights="160px"><br />
Mobile-engagement-ad.png|Mobile Carousel Ad (vertical swipe)<br />
</gallery><br />
|beschreibung=The Mobile Carousel Ad (vertical swipe) shows an image gallery consisting of at least three banners below each other. Navigation through the gallery is done by swipe or click on up-down arrows. The scrolling through the gallery is infinite. This interrupts the scrolling flow of the user. Behind each picture an own (optional) target URL can be deposited.<br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Carousel Ad (vertical swipe)|abmessung=at least 3 and max. 5 images in either {{Abmessung|w=320|h=320}}, {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} per image|format=jpg, png, gif (static)|gewicht={{GewichtStatisch|w=100}} per image}}<br />
|besondereInformation=<br />
{{Baustein|titel=Color of buttons and arrows|text=To better match the CI of the respective publisher, the color of the buttons(up and down) and that of the navigation arrows(up and down) can be freely selected. For this purpose a hex color code must be supplied.}}<br />
{{Baustein|titel=Fallback for AMP in theme roadblocks|text=For theme roadblocks, a fallback ad media must be delivered as [[Mobile Content Ad 1:1|Mobile Content Ad 1:1]].}}<br />
|endgeraete=only IOS and moderne Android devices<br />
|html5={{HTML5|erlaubt=nein|plattform=mobile|anmerkung=Delivery is in the form of a ZIP file, and the naming of the images in the file corresponds to their number in the sequence in the mobile carousel ad.<br /><br />
Example: 1.jpg, 2.jpg, 3.jpg etc.}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Carousel Ad vertical swipe<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Carousel_Ad_(horizontal_swipe)&diff=930Mobile Carousel Ad (horizontal swipe)2024-01-31T08:23:13Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|anlieferungStandard=5<br />
|anlieferungSonder=<br />
|galerie=<br />
<gallery mode="packed" heights="160px"><br />
Mobile_Carousel_Ad_endlich.png|Variant "finite"<br />
Mobile_Carousel_Ad_unendlich.png|Variante "infinite"<br />
</gallery><br />
|beschreibung=The carousel ad shows a picture gallery consisting of at least three {{Abmessung|w=320|h=320}} (or in the formats {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}}) banners next to each other. Navigation through the gallery is by swipe or click on a right-left arrow. The images that follow are already visible to the user as a partial preview next to the current image.<br /><br />
There are two variants of the carousel ad. In the finite variant (A), the first and last image dock onto the margins of the screen. The second variant (B) always shows one image in the centre and can be endlessly scrolled.<br /><br />
There is a uniform target URL for each image as standard. Up to 10 images with 10 different target URLs are possible on request.<br /><br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Carousel Ad|abmessung=at least 3 and max. 10 images in either {{Abmessung|w=320|h=320}}, {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} per image|format=jpg, png, gif (static)|gewicht={{GewichtStatisch|w=100}} per image}}<br />
|besondereInformation=<br />
{{Baustein|titel=Scaling|text=On narrow screens, the images are scaled down in such a way that they occupy 85% of the screen width so that the preceding and following image can be displayed in a trimmed format.}}<br />
{{Baustein|titel=Fallback for AMP in theme roadblocks|text=For theme roadblocks, a fallback ad media must be delivered as [[Mobile Content Ad 1:1|Mobile Content Ad 1:1]], if ad media in {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} were delivered for the mobile carousel ad.}}<br />
|endgeraete=only IOS and moderne Android devices<br />
|html5={{HTML5|erlaubt=nein|plattform=mobile|anmerkung=Delivery is in the form of a ZIP file, and the naming of the images in the file corresponds to their number in the sequence in the mobile carousel ad.<br /><br />
Example: 1.jpg, 2.jpg, 3.jpg etc.<br />When delivering the data, you must specify the desired variant of the mobile carousel ad.}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Carousel Ad<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Carousel_Ad_(horizontal_swipe)&diff=929Mobile Carousel Ad (horizontal swipe)2024-01-31T08:23:01Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|anlieferungStandard=5<br />
|anlieferungSonder=<br />
|galerie=<br />
<gallery mode="packed" heights="160px"><br />
Mobile_Carousel_Ad_endlich.png|Variant "finite"<br />
Mobile_Carousel_Ad_unendlich.png|Variante "infinite"<br />
</gallery><br />
|beschreibung=The carousel ad shows a picture gallery consisting of at least three {{Abmessung|w=320|h=320}} (or in the formats {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}}) banners next to each other. Navigation through the gallery is by swipe or click on a right-left arrow. The images that follow are already visible to the user as a partial preview next to the current image.<br /><br />
There are two variants of the carousel ad. In the finite variant (A), the first and last image dock onto the margins of the screen. The second variant (B) always shows one image in the centre and can be endlessly scrolled.<br /><br />
There is a uniform target URL for each image as standard. Up to 10 images with 10 different target URLs are possible on request.<br /><br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Carousel Ad|abmessung=at least 3 and max. 10 images in either {{Abmessung|w=320|h=320}}, {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} per image|format=jpg, png, gif (static)|gewicht={{GewichtStatisch}} per image}}<br />
|besondereInformation=<br />
{{Baustein|titel=Scaling|text=On narrow screens, the images are scaled down in such a way that they occupy 85% of the screen width so that the preceding and following image can be displayed in a trimmed format.}}<br />
{{Baustein|titel=Fallback for AMP in theme roadblocks|text=For theme roadblocks, a fallback ad media must be delivered as [[Mobile Content Ad 1:1|Mobile Content Ad 1:1]], if ad media in {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} were delivered for the mobile carousel ad.}}<br />
|endgeraete=only IOS and moderne Android devices<br />
|html5={{HTML5|erlaubt=nein|plattform=mobile|anmerkung=Delivery is in the form of a ZIP file, and the naming of the images in the file corresponds to their number in the sequence in the mobile carousel ad.<br /><br />
Example: 1.jpg, 2.jpg, 3.jpg etc.<br />When delivering the data, you must specify the desired variant of the mobile carousel ad.}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Carousel Ad<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Template:Gewicht_Mobile_Standard&diff=928Template:Gewicht Mobile Standard2024-01-31T08:22:38Z<p>Tlohmann: </p>
<hr />
<div>{{Gewicht|w=100}}<br />Host Initiated Subload: Please see [[File sizes and loading phases#Host-initiated_subload_(subload)|File sizes and loading phases (subload)]]</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Template:GewichtStatisch&diff=927Template:GewichtStatisch2024-01-31T08:18:30Z<p>Tlohmann: Created page with "max. {{{w}}} {{#if:{{{typ|}}}|{{{typ}}}|KB}}"</p>
<hr />
<div>max. {{{w}}} {{#if:{{{typ|}}}|{{{typ}}}|KB}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Double_Sitebar_Ad&diff=921Double Sitebar Ad2023-12-14T08:24:00Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsOnline<br />
|beschreibung=The Double Sitebar Ad guarantees a maximum visibility and a maximum scope for your creation. This ad format occupies the areas on the left and the right of the page content and move to stay in the view, when the user scrolls the page.<br />
|galerie=[[File:Online Sonder Double Sitebar Ad.png|200px]]<br />
|technischeDaten=Both ad components will be delivered over one ad placement.<br />
{{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=Sitebar (left)<br />
|teil1={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung=Dynamic (=responsive, =100% x 100%) in width and height. The ad should scale according to the aspect ratio of {{AbmessungRatio|w=1|h=2}} |format={{Format Online Standard}}|gewicht={{Gewicht Online Standard}}}}<br />
}}<br />
|bezeichnung2=Sitebar (right)<br />
|text2=<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung=Dynamic (=responsive, =100% x 100%) in width and height. The ad should scale according to the aspect ratio of {{AbmessungRatio|w=1|h=2}} |format={{Format Online Standard}}|gewicht={{Gewicht Online Standard}}}}<br />
}}<br />
}}<br />
|3rdParty={{3rdParty|typ='''only''' as <iFrame> tag per banner|plattform=online|erlaubt=ja}}<br />
|besondereInformation=<br />
;<big><br />
=== Tablet Fallbackbanner ===<br />
</big>It is also pointed out that advertising formats on outer surfaces on tablets can lead to misrepresentations. It is therefore recommended for fixed placements to also deliver a billboard, which is used as a fallback.<br />
{{AnzeigenflaecheBaustein}}<br />
{{Responsivitaet}}<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Sitebar_Ad&diff=920Sitebar Ad2023-12-14T08:20:57Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsOnline<br />
|galerie=[[File:Online Premium Sitebar Ad.png|200px]]<br />
|beschreibung=The poster format of online advertising with outstanding advertising impact thanks to 100% visibility. The ad also moves when the user scrolls the page and therefore acts like a poster on the right-hand side, and this opens up a high level of creative freedom.<br />
|technischeDaten={{Anlieferungselement|abmessung=Dynamic (=responsive, =100% x 100%) in width and height. The ad should scale according to the aspect ratio of {{AbmessungRatio|w=1|h=2}} |format={{Format Online Standard}}|gewicht={{Gewicht Online Standard}}}}<br />
|anmerkung<br />
|3rdParty={{3rdParty|typ='''only''' as <iFrame> tag |plattform=online|erlaubt=ja|}}<br />
|besondereInformation=<br />
;<big><br />
=== Tablet Fallbackbanner ===<br />
</big>It is also pointed out that advertising formats on outer surfaces on tablets can lead to misrepresentations. It is therefore recommended for fixed placements to also deliver a billboard, which is used as a fallback.<br />
{{AnzeigenflaecheBaustein}}<br />
{{Responsivitaet}}<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Sitebar_Ad&diff=919Sitebar Ad2023-12-14T08:18:53Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsOnline<br />
|galerie=[[File:Online Premium Sitebar Ad.png|200px]]<br />
|beschreibung=The poster format of online advertising with outstanding advertising impact thanks to 100% visibility. The ad also moves when the user scrolls the page and therefore acts like a poster on the right-hand side, and this opens up a high level of creative freedom.<br />
|technischeDaten={{Anlieferungselement|abmessung=Dynamic (responsive) in in height and width. The ad should scale according to the aspect ratio of {{AbmessungRatio|w=1|h=2}} |format={{Format Online Standard}}|gewicht={{Gewicht Online Standard}}}}<br />
|anmerkung<br />
|3rdParty={{3rdParty|typ='''only''' as <iFrame> tag |plattform=online|erlaubt=ja|}}<br />
|besondereInformation=<br />
;<big><br />
=== Tablet Fallbackbanner ===<br />
</big>It is also pointed out that advertising formats on outer surfaces on tablets can lead to misrepresentations. It is therefore recommended for fixed placements to also deliver a billboard, which is used as a fallback.<br />
{{AnzeigenflaecheBaustein}}<br />
{{Responsivitaet}}<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=CLS_-_Mobile_Premium_Rectangle_with_Reminder_Takeover&diff=884CLS - Mobile Premium Rectangle with Reminder Takeover2023-11-15T11:10:28Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|galerie=[[File:Mobile_Homepage_Takeover.png|x400px]]<br />
|beschreibung=This ad format combines 1 [[Mobile Premium Rectangle with Reminder]] with a total of 2 [[Mobile Premium Rectangle]] ads in separate positions of the page.<br />
|technischeDaten={{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=P1<br />
|text1='''[[Mobile Premium Rectangle with Reminder]]'''<br />
|teil1={{AnlieferungKombination<br />
|zeichen=UND<br />
|teil1={{Anlieferungselement|bezeichnung=[[#Mobile Premium Rectangle with Reminder|Mobile Premium Rectangle with Reminder]]|abmessung={{Abmessung|w=320|h=416}} (banner) und <br />{{Abmessung|w=320|h=53}} (reminder)|wirdReferenziert=true}}<br />
}}<br />
|bezeichnung2=P2<br />
|text2=<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=[[#Mobile Premium Rectangle|Mobile Premium Rectangle]]|abmessung={{Abmessung|w=320|h=416}}|wirdReferenziert=true}}<br />
}}<br />
|bezeichnung3=P3<br />
|text3=<br />
|teil3={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=[[#Mobile Premium Rectangle|Mobile Premium Rectangle]]|abmessung={{Abmessung|w=320|h=416}}|wirdReferenziert=true}}<br />
}}}}<br />
|besondereInformation=<br />
{{CloseButtonBaustein}}<br />
{{ClsBelegungBaustein}}<br />
|werbekennzeichnung={{Werbekennzeichnung|typ=of '''the reminder'''|wer='''the agency'''}}<br />
|html5={{HTML5|erlaubt=ja|typ=JPG, PNG, GIF und HTML5-Zip-File für das Banner|plattform=mobile}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Premium Rectangle mit Reminder<br />
|kategorieAMP=nein<br />
|kategorieAPP=nein<br />
|pagenameDE=CLS - Mobile Premium Rectangle mit Reminder Takeover<br />
}}<br />
{{WerbeformKombinationText}}<br />
<h1>Mobile Premium Rectangle with Reminder</h1><br />
{{:Mobile Premium Rectangle with Reminder}}<br />
{{SeitenAnfang}}<br />
<h1>Mobile Premium Rectangle</h1><br />
{{:Mobile Premium Rectangle}}<br />
{{SeitenAnfang}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=CLS_-_Mobile_Content_Ad_1:1_Plus_Takeover&diff=883CLS - Mobile Content Ad 1:1 Plus Takeover2023-11-15T11:10:04Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|werbeformKombination=true<br />
|galerie=[[File:Mobile_Homepage_Takeover.png|x400px]]<br />
|beschreibung=This ad format combines a total of 3 [[Mobile Content Ad 1:1 Plus]] in separate positions of the page.<br />
|technischeDaten={{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=P1<br />
|text1='''[[Mobile Content Ad 1:1 Plus]]'''<br />
|teil1={{AnlieferungKombination<br />
|zeichen=AND<br />
|teil1={{Anlieferungselement|bezeichnung=[[#Mobile Content Ad 1:1 Plus|Mobile Content Ad 1:1 Plus]]|abmessung={{Abmessung|w=320|h=320}} (banner) and <br />{{Abmessung|w=640|h=920}} (layer)|wirdReferenziert=true}}<br />
}}<br />
|bezeichnung2=P2<br />
|text2='''[[Mobile Content Ad 1:1 Plus]]'''<br />
|teil2={{AnlieferungKombination<br />
|zeichen=AND<br />
|teil1={{Anlieferungselement|bezeichnung=[[#Mobile Content Ad 1:1 Plus|Mobile Content Ad 1:1 Plus]]|abmessung={{Abmessung|w=320|h=320}} (banner) and <br />{{Abmessung|w=640|h=920}} (layer)|wirdReferenziert=true}}<br />
}}<br />
|bezeichnung3=P3<br />
|text3='''[[Mobile Content Ad 1:1 Plus]]'''<br />
|teil3={{AnlieferungKombination<br />
|zeichen=AND<br />
|teil1={{Anlieferungselement|bezeichnung=[[#Mobile Content Ad 1:1 Plus|Mobile Content Ad 1:1 Plus]]|abmessung={{Abmessung|w=320|h=320}} (banner) and <br />{{Abmessung|w=640|h=920}} (layer)|wirdReferenziert=true}}<br />
}}}}<br />
|besondereInformation={{LocalConnectBaustein}}<br />
{{ClsBelegungBaustein}}<br />
|html5=<br />
|3rdParty=<br />
|agenturZaehlpixel=<br />
|werbekennzeichnung={{Werbekennzeichnung|typ=of '''the layer'''|wer='''the agency'''}}<br />
|kategorieAMP=nein<br />
|pagenameDE=CLS - Mobile Content Ad 1:1 Plus Takeover<br />
}}<br />
{{WerbeformKombinationText}}<br />
<h1>Mobile Content Ad 1:1 Plus</h1><br />
{{:Mobile Content Ad 1:1 Plus}}<br />
{{SeitenAnfang}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Premium_Rectangle_with_Reminder_2:1&diff=882Mobile Premium Rectangle with Reminder 2:12023-11-15T11:09:42Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|galerie=<br />
<gallery mode="packed" heights="200px"><br />
Mobile_Premium_Rectangle_mit_Reminder_1.png<br />
Mobile_Premium_Rectangle_mit_Reminder_2.png<br />
</gallery><br />
|beschreibung=The reminder is shown when the premium rectangle leaves the visible area. The reminder is sticky at the bottom end of the viewport and covers the content there. If the premium rectangle returns to the visible area, the reminder disappears. If the user clicks the “Close” button, the reminder disappears permanently.<br />
|technischeDaten={{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=Banner<br />
|teil1={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=416}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}<br />
}}<br />
|bezeichnung2=Reminder<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=160}}|format={{Format Mobile Standard}}|gewicht={{Gewicht|w=20}}}}<br />
}}<br />
}}<br />
|besondereInformation={{CloseButtonBaustein}}<br />
|werbekennzeichnung={{Werbekennzeichnung|typ=of '''the reminder'''|wer='''the agency'''}}<br />
|html5={{HTML5|erlaubt=ja|typ=JPG, PNG, GIF und HTML5-Zip-File für das Banner|plattform=mobile}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Premium Rectangle with Reminder<br />
|kategorieAMP=nein<br />
|kategorieAPP=nein<br />
|pagenameDE=Mobile Premium Rectangle mit Reminder<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Premium_Rectangle_with_Reminder&diff=881Mobile Premium Rectangle with Reminder2023-11-15T11:09:23Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|galerie=<br />
<gallery mode="packed" heights="200px"><br />
Mobile_Premium_Rectangle_mit_Reminder_1.png<br />
Mobile_Premium_Rectangle_mit_Reminder_2.png<br />
</gallery><br />
|beschreibung=The reminder is shown when the premium rectangle leaves the visible area. The reminder is sticky at the bottom end of the viewport and covers the content there. If the premium rectangle returns to the visible area, the reminder disappears. If the user clicks the “Close” button, the reminder disappears permanently.<br />
|technischeDaten={{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=Banner<br />
|teil1={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=416}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}<br />
}}<br />
|bezeichnung2=Reminder<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=53}}|format={{Format Mobile Standard}}|gewicht={{Gewicht|w=20}}}}<br />
}}<br />
}}<br />
|besondereInformation={{CloseButtonBaustein}}<br />
|werbekennzeichnung={{Werbekennzeichnung|typ=of '''the reminder'''|wer='''the agency'''}}<br />
|html5={{HTML5|erlaubt=ja|typ=JPG, PNG, GIF und HTML5-Zip-File für das Banner|plattform=mobile}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Premium Rectangle with Reminder<br />
|kategorieAMP=nein<br />
|kategorieAPP=nein<br />
|pagenameDE=Mobile Premium Rectangle mit Reminder<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Premium_Rectangle_with_Reminder&diff=880Mobile Premium Rectangle with Reminder2023-11-15T11:09:06Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|galerie=<br />
<gallery mode="packed" heights="200px"><br />
Mobile_Premium_Rectangle_mit_Reminder_1.png<br />
Mobile_Premium_Rectangle_mit_Reminder_2.png<br />
</gallery><br />
|beschreibung=The reminder is shown when the premium rectangle leaves the visible area. The reminder is sticky at the bottom end of the viewport and covers the content there. If the premium rectangle returns to the visible area, the reminder disappears. If the user clicks the “Close” button, the reminder disappears permanently.<br />
|technischeDaten={{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=Banner<br />
|teil1={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=416}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}<br />
}}<br />
|bezeichnung2=Reminder<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=53}}|format={{Format Mobile Standard}}|gewicht={{Gewicht|w=20}}}}<br />
}}<br />
}}<br />
|besondereInformation={{CloseButtonBaustein}}<br />
|werbekennzeichnung={{Werbekennzeichnung|typ=of '''the layer'''|wer='''the agency'''}}<br />
|html5={{HTML5|erlaubt=ja|typ=JPG, PNG, GIF und HTML5-Zip-File für das Banner|plattform=mobile}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Premium Rectangle with Reminder<br />
|kategorieAMP=nein<br />
|kategorieAPP=nein<br />
|pagenameDE=Mobile Premium Rectangle mit Reminder<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Content_Ad_1:1_Plus&diff=879Mobile Content Ad 1:1 Plus2023-11-15T11:08:44Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|galerie=<gallery mode="packed" heights="200px"><br />
Mobile_High_Impact_Ad_Plus_1.png<br />
Mobile_High_Impact_Ad_Plus_2.png<br />
</gallery><br />
|technischeDaten={{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=Banner<br />
|teil1={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=320}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}<br />
}}<br />
|bezeichnung2=Layer<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=640|h=920}}|format={{Format Mobile Standard}}, 3rd-Party (only as iFrame-URL)|gewicht={{Gewicht|w=200}}}}<br />
}}<br />
}}<br />
|beschreibung=When the user clicks on a 320x320 [[Mobile Content Ad 1:1]], a fullscreen layer opens with additional content and interaction options with the user.<br />
|besondereInformation={{Baustein|titel=General|text=If the layer ad is bigger than the display, it is scaled down accordingly for optimum presentation. If the display is bigger than the layer ad, the ad is centred on the display.}}<br />
{{CloseButtonBaustein}}<br />
{{Baustein|titel=Ad identification and labelling of the layer|text=The ad label of the layer is carried out by the agency by means of a -w- in a corner visibly with high-contrast font color and size at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.}}<br />
|html5={{{html5|{{HTML5|erlaubt=ja|plattform=mobile|typ=JPG, PNG, GIF und HTML5-Zip-File for banner and layer}}}}}<br />
|3rdParty={{{3rdParty|{{3rdParty|erlaubt=ja|plattform=mobile|typ='''only''' as <iframe>-Tag for banner and layer|anmerkung=An iframe-URL has to be delivered for the layer}}}}}<br />
|werbekennzeichnung={{Werbekennzeichnung|typ=of '''the layer'''|wer='''the agency'''}}<br />
|sortierung=Content Ad 1:1 Plus<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Template:Werbekennzeichnung&diff=878Template:Werbekennzeichnung2023-11-15T11:07:58Z<p>Tlohmann: </p>
<hr />
<div>===Ad identification and labelling===<br />
The labeling for the differentiation from editorial contributions {{#if: {{{typ|}}}|{{{typ}}}|}} is carried out for ads on in-page placements by {{#if: {{{wer|}}}|{{{wer}}}|the advertising space on the offering page}}. {{#ifeq: {{{wer|}}}|'''the agency'''|'''Ads in the mobile environment''' should additionally be labelled in the ad itself by means of a '''-w-''' in one corner using a high-contrast font colour with a font size of at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.|}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Template:Werbekennzeichnung&diff=877Template:Werbekennzeichnung2023-11-15T11:07:21Z<p>Tlohmann: </p>
<hr />
<div>===Ad identification and labelling===<br />
The labeling for the differentiation from editorial contributions {{#if: {{{typ|}}}|{{{typ}}}|}} is carried out for ads on in-page placements by {{#if: {{{wer|}}}|{{{wer}}}|the advertising space on the offering page.}}. {{#ifeq: {{{wer|}}}|'''the agency'''|'''Ads in the mobile environment''' should additionally be labelled in the ad itself by means of a '''-w-''' in one corner using a high-contrast font colour with a font size of at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.|}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Template:Werbekennzeichnung&diff=876Template:Werbekennzeichnung2023-11-15T11:06:31Z<p>Tlohmann: </p>
<hr />
<div>===Ad identification and labelling===<br />
The labeling for the differentiation from editorial contributions {{#if: {{{typ|}}}|{{{typ}}}|}} is carried out for ads on in-page placements by {{#if: {{{wer|}}}|{{{wer}}}|the advertising space on the offer page.}}. {{#ifeq: {{{wer|}}}|'''the agency'''|'''Ads in the mobile environment''' should additionally be labelled in the ad itself by means of a '''-w-''' in one corner using a high-contrast font colour with a font size of at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.|}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Template:Werbekennzeichnung&diff=875Template:Werbekennzeichnung2023-11-15T10:57:49Z<p>Tlohmann: </p>
<hr />
<div>===Ad identification and labelling===<br />
In order to differentiate them from editorial content{{#if: {{{typ|}}}|{{{typ}}}&nbsp;|}}, ads in in-page positions are made recognisable by {{#if: {{{wer|}}}|{{{wer}}}| their placement in the advertising space on the page of the website in question}}. {{#ifeq: {{{wer|}}}|'''the agency'''|'''Ads in the mobile environment''' should additionally be labelled in the ad itself by means of a '''-w-''' in one corner using a high-contrast font colour with a font size of at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.|}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Template:Werbekennzeichnung&diff=874Template:Werbekennzeichnung2023-11-15T10:56:36Z<p>Tlohmann: </p>
<hr />
<div>{{Baustein|titel=Ad identification and labelling|text=In order to differentiate them from editorial content{{#if: {{{typ|}}}|{{{typ}}}&nbsp;|}}, ads in in-page positions are made recognisable by {{#if: {{{wer|}}}|{{{wer}}}| their placement in the advertising space on the page of the website in question}}. {{#ifeq: {{{wer|}}}|'''the agency'''|'''Ads in the mobile environment''' should additionally be labelled in the ad itself by means of a '''-w-''' in one corner using a high-contrast font colour with a font size of at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.|}}<br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Template:Werbekennzeichnung&diff=873Template:Werbekennzeichnung2023-11-15T10:56:01Z<p>Tlohmann: </p>
<hr />
<div>{{Baustein|titel=Ad identification and labelling|text=In order to differentiate them from editorial content{{#if: {{{typ|}}}|{{{typ}}}&nbsp;|}}, ads in in-page positions are made recognisable by {{#if: {{{wer|}}}|{{{wer}}}| their placement in the advertising space on the page of the website in question}}. {{#ifeq: {{{wer|}}}|'''the agency'''|'''Ads in the mobile environment''' should additionally be labelled in the ad itself by means of a '''-w-''' in one corner using a high-contrast font colour with a font size of at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.|}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_ads&diff=868Mobile ads2023-10-27T07:33:58Z<p>Tlohmann: </p>
<hr />
<div><div class="chapterlist"><br />
<div class="clheader">Mobile ads</div><br />
*Mobile standard ad formats (Web & APP)<br />
*[[Mobile Content Ad 1:1|Mobile Content Ad 1:1 (fka Mobile High Impact Ad)]]<br />
*[[Mobile Content Ad 2:1]]<br />
*[[Mobile Content Ad 3:1]]<br />
*[[Mobile Content Ad 4:1]]<br />
*[[Mobile Content Ad 6:1]]<br />
*[[Mobile Medium Rectangle]]<br />
*[[Mobile EcoAD]]<br />
*Mobile ad specials (Web & App)<br />
*[[Mobile Premium Rectangle]]<br />
*[[Mobile Halfpage Ad]]<br />
*[[Mobile Content Ad 1:1 Plus]]<br />
*[[Mobile Carousel Ad (horizontal swipe)]]<br />
*[[Mobile Carousel Ad (vertical swipe)]]<br />
*Mobile ad specials (Web)<br />
*[[Mobile Interscroller|Mobile Interscroller - (fka Mobile Rollover Ad)]]<br />
*[[Mobile Premium Rectangle with Reminder]]<br />
*[[Mobile Premium Rectangle with Reminder 2:1]]<br />
*[[Mobile Content Ad 1:1 Sticky]]<br />
*Mobile fullscreen ad formats (APP)<br />
*[[Mobile Fullscreen Ad|Mobile Fullscreen Ad]]<br />
*[[Mobile Preloading Ad]]<br />
*Mobile ad format combinations (Homepage)<br />
*[[CLS - Mobile Homepage Takeover|CLS - Mobile Content Ad 1:1 Takeover]]<br />
*[[CLS - Mobile Homepage Takeover|CLS - Mobile Premium Rectangle Takeover]]<br />
*[[CLS - Mobile Rollover-Event Takeover]]<br />
*[[CLS - Mobile Premium Rectangle with Reminder Takeover]]<br />
*Mobile ad format combinations (Categories)<br />
*[[CLS - Mobile Category Takeover|CLS - Mobile Category Takeover (1:1 2:1, 3:1, 4:1, Medium Rectangle, Premium Rectangle)]]<br />
*[[CLS - Mobile Content Ad 1:1 Plus Takeover]]<br />
*[[CLS - Mobile Carousel Ad Takeover]]<br />
*[[CLS - Mobile Interscroller Takeover]]<br />
*[[CLS - Mobile Movie Ad Takeover]]<br />
*Mobile ad format combinations (CPM)<br />
*[[AdBundle Mobile]]<br />
*Mobile native ad formats<br />
*[[Native Ad (click-out)]]<br />
</div><br />
<noinclude>[[Category:Mobile]]<br />
[[de:Mobile Werbeformen]]</noinclude></div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Carousel_Ad_(vertical_swipe)&diff=867Mobile Carousel Ad (vertical swipe)2023-10-27T07:33:16Z<p>Tlohmann: Created page with "{{TechSpecsMobile |anlieferungStandard=5 |anlieferungSonder= |galerie= <gallery mode="packed" heights="160px"> Mobile-engagement-ad.png|Mobile Carousel Ad (vertical swipe) </gallery> |beschreibung=The Mobile Carousel Ad (vertical swipe) shows an image gallery consisting of at least three banners below each other. Navigation through the gallery is done by swipe or click on up-down arrows. The scrolling through the gallery is infinite. This interrupts the scrolling flow of..."</p>
<hr />
<div>{{TechSpecsMobile<br />
|anlieferungStandard=5<br />
|anlieferungSonder=<br />
|galerie=<br />
<gallery mode="packed" heights="160px"><br />
Mobile-engagement-ad.png|Mobile Carousel Ad (vertical swipe)<br />
</gallery><br />
|beschreibung=The Mobile Carousel Ad (vertical swipe) shows an image gallery consisting of at least three banners below each other. Navigation through the gallery is done by swipe or click on up-down arrows. The scrolling through the gallery is infinite. This interrupts the scrolling flow of the user. Behind each picture an own (optional) target URL can be deposited.<br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Carousel Ad (vertical swipe)|abmessung=at least 3 and max. 5 images in either {{Abmessung|w=320|h=320}}, {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} per image|format=jpg, png, gif (static)|gewicht={{Gewicht Mobile Standard}} per image}}<br />
|besondereInformation=<br />
{{Baustein|titel=Color of buttons and arrows|text=To better match the CI of the respective publisher, the color of the buttons(up and down) and that of the navigation arrows(up and down) can be freely selected. For this purpose a hex color code must be supplied.}}<br />
{{Baustein|titel=Fallback for AMP in theme roadblocks|text=For theme roadblocks, a fallback ad media must be delivered as [[Mobile Content Ad 1:1|Mobile Content Ad 1:1]].}}<br />
|endgeraete=only IOS and moderne Android devices<br />
|html5={{HTML5|erlaubt=nein|plattform=mobile|anmerkung=Delivery is in the form of a ZIP file, and the naming of the images in the file corresponds to their number in the sequence in the mobile carousel ad.<br /><br />
Example: 1.jpg, 2.jpg, 3.jpg etc.}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Carousel Ad vertical swipe<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Carousel_Ad_(horizontal_swipe)&diff=866Mobile Carousel Ad (horizontal swipe)2023-10-27T07:29:46Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|anlieferungStandard=5<br />
|anlieferungSonder=<br />
|galerie=<br />
<gallery mode="packed" heights="160px"><br />
Mobile_Carousel_Ad_endlich.png|Variant "finite"<br />
Mobile_Carousel_Ad_unendlich.png|Variante "infinite"<br />
</gallery><br />
|beschreibung=The carousel ad shows a picture gallery consisting of at least three {{Abmessung|w=320|h=320}} (or in the formats {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}}) banners next to each other. Navigation through the gallery is by swipe or click on a right-left arrow. The images that follow are already visible to the user as a partial preview next to the current image.<br /><br />
There are two variants of the carousel ad. In the finite variant (A), the first and last image dock onto the margins of the screen. The second variant (B) always shows one image in the centre and can be endlessly scrolled.<br /><br />
There is a uniform target URL for each image as standard. Up to 10 images with 10 different target URLs are possible on request.<br /><br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Carousel Ad|abmessung=at least 3 and max. 10 images in either {{Abmessung|w=320|h=320}}, {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} per image|format=jpg, png, gif (static)|gewicht={{Gewicht Mobile Standard}} per image}}<br />
|besondereInformation=<br />
{{Baustein|titel=Scaling|text=On narrow screens, the images are scaled down in such a way that they occupy 85% of the screen width so that the preceding and following image can be displayed in a trimmed format.}}<br />
{{Baustein|titel=Fallback for AMP in theme roadblocks|text=For theme roadblocks, a fallback ad media must be delivered as [[Mobile Content Ad 1:1|Mobile Content Ad 1:1]], if ad media in {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} were delivered for the mobile carousel ad.}}<br />
|endgeraete=only IOS and moderne Android devices<br />
|html5={{HTML5|erlaubt=nein|plattform=mobile|anmerkung=Delivery is in the form of a ZIP file, and the naming of the images in the file corresponds to their number in the sequence in the mobile carousel ad.<br /><br />
Example: 1.jpg, 2.jpg, 3.jpg etc.<br />When delivering the data, you must specify the desired variant of the mobile carousel ad.}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Carousel Ad<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Carousel_Ad&diff=865Mobile Carousel Ad2023-10-27T07:28:18Z<p>Tlohmann: Tlohmann moved page Mobile Carousel Ad to Mobile Carousel Ad (horizontal swipe)</p>
<hr />
<div>#REDIRECT [[Mobile Carousel Ad (horizontal swipe)]]</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Carousel_Ad_(horizontal_swipe)&diff=864Mobile Carousel Ad (horizontal swipe)2023-10-27T07:28:18Z<p>Tlohmann: Tlohmann moved page Mobile Carousel Ad to Mobile Carousel Ad (horizontal swipe)</p>
<hr />
<div>{{TechSpecsMobile<br />
|anlieferungStandard=5<br />
|anlieferungSonder=<br />
|galerie=<br />
<gallery mode="packed" heights="160px"><br />
Mobile_Carousel_Ad_endlich.png|Variant "finite"<br />
Mobile_Carousel_Ad_unendlich.png|Variante "infinite"<br />
</gallery><br />
|beschreibung=The carousel ad shows a picture gallery consisting of at least three {{Abmessung|w=320|h=320}} (or in the formats {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}}) banners next to each other. Navigation through the gallery is by swipe or click on a right-left arrow. The images that follow are already visible to the user as a partial preview next to the current image.<br /><br />
There are two variants of the carousel ad. In the finite variant (A), the first and last image dock onto the margins of the screen. The second variant (B) always shows one image in the centre and can be endlessly scrolled.<br /><br />
There is a uniform target URL for each image as standard. Up to 10 images with 10 different target URLs are possible on request.<br /><br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Carousel Ad|abmessung=at least 3 and max. 10 images in either {{Abmessung|w=320|h=320}}, {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} per image|format=jpg, png, gif (statisch)|gewicht={{Gewicht Mobile Standard}} per image}}<br />
|besondereInformation=<br />
{{Baustein|titel=Scaling|text=On narrow screens, the images are scaled down in such a way that they occupy 85% of the screen width so that the preceding and following image can be displayed in a trimmed format.}}<br />
{{Baustein|titel=Fallback for AMP in theme roadblocks|text=For theme roadblocks, a fallback ad media must be delivered as [[Mobile Content Ad 1:1|Mobile Content Ad 1:1]], if ad media in {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} were delivered for the mobile carousel ad.}}<br />
|endgeraete=only IOS and moderne Android devices<br />
|html5={{HTML5|erlaubt=nein|plattform=mobile|anmerkung=Delivery is in the form of a ZIP file, and the naming of the images in the file corresponds to their number in the sequence in the mobile carousel ad.<br /><br />
Example: 1.jpg, 2.jpg, 3.jpg etc.<br />When delivering the data, you must specify the desired variant of the mobile carousel ad.}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Carousel Ad<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Native_Ad_(click-out)&diff=863Native Ad (click-out)2023-10-26T11:44:33Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsOnline<br />
|galerie=[[File:Online Sonder Native Teaser.png|200px]]<br />
|beschreibung=Native banner format (digital), consisting of an image-text combination, which adapts the given page layout of the web site. Playout is responsive for stationary and mobile web.<br />
|technischeDaten={{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=Text<br />
|text1=(Responsive implementation by iq digital)<br />
|teil1={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=Stationary Web|abmessung={{abmessung|w=640|h=180}}|format=only Text with structure:<br/><br/>'''roof line:*''' max. 50 characters<br/>'''Title:''' max. 70 characters<br/>'''teaser body:''' max. 220 characters<br/><br/>*due to layout-requirements the teaser '''won't display''' a roof line, when displayed on Sueddeutsche.de, Handelsblatt.com, Wirtschaftswoche.de}}<br />
|teil2={{Anlieferungselement|bezeichnung=Mobile Web|abmessung={{abmessung|w=Viewportbreite|h=190}}|grundsaetzlich=min-Height with responsive overflow|format=responsive adaption of the text structure from stationary web into mobile ad format}}<br />
}}<br />
|bezeichnung2=Image<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=|abmessung={{abmessung|w=480|h=270}} (16:9)|format=JPG, PNG, GIF|gewicht= Initial Load: max. 150 KB}}<br />
}}<br />
}}<br />
|html5={{Baustein|titel=Delivery as physical file|text=Text (see Structure in Technical Data) + Image (JPG, PNG, GIF) must be physically provided by the customer.}}<br />
|3rdParty={{3rdParty|plattform=online|erlaubt=nein|}}<br />
|besondereInformation=<br />
{{Baustein|titel=Layout |text=The teaser is served '''responsively''' by iq digital for the stationary and mobile Web with corresponding native design in line with the specifications of the website. You supply '''text''' and '''1 image''' only '''once'''. Depending on the layout specification, the image is dynamically trimmed to a 4:3 format with central vanishing point via CSS. Outer areas (O, R, U and L) may be displayed in the non-visible area, and the image should therefore be laid out with content that is not of relevance in terms of advertising.}}<br />
{{Baustein|titel=Characters|text=All character specifications for the structure include spaces. The max. character number is based on the section in question: kicker, title and teaser.}}<br />
{{Baustein|titel=Disclaimer|text=Where a disclaimer is required for legal reasons to identify general or risk thresholds, iq digital provides an info button that “unfolds” the additional text in the teaser (max. 200 characters) via mouseover. A disclaimer text is only permitted in line with legal regulations and is not part of the native teaser. The text is displayed in contrasted form that differs from the native content.}}<br />
{{Baustein|titel=Example|text=[[File:Online Sonder Native Teaser Beispiel.png]]</br><br />
(Depiction of the above example varies depending on website and platform)}}<br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Carousel_Ad_(horizontal_swipe)&diff=862Mobile Carousel Ad (horizontal swipe)2023-10-26T11:06:50Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|anlieferungStandard=5<br />
|anlieferungSonder=<br />
|galerie=<br />
<gallery mode="packed" heights="160px"><br />
Mobile_Carousel_Ad_endlich.png|Variant "finite"<br />
Mobile_Carousel_Ad_unendlich.png|Variante "infinite"<br />
</gallery><br />
|beschreibung=The carousel ad shows a picture gallery consisting of at least three {{Abmessung|w=320|h=320}} (or in the formats {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}}) banners next to each other. Navigation through the gallery is by swipe or click on a right-left arrow. The images that follow are already visible to the user as a partial preview next to the current image.<br /><br />
There are two variants of the carousel ad. In the finite variant (A), the first and last image dock onto the margins of the screen. The second variant (B) always shows one image in the centre and can be endlessly scrolled.<br /><br />
There is a uniform target URL for each image as standard. Up to 10 images with 10 different target URLs are possible on request.<br /><br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Carousel Ad|abmessung=at least 3 and max. 10 images in either {{Abmessung|w=320|h=320}}, {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} per image|format=jpg, png, gif (statisch)|gewicht={{Gewicht Mobile Standard}} per image}}<br />
|besondereInformation=<br />
{{Baustein|titel=Scaling|text=On narrow screens, the images are scaled down in such a way that they occupy 85% of the screen width so that the preceding and following image can be displayed in a trimmed format.}}<br />
{{Baustein|titel=Fallback for AMP in theme roadblocks|text=For theme roadblocks, a fallback ad media must be delivered as [[Mobile Content Ad 1:1|Mobile Content Ad 1:1]], if ad media in {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} were delivered for the mobile carousel ad.}}<br />
|endgeraete=only IOS and moderne Android devices<br />
|html5={{HTML5|erlaubt=nein|plattform=mobile|anmerkung=Delivery is in the form of a ZIP file, and the naming of the images in the file corresponds to their number in the sequence in the mobile carousel ad.<br /><br />
Example: 1.jpg, 2.jpg, 3.jpg etc.<br />When delivering the data, you must specify the desired variant of the mobile carousel ad.}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Carousel Ad<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Carousel_Ad_(horizontal_swipe)&diff=861Mobile Carousel Ad (horizontal swipe)2023-10-26T11:05:40Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|anlieferungStandard=5<br />
|anlieferungSonder=<br />
|galerie=<br />
<gallery mode="packed" heights="160px"><br />
Mobile_Carousel_Ad_endlich.png|Variant "finite"<br />
Mobile_Carousel_Ad_unendlich.png|Variante "infinite"<br />
</gallery><br />
|beschreibung=The carousel ad shows a picture gallery consisting of at least three {{Abmessung|w=320|h=320}} banners next to each other. Navigation through the gallery is by swipe or click on a right-left arrow. The images that follow are already visible to the user as a partial preview next to the current image.<br /><br />
There are two variants of the carousel ad. In the finite variant (A), the first and last image dock onto the margins of the screen. The second variant (B) always shows one image in the centre and can be endlessly scrolled.<br /><br />
There is a uniform target URL for each image as standard. Up to 10 images with 10 different target URLs are possible on request.<br /><br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Carousel Ad|abmessung=at least 3 and max. 10 images in either {{Abmessung|w=320|h=320}}, {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} per image|format=jpg, png, gif (statisch)|gewicht={{Gewicht Mobile Standard}} per image}}<br />
|besondereInformation=<br />
{{Baustein|titel=Scaling|text=On narrow screens, the images are scaled down in such a way that they occupy 85% of the screen width so that the preceding and following image can be displayed in a trimmed format.}}<br />
{{Baustein|titel=Fallback for AMP in theme roadblocks|text=For theme roadblocks, a fallback ad media must be delivered as [[Mobile Content Ad 1:1|Mobile Content Ad 1:1]], if ad media in {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} were delivered for the mobile carousel ad.}}<br />
|endgeraete=only IOS and moderne Android devices<br />
|html5={{HTML5|erlaubt=nein|plattform=mobile|anmerkung=Delivery is in the form of a ZIP file, and the naming of the images in the file corresponds to their number in the sequence in the mobile carousel ad.<br /><br />
Example: 1.jpg, 2.jpg, 3.jpg etc.<br />When delivering the data, you must specify the desired variant of the mobile carousel ad.}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Carousel Ad<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Carousel_Ad_(horizontal_swipe)&diff=860Mobile Carousel Ad (horizontal swipe)2023-10-26T11:05:13Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|anlieferungStandard=5<br />
|anlieferungSonder=<br />
|galerie=<br />
<gallery mode="packed" heights="160px"><br />
Mobile_Carousel_Ad_endlich.png|Variant "finite"<br />
Mobile_Carousel_Ad_unendlich.png|Variante "infinite"<br />
</gallery><br />
|beschreibung=The carousel ad shows a picture gallery consisting of at least three {{Abmessung|w=320|h=320}} banners next to each other. Navigation through the gallery is by swipe or click on a right-left arrow. The images that follow are already visible to the user as a partial preview next to the current image.<br /><br />
There are two variants of the carousel ad. In the finite variant (A), the first and last image dock onto the margins of the screen. The second variant (B) always shows one image in the centre and can be endlessly scrolled.<br /><br />
There is a uniform target URL for each image as standard. Up to 10 images with 10 different target URLs are possible on request.<br /><br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Carousel Ad|abmessung=at least 3 and max. 10 images in either {{Abmessung|w=320|h=320}}, {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} per image|format=jpg, png, gif (statisch)|gewicht={{Gewicht Mobile Standard}} per image}}<br />
|besondereInformation=<br />
{{Baustein|titel=Scaling|text=On narrow screens, the images are scaled down in such a way that they occupy 85% of the screen width so that the preceding and following image can be displayed in a trimmed format.}}<br />
{{Baustein|titel=Fallback for AMP in theme roadblocks|text=For theme roadblocks, a fallback ad media must be delivered as [[Mobile:Content Ad 1:1|Mobile:Content Ad 1:1]], if ad media in {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} were delivered for the mobile carousel ad.}}<br />
|endgeraete=only IOS and moderne Android devices<br />
|html5={{HTML5|erlaubt=nein|plattform=mobile|anmerkung=Delivery is in the form of a ZIP file, and the naming of the images in the file corresponds to their number in the sequence in the mobile carousel ad.<br /><br />
Example: 1.jpg, 2.jpg, 3.jpg etc.<br />When delivering the data, you must specify the desired variant of the mobile carousel ad.}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Carousel Ad<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Carousel_Ad_(horizontal_swipe)&diff=859Mobile Carousel Ad (horizontal swipe)2023-10-26T11:04:39Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|anlieferungStandard=5<br />
|anlieferungSonder=<br />
|galerie=<br />
<gallery mode="packed" heights="160px"><br />
Mobile_Carousel_Ad_endlich.png|Variant "finite"<br />
Mobile_Carousel_Ad_unendlich.png|Variante "infinite"<br />
</gallery><br />
|beschreibung=The carousel ad shows a picture gallery consisting of at least three {{Abmessung|w=320|h=320}} banners next to each other. Navigation through the gallery is by swipe or click on a right-left arrow. The images that follow are already visible to the user as a partial preview next to the current image.<br /><br />
There are two variants of the carousel ad. In the finite variant (A), the first and last image dock onto the margins of the screen. The second variant (B) always shows one image in the centre and can be endlessly scrolled.<br /><br />
There is a uniform target URL for each image as standard. Up to 10 images with 10 different target URLs are possible on request.<br /><br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Carousel Ad|abmessung=at least 3 and max. 10 images in either {{Abmessung|w=320|h=320}}, {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} per image|format=jpg, png, gif (statisch)|gewicht={{Gewicht Mobile Standard}} per image}}<br />
|besondereInformation=<br />
{{Baustein|titel=Scaling|text=On narrow screens, the images are scaled down in such a way that they occupy 85% of the screen width so that the preceding and following image can be displayed in a trimmed format.}}<br />
{{Baustein|titel=Fallback for AMP in theme roadblocks|text=For theme roadblocks, a fallback ad media must be delivered as [[Mobile:Content Ad 1:1|Mobile:Content Ad 1:1]], if ad media in {{Abmessung|w=320|h=416}} or {{Abmessung|w=320|h=460}} were delivered for the mobile carousel ad.<br />
|endgeraete=only IOS and moderne Android devices<br />
|html5={{HTML5|erlaubt=nein|plattform=mobile|anmerkung=Delivery is in the form of a ZIP file, and the naming of the images in the file corresponds to their number in the sequence in the mobile carousel ad.<br /><br />
Example: 1.jpg, 2.jpg, 3.jpg etc.<br />When delivering the data, you must specify the desired variant of the mobile carousel ad.}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|sortierung=Carousel Ad<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_EcoAD&diff=855Mobile EcoAD2023-09-22T05:41:48Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|galerie=<br />
[[Datei:Mobile_Halfpage_Ad.png|x300px|Mobile Halfpage Ad]]<br />
<div class="bold">OR</div><br />
[[Datei:Mobile_High_Impact_Ad.png|x300px|Mobile Banner 1:1]]<br />
<div class="bold">OR</div><br />
[[Datei:Mobile_Banner_4zu1.png|x300px|Mobile Banner 2:1]]<br />
|anlieferungStandard=3<br />
|anlieferungsSonder=<br />
|beschreibung=[[Datei:Eco-Ad-Logo.png|200px]]<br />The iqdigital <span style="color: green; font-weight: 700">ecoAD</span> is a weight-reduced form of the most popular advertising formats in the iqdigital portfolio.<br />
|technischeDaten=The following advertising formats can be booked as iqdigital <span style="color: green; font-weight: 700">ecoAD</span>:<br />
{{AnlieferungKombination<br />
|typ=vertikal<br />
|bezeichnung1=Mobile<br />
|text1=(Please select 1 of 3 forms of ads)<br />
|teil1={{AnlieferungKombination<br />
|zeichen=OR<br />
|teil1={{Anlieferungselement<br />
|bezeichnung=[[Mobile Halfpage Ad]]<br />
|abmessung={{Abmessung<br />
|w=300<br />
|h=600<br />
}}<br />
|format={{Format Online Standard}}<br />
|gewicht= Initial Load: max. 40 KB<br />
}}<br />
|teil2={{Anlieferungselement<br />
|bezeichnung=[[Mobile Content Ad 1:1]]<br />
|abmessung={{Abmessung<br />
|w=320<br />
|h=320<br />
}}<br />
|format={{Format Online Standard}}<br />
|gewicht= Initial Load: max. 40 KB<br />
}}<br />
|teil3={{Anlieferungselement<br />
|bezeichnung=[[Mobile Banner 2:1]]<br />
|abmessung={{Abmessung<br />
|w=320<br />
|h=160<br />
}}<br />
|format={{Format Online Standard}}<br />
|gewicht= Initial Load: max. 40 KB<br />
}}<br />
}}<br />
}}<br />
|grundsaetzlich=<br />
|html5={{HTML5|erlaubt=ja}}<br />
|agenturZaehlpixel={{Baustein<br />
|titel=Click tracking<br />
|text=External click tracking (ClickCommand) is '''not allowed''' and must not be built in.<br />
}}<br />
|3rdParty={{3rdParty|erlaubt=nein}}<br />
|soundAnimationPerformance=<br />
|videoBaustein=<br />
|klickTracking=<br />
|tracking={{Baustein<br />
|titel=Other tracking<br />
|text=The playout of further scripts/services for tracking/measuring other parameters than those required for reporting on campaign performance (e.g. impression, click counting and coordinated ad verification) is not permitted.<br />
}}<br />
|gdprMacro=<br />
|werbekennzeichnung=<br />
|pagenameEN=Mobile EcoAD<br />
|kategorieMEW=ja<br />
|kategorieDigital=ja<br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Video_Branding_Ad_-_Takeover&diff=854Video Branding Ad - Takeover2023-09-22T05:41:27Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsOnline<br />
|galerie=<br />
<div class="bold">STATIONARY</div><br />
[[Datei:VideoBrandingAd_online.png|280px]]<br />
<div class="bold">MOBILE</div><br />
[[Datei:VideoBrandingAd_mobile.png|280px]]<br />
|beschreibung='''DIGITAL VARIANT OF THE VIDEO BRANDING AD - TAKEOVER!''' (Please note the variant of your sales product - as this format has different asset requirements depending on the booking type Stationary/Mobile/Digital).</br></br>This ad implements a large-scale video branding in the viewport of the browser, which is fixed in the visible area of the user and is clickable for the forwarding to the customer page. The implementation foresees a digital (stationary + mobile) use of the delivered '''VIDEO''' component for the overall recording of the meetrics. <br />
|technischeDaten=The following specifies which components are required.<br />
{{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=Component 1:<br />
|text1=<br />
|teil1={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung= Video|abmessung={{Abmessung|w=at least 640|h=360}}|seitenverhaeltnis=16:9|dauer=max. 15 sec.|format=.MP4-Datei H.264|gewicht={{Gewicht|w=2|typ=MB}}}}<br />
|teil2={{Anlieferungselement|bezeichnung= Video Frontpage|abmessung={{Abmessung|w=640|h=360}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}<br />
|teil3={{Anlieferungselement|bezeichnung=Fallback Ad (Tablet)|abmessung={{Abmessung|w=800|h=250}}|format={{Format Online Standard}}|gewicht={{Gewicht Online Standard}}}}<br />
|teil4={{Anlieferungselement|bezeichnung=Fallback Ad (InApp)|abmessung={{Abmessung|w=320|h=320}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}<br />
}}<br />
|bezeichnung2=Component 2: Background image<br />
|text2=<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung= Stationary-Component|abmessung={{Abmessung|w=1920|h=1080}} (16:9)|format=jpg, png|gewicht=Initial Load: max. 200 KB}}<br />
|teil2={{Anlieferungselement|bezeichnung= Mobile-Component (optional)|abmessung={{Abmessung|w=640|h=640}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}<br />
}}<br />
|bezeichnung3=Component 3: Left Sitebar (optional)<br />
|text3=<br />
|teil3={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=Stationary-Component|abmessung={{Abmessung|w=300|h=600}}|format=png (with transparent stage)|gewicht=Initial Load: max. 200 KB}}<br />
}}<br />
|bezeichnung4=Component 4: Branding-Bar<br />
|text4=<br />
|teil4={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=Mobile-Component|abmessung={{Abmessung|w=320|h=140}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}<br />
}}<br />
|bezeichnung5=Komponente 5: Mobile Content Ad 1:1<br />
|text5=<br />
|teil5={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=Mobile-Component|abmessung={{Abmessung|w=320|h=320}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}<br />
}}<br />
|bezeichnung6=Komponente 6: Mobile Content Ad 1:1<br />
|text6=<br />
|teil6={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=Mobile-Component|abmessung={{Abmessung|w=320|h=320}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}<br />
}}<br />
}}<br />
|html5={{Baustein|titel='''Only''' as a physical file|text=Delivery '''Background image, Branding-Bar:''' as JPG, PNG, '''Left Sitebar''' as PNG, '''Video:''' as MP4-Datei possible}}<br />
|3rdParty=<br />
|besondereInformation=<br />
<br />
{{Baustein|titel=Component 1: Video|text= If the video has been scrolled/loaded from the visibility threshold of the advertising space, the video positions itself as follows:</br><br />
<br />
*'''Stationary''' - with corresponding scaling (16:9) "sticky" in the available area between content and browser viewport.</br><br />
*'''Mobile:''' - With existing format (16:9: 320x180px) to the bottom of the viewport (incl. close button). If close is activated or the video reaches its complete view, the video is repositioned to its original advertising space and can only be replayed within the advertising space}}<br />
<br />
{{Baustein|titel=Component 2: Background image|text=*'''Stationary:''' The image is to be provided in a 16:9 format and will be scaled for optimised display in the background of the website and the advertising placement. The display may differ from the original size and areas of the background image may be displayed outside the visible area of the browser. The alignment is centred in the browser viewports. Please avoid advertising-relevant information (e.g. texts, logos) within your background motif, as no guarantee can be given for proper display depending on the device resolution and website.</br><br />
*'''Mobile (optional):'''The delivery of a adapted background image in the mobile web''' is optional''' and is positioned in the background of the advertising space according to the same criteria as stationary.}}<br />
{{Baustein|titel=Component 3: Left Sitebar (stationary, optional)|text=Please note that the advertising element requires a transparent stage to obtain the transparency effect. Please design the content independently of the background image, as scaling effects can lead to different representations.}}<br />
{{Baustein|titel=Component 4: Branding-Bar (mobile)|text=Completes the video component in the mobile web and is placed directly above the video component. The branding bar remains in the original advertising space regardless of visibility.}}<br />
{{Baustein|titel=Components 5 + 6 (only for mobile): Mobile Content Ad 1:1|text=For the TAKEOVER placement in the mobile area, 2 additional motifs are required for the coverage of the 2nd and 3rd position on the page.}}<br />
{{ClsBelegungBaustein}}<br />
<br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Interscroller&diff=853Mobile Interscroller2023-09-22T05:35:26Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|anlieferungStandard=5<br />
|anlieferungSonder=<br />
|galerie=<br />
<gallery mode="packed" heights="200px"><br />
Mobile_Rollover_Ad_1.png|Position of the ad in the background<br />
Mobile_Rollover_Ad_2.png|Example cutout<br />
</gallery><br />
|beschreibung=The mobile interscroller implements a large-format background image (size the same as an interstitial) in the viewport of the browser; the image is permanently fixed in the visible area of the user and is optionally clickable for forwarding to the client page. Implementation is based on a display mode in which the background also remains visible at all times as if looking through a window. Insertion of the individual elements with image-font combination knockouts creates a rollover effect when the user scrolls the page.<br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Interscroller|abmessung={{Abmessung|w=640|h=920}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}|anmerkung=For programmatic delivery:<br />{{Abmessung|w=320|h=460}} or {{Abmessung|w=320|h=480}}}}<br />
|besondereInformation=<br />
{{Baustein|titel=General|text=If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display. Avoid large white spaces as only part of the creation is visible.}}<br />
{{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}<br />
{{Baustein|titel=Cutouts|text=The cutouts extend across the full width of the screen. Actual height is the height of the scaled creative.}}<br />
{{Baustein|titel=Mobile Interscroller in native apps|text=The Mobile Interscroller will be delivered in native apps as banner with the same size but without the rollover-effect due to technical restrictions.}}<br />
{{Baustein|titel=Fallback creative for Mobile Interscroller in AMP-pages|text=The Mobile Interscroller works not inside AMP-pages. This required the additional dilivery of a fallback ad for fixed-position ads: [[Mobile Content Ad 1:1]]. Please check the specifications on [[Mobile Content Ad 1:1|the corresponding page]].}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|endgeraete=nur IOS und Android-fähige Endgeräte<br />
|sortierung=Mobile Interscroller<br />
|kategorieAPP=nein<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Rollover_Ad&diff=852Mobile Rollover Ad2023-09-22T05:35:08Z<p>Tlohmann: Changed redirect target from Mobile Interscroller Ad to Mobile Interscroller</p>
<hr />
<div>#REDIRECT [[Mobile Interscroller]]</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Rollover_Ad&diff=851Mobile Rollover Ad2023-09-22T05:34:56Z<p>Tlohmann: Redirected page to Mobile Interscroller Ad</p>
<hr />
<div>#REDIRECT [[Mobile Interscroller Ad]]</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Rollover_Ad&diff=850Mobile Rollover Ad2023-09-22T05:33:55Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|anlieferungStandard=5<br />
|anlieferungSonder=<br />
|galerie=<br />
<gallery mode="packed" heights="200px"><br />
Mobile_Rollover_Ad_1.png|Position of the ad in the background<br />
Mobile_Rollover_Ad_2.png|Example cutout<br />
</gallery><br />
|beschreibung=The rollover ad implements a large-format background image (size the same as an interstitial) in the viewport of the browser; the image is permanently fixed in the visible area of the user and is optionally clickable for forwarding to the client page. Implementation is based on a display mode in which the background also remains visible at all times as if looking through a window. Insertion of the individual elements with image-font combination knockouts creates a rollover effect when the user scrolls the page.<br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Rollover Ad|abmessung={{Abmessung|w=640|h=920}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}|anmerkung=For programmatic delivery:<br />{{Abmessung|w=320|h=460}} or {{Abmessung|w=320|h=480}}}}<br />
|besondereInformation=<br />
{{Baustein|titel=General|text=If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display. Avoid large white spaces as only part of the creation is visible.}}<br />
{{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}<br />
{{Baustein|titel=Cutouts|text=The cutouts extend across the full width of the screen. Actual height is the height of the scaled creative.}}<br />
{{Baustein|titel=Mobile Rollover Ad in native apps|text=The Mobile Rollover Ad will be delivered in native apps as banner with the same size but without the rollover-effect due to technical restrictions.}}<br />
{{Baustein|titel=Fallback creative for Mobile Rollover Ad in AMP-pages|text=The Mobile Rollover Ad works not inside AMP-pages. This required the additional dilivery of a fallback ad for fixed-position ads: [[Mobile Content Ad 1:1|Mobile Content Ad 1:1]]. Please check the specifications on [[Mobile Content Ad 1:1|the corresponding page]].}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|endgeraete=nur IOS und Android-fähige Endgeräte<br />
|sortierung=Rollover Ad<br />
|kategorieAPP=nein<br />
|kategorieAMP=nein<br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Premium_Rectangle&diff=849Mobile Premium Rectangle2023-09-22T05:33:25Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|galerie=[[File:Mobile_Premium_Rectangle.png|x300px]]<br />
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Premium Rectangle|abmessung={{Abmessung|w=320|h=416}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}|alternativ={{Retina|size={{Abmessung|w=320|h=416}}|sizeRetina={{Abmessung|w=640|h=832}}}}}}<br />
|besondereInformation=<br />
{{Baustein|titel=Fallback creative for Mobile Premium Rectangle in AMP-pages|text=The Mobile Premium Rectangle works not inside AMP-pages. This required the additional dilivery of a fallback ad for fixed-position ads: [[Mobile Content Ad 1:1]]. Please check the specifications on [[Mobile Content Ad 1:1|the corresponding page]].}}<br />
|sortierung=Premium Rectangle<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=CLS_-_Mobile_Movie_Ad_Takeover&diff=848CLS - Mobile Movie Ad Takeover2023-09-22T05:32:41Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|werbeformKombination=true<br />
|galerie=[[File:Mobile_Homepage_Takeover.png|x400px]]<br />
|beschreibung=|beschreibung=This ad format combines 1 [[Mobile Movie Ad]] with 2 [[Mobile Content Ad 1:1]] ads in separate positions of the page.<br />
|technischeDaten={{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=P1<br />
|text1=<br />
|teil1={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=[[#Mobile Movie Ad|Mobile Movie Ad]]|abmessung={{Abmessung|w=320|h=320}}|wirdReferenziert=true}}<br />
}}<br />
|bezeichnung2=P2<br />
|text2=<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=[[#Mobile Content Ad 1:1|Mobile Content Ad 1:1]]|abmessung={{Abmessung|w=320|h=320}}|wirdReferenziert=true}}<br />
}}<br />
|bezeichnung3=P3<br />
|text3=<br />
|teil3={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=[[#Mobile Content Ad 1:1|Mobile Content Ad 1:1]]|abmessung={{Abmessung|w=320|h=320}}|wirdReferenziert=true}}<br />
}}}}<br />
|besondereInformation={{LocalConnectBaustein}}<br />
{{ClsBelegungBaustein}}<br />
|html5={{HTML5|erlaubt=ja|typ=JPG, PNG, GIF und HTML5-Zip-File für das Banner|plattform=mobile}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|kategorieAMP=nein<br />
|pagenameDE=CLS - Mobile Movie Ad Takeover<br />
}}<br />
{{WerbeformKombinationText}}<br />
<h1>Mobile Movie Ad</h1><br />
{{:Mobile Movie Ad}}<br />
{{SeitenAnfang}}<br />
<h1>Mobile Content Ad 1:1</h1><br />
{{:Mobile Content Ad 1:1}}<br />
{{SeitenAnfang}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=CLS_-_Mobile_Movie_Ad_Takeover&diff=847CLS - Mobile Movie Ad Takeover2023-09-22T05:32:27Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|werbeformKombination=true<br />
|galerie=[[File:Mobile_Homepage_Takeover.png|x400px]]<br />
|beschreibung=|beschreibung=This ad format combines 1 [[Mobile Movie Ad]] with 2 [[Mobile Content Ad 1:1]] ads in separate positions of the page.<br />
|technischeDaten={{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=P1<br />
|text1=<br />
|teil1={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=[[#Mobile Movie Ad|Mobile Movie Ad]]|abmessung={{Abmessung|w=320|h=320}}|wirdReferenziert=true}}<br />
}}<br />
|bezeichnung2=P2<br />
|text2=<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=[[#Mobile High Impact Ad|Mobile High Impact Ad]]|abmessung={{Abmessung|w=320|h=320}}|wirdReferenziert=true}}<br />
}}<br />
|bezeichnung3=P3<br />
|text3=<br />
|teil3={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|bezeichnung=[[#Mobile Content Ad 1:1|Mobile Content Ad 1:1]]|abmessung={{Abmessung|w=320|h=320}}|wirdReferenziert=true}}<br />
}}}}<br />
|besondereInformation={{LocalConnectBaustein}}<br />
{{ClsBelegungBaustein}}<br />
|html5={{HTML5|erlaubt=ja|typ=JPG, PNG, GIF und HTML5-Zip-File für das Banner|plattform=mobile}}<br />
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}<br />
|kategorieAMP=nein<br />
|pagenameDE=CLS - Mobile Movie Ad Takeover<br />
}}<br />
{{WerbeformKombinationText}}<br />
<h1>Mobile Movie Ad</h1><br />
{{:Mobile Movie Ad}}<br />
{{SeitenAnfang}}<br />
<h1>Mobile Content Ad 1:1</h1><br />
{{:Mobile Content Ad 1:1}}<br />
{{SeitenAnfang}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Content_Ad_1:1_Plus&diff=846Mobile Content Ad 1:1 Plus2023-09-22T05:30:55Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|galerie=<gallery mode="packed" heights="200px"><br />
Mobile_High_Impact_Ad_Plus_1.png<br />
Mobile_High_Impact_Ad_Plus_2.png<br />
</gallery><br />
|technischeDaten={{AnlieferungKombination<br />
|typ=vertikal<br />
|zeichen=AND<br />
|bezeichnung1=Banner<br />
|teil1={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=320|h=320}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}}}<br />
}}<br />
|bezeichnung2=Layer<br />
|teil2={{AnlieferungKombination<br />
|zeichen=<br />
|teil1={{Anlieferungselement|abmessung={{Abmessung|w=640|h=920}}|format={{Format Mobile Standard}}, 3rd-Party (only as iFrame-URL)|gewicht={{Gewicht|w=200}}}}<br />
}}<br />
}}<br />
|beschreibung=When the user clicks on a 320x320 [[Mobile Content Ad 1:1]], a fullscreen layer opens with additional content and interaction options with the user.<br />
|besondereInformation={{Baustein|titel=General|text=If the layer ad is bigger than the display, it is scaled down accordingly for optimum presentation. If the display is bigger than the layer ad, the ad is centred on the display.}}<br />
{{CloseButtonBaustein}}<br />
{{Baustein|titel=Ad identification and labelling of the layer|text=The ad label of the layer is carried out by the agency by means of a -w- in a corner visibly with high-contrast font color and size at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.}}<br />
|html5={{{html5|{{HTML5|erlaubt=ja|plattform=mobile|typ=JPG, PNG, GIF und HTML5-Zip-File for banner and layer}}}}}<br />
|3rdParty={{{3rdParty|{{3rdParty|erlaubt=ja|plattform=mobile|typ='''only''' as <iframe>-Tag for banner and layer|anmerkung=An iframe-URL has to be delivered for the layer}}}}}<br />
|sortierung=Content Ad 1:1 Plus<br />
|kategorieAMP=nein<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_Content_Ad_1:1&diff=845Mobile Content Ad 1:12023-09-22T05:30:30Z<p>Tlohmann: </p>
<hr />
<div>{{TechSpecsMobile<br />
|galerie=[[File:Mobile_High_Impact_Ad.png|x300px]]<br />
|anlieferungStandard=3<br />
|anlieferungSonder=<br />
|technischeDaten=<br />
{{Anlieferungselement|bezeichnung=Mobile Content Ad 1:1|abmessung={{Abmessung|w=320|h=320}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}|alternativ={{Retina|size={{Abmessung|w=320|h=320}}|sizeRetina={{Abmessung|w=640|h=640}}}}}}<br />
|sortierung=Content Ad 1:1<br />
<includeonly>|wirdReferenziert=true</includeonly><br />
}}</div>Tlohmannhttps://techspecs.iqd-ao.de/en/index.php?title=Mobile_ads&diff=844Mobile ads2023-09-22T05:27:54Z<p>Tlohmann: </p>
<hr />
<div><div class="chapterlist"><br />
<div class="clheader">Mobile ads</div><br />
*Mobile standard ad formats (Web & APP)<br />
*[[Mobile Content Ad 1:1|Mobile Content Ad 1:1 (fka Mobile High Impact Ad)]]<br />
*[[Mobile Content Ad 2:1]]<br />
*[[Mobile Content Ad 3:1]]<br />
*[[Mobile Content Ad 4:1]]<br />
*[[Mobile Content Ad 6:1]]<br />
*[[Mobile Medium Rectangle]]<br />
*[[Mobile EcoAD]]<br />
*Mobile ad specials (Web & App)<br />
*[[Mobile Premium Rectangle]]<br />
*[[Mobile Halfpage Ad]]<br />
*[[Mobile Content Ad 1:1 Plus]]<br />
*[[Mobile Carousel Ad]]<br />
*Mobile ad specials (Web)<br />
*[[Mobile Interscroller|Mobile Interscroller - (fka Mobile Rollover Ad)]]<br />
*[[Mobile Premium Rectangle with Reminder]]<br />
*[[Mobile Premium Rectangle with Reminder 2:1]]<br />
*[[Mobile Content Ad 1:1 Sticky]]<br />
*Mobile fullscreen ad formats (APP)<br />
*[[Mobile Fullscreen Ad|Mobile Fullscreen Ad]]<br />
*[[Mobile Preloading Ad]]<br />
*Mobile ad format combinations (Homepage)<br />
*[[CLS - Mobile Homepage Takeover|CLS - Mobile Content Ad 1:1 Takeover]]<br />
*[[CLS - Mobile Homepage Takeover|CLS - Mobile Premium Rectangle Takeover]]<br />
*[[CLS - Mobile Rollover-Event Takeover]]<br />
*[[CLS - Mobile Premium Rectangle with Reminder Takeover]]<br />
*Mobile ad format combinations (Categories)<br />
*[[CLS - Mobile Category Takeover|CLS - Mobile Category Takeover (1:1 2:1, 3:1, 4:1, Medium Rectangle, Premium Rectangle)]]<br />
*[[CLS - Mobile Content Ad 1:1 Plus Takeover]]<br />
*[[CLS - Mobile Carousel Ad Takeover]]<br />
*[[CLS - Mobile Interscroller Takeover]]<br />
*[[CLS - Mobile Movie Ad Takeover]]<br />
*Mobile ad format combinations (CPM)<br />
*[[AdBundle Mobile]]<br />
*Mobile native ad formats<br />
*[[Native Ad (click-out)]]<br />
</div><br />
<noinclude>[[Category:Mobile]]<br />
[[de:Mobile Werbeformen]]</noinclude></div>Tlohmann