Mhabibi at 12:12, 24 November 2025

2025-11-24T12:12:26Z

← Older revision		Revision as of 14:12, 24 November 2025
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	== Volume / Loudness ==		== Volume / Loudness ==
	:</big>'''		:</big>'''
	<pre>* between -15 and -17 LUFS,		<pre>
	* True Peak cannot exceed -1,0		between -15 and -17 LUFS,
			True Peak cannot exceed -1,0
	</pre>		</pre>

Mhabibi at 12:10, 24 November 2025

2025-11-24T12:10:49Z

← Older revision		Revision as of 14:10, 24 November 2025
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	== Compatible Products ==		== Compatible Products ==
	The ~~Native~~ Advertorial Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes. The design of the spot can be implemented as a 3D audio or dialogue ad.		The Advertorial Audio Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes. The design of the spot can be implemented as a 3D audio or dialogue ad.

	\|technischeDaten=		\|technischeDaten=

Mhabibi: Created page with "{{TechSpecs |galerie=
wave / mp3-Format
280px
Placement of the teaser within the podcast in the PreRoll (1st ad slot after the intro) and placement of the extended spot in the PostRoll (last ad slot after the content). |podcast=podcast |anlieferungSonder= 5 |platzierung= |beschreibung=This ad expands the storytelling format with a longer post-roll placement. The advertising message is divided int..."

2025-11-24T11:14:51Z

Created page with "{{TechSpecs |galerie= <div class="bold">wave / mp3-Format</div> 280px </br> Placement of the teaser within the podcast in the PreRoll (1st ad slot after the intro) and placement of the extended spot in the PostRoll (last ad slot after the content). |podcast=podcast |anlieferungSonder= 5 |platzierung= |beschreibung=This ad expands the storytelling format with a longer post-roll placement. The advertising message is divided int..."

New page

{{TechSpecs

|galerie=
<div class="bold">wave / mp3-Format</div>
[[Datei:Native Audio Advertorial Ad.png|280px]]
</br>
Placement of the teaser within the podcast in the PreRoll (1st ad slot after the intro) and placement of the extended spot in the PostRoll (last ad slot after the content).
|podcast=podcast
|anlieferungSonder= 5
|platzierung=
|beschreibung=This ad expands the storytelling format with a longer post-roll placement. The advertising message is divided into two advertising blocks: A 30-second pre-roll teaser is thematically combined with a post-roll that can take up to 4 minutes of advertising time, so that the advertising message is spread over two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and are always distributed within one stream and within a fixed sequence.

For this form of advertising, at least two different spots are required: PreRoll Teaser + Extended PostRoll.

== Compatible Products ==
The Native Advertorial Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes. The design of the spot can be implemented as a 3D audio or dialogue ad.

|technischeDaten=
== Length / duration: ==
</big>'''
<pre>
PreRoll-Teaser: max. 30 Sec
Extended PostRoll: max. 240 Sec
</pre>
'''<big>
== Volume / Loudness ==
:</big>'''
<pre>* between -15 and -17 LUFS,
* True Peak cannot exceed -1,0
</pre>

|html5=Adaption to the file format & volume of the podcast: wave / mp3 format

|besondereInformation=*For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer
*Direct Approach
*Emotionalization
*Clear Structure (intro and outro)
*No reference to the editorial content permitted!
*Neutral Speaker
*Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.

'''<big>
== Note regarding music subject to GEMA licensing ==
:</big>'''

If you still wish to use your own music pieces or jingles in your spots, please note that in this case, you are responsible for reporting them to the relevant collecting societies.

'''<big>
== Use of Tracking Pixels ==
:</big>'''
When using [https://techspecs.iqd-ao.de/en/index.php?title=Delivery%20of%203rd-party%20resources tracking pixels] by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the [https://techspecs.iqd-ao.de/en/index.php?title=Technology%20provider iqd vendor] list. The review and approval of the tracking URL is carried out by iq digital.

|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

|pagenameDE=Advertorial_Audio_Ad

}}

[[Kategorie:Podcast]][[Kategorie:Podcast]]

Advertorial Audio Ad - Revision history

Mhabibi at 12:12, 24 November 2025

Mhabibi at 12:10, 24 November 2025