File sizes and loading phases - Revision history

Ppeters at 14:47, 11 September 2024

2024-09-11T14:47:31Z

← Older revision		Revision as of 16:47, 11 September 2024
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	\|-		\|-
	\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Voraussetzung zur Ausführung'''		\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Voraussetzung zur Ausführung'''
	\| style="height:50px; width:500px; text-align:left;font-size:16px" \| ~~<ol><li>~~Direct access to the readystate event of the main page</~~li><li~~>Alternatively: reaction to the postmessage signal '''"IAB_HOST_LOADED"''' of the page</~~li><li~~>The maximum waiting time is limited to 4 seconds.</~~li><li~~>'''Important:''' it must be ensured that the subload is started only once per ad, as the corresponding signals may be transmitted multiple times under certain circumstances.~~</li></ol>~~		\| style="height:50px; width:500px; text-align:left;font-size:16px" \| 1.Direct access to the readystate event of the main page</br>2.Alternatively: reaction to the postmessage signal '''"IAB_HOST_LOADED"''' of the page</br>3.The maximum waiting time is limited to 4 seconds.</br>4.'''Important:''' it must be ensured that the subload is started only once per ad, as the corresponding signals may be transmitted multiple times under certain circumstances.
	\|}		\|}

Ppeters at 14:45, 11 September 2024

2024-09-11T14:45:59Z

← Older revision		Revision as of 16:45, 11 September 2024
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	\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Desktop eco ad®'''		\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Desktop eco ad®'''
	\| style="height:50px; width:500px; text-align:left;font-size:16px" \|Initial Load: max. 140 KB (~~insofern innerhalb Spezifikation nicht anders definiert~~)		\| style="height:50px; width:500px; text-align:left;font-size:16px" \|Initial Load: max. 140 KB (if not defined otherwise in the specification)
	\|-		\|-
	\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Mobile'''		\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Mobile'''
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	\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Mobile eco ad®'''		\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Mobile eco ad®'''
	\| style="height:50px; width:500px; text-align:left;font-size:16px" \|Initial Load: max. 70 KB (~~insofern innerhalb Spezifikation nicht anders definiert~~)		\| style="height:50px; width:500px; text-align:left;font-size:16px" \|Initial Load: max. 70 KB (if not defined otherwise in the specification)
	\|-		\|-
	\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Maximum number of requests'''		\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Maximum number of requests'''

Ppeters at 14:44, 11 September 2024

2024-09-11T14:44:44Z

← Older revision		Revision as of 16:44, 11 September 2024
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	\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Desktop'''		\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Desktop'''
	\| style="height:50px; width:500px; text-align:left;font-size:16px" \|Initial load: max. 200 KB (if not defined otherwise in the specification)		\| style="height:50px; width:500px; text-align:left;font-size:16px" \|Initial load: max. 200 KB (if not defined otherwise in the specification)
			\|-
			\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Desktop eco ad®'''
			\| style="height:50px; width:500px; text-align:left;font-size:16px" \|Initial Load: max. 140 KB (insofern innerhalb Spezifikation nicht anders definiert)
	\|-		\|-
	\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Mobile'''		\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Mobile'''
	\| style="height:50px; width:500px; text-align:left;font-size:16px" \|Initial load: max. 100 KB (if not defined otherwise in the specification)		\| style="height:50px; width:500px; text-align:left;font-size:16px" \|Initial load: max. 100 KB (if not defined otherwise in the specification)
			\|-
			\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Mobile eco ad®'''
			\| style="height:50px; width:500px; text-align:left;font-size:16px" \|Initial Load: max. 70 KB (insofern innerhalb Spezifikation nicht anders definiert)
	\|-		\|-
	\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Maximum number of requests'''		\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Maximum number of requests'''
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	\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Desktop'''		\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Desktop'''
	\| style="height:50px; width:500px; text-align:left;font-size:16px" \| Subload: max. 300 KB (if not defined otherwise in the specification)		\| style="height:50px; width:500px; text-align:left;font-size:16px" \| Subload: max. 300 KB (if not defined otherwise in the specification)
			\|-
			\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Desktop eco ad®'''
			\| style="height:50px; width:500px; text-align:left;font-size:16px" \| Subload: max. 210 KB (insofern innerhalb Spezifikation nicht anders definiert)
	\|-		\|-
	\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Mobile'''		\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Mobile'''
	\| style="height:50px; width:500px; text-align:left;font-size:16px" \| Subload: max. 150 KB (if not defined otherwise in the specification). InApp and on AMP websites, subload is technically not possible.		\| style="height:50px; width:500px; text-align:left;font-size:16px" \| Subload: max. 150 KB (if not defined otherwise in the specification). InApp and on AMP websites, subload is technically not possible.
			\|-
			\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Mobile eco ad®'''
			\| style="height:50px; width:500px; text-align:left;font-size:16px" \| Subload: max. 105 KB (insofern innerhalb Spezifikation nicht anders definiert). InApp und auf AMP Webseiten ist Subload technisch nicht möglich.
	\|-		\|-
	\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Voraussetzung zur Ausführung'''		\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Voraussetzung zur Ausführung'''

Tlohmann at 12:14, 1 September 2022

2022-09-01T12:14:49Z

← Older revision		Revision as of 14:14, 1 September 2022
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	\|-		\|-
	\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Mobile'''		\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Mobile'''
	\| style="height:50px; width:500px; text-align:left;font-size:16px" \| Subload: max. 150 KB (if not defined otherwise in the specification)		\| style="height:50px; width:500px; text-align:left;font-size:16px" \| Subload: max. 150 KB (if not defined otherwise in the specification). InApp and on AMP websites, subload is technically not possible.
	\|-		\|-
	\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Voraussetzung zur Ausführung'''		\| style="height:50px; width:350px; text-align:left;font-size:16px" \| '''Voraussetzung zur Ausführung'''

Dtamm at 17:00, 9 December 2020

2020-12-09T17:00:19Z

← Older revision		Revision as of 19:00, 9 December 2020
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	=== Heavy Ad Intervention===		=== Heavy Ad Intervention===
	The Google Chrome Browser installs the feature to protect against resource-intensive ads since August 2020 from version 85 and above. The Chrome mechanism sets '''limits''' for "ad" resources (CPU load / loaded MB) and '''removes'' ads from the page that exceed these limits.		The Google Chrome Browser installs the feature to protect against resource-intensive ads since August 2020 from version 85 and above. The Chrome mechanism sets '''limits''' for ad resources (CPU load / loaded MB) and '''removes''' ads from the page that exceed these limits.

	{\| class="wikitable"		{\| class="wikitable"

Dtamm at 16:59, 9 December 2020

2020-12-09T16:59:18Z

@@ Line 4: / Line 4: @@
 | style="height:50px; width:850px; text-align:left;font-size:16px" | The max. size of the specified ad format component refers to the value after the files have been gzip-compressed.
 |}
 ===Ad Validator (tool to check file sizes in loading phases)===
 The Ad Technology Unit of the Circle of Online Marketers (OVK) has made a validation tool available that permits easy ad checks for compliance with specifications (in particular sizes in loading phases – see below).

Dtamm at 17:09, 8 June 2020

2020-06-08T17:09:58Z

← Older revision		Revision as of 19:09, 8 June 2020
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	<br/>		<br/>

	==~~Initial file load (initial load)~~ ==		==Loading phases==
	When the LEAN guidelines and the New Ad Portfolio were published by the IAB Tech Lab, the concept of initial load/subload was introduced to replace the previous “polite download”. This concept provides for the division of the total file size into an initial and a subsequently loaded part. Loading of the advertising content is initially limited to the initial part in order to optimise the loading times of the webpages and to boost user awareness. The individual specifications define which ad formats permit a subload. '''Initial file load is obligatory for all ad formats.'''		When the LEAN guidelines and the New Ad Portfolio were published by the IAB Tech Lab, the concept of initial load/subload was introduced to replace the previous “polite download”. This concept provides for the division of the total file size into an initial and a subsequently loaded part. Loading of the advertising content is initially limited to the initial part in order to optimise the loading times of the webpages and to boost user awareness. The individual specifications define which ad formats permit a subload. '''Initial file load is obligatory for all ad formats.'''

Tlohmann at 05:28, 3 June 2020

2020-06-03T05:28:17Z

← Older revision		Revision as of 07:28, 3 June 2020
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	'''Please ensure that this is possible by contacting the responsible Rich Media provider.'''.		'''Please ensure that this is possible by contacting the responsible Rich Media provider.'''.
	[[Category:General]]		[[Category:General]]
			[[de:Dateigewichte und Ladephasen]]

Tlohmann: Created page with "==File sizes== In order to enhance the user experience and the loading performance of a website, the number and size of the components in an ad need to be kept as low as possi..."

2020-04-30T13:56:42Z

Created page with "==File sizes== In order to enhance the user experience and the loading performance of a website, the number and size of the components in an ad need to be kept as low as possi..."

New page

==File sizes==
In order to enhance the user experience and the loading performance of a website, the number and size of the components in an ad need to be kept as low as possible.
{| class="wikitable"
| style="height:50px; width:850px; text-align:left;font-size:16px" | The max. size of the specified ad format component refers to the value after the files have been gzip-compressed.
|}
===Ad Validator (tool to check file sizes in loading phases)===
The Ad Technology Unit of the Circle of Online Marketers (OVK) has made a validation tool available that permits easy ad checks for compliance with specifications (in particular sizes in loading phases – see below).

The tool can be accessed at the following address:
{| class="wikitable"
| style="height:50px; width:350px; text-align:left;font-size:16px" | '''URL'''
| style="height:50px; width:500px; text-align:left;font-size:16px" |https://advalidator.de
|-
|}
<br/>

==Initial file load (initial load) ==
When the LEAN guidelines and the New Ad Portfolio were published by the IAB Tech Lab, the concept of initial load/subload was introduced to replace the previous “polite download”. This concept provides for the division of the total file size into an initial and a subsequently loaded part. Loading of the advertising content is initially limited to the initial part in order to optimise the loading times of the webpages and to boost user awareness. The individual specifications define which ad formats permit a subload. '''Initial file load is obligatory for all ad formats.'''

===Initial File Load (Initialload)===
This phase describes the file size that may be loaded following an initial call from the browser:
{| class="wikitable"
| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Desktop'''
| style="height:50px; width:500px; text-align:left;font-size:16px" |Initial load: max. 200 KB (if not defined otherwise in the specification)
|-
| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Mobile'''
| style="height:50px; width:500px; text-align:left;font-size:16px" |Initial load: max. 100 KB (if not defined otherwise in the specification)
|-
| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Maximum number of requests'''
| style="height:50px; width:500px; text-align:left;font-size:16px" | 10
|}
After the initial file load is complete, it must be ensured that a motif of the advertiser is shown on the advertising space so that the advertising message can be directly disseminated as the page loads. This is also the time to document the technical KPIs like ad impressions or viewability measurements etc. This means that this loading phase must contain all the elements required for visible display, tracking, measurement and ad verification of the ad:

===Host-initiated subload (subload)===
In the case of more complex creations where the admissible file size (initial load) is not sufficient, additional content can be subsequently loaded up to the specification limit (subload). In this case, the subload is triggered by the event of the main page "readystate=complete". This means thar the subload is subject to the following setting conditions:

{| class="wikitable"
| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Desktop'''
| style="height:50px; width:500px; text-align:left;font-size:16px" | Subload: max. 300 KB (if not defined otherwise in the specification)
|-
| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Mobile'''
| style="height:50px; width:500px; text-align:left;font-size:16px" | Subload: max. 150 KB (if not defined otherwise in the specification)
|-
| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Voraussetzung zur Ausführung'''
| style="height:50px; width:500px; text-align:left;font-size:16px" | <ol><li>Direct access to the readystate event of the main page</li><li>Alternatively: reaction to the postmessage signal '''"IAB_HOST_LOADED"''' of the page</li><li>The maximum waiting time is limited to 4 seconds.</li><li>'''Important:''' it must be ensured that the subload is started only once per ad, as the corresponding signals may be transmitted multiple times under certain circumstances.</li></ol>
|}

===Code examples for implementation of initial load/subload===
As the ad cannot access this event in all integration variants, the AdTechnology Unit of the OVK has provided suitable solutions that are to be implemented within the creative so that initial load/subload can be properly executed on the webpages as defined by the OVK/IAB.

The details and code examples for implementation of initial load/subload in the creative code are available via the following link:
{| class="wikitable"
| style="height:50px; width:850px; text-align:left;font-size:16px" | '''URL:''' https://github.com/Unitadtechnologystandards/Initial-Sub-Load
|}
</br>
==Retina resolution==
In order to ensure better-quality display of the ads, it is possible in some cases to deliver ads in retina resolution (double image format size relative to the actual end size of the ad format). The precondition for this is a corresponding reference in the individual specification for mobile ad formats).

{| class="wikitable"
| style="height:50px; width:850px; text-align:left;font-size:16px" | Please note that the size of the ad in the output device is scaled to the actual format size of the ad to be displayed of 300 or 320 pixels in the output device. iq digital has no influence on any resulting scaling effects of a retina graphic. In particular when delivering HTML5 or redirect using retina formats, scaling of the actual display of the end size in the output device must be taken into consideration (300 or 320 pixels).
|}
</br>
'''Please ensure that this is possible by contacting the responsible Rich Media provider.'''.
[[Category:General]]