Native Advertorial Ad - Revision history

Mhabibi at 09:54, 17 November 2025

2025-11-17T09:54:44Z

← Older revision		Revision as of 11:54, 17 November 2025
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	\|beschreibung=This ad expands the storytelling format with a longer post-roll placement. The advertising message is divided into two advertising blocks: A 30-second pre-roll teaser is thematically combined with a post-roll that can take up to 4 minutes of advertising time, so that the advertising message is spread over two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and are always distributed within one stream and within a fixed sequence.		\|beschreibung=This ad expands the storytelling format with a longer post-roll placement. The advertising message is divided into two advertising blocks: A 30-second pre-roll teaser is thematically combined with a post-roll that can take up to 4 minutes of advertising time, so that the advertising message is spread over two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and are always distributed within one stream and within a fixed sequence.

	For this form of advertising, at least two different spots are required: PreRoll Teaser + Extended PostRoll~~. Several spots with different weightings can also be used in the distribution~~.		For this form of advertising, at least two different spots are required: PreRoll Teaser + Extended PostRoll.

	== Compatible Products ==		== Compatible Products ==
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	*No reference to the editorial content permitted!		*No reference to the editorial content permitted!
	*Neutral Speaker		*Neutral Speaker
	~~No Music, No SFX~~		*Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.
	* Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.

			'''<big>
			== Note regarding music subject to GEMA licensing ==
			:</big>'''

			If you still wish to use your own music pieces or jingles in your spots, please note that in this case, you are responsible for reporting them to the relevant collecting societies.

	'''<big>		'''<big>
	== Use of Tracking Pixels ==		== Use of Tracking Pixels ==
	:</big>'''		:</big>'''
	When using tracking pixels by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the iqd vendor list. The review and approval of the tracking URL is carried out by iq digital.		When using [https://techspecs.iqd-ao.de/en/index.php?title=Delivery%20of%203rd-party%20resources tracking pixels] by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the [https://techspecs.iqd-ao.de/en/index.php?title=Technology%20provider iqd vendor] list. The review and approval of the tracking URL is carried out by iq digital.

Tricken at 14:41, 12 May 2025

2025-05-12T14:41:06Z

← Older revision		Revision as of 16:41, 12 May 2025
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	== Compatible Products ==		== Compatible Products ==
	The Native Advertorial Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes.		The Native Advertorial Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes. The design of the spot can be implemented as a 3D audio or dialogue ad.

	\|technischeDaten=		\|technischeDaten=

Edalga at 13:29, 2 December 2024

2024-12-02T13:29:23Z

← Older revision		Revision as of 15:29, 2 December 2024
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	* Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.		* Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.

			'''<big>
			== Use of Tracking Pixels ==
			:</big>'''
			When using tracking pixels by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the iqd vendor list. The review and approval of the tracking URL is carried out by iq digital.


	\|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.		\|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

Mhabibi at 13:02, 10 April 2024

2024-04-10T13:02:49Z

← Older revision		Revision as of 15:02, 10 April 2024
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	*Clear Structure (intro and outro)		*Clear Structure (intro and outro)
	*No reference to the editorial content permitted!		*No reference to the editorial content permitted!
	*Neutral Speaker ~~& Voice-Only:~~		*Neutral Speaker
	**No Music,		No Music, No SFX
	**~~No Jingles,~~		* Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.
	**No SFX

Fpoisson at 13:56, 13 December 2023

2023-12-13T13:56:00Z

← Older revision		Revision as of 15:56, 13 December 2023
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	\|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.		\|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

	\|pagenameDE=~~Podcast_Spot~~		\|pagenameDE=Native_Advertorial_Ad

	}}		}}

	[[Kategorie:Podcast]][[Kategorie:Podcast]]		[[Kategorie:Podcast]][[Kategorie:Podcast]]

Fpoisson at 15:41, 8 December 2023

2023-12-08T15:41:27Z

← Older revision		Revision as of 17:41, 8 December 2023
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	\|galerie=		\|galerie=
	<div class="bold">wave / mp3-Format</div>		<div class="bold">wave / mp3-Format</div>
	[[Datei:~~Image001~~.png\|280px]]		[[Datei:Native Audio Advertorial Ad.png\|280px]]
	</br>		</br>
	Placement within the podcast in the PreRoll (1st ~~adslot~~ after the intro)~~, MidRoll (2nd adslot in the middle~~ of the ~~content) or~~ in the PostRoll (last ~~adslot~~ after the content).		Placement of the teaser within the podcast in the PreRoll (1st ad slot after the intro) and placement of the extended spot in the PostRoll (last ad slot after the content).
	\|podcast=podcast		\|podcast=podcast
	\|anlieferungSonder= 5		\|anlieferungSonder= 5

Fpoisson at 15:25, 8 December 2023

2023-12-08T15:25:57Z

← Older revision		Revision as of 17:25, 8 December 2023
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	\|html5=Adaption to the file format & volume of the podcast: wave / mp3 format		\|html5=Adaption to the file format & volume of the podcast: wave / mp3 format

	\|besondereInformation= * Direct approach;		\|besondereInformation=*For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer
	*For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer
	*Direct Approach		*Direct Approach
	*Emotionalization		*Emotionalization

Fpoisson at 15:24, 8 December 2023

2023-12-08T15:24:50Z

← Older revision		Revision as of 17:24, 8 December 2023
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	</pre>		</pre>

			\|html5=Adaption to the file format & volume of the podcast: wave / mp3 format
	\|html5~~={{Baustein\|titel= \|text~~=Adaption to the file format & volume of the podcast: wave / mp3 format}}


	\|besondereInformation= * Direct approach;		\|besondereInformation= * Direct approach;

Fpoisson at 15:19, 8 December 2023

2023-12-08T15:19:49Z

← Older revision		Revision as of 17:19, 8 December 2023
Line 42:		Line 42:
	*Neutral Speaker & Voice-Only:		*Neutral Speaker & Voice-Only:
	**No Music,		**No Music,
	o No Jingles,		**No Jingles,
	o No SFX		**No SFX

Fpoisson at 15:19, 8 December 2023

2023-12-08T15:19:25Z

← Older revision		Revision as of 17:19, 8 December 2023
Line 42:		Line 42:
	*Neutral Speaker & Voice-Only:		*Neutral Speaker & Voice-Only:
	**No Music,		**No Music,
			o No Jingles,
			o No SFX