Native Extended Content Ad - Revision history

Mhabibi at 10:16, 17 November 2025

2025-11-17T10:16:33Z

← Older revision		Revision as of 12:16, 17 November 2025
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	*No reference to the editorial content permitted!		*No reference to the editorial content permitted!
	*Neutral Speaker		*Neutral Speaker
	~~*No Music, No SFX~~		*Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.
	* Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.
			'''<big>
			== Note regarding music subject to GEMA licensing ==
			:</big>'''

			If you still wish to use your own music pieces or jingles in your spots, please note that in this case, you are responsible for reporting them to the relevant collecting societies.

	'''<big>		'''<big>
	== Use of Tracking Pixels ==		== Use of Tracking Pixels ==
	:</big>'''		:</big>'''
	When using tracking pixels by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the iqd vendor list. The review and approval of the tracking URL is carried out by iq digital.		When using [https://techspecs.iqd-ao.de/en/index.php?title=Delivery_of_3rd-party_resources tracking pixels] by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the [https://techspecs.iqd-ao.de/en/index.php?title=Technology_provider iqd vendor] list. The review and approval of the tracking URL is carried out by iq digital.

	\|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.		\|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

Tricken at 14:42, 12 May 2025

2025-05-12T14:42:16Z

← Older revision		Revision as of 16:42, 12 May 2025
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	== Compatible Products ==		== Compatible Products ==
	The Native Extended Content Ad can be placed in all shows as a fixed booking or ad a cpm-based scalable volume product, only in the PostRoll position.		The Native Extended Content Ad can be placed in all shows as a fixed booking or ad a cpm-based scalable volume product, only in the PostRoll position. The design of the spot can be implemented as a 3D audio or dialogue ad.

	\|technischeDaten= '''<big>		\|technischeDaten= '''<big>

Edalga at 13:08, 2 December 2024

2024-12-02T13:08:09Z

← Older revision		Revision as of 15:08, 2 December 2024
Line 44:		Line 44:
	* Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.		* Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.

			'''<big>
			== Use of Tracking Pixels ==
			:</big>'''
			When using tracking pixels by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the iqd vendor list. The review and approval of the tracking URL is carried out by iq digital.

	\|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.		\|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

Mhabibi at 13:27, 10 April 2024

2024-04-10T13:27:13Z

← Older revision		Revision as of 15:27, 10 April 2024
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	*Clear Structure (intro and outro)		*Clear Structure (intro and outro)
	*No reference to the editorial content permitted!		*No reference to the editorial content permitted!
	*Neutral Speaker ~~& Voice-Only:~~		*Neutral Speaker
	**No Music,		*No Music, No SFX
	**No Jingles,		* Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.
	**No SFX

Fpoisson at 13:37, 13 December 2023

2023-12-13T13:37:25Z

← Older revision		Revision as of 15:37, 13 December 2023
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	</big>'''		</big>'''
	<pre>		<pre>
	max. 240 ~~Sekunden~~		max. 240 Sec.
	</pre>		</pre>

Fpoisson at 13:36, 13 December 2023

2023-12-13T13:36:54Z

← Older revision		Revision as of 15:36, 13 December 2023
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	\|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.		\|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

	\|~~pagenameEN~~=Native_Extended_Content_Ad		\|pagenameDE=Native_Extended_Content_Ad

Fpoisson at 13:35, 13 December 2023

2023-12-13T13:35:14Z

← Older revision		Revision as of 15:35, 13 December 2023
Line 48:		Line 48:
	\|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.		\|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

	\|pagenameEN=~~Native_Advertorial_Ad~~		\|pagenameEN=Native_Extended_Content_Ad

Fpoisson at 13:34, 13 December 2023

2023-12-13T13:34:40Z

← Older revision		Revision as of 15:34, 13 December 2023
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	\|html5=Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format		\|html5=Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format

	\|besondereInformation=• For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer		\|besondereInformation=*For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer
	• Direct Approach		*Direct Approach
	• Emotionalization		*Emotionalization
	• Clear Structure (intro and outro)		*Clear Structure (intro and outro)
	• No reference to the editorial content permitted!		*No reference to the editorial content permitted!
	• Neutral Speaker & Voice-Only:		*Neutral Speaker & Voice-Only:
	o No Music,		**No Music,
	o No Jingles,		**No Jingles,
	o No SFX		**No SFX

Fpoisson at 13:33, 13 December 2023

2023-12-13T13:33:48Z

← Older revision		Revision as of 15:33, 13 December 2023
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	[[Datei:Native Extended Content Ad.png\|290px]]		[[Datei:Native Extended Content Ad.png\|290px]]
	</br>		</br>
	~~Platzierung nach Inhalt des Podcasts~~ in ~~der~~ PostRoll (~~letzter Adslot nach dem Inhalt~~).		Placement after the editorial content of the podcast in the PostRoll as a closer (last ad slot after the content).

	\|podcast=podcast		\|podcast=podcast
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	\|html5=Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format		\|html5=Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format

	\|besondereInformation=*Ad muss aus rechtlichen Gründen mit „Es folgt ein ~~Werbebeitrag“ eingeleitet werden~~ (~~bei nicht vorhandenem Disclaimer wird dieser Zusatz von uns hinzugefügt~~)		\|besondereInformation=• For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer
	*Direkte Ansprache;		• Direct Approach
	* Emotionalisierung;		• Emotionalization
	* Klare Struktur (~~Intro und Outro~~),		• Clear Structure (intro and outro)
	* kein Bezug auf den redaktionellen Inhalt erlaubt!		• No reference to the editorial content permitted!
	* Neutrale:r Sprecher:in & Voice-Only:		• Neutral Speaker & Voice-Only:
	* Keine Musik,		o No Music,
	* Keine Jingles,		o No Jingles,
	* Keine SFX		o No SFX


	\|vorbehalt= ''' ~~Vorbehalt~~ ''' </br> iq digital ~~behält sich vor, jedes Motiv in einer Einzelfallentscheidung freizugeben~~. ~~Werbemittel, die den Spezifikationen nicht entsprechen, zu starke Reaktanzen hervorrufen oder die Nutzung und die generelle Ausspielung der Audiodatei des Podcasts beeinträchtigen~~, ~~müssen von der liefernden Agentur korrigiert bzw~~. ~~können abgelehnt werden. Die Technischen Spezifikationen der~~ iq digital ~~für Werbeaufträge können sich ändern~~. ~~Deswegen gelten diese immer nur für den jeweiligen Werbeauftrag~~ in ~~der zum Zeitpunkt des Abschlusses des Werbeauftrags geltenden Fassung~~.		\|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

	\|pagenameEN=Native_Advertorial_Ad		\|pagenameEN=Native_Advertorial_Ad

Fpoisson at 13:30, 13 December 2023

2023-12-13T13:30:00Z

← Older revision		Revision as of 15:30, 13 December 2023
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	\|beschreibung=~~Diese Ad bietet eine längere Werbezeit am Ende des redaktionellen Teils des jeweiligen Podcasts~~. ~~Hier stehen bis zu~~ 4 ~~Minuten~~ in ~~der langen~~ PostRoll ~~zur Verfügung~~, ~~sodass erklärungsbedürftigere Produkte oder Anliegen~~ in ~~der Werbebotschaft genügend Platz finden~~. ~~Das Format eignet sich besonders für Hörproben von eigenen Aufnahmen~~, ~~Interviews oder für detaillierte Erzählungen~~. ~~Die Ad ist stets dem redaktionellen Inhalt nachgestellt~~, ~~weshalb sich der Adslot~~ (PostRoll) ~~außenliegend befindet.<br~~/~~><br/>Es wird mind. ein Spot benötigt. Es können auch mehrere Spots mit verschiedenen Gewichtungen in der Ausspielung eingesetzt werden~~.		\|beschreibung=This ad offers a longer advertising period at the end of the editorial part of the respective podcast. Up to 4 minutes are available in the extended PostRoll, so that products or topics that require more explanation find enough space in the advertising message. The format is particularly suitable for samples of your own podcast recordings, interviews or detailed stories. The ad is always placed after the editorial content, which is why the ads slot (PostRoll) is located outside (true post-roll / closer).

			At least one spot is required. Several spots with different weightings can also be used in the distribution.

	== ~~Kompatible Produkte~~ ==
	~~Die~~ Native Extended Content Ad ~~kann~~ in ~~allen Shows festplatziert oder TKP~~-~~basiert (Volumenbuchung) nur~~ in ~~einer~~ PostRoll~~-Belegung eingesetzt werden~~.
			== Compatible Products ==
			The Native Extended Content Ad can be placed in all shows as a fixed booking or ad a cpm-based scalable volume product, only in the PostRoll position.

	\|technischeDaten= '''<big>		\|technischeDaten= '''<big>
	== ~~Länge~~ / ~~Dauer~~: ==		== Length / Duration: ==
	</big>'''		</big>'''
	<pre>		<pre>
Line 25:		Line 28:

	'''<big>		'''<big>
	== ~~Lautstärke~~ ==		== Volume / Loudness ==
	:</big>'''		:</big>'''
	<pre>* -15 ~~bis~~ -17 LUFS,		<pre>* between -15 and -17 LUFS,
	* True Peak ~~darf~~ -1,0 ~~nicht überschreiten~~</pre>		* True Peak cannot exceed -1,0 </pre>

	\|html5=Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format		\|html5=Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format