Template:GDPR-Macro - Revision history

Tlohmann at 12:07, 21 March 2022

2022-03-21T12:07:26Z

← Older revision		Revision as of 14:07, 21 March 2022
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	==IAB TCF 2.0 (GDPR macro)==		==IAB TCF 2.0 (GDPR macro)==
	iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: ''' [[Technology provider\|Overview technology ~~providerl~~]]''').		iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: ''' [[Technology provider\|Overview technology provider]]''').
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Tlohmann at 12:07, 21 March 2022

2022-03-21T12:07:17Z

← Older revision		Revision as of 14:07, 21 March 2022
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	==IAB TCF 2.0 (GDPR macro)==		==IAB TCF 2.0 (GDPR macro)==
	iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: ''' [[Technology provider\|~~Vendorlist iq digital~~]]'''.		iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: ''' [[Technology provider\|Overview technology providerl]]''').
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Tlohmann at 12:05, 21 March 2022

2022-03-21T12:05:47Z

← Older revision		Revision as of 14:05, 21 March 2022
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	==IAB TCF 2.0 (GDPR macro)==		==IAB TCF 2.0 (GDPR macro)==
	iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: ''' [~~https://ops.iqd-ao.de/vendors/Vendorenliste_Stand_01122020_EN.pdf~~ Vendorlist iq digital]'''.		iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: ''' [[Technology provider\|Vendorlist iq digital]]'''.
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Dtamm: Created page with "==IAB TCF 2.0 (GDPR macro)== iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rul..."

2020-12-09T16:48:18Z

Created page with "==IAB TCF 2.0 (GDPR macro)== iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rul..."

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==IAB TCF 2.0 (GDPR macro)==
iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: ''' [https://ops.iqd-ao.de/vendors/Vendorenliste_Stand_01122020_EN.pdf Vendorlist iq digital]'''.
 

The provision of tracking (e.g. tracking pixels) for advertising media or 3rd party redirects must be '''inclusive''' GDPR macro ('''gdpr''' and '''gdpr_consent'''). The creator of the tracking /3rd-party URL makes sure that these parameters are replaced with its ID value (GVL-ID), added only once and passed to services that expect and can handle them correctly. 

{| class="wikitable"
| style="height:50px; width:100px; text-align:left;font-size:16px" |'''URL parameter'''
| style="height:50px; width:500px; text-align:left;font-size:16px" |'''Corresponding Macro'''
| style="height:50px; width:500px; text-align:left;font-size:16px" |'''Representation in URL*'''
|-
| style="height:50px; width:100px; text-align:left;font-size:16px" |gdpr
| style="height:50px; width:500px; text-align:left;font-size:16px" |GDPR
| style="height:50px; width:500px; text-align:left;font-size:16px" |&'''gdpr=${GDPR}''
|-
| style="height:50px; width:100px; text-align:left;font-size:16px" |gdpr_consent
| style="height:50px; width:500px; text-align:left;font-size:16px" |GDPR_CONSENT_XXXXX - XXXXX represents the numerical Vendor ID (Global Vendor List)
| style="height:50px; width:500px; text-align:left;font-size:16px" |&'''gdpr_consent=${GDPR_CONSENT_XXXXX}''' Example: &gdpr_consent=${GDPR_CONSENT_123} for Vendor ID 123.
|-
|}
Source: [https://github.com/InteractiveAdvertisingBureau/GDPR-Transparency-and-Consent-Framework/blob/master/TCFv2/IAB%20Tech%20Lab%20-%20Consent%20string%20and%20vendor%20list%20formats%20v2.md IAB GDPR-Transparency-and-Consent-Framework].
 
<nowiki>*</nowiki> The actual provision of the parameters within the final URL may differ from the above example with respect to separators ('''&''' or ''';''').