Mobile Double Midscroll

Schematic representation

Delivery

Wherever possible, please send the ads in ZIP file format via downloadlink to:

banner@iqdigital.de

Standard:5 working days before the insertion date

Description

The Double Mobile Midscroll appears as soon as the user scrolls past the page content and remains visible for up to two window heights of scrolling. Additional effects — such as a transparent layer that overlays the creative or video depending on the user's scrolling behavior — can be optionally integrated to increase visual attention when needed.

Technical data

Option 1

Image

Dimension:

1080 x 1920 px

File format:

jpg, webp

Weight:

max. 250kb per image

and

Image

Dimension:

1080 x 1920 px

File format:

jpg, webp

Weight:

max. 250kb per image

OR

Option 2

Image

Dimension:

1080 x 1920 px

File format:

jpg, webp

Weight:

max. 250kb per image

and

Video

Dimension:

1080 x 1920 px

File format:

mp4

Weight:

max. 30mb

OR

Option 3

Image

Dimension:

1080 x 1920 px

File format:

jpg, webp

Weight:

max. 250kb per image

and

Overlay image (with transparency)

Dimension:

Adjustable size (max. 1080 x 1920) px

File format:

png

Weight:

max. 250kb per image

Annotation:

• Placed over the background and raised​
• No unnecessary empty space in the PNG​
• Sufficient contrast recommended (e.g., shadows)​

OR

Option 4

Video

Dimension:

1080 x 1920 px

File format:

mp4

Weight:

max. 30mb

and

Overlay image (with transparency)

Dimension:

Adjustable size (max. 1080 x 1920) px

File format:

png

Weight:

max. 250kb per image

Annotation:

• Placed over the background and raised​
• No unnecessary empty space in the PNG​
• Sufficient contrast recommended (e.g., shadows)​

Formats of delivery:

as a physical file

Delivery: Video files in MP4 format, images in JPG and WEBP formats, and transparent layers in PNG format are supported.

For best results, avoid placing important content at the very top or bottom of the page, as it may be cropped or obscured by other elements.

as 3rd-Party-redirect

Delivery of 3rd-Party redirect is not possible.

Agency counting pixels

External counting pixel for impression tracking by the agency is possible.

Special information for this ad format

How it works

The video starts without sound, which the user can turn on.

Scaling

The assets are stretched to full screen, and the edges may be cropped on some devices. Important content must therefore be centered, and 15% of the space at the top, bottom, left, and right should be left empty.

Overlay (optional)

Transparent overlay for displaying static content that covers the video or image when scrolling

Please always note the following:

SSL/HTTPS

All elements of a campaign and the creative must be HTTPS-compatible (see SSL conformity (HTTPS)).

Positioning

HTML, scripts and all components that form part of the ad presentation must remain in the ad iFrame tag of the marketer or the 3rd-party host and may not be positioned outside this tag. This means that no DOM insertion of ad components in the top window of the serving website is permitted.

Sound and animation

Ad creations must always be supplied with deactivated sound. Activation is only permitted based on deliberate interaction on the part of the user, and sound volume must comply with the loudness standard EBU R 128.
Animations should not exceed 30 seconds in total, looping is only permit within this time frame. It is important to make sure that these do not unnecessarily burden the processor of the computer.

In addition, since August 2020, the Google Chrome browser installs limits for ad resources (CPU load / loaded MBs) and will remove ads from the page that exceed these limits - "Heavy Ad Intervention".

An ad is considered heavy in terms of CPU load (defined by Chrome Browser),

1. if the user has not previously interacted with it
2. the ad scripting uses the main thread of the browser longer than 15 seconds in a 30-second window or in total longer than 60 seconds.

The technical specifications of iq digital for the provision of advertising material shows, that the current product range is well positioned with regard to the possible exceeding of the limit for the Chrome browser. Please adhere to the specifications already upon delivery of the material in order to avoid corrections. iq digital accepts no responsibility for advertisements unloaded by the browser.

Other tracking tools

The serving of additional scripts/services for tracking/measurement of parameters other than those required for reporting on campaign performance (e.g. impression counting, click counting and coordinated ad verification) is not permitted and must be communicated and approved in advance. Please refer in particular to the requirements for compliance with data protection regulations and the ban on the creation of profiles from the utilisation behaviour of users on the websites of iq digital (General Terms and Conditions of Business). iq digital reserves the right to reject this kind of tracking. With eco ads®, the use of scripts or services to collect metrics other than those required for reporting on campaign performance is not permitted under any circumstances.

Ad identification and labelling

The labeling for the differentiation from editorial contributions is carried out for ads on in-page placements by the advertising space on the offering page.

Conditions

iq digital reserves the right to approve each ad motif on the basis of a case-by-case decision. Ads that do not comply with the specifications, result in excessive reactance (CPU load of average user devices) or impair use and general performance of the pages must be corrected by the agency delivering the ad or can be rejected. The technical specifications of iq digital are subject to change. For this reason, technical specifications apply to the respective advertising order in the version valid at the time the advertising order is concluded.

IAB TCF 2.0 (GDPR macro)

iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: Overview technology provider).

The provision of tracking (e.g. tracking pixels) for advertising media or 3rd party redirects must be inclusive GDPR macro (gdpr and gdpr_consent). The creator of the tracking /3rd-party URL makes sure that these parameters are replaced with its ID value (GVL-ID), added only once and passed to services that expect and can handle them correctly.

URL parameter	Corresponding Macro	Representation in URL*
gdpr	GDPR	&'gdpr=${GDPR}
gdpr_consent	GDPR_CONSENT_XXXXX - XXXXX represents the numerical Vendor ID (Global Vendor List)	&gdpr_consent=${GDPR_CONSENT_XXXXX} Example: &gdpr_consent=${GDPR_CONSENT_123} for Vendor ID 123.

Source: IAB GDPR-Transparency-and-Consent-Framework.

* The actual provision of the parameters within the final URL may differ from the above example with respect to separators (& or ;). nur IOS- und Android-fähige Endgeräte