Video Branding Ad: Difference between revisions

|beschreibung='''DIGITAL VARIANT OF THE VIDEO BRANDING AD!''' (Please note the variant of your sales product - as this format has different asset requirements depending on the booking type Stationary/Mobile/Digital).</br></br>This ad implements a large-scale video branding in the viewport of the browser, which is fixed in the visible area of the user and is clickable for the forwarding to the customer page. The implementation foresees a digital (stationary + mobile) use of the delivered '''VIDEO''' component for the overall recording of the meetrics.   

|technischeDaten=The following specifies which components are required.

|teil1={{Anlieferungselement|bezeichnung= Video|abmessung={{Abmessung|w=at least 640|h=360}}|seitenverhaeltnis=16:9|dauer=max. 15 sec.|format=.MP4-Datei H.264|gewicht={{Gewicht|w=2|typ=MB}}}}

|bezeichnung2=Component 2: Background image

|teil1={{Anlieferungselement|bezeichnung= Stationary-Component|abmessung={{Abmessung|w=1920|h=1080}} (16:9)|format=jpg, png|gewicht=Initial Load: max. 200 KB}}

|teil2={{Anlieferungselement|bezeichnung= Mobile-Component (optional)|abmessung={{Abmessung|w=640|h=640}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}

|bezeichnung3=Component 3: Left Sitebar (optional)

|teil1={{Anlieferungselement|bezeichnung=Stationary-Component|abmessung={{Abmessung|w=300|h=600}}|format=png (with transparent stage)|gewicht=Initial Load: max. 200 KB}}

|teil1={{Anlieferungselement|bezeichnung=Mobile-Component|abmessung={{Abmessung|w=320|h=140}}|format=jpg, png|gewicht={{Gewicht Mobile Standard}}}}

|html5={{Baustein|titel='''Only''' as a physical file|text=Delivery '''Background image, Branding-Bar:''' as JPG, PNG, '''Left Sitebar''' as PNG, '''Video:''' as MP4-Datei possible}}

{{Baustein|titel=Component 1: Video|text= If the video has been scrolled/loaded from the visibility threshold of the advertising space, the video positions itself as follows:</br>

*'''Stationary''' - with corresponding scaling (16:9) "sticky" in the available area between content and browser viewport.</br>

*'''Mobile:''' - With existing format (16:9: 320x180px) to the bottom of the viewport (incl. close button). If close is activated or the video reaches its complete view, the video is repositioned to its original advertising space and can only be replayed within the advertising space}}

{{Baustein|titel=Component 2: Background image|text=*'''Stationary:''' The image is to be provided in a 16:9 format and will be scaled for optimised display in the background of the website and the advertising placement. The display may differ from the original size and areas of the background image may be displayed outside the visible area of the browser. The alignment is centred in the browser viewports. Please avoid advertising-relevant information (e.g. texts, logos) within your background motif, as no guarantee can be given for proper display depending on the device resolution and website.</br>

*'''Mobile (optional):'''The delivery of a adapted background image in the mobile web''' is optional''' and is positioned in the background of the advertising space according to the same criteria as stationary.}}

{{Baustein|titel=Component 3: Left Sitebar (stationary, optional)|text=Please note that the advertising element requires a transparent stage to obtain the transparency effect. Please design the content independently of the background image, as scaling effects can lead to different representations.}}

{{Baustein|titel=Component 4: Branding-Bar (mobile)|text=Completes the video component in the mobile web and is placed directly above the video component. The branding bar remains in the original advertising space regardless of visibility.}}