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| {{Baustein|titel=Click buttons|text=If your ad contains multiple click buttons for external linking or internal user interaction, it is the responsibility of the creator to connect click processing to a corresponding element.}} | | {{Baustein|titel=Click buttons|text=If your ad contains multiple click buttons for external linking or internal user interaction, it is the responsibility of the creator to connect click processing to a corresponding element.}} |
| {{Baustein|titel=Extension on smartphone apps|text=Campaigns are extended on the smartphone apps – and are served with broadband targeting.}} | | {{Baustein|titel=Extension on smartphone apps|text=Campaigns are extended on the smartphone apps – and are served with broadband targeting.}} |
| {{Baustein|titel=HTML5 ads in SZ Digital|text=
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| <div class="warnung">All HTML ads for SZ Digital must be based on one of these templates: [https://sz-media.sueddeutsche.de/de/digital/downloads/sz_html_lad_programming_templates.zip Templates for SZ Digital] ([https://sz-media.sueddeutsche.de/service/downloads/180222_SZ_App_Spezifikationen_deutsch.pdf Technical Specifications SZ Digital] and [https://sz-media.sueddeutsche.de/service/mediadaten.html SZ mediadata overview]</div><div style="clear:both;"></div>
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| These specifications contain the following templates:
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| ;Empty:template for liquid ads
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| ;Resize:template for automatic scaling and centring for ads tailored to iPad size
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| ;Video:demonstrates how videos have to be integrated so that they also function in the Android app.
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| ====Please note the following in-house SZ Digital concepts:====
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| ;File Preloader:The files to be loaded may not be loaded in the head section. Instead, there is a preloader that handles loading of the files. This preloader is already integrated in the templates.
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| ;Callbacks:The life cycle of an ad is predefined by the three callbacks setupAd(), startAd() and stopAd(). The ad must implement these callbacks and behave accordingly.
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| :;setupAd():All files have been found by the preloader and the DOM has been fully loaded.
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| :;startAd():The user has swiped the ad page, and elements such as videos can now be started.
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| :;stopAd():The user has swiped out of the ad and the videos can now be stopped.
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| ;Display sizes:As the ad is served on devices with widely varying display sizes, it should behave like a responsive/liquid webpage or, for example, treat the problematic devices separately via user agent (by displaying a fallback image or similar).
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| ;Orientation change:The ad should be able to react to a change between portrait and landscape mode - via CSS media queries, for example.
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| ;Video:Under iOS and Windows, videos can be integrated via the <video> tag. This does not work reliably with Android, which is why the native full-image player should be called via Javascript. Videos cannot be locally integrated on Android but must be streamed.
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| ;SZVideo.openVideoPlayer(URL);:
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| }}
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| |html5={{HTML5|erlaubt=ja|plattform=mobile|typ=JPG, PNG and HTML5-Zip-File|anmerkung='''In case of HTML5 delivery:'''<br />Due to differences in the technical specifications of the respective ads a uniform delivery of one file package is not possible. Please deliver separate ZIP files for each offer to: [mailto:banner@iqdigital.de banner@iqdigital.de]}} | | |html5={{HTML5|erlaubt=ja|plattform=mobile|typ=JPG, PNG and HTML5-Zip-File|anmerkung='''In case of HTML5 delivery:'''<br />Due to differences in the technical specifications of the respective ads a uniform delivery of one file package is not possible. Please deliver separate ZIP files for each offer to: [mailto:banner@iqdigital.de banner@iqdigital.de]}} |
| |3rdParty={{3rdParty|erlaubt=nein|plattform=tablet}} | | |3rdParty={{3rdParty|erlaubt=nein|plattform=tablet}} |