NL Native Impact Ad: Difference between revisions
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{{TechSpecsOnline | |||
|beschreibung=Native banner format (digital), consisting of a combination of image and text, which adapts to the specified page layout of the website. The display is responsive for both stationary and mobile web. | |||
|technischeDaten={{Anlieferungselement|bezeichnung=Stationary web|abmessung={{abmessung|w=600|h=400}} | |||
|custom=<div class="format"><div class="bezeichnung">jpg image:</div><div class="wert">600 x 200 px</div></div> | |||
|custom2=<div class="format"><div class="bezeichnung">Header:</div><div class="wert">min. 1 word, max. 50 characters (including spaces)</div></div> | |||
|custom3=<div class="format"><div class="bezeichnung">Title:</div><div class="wert">min. 50 characters, max. 70 characters (including spaces)</div></div> | |||
|custom4=<div class="format"><div class="bezeichnung">Content:</div><div class="wert">min. 180 characters, max. 220 characters (including spaces)</div></div> | |||
|custom5=<div class="format"><div class="bezeichnung">CTA:</div><div class="wert">min. 1 word, max. 25 characters (including spaces)</div></div> | |||
|custom6=<div class="format"><div class="bezeichnung">Font size header:</div><div class="wert">11pt</div></div> | |||
|custom7=<div class="format"><div class="bezeichnung">Font size title:</div><div class="wert">15pt</div></div> | |||
|custom8=<div class="format"><div class="bezeichnung">Font size content/CTA:</div><div class="wert">13pt</div></div> | |||
}} | |||
|html5={{Baustein|titel=Delivery as physical file|text=Text (see Structure in Technical Data) + Image (only JPG allowed) must be physically provided by the customer. Note: A maximum of one motif and one target URL can be stored per campaign (week/newsletter).}} | |||
|3rdParty= | |||
|sslKurz= | |||
|besondereInformation= | |||
{{Baustein|titel=Click-Tracking (als URL)|text=An external campaign tracking pixel can be added (1x1 tracking pixel URL, without script).}} | |||
{{Baustein|titel=Layout |text=The teaser will be displayed by iq digital responsively for stationary and mobile newsletters with a corresponding native layout. You only need to provide text and one image once. The image should be designed without advertising-related content.}} | |||
{{Baustein|titel=Characters |text=All character specifications in the outline include spaces. The maximum character limit is based on the respective sections: header, title, content, and CTA.}} | |||
{{Baustein|titel=Example|text=[[Datei:Native_Impact_Ad_englisch.png]]</br>}} | |||
|positionierung= | |||
|gewichtBerechnung= | |||
|positionierung= | |||
|soundAnimationPerformance= | |||
|videoBaustein= | |||
|klickTracking= | |||
|tracking= | |||
|gdprMacro= | |||
|werbekennzeichnung= | |||
|ecoadLabel= | |||
}} | |||
Latest revision as of 16:23, 9 October 2024
Description
Native banner format (digital), consisting of a combination of image and text, which adapts to the specified page layout of the website. The display is responsive for both stationary and mobile web.
Technical data
Formats of delivery:
Delivery as physical file
Text (see Structure in Technical Data) + Image (only JPG allowed) must be physically provided by the customer. Note: A maximum of one motif and one target URL can be stored per campaign (week/newsletter).
Agency counting pixels
External counting pixel for impression tracking by the agency is possible.
Special information for this ad format
Click-Tracking (als URL)
An external campaign tracking pixel can be added (1x1 tracking pixel URL, without script).
Layout
The teaser will be displayed by iq digital responsively for stationary and mobile newsletters with a corresponding native layout. You only need to provide text and one image once. The image should be designed without advertising-related content.
Characters
All character specifications in the outline include spaces. The maximum character limit is based on the respective sections: header, title, content, and CTA.
Example
Please always note the following:
Conditions
iq digital reserves the right to approve each ad motif on the basis of a case-by-case decision. Ads that do not comply with the specifications, result in excessive reactance (CPU load of average user devices) or impair use and general performance of the pages must be corrected by the agency delivering the ad or can be rejected. The technical specifications of iq digital are subject to change. For this reason, technical specifications apply to the respective advertising order in the version valid at the time the advertising order is concluded.