NL Native Impact Ad: Difference between revisions

Latest revision as of 16:23, 9 October 2024

Delivery

Wherever possible, please send the ads in ZIP file format via downloadlink to:

Special:5 working days before the insertion date

Description

Native banner format (digital), consisting of a combination of image and text, which adapts to the specified page layout of the website. The display is responsive for both stationary and mobile web.

Technical data

Stationary web

Dimension:

600 x 400 px

jpg image:

600 x 200 px

Header:

min. 1 word, max. 50 characters (including spaces)

Title:

min. 50 characters, max. 70 characters (including spaces)

Content:

min. 180 characters, max. 220 characters (including spaces)

CTA:

min. 1 word, max. 25 characters (including spaces)

Font size header:

11pt

Font size title:

15pt

Font size content/CTA:

13pt

Formats of delivery:

Delivery as physical file

Text (see Structure in Technical Data) + Image (only JPG allowed) must be physically provided by the customer. Note: A maximum of one motif and one target URL can be stored per campaign (week/newsletter).

Agency counting pixels

External counting pixel for impression tracking by the agency is possible.

Special information for this ad format

Click-Tracking (als URL)

An external campaign tracking pixel can be added (1x1 tracking pixel URL, without script).

Layout

The teaser will be displayed by iq digital responsively for stationary and mobile newsletters with a corresponding native layout. You only need to provide text and one image once. The image should be designed without advertising-related content.

Characters

All character specifications in the outline include spaces. The maximum character limit is based on the respective sections: header, title, content, and CTA.

Example

Please always note the following:

Conditions

iq digital reserves the right to approve each ad motif on the basis of a case-by-case decision. Ads that do not comply with the specifications, result in excessive reactance (CPU load of average user devices) or impair use and general performance of the pages must be corrected by the agency delivering the ad or can be rejected. The technical specifications of iq digital are subject to change. For this reason, technical specifications apply to the respective advertising order in the version valid at the time the advertising order is concluded.

@@ Line 10: / Line 10: @@
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-|custom9=<div class="format"><div class="bezeichnung">Background color:</div><div class="wert">white</div></div>
-|custom10=<div class="format"><div class="bezeichnung">Font color content/title:</div><div class="wert">black</div></div>
-|custom11=<div class="format"><div class="bezeichnung">Font color CTA/header:</div><div class="wert">blue</div></div>
-|custom12=<div class="format"><div class="bezeichnung">Font type:</div><div class="wert">Arial</div></div>
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