CPC Native Ad: Difference between revisions
m Ppeters moved page Native CPC Ad to CPC Native Ad |
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{{TechSpecsOnline | {{TechSpecsOnline | ||
|galerie= | |galerie= | ||
<gallery mode="packed" heights="160px"> | |||
Native_ad_desktop.png | |||
Native_ad_mobile.png | |||
Native_ad_medrec_2.png | |||
</gallery> | |||
|anlieferungStandard=min. 3 | |anlieferungStandard=min. 3 | ||
|anlieferungSonder= | |anlieferungSonder= | ||
|beschreibung=Native CPC ads convert clicks into valuable customer contacts. For this purpose, native ads consisting of a headline, | |beschreibung=Native CPC ads convert clicks into valuable customer contacts. For this purpose, native ads consisting of a headline, text, link/CTA and image are optimised to ensure maximum efficiency for campaigns. | ||
|technischeDaten=The delivery consists of a maximum of | |technischeDaten=The delivery consists of a maximum of 10 motifs. A motif always consists of text and image. Recommendation: Use at least 2 motif variants. The headline can be used without body text or a CTA, so it should be phrased as clearly and self-explanatorily as possible. | ||
{{AnlieferungKombination | {{AnlieferungKombination | ||
|typ=vertikal | |typ=vertikal | ||
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|teil2={{AnlieferungKombination | |teil2={{AnlieferungKombination | ||
|zeichen= | |zeichen= | ||
|teil1={{Anlieferungselement|bezeichnung=|abmessung=Aspect ratio{{AbmessungRatio|w=16|h=9}}|format=JPG, PNG, GIF (static, not animated)|gewicht={{GewichtStatisch|w=250}}}} | |teil1={{Anlieferungselement|bezeichnung=|abmessung=Aspect ratio {{AbmessungRatio|w=16|h=9}} </br>min. 640x360|format=JPG, PNG, GIF (static, not animated)|gewicht={{GewichtStatisch|w=250}}}} | ||
}} | }} | ||
}} | }} | ||
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|3rdParty={{3rdParty|plattform=online|erlaubt=nein|}} | |3rdParty={{3rdParty|plattform=online|erlaubt=nein|}} | ||
|besondereInformation= | |besondereInformation= | ||
{{Baustein|titel=Headline|text=The headline | {{Baustein|titel=Headline|text=The headline can be used without body text or a CTA, so it should be phrased as clearly and self-explanatorily as possible.}} | ||
{{Baustein|titel=Images|text=Logos, graphic elements and text | {{Baustein|titel=Images|text=Logos, graphic elements, and text within the image are not recommended, but are permitted. Images may be slightly cropped. Only static (non-animated) images are allowed.}} | ||
|ecoadLabel= | |ecoadLabel= | ||
|positionierung= | |||
|soundAnimationPerformance= | |||
|videoBaustein= | |||
|klickTracking= | |||
|werbekennzeichnung= | |||
|kategorieDigital=ja | |kategorieDigital=ja | ||
|kategorieMEW=ja | |kategorieMEW=ja | ||
}} | }} | ||
[[Category:Mobile]][[Category:Digital]] | [[Category:Mobile]][[Category:Digital]] | ||
Latest revision as of 08:49, 2 July 2026
Description
Native CPC ads convert clicks into valuable customer contacts. For this purpose, native ads consisting of a headline, text, link/CTA and image are optimised to ensure maximum efficiency for campaigns.
Technical data
The delivery consists of a maximum of 10 motifs. A motif always consists of text and image. Recommendation: Use at least 2 motif variants. The headline can be used without body text or a CTA, so it should be phrased as clearly and self-explanatorily as possible.
min. 640x360
Formats of delivery:
as physical file
Text (see Technical Data section) + image (JPG, PNG, GIF) must be physically provided
as 3rd-Party-redirect
Delivery of 3rd-Party redirect is not possible.
Agency counting pixels
External counting pixel for impression tracking by the agency is possible.
Special information for this ad format
Headline
The headline can be used without body text or a CTA, so it should be phrased as clearly and self-explanatorily as possible.
Images
Logos, graphic elements, and text within the image are not recommended, but are permitted. Images may be slightly cropped. Only static (non-animated) images are allowed.
Please always note the following:
SSL/HTTPS
All elements of a campaign and the creative must be HTTPS-compatible (see SSL conformity (HTTPS)).
Calculation of file size and loading phases
The max. size of the specified ad component and its allocation to the loading phase in question (initial load/subload) refers to the value after the files (HTML, CSS, script, libraries, graphics and other assets) have been gzip-compressed (see File sizes and loading phases).
Other tracking tools
The serving of additional scripts/services for tracking/measurement of parameters other than those required for reporting on campaign performance (e.g. impression counting, click counting and coordinated ad verification) is not permitted and must be communicated and approved in advance. Please refer in particular to the requirements for compliance with data protection regulations and the ban on the creation of profiles from the utilisation behaviour of users on the websites of iq digital (General Terms and Conditions of Business). iq digital reserves the right to reject this kind of tracking. With eco ads®, the use of scripts or services to collect metrics other than those required for reporting on campaign performance is not permitted under any circumstances.
Conditions
iq digital reserves the right to approve each ad motif on the basis of a case-by-case decision. Ads that do not comply with the specifications, result in excessive reactance (CPU load of average user devices) or impair use and general performance of the pages must be corrected by the agency delivering the ad or can be rejected. The technical specifications of iq digital are subject to change. For this reason, technical specifications apply to the respective advertising order in the version valid at the time the advertising order is concluded.
IAB TCF 2.0 (GDPR macro)
iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: Overview technology provider).
The provision of tracking (e.g. tracking pixels) for advertising media or 3rd party redirects must be inclusive GDPR macro (gdpr and gdpr_consent). The creator of the tracking /3rd-party URL makes sure that these parameters are replaced with its ID value (GVL-ID), added only once and passed to services that expect and can handle them correctly.
| URL parameter | Corresponding Macro | Representation in URL* |
| gdpr | GDPR | &'gdpr=${GDPR} |
| gdpr_consent | GDPR_CONSENT_XXXXX - XXXXX represents the numerical Vendor ID (Global Vendor List) |
&gdpr_consent=${GDPR_CONSENT_XXXXX} Example: &gdpr_consent=${GDPR_CONSENT_123} for Vendor ID 123. |
Source: IAB GDPR-Transparency-and-Consent-Framework.
* The actual provision of the parameters within the final URL may differ from the above example with respect to separators (& or ;).