File sizes and loading phases: Difference between revisions

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| style="height:50px; width:850px; text-align:left;font-size:16px" | The max. size of the specified ad format component refers to the value after the files have been gzip-compressed.

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=== Heavy Ad Intervention===

The Google Chrome Browser installs the feature to protect against resource-intensive ads since August 2020 from version 85 and above. The Chrome mechanism sets '''limits''' for ad resources (CPU load / loaded MB) and '''removes''' ads from the page that exceed these limits.

{| class="wikitable"

| style="height:50px; width:850px; text-align:left;font-size:16px" | An ad is considered heavy in terms of the loaded MB if the user '''has not previously interacted with it''' and '''the ad uses more than 4 MB network bandwidth''' (e.g., auto-initiated loading of streaming content without user clicks). Furthermore, the '''CPU demand''' when using the main thread by ad scripting can also be relevant for the removal by the browser (see information for sound and animation on TSpecs pages)

|}

The technical specifications of iq digital for the provision of advertising material shows, that the current product range is well positioned with regard to the possible exceeding of the limit for the Chrome browser. Please adhere to the specifications already upon delivery of the material in order to avoid corrections. iq digital accepts no responsibility for advertisements unloaded by the browser.

===Ad Validator (tool to check file sizes in loading phases)===

The Ad Technology Unit of the Circle of Online Marketers (OVK) has made a validation tool available that permits easy ad checks for compliance with specifications (in particular sizes in loading phases – see below).

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<br/>

==~~Initial file load (initial load)~~ ==

==Loading phases==

When the LEAN guidelines and the New Ad Portfolio were published by the IAB Tech Lab, the concept of initial load/subload was introduced to replace the previous “polite download”. This concept provides for the division of the total file size into an initial and a subsequently loaded part. Loading of the advertising content is initially limited to the initial part in order to optimise the loading times of the webpages and to boost user awareness. The individual specifications define which ad formats permit a subload. '''Initial file load is obligatory for all ad formats.'''

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| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Desktop'''

| style="height:50px; width:500px; text-align:left;font-size:16px" |Initial load: max. 200 KB (if not defined otherwise in the specification)

|-

| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Desktop eco ad®'''

| style="height:50px; width:500px; text-align:left;font-size:16px" |Initial Load: max. 140 KB (if not defined otherwise in the specification)

|-

| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Mobile'''

| style="height:50px; width:500px; text-align:left;font-size:16px" |Initial load: max. 100 KB (if not defined otherwise in the specification)

|-

| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Mobile eco ad®'''

| style="height:50px; width:500px; text-align:left;font-size:16px" |Initial Load: max. 70 KB (if not defined otherwise in the specification)

|-

| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Maximum number of requests'''

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| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Desktop'''

| style="height:50px; width:500px; text-align:left;font-size:16px" | Subload: max. 300 KB (if not defined otherwise in the specification)

|-

| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Desktop eco ad®'''

| style="height:50px; width:500px; text-align:left;font-size:16px" | Subload: max. 210 KB (insofern innerhalb Spezifikation nicht anders definiert)

|-

| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Mobile'''

| style="height:50px; width:500px; text-align:left;font-size:16px" | Subload: max. 150 KB (if not defined otherwise in the specification)

| style="height:50px; width:500px; text-align:left;font-size:16px" | Subload: max. 150 KB (if not defined otherwise in the specification). InApp and on AMP websites, subload is technically not possible.

|-

| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Mobile eco ad®'''

| style="height:50px; width:500px; text-align:left;font-size:16px" | Subload: max. 105 KB (insofern innerhalb Spezifikation nicht anders definiert). InApp und auf AMP Webseiten ist Subload technisch nicht möglich.

|-

| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Voraussetzung zur Ausführung'''

| style="height:50px; width:500px; text-align:left;font-size:16px" | ~~<ol><li>~~Direct access to the readystate event of the main page</~~li><li~~>Alternatively: reaction to the postmessage signal '''"IAB_HOST_LOADED"''' of the page</~~li><li~~>The maximum waiting time is limited to 4 seconds.</~~li><li~~>'''Important:''' it must be ensured that the subload is started only once per ad, as the corresponding signals may be transmitted multiple times under certain circumstances.~~</li></ol>~~

| style="height:50px; width:500px; text-align:left;font-size:16px" | 1.Direct access to the readystate event of the main page</br>2.Alternatively: reaction to the postmessage signal '''"IAB_HOST_LOADED"''' of the page</br>3.The maximum waiting time is limited to 4 seconds.</br>4.'''Important:''' it must be ensured that the subload is started only once per ad, as the corresponding signals may be transmitted multiple times under certain circumstances.

|}

@@ Line 4: / Line 4: @@
 | style="height:50px; width:850px; text-align:left;font-size:16px" | The max. size of the specified ad format component refers to the value after the files have been gzip-compressed.
 |}
+=== Heavy Ad Intervention===
+The Google Chrome Browser installs the feature to protect against resource-intensive ads since August 2020 from version 85 and above. The Chrome mechanism sets '''limits''' for ad resources (CPU load / loaded MB) and '''removes''' ads from the page that exceed these limits.
+{| class="wikitable"
+| style="height:50px; width:850px; text-align:left;font-size:16px" | An ad is considered heavy in terms of the loaded MB if the user '''has not previously interacted with it''' and '''the ad uses more than 4 MB network bandwidth''' (e.g., auto-initiated loading of streaming content without user clicks). Furthermore, the '''CPU demand''' when using the main thread by ad scripting can also be relevant for the removal by the browser (see information for sound and animation on TSpecs pages)
+|}
+The technical specifications of iq digital for the provision of advertising material shows, that the current product range is well positioned with regard to the possible exceeding of the limit for the Chrome browser. Please adhere to the specifications already upon delivery of the material in order to avoid corrections. iq digital accepts no responsibility for advertisements unloaded by the browser.
 ===Ad Validator (tool to check file sizes in loading phases)===
 The Ad Technology Unit of the Circle of Online Marketers (OVK) has made a validation tool available that permits easy ad checks for compliance with specifications (in particular sizes in loading phases – see below).
@@ Line 15: / Line 25: @@
 <br/>
-==Initial file load (initial load) ==
+==Loading phases==
 When the LEAN guidelines and the New Ad Portfolio were published by the IAB Tech Lab, the concept of initial load/subload was introduced to replace the previous “polite download”. This concept provides for the division of the total file size into an initial and a subsequently loaded part. Loading of the advertising content is initially limited to the initial part in order to optimise the loading times of the webpages and to boost user awareness. The individual specifications define which ad formats permit a subload. '''Initial file load is obligatory for all ad formats.'''
@@ Line 23: / Line 33: @@
 | style="height:50px; width:350px; text-align:left;font-size:16px" | '''Desktop'''
 | style="height:50px; width:500px; text-align:left;font-size:16px" |Initial load: max. 200 KB (if not defined otherwise in the specification)
+|-
+| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Desktop eco ad®'''
+| style="height:50px; width:500px; text-align:left;font-size:16px" |Initial Load: max. 140 KB (if not defined otherwise in the specification)
 |-
 | style="height:50px; width:350px; text-align:left;font-size:16px" | '''Mobile'''
 | style="height:50px; width:500px; text-align:left;font-size:16px" |Initial load: max. 100 KB (if not defined otherwise in the specification)
+|-
+| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Mobile eco ad®'''
+| style="height:50px; width:500px; text-align:left;font-size:16px" |Initial Load: max. 70 KB (if not defined otherwise in the specification)
 |-
 | style="height:50px; width:350px; text-align:left;font-size:16px" | '''Maximum number of requests'''
@@ Line 38: / Line 54: @@
 | style="height:50px; width:350px; text-align:left;font-size:16px" | '''Desktop'''
 | style="height:50px; width:500px; text-align:left;font-size:16px" | Subload: max. 300 KB (if not defined otherwise in the specification)
+|-
+| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Desktop eco ad®'''
+| style="height:50px; width:500px; text-align:left;font-size:16px" | Subload: max. 210 KB (insofern innerhalb Spezifikation nicht anders definiert)
 |-
 | style="height:50px; width:350px; text-align:left;font-size:16px" | '''Mobile'''
-| style="height:50px; width:500px; text-align:left;font-size:16px" | Subload: max. 150 KB (if not defined otherwise in the specification)
+| style="height:50px; width:500px; text-align:left;font-size:16px" | Subload: max. 150 KB (if not defined otherwise in the specification). InApp and on AMP websites, subload is technically not possible.
+|-
+| style="height:50px; width:350px; text-align:left;font-size:16px" | '''Mobile eco ad®'''
+| style="height:50px; width:500px; text-align:left;font-size:16px" | Subload: max. 105 KB (insofern innerhalb Spezifikation nicht anders definiert). InApp und auf AMP Webseiten ist Subload technisch nicht möglich.
 |-
 | style="height:50px; width:350px; text-align:left;font-size:16px" | '''Voraussetzung zur Ausführung'''
-| style="height:50px; width:500px; text-align:left;font-size:16px" | <ol><li>Direct access to the readystate event of the main page</li><li>Alternatively: reaction to the postmessage signal '''"IAB_HOST_LOADED"''' of the page</li><li>The maximum waiting time is limited to 4 seconds.</li><li>'''Important:''' it must be ensured that the subload is started only once per ad, as the corresponding signals may be transmitted multiple times under certain circumstances.</li></ol>
+| style="height:50px; width:500px; text-align:left;font-size:16px" | 1.Direct access to the readystate event of the main page</br>2.Alternatively: reaction to the postmessage signal '''"IAB_HOST_LOADED"''' of the page</br>3.The maximum waiting time is limited to 4 seconds.</br>4.'''Important:''' it must be ensured that the subload is started only once per ad, as the corresponding signals may be transmitted multiple times under certain circumstances.
 |}