NL Native Impact Ad

Delivery

Wherever possible, please send the ads in ZIP file format via downloadlink to:

banner@iqdigital.de

Special:5 working days before the insertion date

Description

Native banner format (digital), consisting of a combination of image and text, which adapts to the specified page layout of the website. The display is responsive for both stationary and mobile web.

Technical data

Stationary Web

Dimension:

600 x 400 px

jpg Bild:

600 x 200 px

Dachzeile:

max. 50 Zeichen (inkl Leerzeichen), min. 1 Wort

Titel:

min. 50 Zeichen, max. 70 Zeichen (inkl Leerzeichen)

Content:

min. 180 Zeichen, max. 220 Zeichen (inkl. Leerzeichen)

CTA:

min. 1 Wort, max. 25 Zeichen (inkl. Leerzeichen)

Schriftgröße Dachzeile:

11pt

Schriftgröße Titel:

15pt

Schriftgröße Content/CTA:

13pt

Hintergrundfarbe:

weiß

Schriftfarbe Content/Titel:

schwarz

Schriftfarbe CTA/Dachzeile:

blau

Schriftart:

Arial

Formats of delivery:

Delivery as physical file

Text (see Structure in Technical Data) + Image (JPG, PNG, GIF) must be physically provided by the customer. Note: A maximum of one motif and one target URL can be stored per campaign (week/newsletter).

Agency counting pixels

External counting pixel for impression tracking by the agency is possible.

Special information for this ad format

Click-Tracking (als URL)

An external campaign tracking pixel can be added (1x1 tracking pixel URL, without script).

Layout

The teaser will be displayed by iq digital responsively for stationary and mobile newsletters with a corresponding native layout. You only need to provide text and one image once. The image should be designed without advertising-related content.

Characters

All character specifications in the outline include spaces. The maximum character limit is based on the respective sections: header, title, content, and CTA.

Example

Please always note the following:

Conditions

iq digital reserves the right to approve each ad motif on the basis of a case-by-case decision. Ads that do not comply with the specifications, result in excessive reactance (CPU load of average user devices) or impair use and general performance of the pages must be corrected by the agency delivering the ad or can be rejected. The technical specifications of iq digital are subject to change. For this reason, technical specifications apply to the respective advertising order in the version valid at the time the advertising order is concluded.