Storytelling Audio Ad
Description
The storytelling format combines a pre-roll and a post-roll placement, so that the advertising message is stretched across two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and the ads are always distributed within a stream and within a fixed sequence.
Compatible Products:
The Native Storytelling Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes. The design of the spot can be implemented as a 3D audio or dialogue ad.
Technical data
Length / Duration:
Pre-Roll: max. 30 seconds Post-Roll: max. 60 seconds
Volume / Loudness
* between -15 and -17 LUFS, * True Peak cannot exceed -1,0
Formats of delivery:
Adaption to the file format & volume of the podcast: wave / mp3 format
Special information for this ad format
- Direct Approach
- Emotionalization
- Clear Structure (intro and outro)
- No reference to the editorial content permitted!
- Neutral Speaker
- Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.
Note regarding music subject to GEMA licensing
If you still wish to use your own music pieces or jingles in your spots, please note that in this case, you are responsible for reporting them to the relevant collecting societies.
Use of Tracking Pixels
When using tracking pixels by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the iqd vendor list. The review and approval of the tracking URL is carried out by iq digital.
Please always note the following:
Conditions
iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.