(Deprecated) Brand Value Ad
Description
Even more attractively priced in a package! This ad format bundles 3 ads that are served in rotation throughout the duration of the campaign.
Technical data
Please always note the following:
eco ad® Label
If it is an eco ad® booking, the eco ad® label will be displayed on the ad as follows:
Size:
Width: 4% of the ad width
Height: calculated automatically (eco ad® label width x 1.74).
Position (distance from the bottom and right edges):
5 px from the bottom edge
5 px from the right edge
It is recommended not to place any logos, text, or other important elements in this area. For special advertising formats with backgrounds, the label is displayed exclusively on banners that are within the main page content. The background itself is not labeled.
IAB TCF 2.0 (GDPR macro)
iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: Overview technology provider).
The provision of tracking (e.g. tracking pixels) for advertising media or 3rd party redirects must be inclusive GDPR macro (gdpr and gdpr_consent). The creator of the tracking /3rd-party URL makes sure that these parameters are replaced with its ID value (GVL-ID), added only once and passed to services that expect and can handle them correctly.
| URL parameter | Corresponding Macro | Representation in URL* |
| gdpr | GDPR | &'gdpr=${GDPR} |
| gdpr_consent | GDPR_CONSENT_XXXXX - XXXXX represents the numerical Vendor ID (Global Vendor List) |
&gdpr_consent=${GDPR_CONSENT_XXXXX} Example: &gdpr_consent=${GDPR_CONSENT_123} for Vendor ID 123. |
Source: IAB GDPR-Transparency-and-Consent-Framework.
* The actual provision of the parameters within the final URL may differ from the above example with respect to separators (& or ;).
| The specifications of its parts apply for the combined ad format. Please see the following informations to these ad formats. |
Fireplace
Description
Large-format ad enclosing the upper outer area of the page. The lateral components (L,R) also move into the permanently visible area when the user scrolls the page.
Technical data
This ad format consists of 3 ad components (T, L and R – L and R are connected laterally to T). All components are served via 1 ad space position.
Host Initiated Subload: max. 300 KB
Host Initiated Subload: max. 300 KB
Formats of delivery:
as physical file
Delivery of JPG, PNG, GIF and HTML5-Zip-File is possible (see HTML5-Guideline).
as 3rd-Party-redirect
Delivery of 3rd-Party redirect only as <iFrame>-Tag per banner is possible (see 3rd-Party-Redirect).
Agency counting pixels
External counting pixel for impression tracking by the agency is possible.
Special information for this ad format
General
The ad formats are optimized for the standard resolution: 1280 x 1024 px
Tablet Fallbackbanner
It is also pointed out that advertising formats on outer surfaces on tablets can lead to misrepresentations. It is therefore recommended for fixed placements to also deliver a billboard, which is used as a fallback.
Clickable background and colouration
On request, iq digital will provide a clickable background for this ad format. All you have to do is deliver the colour for the background as a HEX decimal value (e.g. #001e3c). The click-through/target URL of the delivered ad components is used for the background (a separate target URL as well as clickable transparent background are not possible). Note: If there is no explicit request for a coloring of the background, a background in traffic white (#f6f6f6 / very light grey) will be used if possible. Furthermore, the background in connection with redirects can only be set clickable with a separate click command.
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Billboard
Description
Total attention guaranteed! You position your message in the direct reading flow of the user in the content across almost the full width of the page.
Technical data
Host Initiated Subload: max. 300 KB
Host Initiated Subload: see File sizes and loading phases
Formats of delivery:
as physical file
Delivery of JPG, PNG, GIF and HTML5-Zip-File is possible (see HTML5-Guideline).
as 3rd-Party-redirect
Delivery of 3rd-Party redirect only as <iframe> tag is possible (see 3rd-Party-Redirect).
Agency counting pixels
External counting pixel for impression tracking by the agency is possible.
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