GEO Vision

Description

GEO Vision combines GEO-compliant content creation and publication in media environments with technical measures and continuous measurement. The aim is to make brands, products and services understandable, discoverable and citeable for AI-supported research.

Required Information for Campaign Creation

To implement your GEO Vision campaign, we require the following information and materials. They form the basis for campaign planning, content creation, technical implementation and measurement.

Please provide the information as completely as possible and in an approved form. The more precise the information about the brand, product or service, target audience, campaign objective and thematic environment, the more specifically the content can be aligned with the information needs of your target audience.

The information is also used to define relevant target-audience questions, topic areas and prompts for the visibility analysis.

The following information relates to one content piece on one selected publisher brand. If multiple publisher brands are booked, the content will be adapted to the respective media brand and target audience. Each media brand will receive its own perspective; the texts will not be identical.

Content Creation

Based on the information you provide, iq digital creates GEO-compliant content for the agreed media environment. The content is designed to be understandable for the target audience, thematically focused and as clearly comprehensible as possible for AI-supported research.

The content creation process takes into account the campaign objective, the advertised product or service, the target audience, relevant questions and the thematic environment. The content follows a clear structure with independently understandable key messages, unambiguous terms and entities, as well as verifiable facts and sources.

An answer-first structure presents the essential information early in the text. This enables readers to quickly understand the key answers. At the same time, the content structure becomes more comprehensible for search and AI systems.

Please provide only facts, figures and performance claims that have been approved for publication. Sources for studies, market data and performance claims should be provided wherever possible.

Content creation includes one written approval round per content piece.

Brand

The appropriate media brand is selected in consultation with you. Based on the campaign content, the advertised product or service, the campaign objective and the primary target audience, we recommend the most suitable publisher brand for the campaign.

Please therefore describe the content and objective of your campaign as specifically as possible. This information helps us recommend a suitable media brand from the iq digital portfolio.

The final media brand is selected jointly. If multiple publisher brands are booked, an independent perspective is developed for each media brand. The texts will not be identical.

Advertised Product / Advertised Service

Please name the product or service that is to be presented in the content. This information helps define the subject of the campaign and identify the relevant target-audience questions, topics and information needs.

Short Description of the Product / Service

Please briefly describe what the product or service offers, who it is intended for and which problem or need it addresses. This description forms the basis for presenting the content in an understandable and comprehensible way.

Campaign Objective

Please describe the communication objective the content is intended to achieve. The campaign objective determines the content direction as well as the appropriate media brand and helps identify relevant topics and target-audience questions for content creation.

CTAs

Please provide the desired calls to action (CTAs), including the corresponding target URLs.

For each CTA, please provide:

• wording of the call to action
• complete target URL
• any required tracking parameters

Campaign or Communication Context

Please describe the occasion and broader context of the campaign. This may include, for example, a product launch, a current market development or a specific usage context.

The context supports the development of content that is relevant to the target audience and fits the environment of the respective media brand.

Primary Target Audience

Please describe the most important target audience for the content.

Secondary Target Audiences

Please name any other target audiences that are relevant to the campaign. Briefly describe the importance of these audiences and which additional information needs should be taken into account.

Customer Journey Stage(s)

Please indicate the stage of the customer journey in which the content will be used. Select one or more of the following stages:

• Awareness and problem understanding
• Orientation and initial research
• Evaluation of solutions
• Comparison and decision-making

This information helps align the content with the target audience’s information needs and current stage in the decision-making process.

Differentiating Features

Please describe how the product or service differs from available alternatives. Name specific and verifiable features that are relevant to the target audience.

These may include, for example, special product functions, services, fields of application, quality features or specific experiences.

Approved Facts, Figures and Performance Claims

Please provide all facts, figures and performance claims that may be used in the content. The information should be accompanied by a source wherever possible.

Relevant information includes, in particular:

• product and performance data
• company and market data
• study results
• certifications
• awards
• verifiable statements about quality, effectiveness, efficiency or sustainability

Statements That Must Not Be Used or Sensitive Statements

Please name any statements, topics or information that must not be used. This may include confidential information, statements that have not received legal approval, unverifiable performance claims or statements subject to specific restrictions.

This information helps ensure that the content is limited to approved and reliable information.

Relevant Industry or Usage Contexts

Please describe the industries, markets, usage situations or application scenarios in which the product or service is relevant.

This information helps place the content in a specific context and reflect the questions that may arise for the target audience in practice.

Product Features and Characteristics

Please name the most important features and characteristics of the product or service if they are not already clearly described in the materials provided.

Key Value Propositions

Please name the most important verifiable benefits of the product or service for the target audience.

Where possible, describe the specific value rather than only the technical function. The value propositions support an understandable and target-audience-oriented presentation.

Relevant Target-Audience Problems

Please name the most important questions, challenges or problems of the target audience that the content should address.

This information provides a basis for selecting relevant topics and questions. It also supports the answer-first structure, in which key answers are provided early and clearly in the content.

Case Studies, Customer Examples or Testimonials

Please provide available case studies, customer examples or testimonials, including the source and approval status.

Please indicate, in particular:

• whether the content has been approved for publication
• whether names and logos may be used
• whether quotations must be used without changes
• whether there are any time-related or content-related restrictions

Relevant Figures, Studies and Market Data

Please provide relevant figures, studies and market data, including the source. Where available, please also state the publisher, publication date and specific relevance to the campaign.

This information is used to substantiate statements in the content and provide readers with a comprehensible context.

Brand and Product Names

Please provide the correct spelling of all relevant brand, company, product and service names. Where applicable, include approved abbreviations, product variants and relevant technical terms.

Consistent spelling supports the clear identification and classification of brands, products, companies and topics in the content and technical setup.

Additional Information

Please add any further information that is relevant to content creation, technical implementation or approval.

This may include, for example:

• specific tone-of-voice requirements
• mandatory wording
• legal notices
• time-related or seasonal restrictions
• desired thematic priorities
• terms that should be preferred or avoided

Analytics

We require the following information to set up measurement and evaluate your brand’s visibility in the relevant thematic and competitive environment.

Website

Please provide the complete website URL of the brand. The website is used to assign the brand within the measurement setup and supports the analysis of sources, referrals and traffic.

Monitoring Focus

Please describe the thematic focus of the analysis. The monitoring focus should include the campaign objective, the advertised product or service and the relevant thematic environment.

Attributes

Please name the attributes used to analyse how the brand is perceived. A maximum of five attributes can be specified.

Products / Services

Please name the products, services and, where applicable, product categories that should be included in the analysis.

Topics

Please name the topics that are relevant to the campaign and visibility analysis.

Custom Instructions

Please describe any specific requirements that should be taken into account in the brand analysis, persona creation and prompt generation.

In particular, please state:

• whether the company is a product brand, retailer or hybrid business model
• which categories should be included
• which categories should be excluded
• which categories should be grouped together
• which categories should be prioritised

Tracking Context

Please describe the context that should receive particular attention in reporting. This may include the target audience, region, industry, usage situation or relevant exclusions.

Supporting Materials / Files

Please provide suitable images, graphics and, where applicable, videos for the brand, product or service.

The necessary usage rights must be available for all image and video materials. Please also provide the relevant image credits and copyright information.

The specific technical requirements regarding formats, resolution and file size will be agreed with the responsible contact before publication.

Please provide links to already published content that is relevant to the campaign or its thematic environment.

This may include:

• articles
• videos
• social media posts
• podcasts
• interviews
• studies
• thematically related publications

The links serve as background material and support the thematic classification of the content.

Please provide relevant press releases, corporate blog posts or comparable company materials.

These materials may contain information about the company, product, service, current developments or relevant market and usage contexts.

Please indicate which materials may be used as binding sources of information.

Competitors

Please name up to five competitors to be included in the comparison. Where possible, please also provide the respective website.

Prompts

You may provide up to 50 of your own prompts. Prompts are specific questions or inputs that users may enter into AI tools.

The prompts should reflect typical information needs of the target audience and directly relate to the campaign objective, product or service.

If you do not provide your own prompts, the relevant questions and prompts will be derived from the information in the briefing, the monitoring focus and the thematic environment.