Template:Responsivitaet

Responsivity

The following applies: the creative agency is responsible for the ad motif representation within the display frames with different sizes of the ad space.
This means that with delivery of a:

physical HTML5 zip file or 3rd-party iFrame, the creative agency provides a responsive ad with a ready functionality that automatically downsizes, upsizes, positions or replaces the content of the creation (HTML, CSS, texts, images, other …) to suit the provided display area (which may be larger or smaller than the initially optimised format) and that ensures full and optimum presentation. Please also make sure the click button/area is of a corresponding size.

physical IMAGE file, scaling (larger/smaller than initial format in aspect ratio 1:2 e.g. 300x600 px) and compliance with the aspect ratios is directly via the templating of iq digital. To avoid blurring, the IMAGE should be realised with corresponding resolution in the context of the max. file sizes.