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CLS - complete delivery of ad components

For a better user experience and termination of visible layout movement, advertising spaces in the content are reserved for a maximum placement height. These spaces require an insertion of a noticeable advertising format, hiding or closing is not possible. If the above components are not supplied in full, iqd reserves the right to extend supplied components to the required areas or to use a fallback banner specified by the Publisher in order to avoid empty and white spaces.

Depending on the content and layout of a website, the number of actual advertising spaces may exceed the placements required for the advertising form. These spaces outside the above advertising form coverage will be filled with a fallback banner specified by the publisher in order to avoid empty and white spaces (if necessary). This must be taken into account in particular when booking "Exclusive Formats" for homepage and categories classified as standalone.