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Sound and animation

Ad creations must always be supplied with deactivated sound. Activation is only permitted based on deliberate interaction on the part of the user, and sound volume must comply with the loudness standard EBU R 128.
Animations should not exceed 30 seconds in total, looping is only permit within this time frame. It is important to make sure that these do not unnecessarily burden the processor of the computer.

In addition, since August 2020, the Google Chrome browser installs limits for ad resources (CPU load / loaded MBs) and will remove ads from the page that exceed these limits - "Heavy Ad Intervention".

An ad is considered heavy in terms of CPU load (defined by Chrome Browser),

  1. if the user has not previously interacted with it
  2. the ad scripting uses the main thread of the browser longer than 15 seconds in a 30-second window or in total longer than 60 seconds.


The technical specifications of iq digital for the provision of advertising material shows, that the current product range is well positioned with regard to the possible exceeding of the limit for the Chrome browser. Please adhere to the specifications already upon delivery of the material in order to avoid corrections. iq digital accepts no responsibility for advertisements unloaded by the browser.