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File sizes and loading phases: Difference between revisions
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| style="height:50px; width:850px; text-align:left;font-size:16px" | The max. size of the specified ad format component refers to the value after the files have been gzip-compressed. | | style="height:50px; width:850px; text-align:left;font-size:16px" | The max. size of the specified ad format component refers to the value after the files have been gzip-compressed. | ||
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=== Heavy Ad Intervention=== | |||
The Google Chrome Browser installs the feature to protect against resource-intensive ads since August 2020 from version 85 and above. The Chrome mechanism sets '''limits''' for "ad" resources (CPU load / loaded MB) and '''removes'' ads from the page that exceed these limits. | |||
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| style="height:50px; width:850px; text-align:left;font-size:16px" | An ad is considered heavy in terms of the loaded MB if the user '''has not previously interacted with it''' and '''the ad uses more than 4 MB network bandwidth''' (e.g., auto-initiated loading of streaming content without user clicks). Furthermore, the '''CPU demand''' when using the main thread by ad scripting can also be relevant for the removal by the browser (see information for sound and animation on TSpecs pages) | |||
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The technical specifications of iq digital for the provision of advertising material shows, that the current product range is well positioned with regard to the possible exceeding of the limit for the Chrome browser. Please adhere to the specifications already upon delivery of the material in order to avoid corrections. iq digital accepts no responsibility for advertisements unloaded by the browser. | |||
===Ad Validator (tool to check file sizes in loading phases)=== | ===Ad Validator (tool to check file sizes in loading phases)=== | ||
The Ad Technology Unit of the Circle of Online Marketers (OVK) has made a validation tool available that permits easy ad checks for compliance with specifications (in particular sizes in loading phases – see below). | The Ad Technology Unit of the Circle of Online Marketers (OVK) has made a validation tool available that permits easy ad checks for compliance with specifications (in particular sizes in loading phases – see below). | ||