Fullscreen Ad: Difference between revisions

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{{Baustein|titel=Click buttons|text=If your ad contains multiple click buttons for external linking or internal user interaction, it is the responsibility of the creator to connect click processing to a corresponding element.}}
{{Baustein|titel=Click buttons|text=If your ad contains multiple click buttons for external linking or internal user interaction, it is the responsibility of the creator to connect click processing to a corresponding element.}}
{{Baustein|titel=Extension on smartphone apps|text=Campaigns are extended on the smartphone apps – and are served with broadband targeting.}}
{{Baustein|titel=Extension on smartphone apps|text=Campaigns are extended on the smartphone apps – and are served with broadband targeting.}}
{{Baustein|titel=HTML5 ads in SZ Digital|text=
<div class="warnung">All HTML ads for SZ Digital must be based on one of these templates: [https://sz-media.sueddeutsche.de/de/digital/downloads/sz_html_lad_programming_templates.zip Templates for SZ Digital] ([https://sz-media.sueddeutsche.de/service/downloads/180222_SZ_App_Spezifikationen_deutsch.pdf Technical Specifications SZ Digital] and [https://sz-media.sueddeutsche.de/service/mediadaten.html SZ mediadata overview]</div><div style="clear:both;"></div>
These specifications contain the following templates:
;Empty:template for liquid ads
;Resize:template for automatic scaling and centring for ads tailored to iPad size
;Video:demonstrates how videos have to be integrated so that they also function in the Android app.
====Please note the following in-house SZ Digital concepts:====
;File Preloader:The files to be loaded may not be loaded in the head section. Instead, there is a preloader that handles loading of the files. This preloader is already integrated in the templates.
;Callbacks:The life cycle of an ad is predefined by the three callbacks setupAd(), startAd() and stopAd(). The ad must implement these callbacks and behave accordingly.
:;setupAd():All files have been found by the preloader and the DOM has been fully loaded.
:;startAd():The user has swiped the ad page, and elements such as videos can now be started.
:;stopAd():The user has swiped out of the ad and the videos can now be stopped.
;Display sizes:As the ad is served on devices with widely varying display sizes, it should behave like a responsive/liquid webpage or, for example, treat the problematic devices separately via user agent (by displaying a fallback image or similar).
;Orientation change:The ad should be able to react to a change between portrait and landscape mode - via CSS media queries, for example.
;Video:Under iOS and Windows, videos can be integrated via the <video> tag. This does not work reliably with Android, which is why the native full-image player should be called via Javascript. Videos cannot be locally integrated on Android but must be streamed.
;SZVideo.openVideoPlayer(URL);:
}}
|html5={{HTML5|erlaubt=ja|plattform=mobile|typ=JPG, PNG and HTML5-Zip-File|anmerkung='''In case of HTML5 delivery:'''<br />Due to differences in the technical specifications of the respective ads a uniform delivery of one file package is not possible. Please deliver separate ZIP files for each offer to: [mailto:banner@iqdigital.de banner@iqdigital.de]}}
|html5={{HTML5|erlaubt=ja|plattform=mobile|typ=JPG, PNG and HTML5-Zip-File|anmerkung='''In case of HTML5 delivery:'''<br />Due to differences in the technical specifications of the respective ads a uniform delivery of one file package is not possible. Please deliver separate ZIP files for each offer to: [mailto:banner@iqdigital.de banner@iqdigital.de]}}
|3rdParty={{3rdParty|erlaubt=nein|plattform=tablet}}
|3rdParty={{3rdParty|erlaubt=nein|plattform=tablet}}

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