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;<big> | ;<big> | ||
{{Baustein|titel=Scroll depth|text=The scroll depth can be important for the creation of the advertising. This is provided by iq digital as a postMessage named ''''scroll_message_sitebar'''' and can be queried using the value '''data.scrollPercent'''. | {{Baustein|titel=Scroll depth|text=The scroll depth can be important for the creation of the advertising. This is provided by iq digital as a postMessage named ''''scroll_message_sitebar'''' and can be queried using the value '''data.scrollPercent'''. | ||
The postMessage look like this {event_id: 'scroll_message_sitebar', scrollPercent: 54} . ScrollPercent is an integer value. | The postMessage look like this {event_id: 'scroll_message_sitebar', scrollPercent: 54} . ScrollPercent is an integer value. | ||
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window.addEventListener('message', handler); | window.addEventListener('message', handler); | ||
</syntaxhighlight> | </syntaxhighlight>}} | ||
=== Tablet Fallbackbanner === | |||
</big>It is also pointed out that advertising formats on outer surfaces on tablets can lead to misrepresentations. It is therefore recommended for fixed placements to also deliver a billboard, which is used as a fallback. | |||
{{AnzeigenflaecheBaustein}} | |||
===Responsivity=== | |||
The following applies: the creative agency is responsible for the ad motif representation within the display frames with different sizes of the ad space. | |||
This means that with delivery of a: | |||
physical HTML5 zip file or 3rd-party iFrame, the creative agency provides a responsive ad with a ready functionality that automatically downsizes, upsizes, positions or replaces the content of the creation (HTML, CSS, texts, images, other …) to suit the provided display area (which may be larger or smaller than the initially optimised format) and that ensures full and optimum presentation. Please also make sure the click button/area is of a corresponding size. | |||
<includeonly>|wirdReferenziert=true</includeonly> | <includeonly>|wirdReferenziert=true</includeonly> | ||
}} | }} |