Mobile Rollover Ad: Difference between revisions

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Mobile Rollover Ad (view source)

Revision as of 06:34, 22 September 2023

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{{TechSpecsMobile
#REDIRECT [[Mobile Interscroller Ad]]
|anlieferungStandard=5
|anlieferungSonder=
|galerie=
<gallery mode="packed" heights="200px">
Mobile_Rollover_Ad_1.png|Position of the ad in the background
Mobile_Rollover_Ad_2.png|Example cutout
</gallery>
|beschreibung=The rollover ad implements a large-format background image (size the same as an interstitial) in the viewport of the browser; the image is permanently fixed in the visible area of the user and is optionally clickable for forwarding to the client page. Implementation is based on a display mode in which the background also remains visible at all times as if looking through a window. Insertion of the individual elements with image-font combination knockouts creates a rollover effect when the user scrolls the page.
|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Rollover Ad|abmessung={{Abmessung|w=640|h=920}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}|anmerkung=For programmatic delivery:<br />{{Abmessung|w=320|h=460}} or {{Abmessung|w=320|h=480}}}}
|besondereInformation=
{{Baustein|titel=General|text=If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display. Avoid large white spaces as only part of the creation is visible.}}
{{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}
{{Baustein|titel=Cutouts|text=The cutouts extend across the full width of the screen. Actual height is the height of the scaled creative.}}
{{Baustein|titel=Mobile Rollover Ad in native apps|text=The Mobile Rollover Ad will be delivered in native apps as banner with the same size but without the rollover-effect due to technical restrictions.}}
{{Baustein|titel=Fallback creative for Mobile Rollover Ad in AMP-pages|text=The Mobile Rollover Ad works not inside AMP-pages. This required the additional dilivery of a fallback ad for fixed-position ads: [[Mobile Content Ad 1:1|Mobile Content Ad 1:1]]. Please check the specifications on [[Mobile Content Ad 1:1|the corresponding page]].}}
|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}
|endgeraete=nur IOS und Android-fähige Endgeräte
|sortierung=Rollover Ad
|kategorieAPP=nein
|kategorieAMP=nein
}}
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