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Ad identification and labelling

In order to differentiate them from editorial content, ads in in-page positions are made recognisable by their placement in the advertising space on the page of the website in question. Ads in the mobile environment should additionally be labelled in the ad itself by means of a -w- in one corner using a high-contrast font colour with a font size of at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.