Native Audio Storytelling Ad: Difference between revisions

(3 intermediate revisions by 2 users not shown)

Line 13:

|beschreibung=The storytelling format combines a pre-roll and a post-roll placement, so that the advertising message is stretched across two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and the ads are always distributed within a stream and within a fixed sequence.

~~Two different spots are required for this form of advertising: PreRoll Teaser + Extended PostRoll. Several spots with different weightings can also be used in the distribution.~~

~~At least one spot is required. Several spots with different weightings can also be used in the distribution.~~

== Compatible Products: ==

The Native Storytelling Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes.

The Native Storytelling Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes. The design of the spot can be implemented as a 3D audio or dialogue ad.

|technischeDaten= '''<big>

Line 25:

Line 21:

</big>'''

<pre>

max. 30 ~~Sec per Spot (Pre- and~~ Post-Roll)

Pre-Roll: max. 30 seconds

Post-Roll: max. 60 seconds

</pre>

Line 41:

Line 38:

*No reference to the editorial content permitted!

*Neutral Speaker

*No Music, No SFX*

*Disruptive Soundeffekte und Musik werden nicht empfohlen, um das native Hörerlebnis nicht zu stören.

* disruptive Soundeffekte und Musik werden nicht empfohlen, um das native Hörerlebnis nicht zu stören.

'''<big>

== Note regarding music subject to GEMA licensing ==

:</big>'''

If you still wish to use your own music pieces or jingles in your spots, please note that in this case, you are responsible for reporting them to the relevant collecting societies.

'''<big>

== Use of Tracking Pixels ==

:</big>'''

When using [https://techspecs.iqd-ao.de/en/index.php?title=Delivery_of_3rd-party_resources tracking pixels] by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the [https://techspecs.iqd-ao.de/en/index.php?title=Technology_provider iqd vendor] list. The review and approval of the tracking URL is carried out by iq digital.

@@ Line 13: / Line 13: @@
 |beschreibung=The storytelling format combines a pre-roll and a post-roll placement, so that the advertising message is stretched across two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and the ads are always distributed within a stream and within a fixed sequence.
-Two different spots are required for this form of advertising: PreRoll Teaser + Extended PostRoll. Several spots with different weightings can also be used in the distribution.
-At least one spot is required. Several spots with different weightings can also be used in the distribution.
 == Compatible Products: ==
-The Native Storytelling Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes.
+The Native Storytelling Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes. The design of the spot can be implemented as a 3D audio or dialogue ad.
 |technischeDaten= '''<big>
@@ Line 25: / Line 21: @@
 </big>'''
 <pre>
-max. 30 Sec per Spot (Pre- and Post-Roll)
+Pre-Roll: max. 30 seconds
+Post-Roll: max. 60 seconds
 </pre>
@@ Line 41: / Line 38: @@
 *No reference to the editorial content permitted!
 *Neutral Speaker
-*No Music, No SFX*
+*Disruptive Soundeffekte und Musik werden nicht empfohlen, um das native Hörerlebnis nicht zu stören.
-   * disruptive Soundeffekte und Musik werden nicht empfohlen, um das native Hörerlebnis nicht zu stören.
+'''<big>
+== Note regarding music subject to GEMA licensing ==
+:</big>'''
+If you still wish to use your own music pieces or jingles in your spots, please note that in this case, you are responsible for reporting them to the relevant collecting societies.
+'''<big>
+== Use of Tracking Pixels ==
+:</big>'''
+When using [https://techspecs.iqd-ao.de/en/index.php?title=Delivery_of_3rd-party_resources tracking pixels] by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the [https://techspecs.iqd-ao.de/en/index.php?title=Technology_provider iqd vendor] list. The review and approval of the tracking URL is carried out by iq digital.