Native Audio Storytelling Ad

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Schematic representation
wave / mp3-Format

Native Storytelling Ad.png

Placement within the podcast in the PreRoll (1st ad slot after the intro) and in the PostRoll (last ad slot after the content).
Wherever possible, please send the ads in ZIP file format via downloadlink to:

Special:5 working days before the insertion date


The storytelling format combines a pre-roll and a post-roll placement, so that the advertising message is stretched across two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and the ads are always distributed within a stream and within a fixed sequence.

Two different spots are required for this form of advertising: PreRoll Teaser + Extended PostRoll. Several spots with different weightings can also be used in the distribution.

At least one spot is required. Several spots with different weightings can also be used in the distribution.

Compatible Products:

The Native Storytelling Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes.

Technical data

Length / Duration:

max. 30 Sec per Spot (Pre- and Post-Roll)

Volume / Loudness

* between -15 and -17 LUFS,
* True Peak cannot exceed -1,0

Formats of delivery:

Adaption to the file format & volume of the podcast: wave / mp3 format

Special information for this ad format

  • Direct Approach
  • Emotionalization
  • Clear Structure (intro and outro)
  • No reference to the editorial content permitted!
  • Neutral Speaker
  • No Music, No SFX*
  * disruptive Soundeffekte und Musik werden nicht empfohlen, um das native Hörerlebnis nicht zu stören.

Please always note the following:

iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.