Native Audio Storytelling Ad
The storytelling format combines a pre-roll and a post-roll placement, so that the advertising message is stretched across two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and the ads are always distributed within a stream and within a fixed sequence.
Two different spots are required for this form of advertising: PreRoll Teaser + Extended PostRoll. Several spots with different weightings can also be used in the distribution.
At least one spot is required. Several spots with different weightings can also be used in the distribution.
The Native Storytelling Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes.
Length / Duration:
max. 30 Sec per Spot (Pre- and Post-Roll)
Volume / Loudness
* between -15 and -17 LUFS, * True Peak cannot exceed -1,0
Formats of delivery:
Adaption to the file format & volume of the podcast: wave / mp3 format
Special information for this ad format
- Direct Approach
- Clear Structure (intro and outro)
- No reference to the editorial content permitted!
- Neutral Speaker & Voice-Only:
- No Music,
- No Jingles,
- No SFX
Please always note the following:
iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.