EcoAD

Schematic representation

OR

OR

Delivery

Wherever possible, please send the ads in ZIP file format via downloadlink to:

banner@iqdigital.de

Standard:3 working days before the insertion date

Special:5 working days before the insertion date

Description

The iqdigital ecoAD is a weight-reduced form of the most popular advertising formats in the iqdigital portfolio.

Technical data

The following advertising formats can be booked as iqdigital ecoAD:

Stationary

(Please select 1 of 3 forms of ads)

Sitebar

Dimension:

Dynamic in height and width. As an orientation of the aspect ratio serves the "ratio" 1 : 2.

File format:

jpg, png, gif, html5 (static or animated)

Weight:

Initial Load: max. 100 KB

OR

Billboard

Dimension:

800 (970) x 250 px

File format:

jpg, png, gif, html5 (static or animated)

Weight:

Initial Load: max. 100 KB

OR

Halfpage Ad

Dimension:

300 x 600 px

File format:

jpg, png, gif, html5 (static or animated)

Weight:

Initial Load: max. 100 KB

Formats of delivery:

as physical file

Delivery of JPG, PNG, GIF and HTML5-Zip-File is possible (see HTML5-Guideline).

as 3rd-Party-redirect

Delivery of 3rd-Party redirect is not possible.

Click tracking

External click tracking (ClickCommand) is not allowed and must not be built in.

Special information for this ad format

Ad space (Sitebar)

Iq digital automatically sets the width and height of the ad space or the enclosing top iFrame element of the creation to the area of the available ad space next to the content and ensures positioning in the permanently visible area of the browser.

Responsiveness (Sitebar)

The following applies: The creative agency is responsible for the motif presentation within the ad frames with different sizes of the advertising space.

Please always note the following:

eco ad® Label

If it is an eco ad® booking, the eco ad® label will be displayed on the ad as follows:

Size:
Width: 4% of the ad width
Height: calculated automatically (eco ad® label width x 1.74).

Position (distance from the bottom and right edges):
5 px from the bottom edge
5 px from the right edge

It is recommended not to place any logos, text, or other important elements in this area. For special advertising formats with backgrounds, the label is displayed exclusively on banners that are within the main page content. The background itself is not labeled.

SSL/HTTPS

All elements of a campaign and the creative must be HTTPS-compatible (see SSL conformity (HTTPS)).

Calculation of file size and loading phases

The max. size of the specified ad component and its allocation to the loading phase in question (initial load/subload) refers to the value after the files (HTML, CSS, script, libraries, graphics and other assets) have been gzip-compressed (see File sizes and loading phases).

Positioning

HTML, scripts and all components that form part of the ad presentation must remain in the ad iFrame tag of the marketer or the 3rd-party host and may not be positioned outside this tag. This means that no DOM insertion of ad components in the top window of the serving website is permitted.

Other tracking

The playout of further scripts/services for tracking/measuring other parameters than those required for reporting on campaign performance (e.g. impression, click counting and coordinated ad verification) is not permitted.

Conditions

iq digital reserves the right to approve each ad motif on the basis of a case-by-case decision. Ads that do not comply with the specifications, result in excessive reactance (CPU load of average user devices) or impair use and general performance of the pages must be corrected by the agency delivering the ad or can be rejected. The technical specifications of iq digital are subject to change. For this reason, technical specifications apply to the respective advertising order in the version valid at the time the advertising order is concluded.