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===Ad identification and labelling=== | ===Ad identification and labelling=== | ||
The labeling for the differentiation from editorial contributions {{#if: {{{typ|}}}|{{{typ}}}|}} is carried out for ads on in-page placements by {{#if: {{{wer|}}}|{{{wer}}}|the advertising space on the offering page | The labeling for the differentiation from editorial contributions {{#if: {{{typ|}}}|{{{typ}}}|}} is carried out for ads on in-page placements by {{#if: {{{wer|}}}|{{{wer}}}|the advertising space on the offering page}}. {{#ifeq: {{{wer|}}}|'''the agency'''|'''Ads in the mobile environment''' should additionally be labelled in the ad itself by means of a '''-w-''' in one corner using a high-contrast font colour with a font size of at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.|}} |