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Native Advertorial Ad: Difference between revisions
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|besondereInformation= * Direct approach; | |besondereInformation= * Direct approach; | ||
* | *For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer | ||
* Clear | *Direct Approach | ||
* | *Emotionalization | ||
* Neutral | *Clear Structure (intro and outro) | ||
* No Music, | *No reference to the editorial content permitted! | ||
*Neutral Speaker & Voice-Only: | |||
**No Music, | |||
|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded. | |vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded. | ||