Native Audio Ad

Schematic representation

wave / mp3-Format

Platzierung (abhängig von Buchung) innerhalb des Podcasts in der PreRoll (1. Adslot nach dem Intro), MidRoll (2. Adslot mitten im Inhalt) und/ oder in der PostRoll (letzter Adslot nach dem Inhalt).

Delivery

Wherever possible, please send the ads in ZIP file format via downloadlink to:

audiosales@iqdigital.de

Special:5 working days before the insertion date

Description

Depending on the placement booked, the podcast spot is placed in the PreRoll, MidRoll or PostRoll. The Adslot placements PreRoll and MidRoll are located internally, i.e. within the podcast stream. The PostRoll is a true post-roll placement (closer) that shows the spot after the editorial content. Please mind the variant of your sales product.

At least one spot is required. Several spots with different weightings can also be used in the distribution.

Compatible Products:

The Native Audio Ad can be used in all positions in any podcast product and has no limitations regarding ad products.

Technical data

Länge / Dauer:

* max. 30 Sec

Lautstärke

* between -15 and -17 LUFS,
* True Peak cannot exceed -1,0 

Formats of delivery:

Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format

Special information for this ad format

• Direkte Ansprache;
• Emotionalisierung;
• Klare Struktur (Intro und Outro),
• kein Bezug auf den redaktionellen Inhalt erlaubt!
• Neutrale:r Sprecher:in & Voice-Only:
• Keine Musik,
• Keine Jingles,
• Keine SFX

Please always note the following:

Conditions
iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

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