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What's New in TecSpecs: Difference between revisions
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==2. | ==2nd Quarter 2023== | ||
=== | ===01.04.2024: New advertising forms=== | ||
====Online:==== | |||
* [[Interscroller]] | |||
* [[Video Interscroller]] | |||
====Mobile:==== | |||
* [[Mobile Video Interscroller]] | |||
===01.04.2024: changes in advertising forms=== | |||
* [[Mobile Interscroller]]: The delivery sizes have been adjusted to {{Abmessung|w=320|h=480}} and {{Abmessung|w=320|h=460}} and the presentation notes have been updated. | |||
==1st Quarter 2023== | |||
===01.01.2023: Advertising forms renamed=== | |||
*"Mobile High Impact Ad" to [[Mobile Content Ad 1:1]] | |||
*"Mobile High Impact Ad Sticky" to [[Mobile Content Ad 1:1 Sticky]] | |||
*"Mobile Banner 2:1" to [[Mobile Content Ad 2:1]] | |||
*"Mobile Banner 3:1" to [[Mobile Content Ad 3:1]] | |||
*"Mobile Banner 4:1" to [[Mobile Content Ad 4:1]] | |||
*"Mobile Banner 6:1" to [[Mobile Content Ad 6:1]] | |||
*"CLS - Mobile High Impact Ad Takeover" to [[CLS - Mobile Homepage Takeover|CLS - Mobile Content Ad 1:1 Takeover]] | |||
*"Native-Teaser" to [[Native Ad (click-out)|Native Ad]] | |||
*"Content Video Ad" to [[InTxt Video Ad]] | |||
==3rd Quarter 2022== | |||
===01.09.2021: New 'Initial Load' file weight for mobile ad formats=== | |||
The 'Initial Load' file weights for mobile ad formats have been increased from 50kb to 100kb. | |||
</br> | |||
==3rd Quarter 2021== | |||
===23.08.2021: Change in provision of advertising formats as 3rd party redirect=== | |||
The provision/delivery of 3rd party redirects for advertising formats is only to be performed as <iFrame>-Tag for an optimised booking process.</br> | |||
The general requirement for providing 3rd party redirects can be found in the approval on the respective technical specifications of an advertising form. | |||
</br> | |||
</br> | |||
==2nd Quarter 2021== | |||
===23.06.2021: Change of technical specification for the following forms of advertising=== | |||
#The Mobile Rollover Ad has been changed to the common term Mobile Interscroller (BVDW, OVK). | |||
#The Rollover Content Billboard has been removed and is no longer offered. | |||
#The Rollover Halfpage Ad was removed and is no longer offered | |||
===May 3rd 2021: Change of Technical Specifications for Tablet Advertising Form [[Fullscreen Ad]]=== | |||
The delivery format GIF has been removed due to technical difficulties in the apps. | |||
===April 30th 2021: Change of Technical Specifications for Stationary Advertising Form [[Rollover Event]]=== | |||
In order to avoid misunderstandings in the communicative differentiation regarding the delivery of advertising media, the following adjustment has been made: | In order to avoid misunderstandings in the communicative differentiation regarding the delivery of advertising media, the following adjustment has been made: | ||
</br></br> | </br></br> | ||
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==2nd Quarter 2020== | ==2nd Quarter 2020== | ||
===April | ===April 1st 2020: technical specifications with new interface and content optimisation=== | ||
There are numerous changes to the technical specifications of iq digital which are briefly outlined below. | There are numerous changes to the technical specifications of iq digital which are briefly outlined below. | ||
</br></br> | </br></br> | ||