CPC Native Ad: Difference between revisions

(10 intermediate revisions by the same user not shown)

Line 1:

{{TechSpecsOnline

|galerie=~~[[Datei:NativeCPCAd~~.png~~|x300px]]~~

|galerie=

Native_ad_desktop.png

Native_ad_mobile.png

Native_ad_medrec_2.png

</gallery>

|anlieferungStandard=min. 3

|anlieferungSonder=

|beschreibung=Native CPC ads convert clicks into valuable customer contacts. For this purpose, native ads consisting of a headline, ~~test~~, link/CTA and image are optimised to ensure maximum efficiency for campaigns.

|beschreibung=Native CPC ads convert clicks into valuable customer contacts. For this purpose, native ads consisting of a headline, text, link/CTA and image are optimised to ensure maximum efficiency for campaigns.

|technischeDaten=The delivery consists of a maximum of 10 motifs. A motif always consists of text and image. Recommendation: Use at least 2 motif variants. ~~Please note that for placements in smaller ad slots~~, ~~only the image~~ and ~~the headline will be displayed~~.

|technischeDaten=The delivery consists of a maximum of 10 motifs. A motif always consists of text and image. Recommendation: Use at least 2 motif variants. The headline can be used without body text or a CTA, so it should be phrased as clearly and self-explanatorily as possible.

{{AnlieferungKombination

|typ=vertikal

Line 17:

Line 22:

|teil2={{AnlieferungKombination

|zeichen=

|teil1={{Anlieferungselement|bezeichnung=|abmessung=Aspect ratio {{AbmessungRatio|w=16|h=9}}|format=JPG, PNG, GIF (static, not animated)|gewicht={{GewichtStatisch|w=250}}}}

|teil1={{Anlieferungselement|bezeichnung=|abmessung=Aspect ratio {{AbmessungRatio|w=16|h=9}} </br>min. 640x360|format=JPG, PNG, GIF (static, not animated)|gewicht={{GewichtStatisch|w=250}}}}

}}

Line 23:

Line 28:

|3rdParty={{3rdParty|plattform=online|erlaubt=nein|}}

|besondereInformation=

{{Baustein|titel=Headline|text=The headline is used ~~on websites that only display the image and headline,~~ without text and ~~CTA~~.}}

{{Baustein|titel=Headline|text=The headline can be used without body text or a CTA, so it should be phrased as clearly and self-explanatorily as possible.}}

{{Baustein|titel=Images|text=Logos, graphic elements and text in the image are not permitted. Images ~~can~~ be slightly cropped. Only static, non-animated images are ~~permitted~~.}}

{{Baustein|titel=Images|text=Logos, graphic elements, and text within the image are not recommended, but are permitted. Images may be slightly cropped. Only static (non-animated) images are allowed.}}

|ecoadLabel=

|positionierung=

|soundAnimationPerformance=

|videoBaustein=

|klickTracking=

|werbekennzeichnung=

|kategorieDigital=ja

|kategorieMEW=ja

}}

[[Category:Mobile]][[Category:Digital]]

@@ Line 1: / Line 1: @@
 {{TechSpecsOnline
-|galerie=[[Datei:NativeCPCAd.png|x300px]]
+|galerie=
+<gallery mode="packed" heights="160px">
+Native_ad_desktop.png
+Native_ad_mobile.png
+Native_ad_medrec_2.png
+</gallery>
 |anlieferungStandard=min. 3
 |anlieferungSonder=
-|beschreibung=Native CPC ads convert clicks into valuable customer contacts. For this purpose, native ads consisting of a headline, test, link/CTA and image are optimised to ensure maximum efficiency for campaigns.
+|beschreibung=Native CPC ads convert clicks into valuable customer contacts. For this purpose, native ads consisting of a headline, text, link/CTA and image are optimised to ensure maximum efficiency for campaigns.
-|technischeDaten=The delivery consists of a maximum of 10 motifs. A motif always consists of text and image. Recommendation: Use at least 2 motif variants. Please note that for placements in smaller ad slots, only the image and the headline will be displayed.
+|technischeDaten=The delivery consists of a maximum of 10 motifs. A motif always consists of text and image. Recommendation: Use at least 2 motif variants. The headline can be used without body text or a CTA, so it should be phrased as clearly and self-explanatorily as possible.
 {{AnlieferungKombination
 |typ=vertikal
@@ Line 17: / Line 22: @@
 |teil2={{AnlieferungKombination
 |zeichen=
-|teil1={{Anlieferungselement|bezeichnung=|abmessung=Aspect ratio {{AbmessungRatio|w=16|h=9}}|format=JPG, PNG, GIF (static, not animated)|gewicht={{GewichtStatisch|w=250}}}}
+|teil1={{Anlieferungselement|bezeichnung=|abmessung=Aspect ratio {{AbmessungRatio|w=16|h=9}} </br>min. 640x360|format=JPG, PNG, GIF (static, not animated)|gewicht={{GewichtStatisch|w=250}}}}
 }}
 }}
@@ Line 23: / Line 28: @@
 |3rdParty={{3rdParty|plattform=online|erlaubt=nein|}}
 |besondereInformation=
-{{Baustein|titel=Headline|text=The headline is used on websites that only display the image and headline, without text and CTA.}}
+{{Baustein|titel=Headline|text=The headline can be used without body text or a CTA, so it should be phrased as clearly and self-explanatorily as possible.}}
-{{Baustein|titel=Images|text=Logos, graphic elements and text in the image are not permitted. Images can be slightly cropped. Only static, non-animated images are permitted.}}
+{{Baustein|titel=Images|text=Logos, graphic elements, and text within the image are not recommended, but are permitted. Images may be slightly cropped. Only static (non-animated) images are allowed.}}
 |ecoadLabel=
+|positionierung=
+|soundAnimationPerformance=
+|videoBaustein=
+|klickTracking=
+|werbekennzeichnung=
 |kategorieDigital=ja
 |kategorieMEW=ja
 }}
 [[Category:Mobile]][[Category:Digital]]