What's New in TecSpecs: Difference between revisions

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==2nd Quarter 2023==

===01.04.2024: New advertising forms===

====Online:====

* [[Interscroller]]

* [[Video Interscroller]]

====Mobile:====

* [[Mobile Video Interscroller]]

===01.04.2024: changes in advertising forms===

* [[Mobile Interscroller]]: The delivery sizes have been adjusted to {{Abmessung|w=320|h=480}} and {{Abmessung|w=320|h=460}} and the presentation notes have been updated.

==1st Quarter 2023==

===01.01.2023: Advertising forms renamed===

*"Mobile High Impact Ad" to [[Mobile Content Ad 1:1]]

*"Mobile High Impact Ad Sticky" to [[Mobile Content Ad 1:1 Sticky]]

*"Mobile Banner 2:1" to [[Mobile Content Ad 2:1]]

*"Mobile Banner 3:1" to [[Mobile Content Ad 3:1]]

*"Mobile Banner 4:1" to [[Mobile Content Ad 4:1]]

*"Mobile Banner 6:1" to [[Mobile Content Ad 6:1]]

*"CLS - Mobile High Impact Ad Takeover" to [[CLS - Mobile Homepage Takeover|CLS - Mobile Content Ad 1:1 Takeover]]

*"Native-Teaser" to [[Native Ad (click-out)|Native Ad]]

*"Content Video Ad" to [[InTxt Video Ad]]

==3rd Quarter 2022==

===01.09.2021: New 'Initial Load' file weight for mobile ad formats===

The 'Initial Load' file weights for mobile ad formats have been increased from 50kb to 100kb.

==3rd Quarter 2021==

===23.08.2021: Change in provision of advertising formats as 3rd party redirect===

The provision/delivery of 3rd party redirects for advertising formats is only to be performed as <iFrame>-Tag for an optimised booking process.

The general requirement for providing 3rd party redirects can be found in the approval on the respective technical specifications of an advertising form.

==2nd Quarter 2021==

===23.06.2021: Change of technical specification for the following forms of advertising===

#The Mobile Rollover Ad has been changed to the common term Mobile Interscroller (BVDW, OVK).

#The Rollover Content Billboard has been removed and is no longer offered.

#The Rollover Halfpage Ad was removed and is no longer offered

===May 3rd 2021: Change of Technical Specifications for Tablet Advertising Form [[Fullscreen Ad]]===

The delivery format GIF has been removed due to technical difficulties in the apps.

===April 30th 2021: Change of Technical Specifications for Stationary Advertising Form [[Rollover Event]]===

In order to avoid misunderstandings in the communicative differentiation regarding the delivery of advertising media, the following adjustment has been made:

'''Merging of the stationary advertising formats Rollover Event and Homepage Takeover (Variant Rollover)'''.

#The advertising form: Rollover Event adapts the technical specifications of the advertising form: Homepage Takeover (Variant Rollover) with immediate effect.

#The designation Homepage Takeover (Variant Rollover) is no longer used. There is now only one combined homepage variant with rollover functionality (= Rollover Event).

#Old offers remain valid as always

==2nd Quarter 2020==

===April ~~01.~~ 2020: technical specifications with new interface and content optimisation===

===April 1st 2020: technical specifications with new interface and content optimisation===

There are numerous changes to the technical specifications of iq digital which are briefly outlined below.

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Line 71:

#Expandable features have been removed (removed from the portfolio last year due to the LEAN guidelines)

#Transformed ad formats of the type “stationary” (10:1 – 1:1) have been renamed “IAB New Ad Portfolio (static-size)” in preparation for future flex ad types of these ad formats.

[[Category:General]]

[[de:What's New in TecSpecs]]

@@ Line 1: / Line 1: @@
+==2nd Quarter 2023==
+===01.04.2024: New advertising forms===
+====Online:====
+* [[Interscroller]]
+* [[Video Interscroller]]
+====Mobile:====
+* [[Mobile Video Interscroller]]
+===01.04.2024: changes in advertising forms===
+* [[Mobile Interscroller]]: The delivery sizes have been adjusted to {{Abmessung|w=320|h=480}} and {{Abmessung|w=320|h=460}} and the presentation notes have been updated.
+==1st Quarter 2023==
+===01.01.2023: Advertising forms renamed===
+*"Mobile High Impact Ad" to [[Mobile Content Ad 1:1]]
+*"Mobile High Impact Ad Sticky" to [[Mobile Content Ad 1:1 Sticky]]
+*"Mobile Banner 2:1" to [[Mobile Content Ad 2:1]]
+*"Mobile Banner 3:1" to [[Mobile Content Ad 3:1]]
+*"Mobile Banner 4:1" to [[Mobile Content Ad 4:1]]
+*"Mobile Banner 6:1" to [[Mobile Content Ad 6:1]]
+*"CLS - Mobile High Impact Ad Takeover" to [[CLS - Mobile Homepage Takeover|CLS - Mobile Content Ad 1:1 Takeover]]
+*"Native-Teaser" to [[Native Ad (click-out)|Native Ad]]
+*"Content Video Ad" to [[InTxt Video Ad]]
+==3rd Quarter 2022==
+===01.09.2021: New 'Initial Load' file weight for mobile ad formats===
+The 'Initial Load' file weights for mobile ad formats have been increased from 50kb to 100kb.
+</br>
+==3rd Quarter 2021==
+===23.08.2021: Change in provision of advertising formats as 3rd party redirect===
+The provision/delivery of 3rd party redirects for advertising formats is only to be performed as <iFrame>-Tag for an optimised booking process.</br>
+The general requirement for providing 3rd party redirects can be found in the approval on the respective technical specifications of an advertising form.
+</br>
+</br>
+==2nd Quarter 2021==
+===23.06.2021: Change of technical specification for the following forms of advertising===
+#The Mobile Rollover Ad has been changed to the common term Mobile Interscroller (BVDW, OVK).
+#The Rollover Content Billboard has been removed and is no longer offered.
+#The Rollover Halfpage Ad was removed and is no longer offered
+===May 3rd 2021:  Change of Technical Specifications for Tablet Advertising Form [[Fullscreen Ad]]===
+The delivery format GIF has been removed due to technical difficulties in the apps.
+===April 30th 2021: Change of Technical Specifications for Stationary Advertising Form [[Rollover Event]]===
+In order to avoid misunderstandings in the communicative differentiation regarding the delivery of advertising media, the following adjustment has been made:
+</br></br>
+'''Merging of the stationary advertising formats Rollover Event and Homepage Takeover (Variant Rollover)'''.
+#The advertising form: Rollover Event adapts the technical specifications of the advertising form: Homepage Takeover (Variant Rollover) with immediate effect.
+#The designation Homepage Takeover (Variant Rollover) is no longer used. There is now only one combined homepage variant with rollover functionality (= Rollover Event).
+#Old offers remain valid as always
+</br>
 ==2nd Quarter 2020==
-===April 01. 2020: technical specifications with new interface and content optimisation===
+===April 1st 2020: technical specifications with new interface and content optimisation===
 There are numerous changes to the technical specifications of iq digital which are briefly outlined below.
 </br></br>
@@ Line 16: / Line 71: @@
 #Expandable features have been removed (removed from the portfolio last year due to the LEAN guidelines)
 #Transformed ad formats of the type “stationary” (10:1 – 1:1) have been renamed “IAB New Ad Portfolio (static-size)” in preparation for future flex ad types of these ad formats.
+[[Category:General]]
 [[de:What's New in TecSpecs]]