Mobile Interscroller: Difference between revisions

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Mobile_Rollover_Ad_2.png|Example cutout

</gallery>

|beschreibung=The ~~mobile~~ interscroller ~~implements~~ a large-format background image (size the same as an interstitial) in the viewport of the browser; the image is permanently fixed in the visible area of the user and is optionally clickable for forwarding to ~~the client page. Implementation is based on~~ a ~~display mode in which the background also remains visible at all times as if looking through a window. Insertion~~ of the ~~individual elements with image~~-~~font combination knockouts creates a rollover effect when the user scrolls~~ the ~~page~~.

|ecoAdLabel=[[Datei:Ecoadlabelhigh.png|x200px]]

|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Interscroller|abmessung={{Abmessung|w=~~640~~|h=~~920~~}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}|~~anmerkung~~=~~For programmatic delivery:<br />~~{{~~Abmessung|w=320|h=460}} or {{Abmessung|w=320|h=480~~}}}}

|beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website.

|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Interscroller|abmessung={{Abmessung|w=320|h=480}} or {{Abmessung|w=320|h=460}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}|ecoadgewicht={{Gewicht Mobile Standard EcoAd}}}}

|besondereInformation=

{{Baustein|titel=General|text=If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display. Avoid large white spaces as only part of the creation is visible.}}

{{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}

{{Baustein|titel=Cutouts|text=The cutouts extend across the full width of the screen. Actual height is the height of the scaled creative.}}

{{Baustein|titel=Mobile Interscroller in native apps|text=The Mobile Interscroller will be delivered in native apps as banner with the same size but without the rollover-effect due to technical restrictions.}}

{{Baustein|titel=Fallback creative for Mobile Interscroller in AMP-pages|text=The Mobile Interscroller works not inside AMP-pages. This required the additional dilivery of a fallback ad for fixed-position ads: [[Mobile ~~High Impact~~ Ad]]. Please check the specifications on [[Mobile ~~High Impact~~ Ad|the corresponding page]].}}

{{Baustein|titel=Fallback creative for Mobile Interscroller in AMP-pages|text=The Mobile Interscroller works not inside AMP-pages. This required the additional dilivery of a fallback ad for fixed-position ads: [[Mobile Content Ad 1:1]]. Please check the specifications on [[Mobile Content Ad 1:1|the corresponding page]].}}

~~|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile~~}}

|endgeraete=nur IOS und Android-fähige Endgeräte

|sortierung=Mobile Interscroller

|kategorieAPP=nein

|kategorieAMP=nein

<includeonly>|wirdReferenziert=true</includeonly>

}}

@@ Line 7: / Line 7: @@
 Mobile_Rollover_Ad_2.png|Example cutout
 </gallery>
-|beschreibung=The mobile interscroller implements a large-format background image (size the same as an interstitial) in the viewport of the browser; the image is permanently fixed in the visible area of the user and is optionally clickable for forwarding to the client page. Implementation is based on a display mode in which the background also remains visible at all times as if looking through a window. Insertion of the individual elements with image-font combination knockouts creates a rollover effect when the user scrolls the page.
+|ecoAdLabel=[[Datei:Ecoadlabelhigh.png|x200px]]
-|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Interscroller|abmessung={{Abmessung|w=640|h=920}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}|anmerkung=For programmatic delivery:<br />{{Abmessung|w=320|h=460}} or {{Abmessung|w=320|h=480}}}}
+|beschreibung=The interscroller effect: When scrolling, a "transparent" advertising space allows you to see a section of the full-screen advertising material behind the website.
+|technischeDaten={{Anlieferungselement|bezeichnung=Mobile Interscroller|abmessung={{Abmessung|w=320|h=480}} or {{Abmessung|w=320|h=460}}|format={{Format Mobile Standard}}|gewicht={{Gewicht Mobile Standard}}|ecoadgewicht={{Gewicht Mobile Standard EcoAd}}}}
 |besondereInformation=
-{{Baustein|titel=General|text=If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display. Avoid large white spaces as only part of the creation is visible.}}
 {{Baustein|titel=Functionality|text=The ad is in a fixed position below the content and is only recognisable by the ad cutout if the user scrolls over it.}}
 {{Baustein|titel=Cutouts|text=The cutouts extend across the full width of the screen. Actual height is the height of the scaled creative.}}
 {{Baustein|titel=Mobile Interscroller in native apps|text=The Mobile Interscroller will be delivered in native apps as banner with the same size but without the rollover-effect due to technical restrictions.}}
-{{Baustein|titel=Fallback creative for Mobile Interscroller in AMP-pages|text=The Mobile Interscroller works not inside AMP-pages. This required the additional dilivery of a fallback ad for fixed-position ads: [[Mobile High Impact Ad]]. Please check the specifications on [[Mobile High Impact Ad|the corresponding page]].}}
+{{Baustein|titel=Fallback creative for Mobile Interscroller in AMP-pages|text=The Mobile Interscroller works not inside AMP-pages. This required the additional dilivery of a fallback ad for fixed-position ads: [[Mobile Content Ad 1:1]]. Please check the specifications on [[Mobile Content Ad 1:1|the corresponding page]].}}
-|3rdParty={{3rdParty|erlaubt=nein|plattform=mobile}}
 |endgeraete=nur IOS und Android-fähige Endgeräte
 |sortierung=Mobile Interscroller
 |kategorieAPP=nein
 |kategorieAMP=nein
+<includeonly>|wirdReferenziert=true</includeonly>
 }}