Native Audio Ad: Difference between revisions
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== Compatible Products: == | == Compatible Products: == | ||
The Native Audio Ad can be used in all positions in any podcast product and has no limitations regarding ad products. | The Native Audio Ad can be used in all positions in any podcast product and has no limitations regarding ad products. The design of the spot can be implemented as a 3D audio or dialogue ad. | ||
|technischeDaten= '''<big> | |technischeDaten= '''<big> | ||
== | == Length / Duration: == | ||
</big>''' | </big>''' | ||
<pre> | <pre> | ||
Preroll: max. 30 sec | |||
</pre> | |||
<pre> | |||
Midroll, Postroll: max. 60 sec | |||
</pre> | </pre> | ||
'''<big> | '''<big> | ||
== | == Volume / Loudness == | ||
:</big>''' | :</big>''' | ||
<pre>* between -15 and -17 LUFS, | <pre>* between -15 and -17 LUFS, | ||
* True Peak cannot exceed -1,0 | * True Peak cannot exceed -1,0 | ||
</pre> | </pre> | ||
|html5= | |html5= Adaption to the file format & volume of the podcast: wave / mp3 format | ||
|besondereInformation=*Direct Approach | |besondereInformation=*Direct Approach | ||
| Line 37: | Line 39: | ||
*Clear Structure (intro and outro) | *Clear Structure (intro and outro) | ||
*No reference to the editorial content permitted! | *No reference to the editorial content permitted! | ||
*Neutral Speaker | *Neutral Speaker | ||
*No Music, No SFX* | |||
* Disruptive sound effects and music are not recommended in order not to disturb the native listening experience. | |||
* | |||
'''<big> | |||
== Use of Tracking Pixels == | |||
:</big>''' | |||
When using tracking pixels by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the iqd vendor list. The review and approval of the tracking URL is carried out by iq digital. | |||
|vorbehalt= ''' Conditions''' </br>iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded. | |vorbehalt= ''' Conditions''' </br>iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded. | ||
| | |pagenameDE=Native_Advertorial_Ad | ||
}} | }} | ||
[[Kategorie:Podcast]][[Kategorie:Podcast]] | [[Kategorie:Podcast]][[Kategorie:Podcast]] | ||