Native Extended Content Ad: Difference between revisions

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== Compatible Products ==

The Native Extended Content Ad can be placed in all shows as a fixed booking or ad a cpm-based scalable volume product, only in the PostRoll position.

The Native Extended Content Ad can be placed in all shows as a fixed booking or ad a cpm-based scalable volume product, only in the PostRoll position. The design of the spot can be implemented as a 3D audio or dialogue ad.

|technischeDaten= '''<big>

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</big>'''

<pre>

max. 240 ~~Sekunden~~

max. 240 Sec.

</pre>

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|html5=Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format

|besondereInformation=• For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer

|besondereInformation=*For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer

• Direct Approach

*Direct Approach

• Emotionalization

*Emotionalization

• Clear Structure (intro and outro)

*Clear Structure (intro and outro)

• No reference to the editorial content permitted!

*No reference to the editorial content permitted!

• Neutral Speaker ~~& Voice-Only:~~

*Neutral Speaker

o No Music,

**No Music, No SFX*

o No ~~Jingles,~~

* Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.

~~o No SFX~~

'''<big>

== Use of Tracking Pixels ==

:</big>'''

When using tracking pixels by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the iqd vendor list. The review and approval of the tracking URL is carried out by iq digital.

|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

|~~pagenameEN~~=~~Native_Advertorial_Ad~~

|pagenameDE=Native_Extended_Content_Ad

@@ Line 18: / Line 18: @@
 == Compatible Products ==
-The Native Extended Content Ad can be placed in all shows as a fixed booking or ad a cpm-based scalable volume product, only in the PostRoll position.
+The Native Extended Content Ad can be placed in all shows as a fixed booking or ad a cpm-based scalable volume product, only in the PostRoll position. The design of the spot can be implemented as a 3D audio or dialogue ad.
 |technischeDaten= '''<big>
@@ Line 24: / Line 24: @@
 </big>'''
 <pre>
-max. 240 Sekunden
+max. 240 Sec.
 </pre>
@@ Line 35: / Line 35: @@
 |html5=Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format
-|besondereInformation=•	For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer
+|besondereInformation=*For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer
-•	Direct Approach
+*Direct Approach
-•	Emotionalization
+*Emotionalization
-•	Clear Structure (intro and outro)
+*Clear Structure (intro and outro)
-•	No reference to the editorial content permitted!
+*No reference to the editorial content permitted!
-•	Neutral Speaker & Voice-Only:
+*Neutral Speaker
-o	No Music,
+**No Music, No SFX*
-o	No Jingles,
+   * Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.
-o	No SFX
+'''<big>
+== Use of Tracking Pixels ==
+:</big>'''
+When using tracking pixels by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the iqd vendor list. The review and approval of the tracking URL is carried out by iq digital.
 |vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.
-|pagenameEN=Native_Advertorial_Ad
+|pagenameDE=Native_Extended_Content_Ad