Native Extended Content Ad

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Schematic representation
wave / mp3-Format

Native Extended Content Ad.png

Placement after the editorial content of the podcast in the PostRoll as a closer (last ad slot after the content).
Wherever possible, please send the ads in ZIP file format via downloadlink to:

Special:5 working days before the insertion date


This ad offers a longer advertising period at the end of the editorial part of the respective podcast. Up to 4 minutes are available in the extended PostRoll, so that products or topics that require more explanation find enough space in the advertising message. The format is particularly suitable for samples of your own podcast recordings, interviews or detailed stories. The ad is always placed after the editorial content, which is why the ads slot (PostRoll) is located outside (true post-roll / closer).

At least one spot is required. Several spots with different weightings can also be used in the distribution.

Compatible Products

The Native Extended Content Ad can be placed in all shows as a fixed booking or ad a cpm-based scalable volume product, only in the PostRoll position.

Technical data

Length / Duration:

max. 240 Sec.

Volume / Loudness

* between -15 and -17 LUFS,
* True Peak cannot exceed -1,0 

Formats of delivery:

Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format

Special information for this ad format

  • For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer
  • Direct Approach
  • Emotionalization
  • Clear Structure (intro and outro)
  • No reference to the editorial content permitted!
  • Neutral Speaker & Voice-Only:
    • No Music,
    • No Jingles,
    • No SFX

Please always note the following:

iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.