Native Advertorial Ad: Difference between revisions

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|beschreibung=This ad expands the storytelling format with a longer post-roll placement. The advertising message is divided into two advertising blocks: A 30-second pre-roll teaser is thematically combined with a post-roll that can take up to 4 minutes of advertising time, so that the advertising message is spread over two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and are always distributed within one stream and within a fixed sequence.

For this form of advertising, at least two different spots are required: PreRoll Teaser + Extended PostRoll~~. Several spots with different weightings can also be used in the distribution~~.

For this form of advertising, at least two different spots are required: PreRoll Teaser + Extended PostRoll.

== Compatible Products ==

The Native Advertorial Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes.

The Native Advertorial Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes. The design of the spot can be implemented as a 3D audio or dialogue ad.

|technischeDaten=

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*Clear Structure (intro and outro)

*No reference to the editorial content permitted!

*Neutral Speaker ~~& Voice-Only:~~

*Neutral Speaker

**No Music,

*Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.

**No Jingles,

**No SFX

'''<big>

== Note regarding music subject to GEMA licensing ==

:</big>'''

If you still wish to use your own music pieces or jingles in your spots, please note that in this case, you are responsible for reporting them to the relevant collecting societies.

'''<big>

== Use of Tracking Pixels ==

:</big>'''

When using [https://techspecs.iqd-ao.de/en/index.php?title=Delivery%20of%203rd-party%20resources tracking pixels] by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the [https://techspecs.iqd-ao.de/en/index.php?title=Technology%20provider iqd vendor] list. The review and approval of the tracking URL is carried out by iq digital.

|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

@@ Line 11: / Line 11: @@
 |beschreibung=This ad expands the storytelling format with a longer post-roll placement. The advertising message is divided into two advertising blocks: A 30-second pre-roll teaser is thematically combined with a post-roll that can take up to 4 minutes of advertising time, so that the advertising message is spread over two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and are always distributed within one stream and within a fixed sequence.
-For this form of advertising, at least two different spots are required: PreRoll Teaser + Extended PostRoll. Several spots with different weightings can also be used in the distribution.
+For this form of advertising, at least two different spots are required: PreRoll Teaser + Extended PostRoll.
 == Compatible Products ==
-The Native Advertorial Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes.
+The Native Advertorial Ad can only be used for fixed (storytelling) placements of specific individual podcast episodes. The design of the spot can be implemented as a 3D audio or dialogue ad.
 |technischeDaten=
@@ Line 37: / Line 37: @@
 *Clear Structure (intro and outro)
 *No reference to the editorial content permitted!
-*Neutral Speaker & Voice-Only:
+*Neutral Speaker
-**No Music,
+*Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.
-**No Jingles,
-**No SFX
+'''<big>
+== Note regarding music subject to GEMA licensing ==
+:</big>'''
+If you still wish to use your own music pieces or jingles in your spots, please note that in this case, you are responsible for reporting them to the relevant collecting societies.
+'''<big>
+== Use of Tracking Pixels ==
+:</big>'''
+When using [https://techspecs.iqd-ao.de/en/index.php?title=Delivery%20of%203rd-party%20resources tracking pixels] by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the [https://techspecs.iqd-ao.de/en/index.php?title=Technology%20provider iqd vendor] list. The review and approval of the tracking URL is carried out by iq digital.
 |vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.