Native Audio Ad: Difference between revisions

Revision as of 17:08, 8 December 2023

Schematic representation

wave / mp3-Format

Placement (depending on the booking) within the podcast in the PreRoll (1st ad slot after the intro), MidRoll (2nd ad slot in the middle of the content) and/or in the PostRoll (last ad slot after the content).

Delivery

Wherever possible, please send the ads in ZIP file format via downloadlink to:

audiosales@iqdigital.de

Special:5 working days before the insertion date

Description

Depending on the placement booked, the podcast spot is placed in the PreRoll, MidRoll or PostRoll. The Adslot placements PreRoll and MidRoll are located internally, i.e. within the podcast stream. The PostRoll is a true post-roll placement (closer) that shows the spot after the editorial content. Please mind the variant of your sales product.

At least one spot is required. Several spots with different weightings can also be used in the distribution.

Compatible Products:

The Native Audio Ad can be used in all positions in any podcast product and has no limitations regarding ad products.

Technical data

Länge / Dauer:

* max. 30 Sec

Lautstärke

* between -15 and -17 LUFS,
* True Peak cannot exceed -1,0

Formats of delivery:

Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format

Special information for this ad format

Direct Approach
Emotionalization
Clear Structure (intro and outro)
No reference to the editorial content permitted!
Neutral Speaker & Voice-Only:
- No Music,
- No Jingles,
- No SFX

Please always note the following:

Conditions
iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

[[de:{{{pagenameDE}}}]]

@@ Line 5: / Line 5: @@
 [[Datei:Image001.png|280px]]
 </br>
-Platzierung (abhängig von Buchung) innerhalb des Podcasts in der PreRoll (1. Adslot nach dem Intro), MidRoll (2. Adslot mitten im Inhalt) und/ oder in der PostRoll (letzter Adslot nach dem Inhalt).
+Placement (depending on the booking) within the podcast in the PreRoll (1st ad slot after the intro), MidRoll (2nd ad slot in the middle of the content) and/or in the PostRoll (last ad slot after the content).
 |podcast=podcast
 |anlieferungSonder=5
@@ Line 34: / Line 33: @@
 |html5= Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format
-|besondereInformation=* Direkte Ansprache;
+|besondereInformation=*Direct Approach
-* Emotionalisierung;
+*Emotionalization
-* Klare Struktur (Intro und Outro),
+*Clear Structure (intro and outro)
-* kein Bezug auf den redaktionellen Inhalt erlaubt!
+*No reference to the editorial content permitted!
-* Neutrale:r Sprecher:in & Voice-Only:
+*Neutral Speaker & Voice-Only:
-* Keine Musik,
+**No Music,
-* Keine Jingles,
+**No Jingles,
-* Keine SFX
+**No SFX
 |vorbehalt= ''' Conditions''' </br>iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.