Native Advertorial Ad: Difference between revisions

Revision as of 16:14, 8 December 2023

Schematic representation

wave / mp3-Format

Placement within the podcast in the PreRoll (1st adslot after the intro), MidRoll (2nd adslot in the middle of the content) or in the PostRoll (last adslot after the content).

Delivery

Wherever possible, please send the ads in ZIP file format via downloadlink to:

audiosales@iqdigital.de

Special:5 working days before the insertion date

Description

This ad expands the storytelling format with a longer post-roll placement. The advertising message is divided into two advertising blocks: A 30-second pre-roll teaser is thematically combined with a post-roll that can take up to 4 minutes of advertising time, so that the advertising message is spread over two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and are always distributed within one stream and within a fixed sequence.

For this form of advertising, at least two different spots are required: PreRoll Teaser + Extended PostRoll. Several spots with different weightings can also be used in the distribution.

Technical data

Length / duration:

 max. 30 seconds

Loudness

 
* -15 to -17 LUFS,
* True peak must not exceed -1.0

Formats of delivery:

Adjustment to podcast format & volume: wave / mp3 format

Special information for this ad format

Direct approach;
emotionalization;
Clear structure (intro and outro),
no reference to the editorial content allowed!
Neutral Speakers & Voice-Only:
No Music,
no Jingles,
no SFX

Please always note the following:

Conditions
iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

@@ Line 9: / Line 9: @@
 |anlieferungSonder= 5
 |platzierung=
-|beschreibung=Depending on the placement booked, the podcast spot will be played in the pre-roll, mid-roll or post-roll. The pre-roll and mid-roll ad slot placements are internal, i.e. within the podcast stream. The post-roll is a true post-roll placement that plays the spot after the editorial content. Therefore, please note the variant of your sales product.
+|beschreibung=This ad expands the storytelling format with a longer post-roll placement. The advertising message is divided into two advertising blocks: A 30-second pre-roll teaser is thematically combined with a post-roll that can take up to 4 minutes of advertising time, so that the advertising message is spread over two placements within a stream. This allows the format to tell a brand or product story within a podcast episode. The ad slots are firmly linked to each other and are always distributed within one stream and within a fixed sequence.
+For this form of advertising, at least two different spots are required: PreRoll Teaser + Extended PostRoll. Several spots with different weightings can also be used in the distribution.