Mobile EcoAD
Description
The iqdigital ecoAD is a weight-reduced form of the most popular advertising formats in the iqdigital portfolio.
Technical data
The following advertising formats can be booked as iqdigital ecoAD:
Formats of delivery:
as physical file
Delivery of JPG, PNG, GIF and HTML5-Zip-File is possible (see HTML5-Guideline).
as 3rd-Party-redirect
Delivery of 3rd-Party redirect is not possible.
Click tracking
External click tracking (ClickCommand) is not allowed and must not be built in.
Please always note the following:
eco ad® Label
If it is an eco ad® booking, the eco ad® label will be displayed on the ad as follows:
Size:
Width: 4% of the ad width
Height: calculated automatically (eco ad® label width x 1.74).
Position (distance from the bottom and right edges):
5 px from the bottom edge
5 px from the right edge
It is recommended not to place any logos, text, or other important elements in this area. For special advertising formats with backgrounds, the label is displayed exclusively on banners that are within the main page content. The background itself is not labeled.
SSL/HTTPS
All elements of a campaign and the creative must be HTTPS-compatible (see SSL conformity (HTTPS)).
Calculation of file size and loading phases
The max. size of the specified ad component and its allocation to the loading phase in question (initial load/subload) refers to the value after the files (HTML, CSS, script, libraries, graphics and other assets) have been gzip-compressed (see File sizes and loading phases).
Positioning
HTML, scripts and all components that form part of the ad presentation must remain in the ad iFrame tag of the marketer or the 3rd-party host and may not be positioned outside this tag. This means that no DOM insertion of ad components in the top window of the serving website is permitted.
Video content
If this ad is not a recognised instream or outstream ad, it is only possible to implement video content with processing as a 3rd-party redirect (if approved) in the host-initiated subload (max. 4 MB in the stationary Web and max 2 MB in the mobile Web); max. length 15 - 30 seconds, frame rate: 25 images per second (FPS). Due to the high bandwidth usage of video-content, videos on smartphones are served with broadband targeting. iq digital reserves its right to add broadband targeting on other platforms as well if it is necessary. Sound may only start upon user interaction.
Click tracking
The ad server of the marketer can only correctly measure the clicks on an ad if a click-sensitive surface to forward the user to the client target site is implemented in the creative code and the insertion of ad server macros for the counting of clicks is possible. An external click command URL (3rd-party click tracking incl. target URL for forwarding to the client landing page) is also to be delivered as follows depending on how the ads are provided:
| In the case of delivery of physical IMAGE files | Delivery of 1 click command per ad motif; allocation incl. ad server macro as full-area click forwarding by iq digital ad server templating. |
| In the case of delivery of a physical HTML5 zip file | Delivery of 1 click command per ad motif or multi-click area – allocation incl. ad server macro in HTML5 creative code by creative agency - see OVK standard procedure for the transfer of click tag and forwarding - HTML5 Guideline |
| In the case of delivery of a 3rd-party redirect | See Click tracking – Delivery of 3rd-party resources |
Other tracking
The playout of further scripts/services for tracking/measuring other parameters than those required for reporting on campaign performance (e.g. impression, click counting and coordinated ad verification) is not permitted.
Conditions
iq digital reserves the right to approve each ad motif on the basis of a case-by-case decision. Ads that do not comply with the specifications, result in excessive reactance (CPU load of average user devices) or impair use and general performance of the pages must be corrected by the agency delivering the ad or can be rejected. The technical specifications of iq digital are subject to change. For this reason, technical specifications apply to the respective advertising order in the version valid at the time the advertising order is concluded.