Native Audio Ad
Description
Depending on the placement booked, the podcast spot is placed in the PreRoll, MidRoll or PostRoll. The Adslot placements PreRoll and MidRoll are located internally, i.e. within the podcast stream. The PostRoll is a true post-roll placement (closer) that shows the spot after the editorial content. Please mind the variant of your sales product.
At least one spot is required. Several spots with different weightings can also be used in the distribution.
Compatible Products:
The Native Audio Ad can be used in all positions in any podcast product and has no limitations regarding ad products.
Technical data
Length / Duration:
Preroll: max. 30 sec
Midroll, Postroll: max. 60 sec
Volume / Loudness
* between -15 and -17 LUFS, * True Peak cannot exceed -1,0
Formats of delivery:
Adaption to the file format & volume of the podcast: wave / mp3 format
Special information for this ad format
- Direct Approach
- Emotionalization
- Clear Structure (intro and outro)
- No reference to the editorial content permitted!
- Neutral Speaker
- No Music, No SFX*
* Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.
Use of Tracking Pixels
When using tracking pixels by advertisers, only tracking pixels from IAB TCF certified tracking service providers may be used, as well as tracking service providers listed on the iqd vendor list. The review and approval of the tracking URL is carried out by iq digital.
Please always note the following:
Conditions
iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.