Brand Value Ad
Description
This ad format combines 2 ad formats on separate placements on the page. Creative scope for design and an impressive appearance inside the content and framing it. * Note: Deviating from the schematic representation, the position of the billboard ad is may be lower and not (completely) in the first screen.
Technical data
Please always note the following:
IAB TCF 2.0 (GDPR macro)
iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: Overview technology provider).
The provision of tracking (e.g. tracking pixels) for advertising media or 3rd party redirects must be inclusive GDPR macro (gdpr and gdpr_consent). The creator of the tracking /3rd-party URL makes sure that these parameters are replaced with its ID value (GVL-ID), added only once and passed to services that expect and can handle them correctly.
| URL parameter | Corresponding Macro | Representation in URL* |
| gdpr | GDPR | &'gdpr=${GDPR} |
| gdpr_consent | GDPR_CONSENT_XXXXX - XXXXX represents the numerical Vendor ID (Global Vendor List) |
&gdpr_consent=${GDPR_CONSENT_XXXXX} Example: &gdpr_consent=${GDPR_CONSENT_123} for Vendor ID 123. |
Source: IAB GDPR-Transparency-and-Consent-Framework.
* The actual provision of the parameters within the final URL may differ from the above example with respect to separators (& or ;).
| The individual specifications of the ad in question apply for this ad format combination. Please refer to the information on these ad formats below. |
Fireplace
Description
Large-format ad enclosing the upper outer area of the page. The lateral components (L,R) also move into the permanently visible area when the user scrolls the page.
Technical data
This ad format consists of 3 ad components (T, L and R – L and R are connected laterally to T). All components are served via 1 ad space position.
Host Initiated Subload: max. 300 KB
Host Initiated Subload: max. 300 KB
Formats of delivery:
as physical file
Delivery of JPG, PNG, GIF and HTML5-Zip-File is possible (see HTML5-Guideline).
as 3rd-Party-redirect
Delivery of 3rd-Party redirect only as <iFrame>-Tag per banner is possible (see 3rd-Party-Redirect).
Agency counting pixels
External counting pixel for impression tracking by the agency is possible.
Special information for this ad format
General
The ad formats are optimized for the standard resolution: 1280 x 1024 px
Tablet Fallbackbanner
It is also pointed out that advertising formats on outer surfaces on tablets can lead to misrepresentations. It is therefore recommended for fixed placements to also deliver a billboard, which is used as a fallback.
Clickable background and colouration
On request, iq digital will provide a clickable background for this ad format. All you have to do is deliver the colour for the background as a HEX decimal value (e.g. #001e3c). The click-through/target URL of the delivered ad components is used for the background (a separate target URL as well as clickable transparent background are not possible). Note: If there is no explicit request for a coloring of the background, a background in traffic white (#f6f6f6 / very light grey) will be used if possible. Furthermore, the background in connection with redirects can only be set clickable with a separate click command.
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Banner 3:1
Description
iq digital uses new stationary formats of the IAB New Ad Portfolio in a transitional phase. We go a step further than the IAB and now offer new formats with fixed aspect ratios and format sizes. The fixed format sizes are optimized on the aspect ratio of the advertising form and the available max. size range for an advertisement on the web page (margin-to-margin).
Technical data
Host Initiated Subload: max. 300 KB
Formats of delivery:
as physical file
Delivery of JPG, PNG, GIF and HTML5-Zip-File is possible (see HTML5-Guideline).
as 3rd-Party-redirect
Delivery of 3rd-Party redirect only as <iframe> tag is possible (see 3rd-Party-Redirect).
Agency counting pixels
External counting pixel for impression tracking by the agency is possible.
Special information for this ad format
Static Serving
The new formats are only implemented on stationary portals, which feature a correspondingly optimized page layout (page layouts with 1000 pixel wide advertising areas). In some few individual cases - when the layout provides less than 1000 pixel space - the banner will be scaled down, but not by more than 6% of its original size. Please check mobile specifications for serving on mobile webportals. }}
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