Brand Value Ad

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Schematic representation
Online Sonder Brand Value Ad.png
Delivery
Wherever possible, please send the ads in ZIP file format via downloadlink to:
banner@iqdigital.de
Special:5 working days before the insertion date

Description

This ad format combines 2 ad formats on separate placements on the page. Creative scope for design and an impressive appearance inside the content and framing it.

Technical data

Combination of Fireplace + Billboard Ad + Background(Coloring)
Annotation:
see Specifications of the ad format. The background can be delivered over this ad format (optionally).

Please always note the following:

IAB TCF 2.0 (GDPR macro)

iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: Overview technology provider).

The provision of tracking (e.g. tracking pixels) for advertising media or 3rd party redirects must be inclusive GDPR macro (gdpr and gdpr_consent). The creator of the tracking /3rd-party URL makes sure that these parameters are replaced with its ID value (GVL-ID), added only once and passed to services that expect and can handle them correctly.

URL parameter Corresponding Macro Representation in URL*
gdpr GDPR &'gdpr=${GDPR}
gdpr_consent GDPR_CONSENT_XXXXX -
XXXXX represents the numerical Vendor ID (Global Vendor List)
&gdpr_consent=${GDPR_CONSENT_XXXXX}
Example: &gdpr_consent=${GDPR_CONSENT_123} for Vendor ID 123.

Source: IAB GDPR-Transparency-and-Consent-Framework.

* The actual provision of the parameters within the final URL may differ from the above example with respect to separators (& or ;).



The individual specifications of the ad in question apply for this ad format combination. Please refer to the information on these ad formats below.

Fireplace

Schematic representation
Online Sonder Fireplace.png
Delivery
Wherever possible, please send the ads in ZIP file format via downloadlink to:
banner@iqdigital.de
Special:5 working days before the insertion date

Description

Large-format ad enclosing the upper outer area of the page. The lateral components (L,R) also move into the permanently visible area when the user scrolls the page.

Technical data

This ad format consists of 3 ad components (T, L and R – L and R are connected laterally to T). All components are served via 1 ad space position.

Component 1 (T) (site specific)
handelsblatt, sueddeutsche, zeit, edison, faz, ingenieur, karriere, spektrum, wiwo, ze.tt, areamobile, ariva, tagesspiegel, doodle
Dimension:
1020 x 90 px
File format:
jpg, png, gif, html5 (static or animated)
Weight:
Initial Load: max. 200 KB
Host Initiated Subload: max. 300 KB
AND
Component 2 and 3 (L,R) (site specific)
(Please deliver both components)
handelsblatt, sueddeutsche, zeit, edison, faz, ingenieur,karriere, spektrum, wiwo, ze.tt, ariva, tagesspiegel, doodle
Dimension:
120 (160) x 600 px
File format:
jpg, png, gif, html5 (static or animated)
Weight:
Initial Load: max. 200 KB
Host Initiated Subload: max. 300 KB

Formats of delivery:

as physical file

Delivery of JPG, PNG, GIF and HTML5-Zip-File is possible (see HTML5-Guideline).

as 3rd-Party-redirect

Delivery of 3rd-Party redirect only as <iFrame>-Tag per banner is possible (see 3rd-Party-Redirect).

Agency counting pixels

External counting pixel for impression tracking by the agency is possible.

Special information for this ad format

General

The ad formats are optimized for the standard resolution: 1280 x 1024 px

Clickable background and colouration

On request, iq digital will provide a clickable background for this ad format. All you have to do is deliver the colour for the background as a HEX decimal value (e.g. #001e3c). The click-through/target URL of the delivered ad components is used for the background (a separate target URL as well as clickable transparent background are not possible).


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Billboard

Schematic representation
Online Premium Billboard Festplatzierung.png
Delivery
Wherever possible, please send the ads in ZIP file format via downloadlink to:
banner@iqdigital.de
Special:5 working days before the insertion date

Description

Total attention guaranteed! You position your message in the direct reading flow of the user in the content across almost the full width of the page.

Technical data

Billboard Ad
Dimension:
800 (970) x 250 px
File format:
jpg, png, gif, html5 (static or animated)
Weight:
Initial Load: max. 200 KB
Host Initiated Subload: max. 300 KB

Formats of delivery:

as physical file

Delivery of JPG, PNG, GIF and HTML5-Zip-File is possible (see HTML5-Guideline).

as 3rd-Party-redirect

Delivery of 3rd-Party redirect only as <iframe> tag is possible (see 3rd-Party-Redirect).

Agency counting pixels

External counting pixel for impression tracking by the agency is possible.


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