iq digital uses new stationary formats of the IAB New Ad Portfolio in a transitional phase. We go a step further than the IAB and now offer new formats with fixed aspect ratios and format sizes. The fixed format sizes are optimized on the aspect ratio of the advertising form and the available max. size range for an advertisement on the web page (margin-to-margin).
Host Initiated Subload: max. 300 KB
Formats of delivery:
as physical file
Delivery of JPG, PNG, GIF and HTML5-Zip-File is possible (see HTML5-Guideline).
Delivery of 3rd-Party redirect only as <iframe> tag is possible (see 3rd-Party-Redirect).
Agency counting pixels
External counting pixel for impression tracking by the agency is possible.
Special information for this ad format
The new formats are only implemented on stationary portals, which feature a correspondingly optimized page layout (page layouts with 1000 pixel wide advertising areas). In some few individual cases - when the layout provides less than 1000 pixel space - the banner will be scaled down, but not by more than 6% of its original size. Please check mobile specifications for serving on mobile webportals. }}
Please always note the following:
All elements of a campaign and the creative must be HTTPS-compatible (see SSL conformity (HTTPS)).
Calculation of file size and loading phases
The max. size of the specified ad component and its allocation to the loading phase in question (initial load/subload) refers to the value after the files (HTML, CSS, script, libraries, graphics and other assets) have been gzip-compressed (see File sizes and loading phases).
HTML, scripts and all components that form part of the ad presentation must remain in the ad iFrame tag of the marketer or the 3rd-party host and may not be positioned outside this tag. This means that no DOM insertion of ad components in the top window of the serving website is permitted.
Sound and animation
Ad creations must always be supplied with deactivated sound. Activation is only permitted based on deliberate interaction on the part of the user, and sound volume must comply with the loudness standard EBU R 128.
Animations should not exceed 30 seconds; looping is only permitted within this time frame.
If this ad is not a recognised instream or outstream ad, it is only possible to implement video content with processing as a 3rd-party redirect (if approved) in the host-initiated subload (max. 4 MB in the stationary Web and max 2 MB in the mobile Web); max. length 15 - 30 seconds, frame rate: 25 images per second (FPS). Due to the high bandwidth usage of video-content, videos on smartphones are served with broadband targeting. iq digital reserves its right to add broadband targeting on other platforms as well if it is necessary.
The ad server of the marketer can only correctly measure the clicks on an ad if a click-sensitive surface to forward the user to the client target site is implemented in the creative code and the insertion of ad server macros for the counting of clicks is possible. An external click command URL (3rd-party click tracking incl. target URL for forwarding to the client landing page) is also to be delivered as follows depending on how the ads are provided:
|In the case of delivery of physical IMAGE files||Delivery of 1 click command per ad motif; allocation incl. ad server macro as full-area click forwarding by iq digital ad server templating.|
|In the case of delivery of a physical HTML5 zip file||Delivery of 1 click command per ad motif or multi-click area – allocation incl. ad server macro in HTML5 creative code by creative agency - see OVK standard procedure for the transfer of click tag and forwarding - HTML5 Guideline|
|In the case of delivery of a 3rd-party redirect||See Click tracking – Delivery of 3rd-party resources|
Other tracking tools
The serving of additional scripts/services for tracking/measurement of parameters other than those required for reporting on campaign performance (e.g. impression counting, click counting and coordinated ad verification) is not permitted and must be communicated and approved in advance. Please refer in particular to the requirements for compliance with data protection regulations and the ban on the creation of profiles from the utilisation behaviour of users on the websites of iq digital (General Terms and Conditions of Business). iq digital reserves the right to reject this kind of tracking.
Ad identification and labelling
In order to differentiate them from editorial content, ads in in-page positions are made recognisable by their placement in the advertising space on the page of the website in question. Ads in the mobile environment should additionally be labelled in the ad itself by means of a -w- in one corner using a high-contrast font colour with a font size of at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.
iq digital reserves the right to approve each ad motif on the basis of a case-by-case decision. Ads that do not comply with the specifications, result in excessive reactance (CPU load of average user devices) or impair use and general performance of the pages must be corrected by the agency delivering the ad or can be rejected. The technical specifications of iq digital are subject to change. For this reason, technical specifications apply to the respective advertising order in the version valid at the time the advertising order is concluded.