EcoAD: Difference between revisions
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Revision as of 09:46, 24 March 2022
Description
The iqdigital ecoAD is a weight-reduced form of the most popular advertising formats in the iqdigital portfolio.
Technical data
The following advertising formats can be booked as iqdigital ecoAD:
Formats of delivery:
as physical file
Delivery of JPG, PNG, GIF and HTML5-Zip-File is possible (see HTML5-Guideline).
as 3rd-Party-redirect
Delivery of 3rd-Party redirect is not possible.
Click tracking
External click tracking (ClickCommand) is not allowed and must not be built in.
Special information for this ad format
Ad space (Sitebar)
Iq digital automatically sets the width and height of the ad space or the enclosing top iFrame element of the creation to the area of the available ad space next to the content and ensures positioning in the permanently visible area of the browser.
Responsiveness (Sitebar)
The following applies: The creative agency is responsible for the motif presentation within the ad frames with different sizes of the advertising space.
Please always note the following:
SSL/HTTPS
All elements of a campaign and the creative must be HTTPS-compatible (see SSL conformity (HTTPS)).
Calculation of file size and loading phases
The max. size of the specified ad component and its allocation to the loading phase in question (initial load/subload) refers to the value after the files (HTML, CSS, script, libraries, graphics and other assets) have been gzip-compressed (see File sizes and loading phases).
Positioning
HTML, scripts and all components that form part of the ad presentation must remain in the ad iFrame tag of the marketer or the 3rd-party host and may not be positioned outside this tag. This means that no DOM insertion of ad components in the top window of the serving website is permitted.
Other tracking
The playout of further scripts/services for tracking/measuring other parameters than those required for reporting on campaign performance (e.g. impression, click counting and coordinated ad verification) is not permitted.
Conditions
iq digital reserves the right to approve each ad motif on the basis of a case-by-case decision. Ads that do not comply with the specifications, result in excessive reactance (CPU load of average user devices) or impair use and general performance of the pages must be corrected by the agency delivering the ad or can be rejected. The technical specifications of iq digital are subject to change. For this reason, technical specifications apply to the respective advertising order in the version valid at the time the advertising order is concluded.